1. Name: Josh Brown
BTEC Creative Media Production
Advert Analysis
Name of Product: Velvet- Three Trees
Advert Details (what happens?):
Music & Sound Effects:
Text:
In the advert is shows a long clip of trees this is sto show the consumers that they take
care of the planet unlike other companies that use trees in their production. It also shows
us their product and tell us about the 3 layers the use in their toilet paper. Its shows a a
family walking throught the trees and a slug on the branch this shows that this is helping
everybody including the animals. To highlight the impact that planting trees sustainably
has on the landscape we shot the natural scenes in the forest, the wildlife habitats that
have been protected, and the family walks that are all the more beautiful surrounded and
promise to plant three trees for every tree used. At the end of the adver you see the
product on the kitchen side.
Non-Diagetic - Piano Instrumental this creates a soothing, comforting, reassuring, mood
music.
Sound effect- Running, growing of plant, birds, wind, Animals moving,
Voice over- Its not just the 3 luxturiously soft layers of tissue that makes velvet feel so
good. Its also the three trees we replace for every one we use. So far by choosing velvet
you have helped us plant 6 million extra trees around the world. Velvet luxury for you.
Trees for the planet.
Text- Luxury for you. Trees for the planet- they have used this slogan to indicate that this
product is going to be a luxury for you however at the same time it is helpin ghte environment.
2. Name: Josh Brown
Audience:
I think that the audience of this product is for most people that have a house, people that will
need to buy toilet roll for there use. This could mean for people aged 16+. I also so believe this
will appeal to people that care about the environment because they will want to do what they
can to be a helping hand.
Message:
I believe that the message of this advert is to indicate that the product is amazing and To
highlight the impact that planting trees sustainably has on the landscape the natural
scenes in the forest, the wildlife habitats that have been protected, and the family walks
that are all the more beautiful surrounded to show that buying this product will help create
this.
