This document provides information about a new advertising company called Hydra and their first product, Jeto water. It summarizes that Hydra specializes in unique advertising for new companies. Jeto water will be sourced from Monte Titano in San Marino and targets sports enthusiasts. The logo and slogan for Jeto water are designed to relate to the meaning of releasing your inner champion and the target audience. A marketing campaign is proposed using various advertising methods at sporting events.