Missed Chris Cunningham at Cannes Lions 2015? Check out the presentation for his talk, "The Paradox of Wearables - More Receptive, But More Limited". Chris spoke about how the key to success in overcoming this paradox with wearables is complete integration with the larger digital strategy."Brands and creatives will be forced to blur the lines between design and technology to develop ads that not only fit their medium, but link up in an effective way to every other channel" Learn more here: www.ironsrc.com Follow us on Twitter: @ironSource Chris Cunningham is the Head of US Mobile and Global Brand Partnerships at ironSource. Follow him on Twitter @C2cunningham.

1. ironSource
The Future of
Wearables

2. ironSource
Nice to meet you
Chris Cunningham
Head of Mobile & Global Brand Partnerships

3. ironSource
Thebrand
consumer
connection

4. ironSource

5. ironSource

6. ironSource

7. ironSource

8. ironSourceironSource

9. ironSource
Andthenthere
wasSEARCH

10. ironSource
Re-targeting

11. ironSource
Thesmart
phonethat
changed
everything

12. ironSource
Location
targeting

13. ironSource
App
targeting

14. Source: eMarketer
USMobileAppInstallAdSpending,
2013-2015
ironSource
2013 2014 2015
Mobile app install ad spending (billions) $0.77 $1.67 $3.00
% Change - 115.5% 80.0%
% Of total mobile ad spending 7.3% 8.7% 10.4%

15. Second
screen
syndrome
ironSource

16. Familytime
isn'twhatit
usetobe
ironSource

17. SecondScreenActivitiesConductedby
USTVViewers,May2014
% of responders
Check emails not related to the show
58%
Do other activities not related to the show
53%
Pass the time while commercials are on
52%
Check my social media updates not related to the show
41%
Research or look up something about the show
38%
Interact on social media with friends about the show
24%
Look up a product or service related to an ad you saw
22%
Interact on social media with the show’s page or fan page
20%
Use an app related to the show
13%
Other
2%
None
3%
Source: eMarketer
ironSource

18. ironSource
Thewatch

19. Source: eMarketer
WearableDeviceShipmentsWorldwide,
Smart*vs.Basic,2014-2019
millions of units
Basic Smart*
ironSource
2014 2015 2016 2017 2018 2019
5244362720
74
63
50
38
26
126
107
86
65
46
19
4
15

20. ironSource

21. ironSource
Brandsneedto
leveragetoday's
wearable
environment
correctly

22. ironSource
Wearable
challenges

23. ironSource
x
Super Gym
You haven’t been to
the gym for over
two weeks!
Schedule a
session now!
Don’tlookfor
anexcuse
Certaintyadultdiaper

24. ironSource
Brandsneedto
leveragetoday's
wearable
environment

25. ironSource
SURFING
THE WEB
USING
MOBILE APP
SURFING
MOBILE WEB
BROWSING
SOCIAL MEDIA
RE-ENGAGING
WITH AN APP
CUSTOMIZING
A NEW DEVICE
EngagementMomentsPeople Ads
HELLO:)

26. ironSource
Whatdoes
advertising
reallymean?

27. ironSourceironSource
Personalized
experiences

28. ironSource
Whatto
consider
Scale Involvment
Timing
User
Experience
Context

29. DaveFitcher
FROM ORLANDO, UNITED STATES
TARGETING INSIGHTS
Uses an Android mobile deviec & PC
Top app category: Games
Hobbies: Sports/Travel
APPS INSTALLED ON DESKOP
APPS INSTALLED ON MOBILE
RECENT LOCATIONS
ORLANDO,
USA
LOS ANGELES,
USA
LONDON,
UK
BARCELONA,
SPAIN
ironSource

30. Howto
personalize
thewearable
ironSource

31. ironSource
x
You’re 250 yd away
from Zara.
Just turn right on
Broadway
Nike+
Wow, a 10 k run!
You must be starving.
Re-energize at
PureJuice.
A free coupon is in
your inbox!

32. ironSource
Lackof
interoperability

33. ironSource
Thank you