The document discusses the branding and logo design for a music management company. It describes how the company name "Energy Theory Management" was inspired by the law of attraction and passion for music. It then discusses the logo design, including the choice of red and black colors and the use of a capital R with a headset to represent fans. The document also compares the logo to competitors and evaluates how it will be effective at representing the company's objective of empowering creative minds in the business of entertainment.

1. Energy Theory Management

2. Backstory:
I t ’ s I n T h e N a m e
The name was inspired by Energy: the law
of attraction and deep passion for music.

3. Backstory:
I t ’ s I n T h e N a m e
The name was inspired by Energy: the law
of attraction and deep passion for music.
We wanted something attractive and
catchy that would roll right off the tongue
in conversation.

4. Strength:
Ever Strong Forever Long
We found that the look of the logo is clean and recognizable.

5. Strength:
Ever Strong Forever Long
We found that the look of the logo is clean and recognizable.
RED: We selected this to give the logo some pizzazz.
BLACK: Was selected because it was clean and looked great
over most colors.

6. Strength:
Ever Strong Forever Long
We found that the look of the logo is clean and recognizable.
RED: We selected this to give the logo some pizzazz.
BLACK: Was selected because it was clean and looked great
over most colors.

7. O U R
f | z Ç t à â Ü x
The “R” dawning the
head set represents the
fan in us and our
audience. We felt that
this stood out more than
the typical Letter Form
logo and gave life to the
form.

8. Our logo falls into one categories:
Suggestive-We suggest
management in music with the
look of the logo and name.
Category

9. E F F E C T I V E
We believe the Color: According to Ries
logo type would Red is eye catching and black is
be effective the color of luxury.
because:
Shape:The layout of the logo is
horizontal and legible.
It has a very familiar look and the
“R” with headset is easy to
recognize.

10. U n i q u e
B r a n d

11. U n i q u e
B r a n d
We enhance the idea of music through letterform and the
wording beneath identifies company type.

12. Our Competitors logo Inspiration
US

13. Our Competitors logo Inspiration
US

14. Our Competitors logo
Some main attributes of our
competitors logo:
Heavy Horizontal Font
Black: No additional color
Record in the letter “o”

15. C o r p o r a t e C u l t u r e
Our Objectives

16. C o r p o r a t e C u l t u r e
Our Objectives
Provide High Quality Service to our clients
Build solid long lasting relationships
Teach future artist managers to grow the
business
Create opportunities that will grow our
customers and their business

17. C o r p o r a t e
C u l t u r e :
Mission

18. C o r p o r a t e
C u l t u r e :
Mission
EMPOWERING CREATIVE MINDS
Our mission is to provide guidance and support to the free spirited thinker and creator here
and abroad. It’s our goal to serve as “Connectors” and “Mavens” for our clients as they use
their talents to create products that educate, motivate and excite the lives of their fan or
customer.
We diligently work to plan, coordinate and organize the efforts of each individual. Our
consulting team collectively has over 15 years of experience in areas of Business Planning,
Marketing, Publishing, Music and various areas of entertainment.

19. T A G L I N E

20. T A G L I N E
“The Business of Entertainment”

21. “The Business of Entertainment”
Our tagline indicates our position in entertainment. We only
handle the business of our clients. We are not producers,
photographers, film makers yet we handle the business of
those creative entities.

22. Descriptive
Our tagline is more
descriptive as it
gives a synopsis of
what we do.
It also reinforces
what we do as a
business.

23. Sherida Morrison
Brand Identity Project
Full Sail University
January 2011