Kevin Crews at the UK Recruiter Recruitment Conference 2013

Mobile Recruiting

Kevin Crews
Training & Recruiting Specialist
AIRS – An ADP Company
kevin.crews@rightthinginc.com
The global leader in recruitment training.

About AIRS®
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AIRS® started training recruiters in 1997; first certification course in
1999
We now offer over 35 classes including 7 industry-recognised
certifications: CIR, ACIR, CDR, CSSR, PRC, CSMR and ECRE
Courses include focus on sourcing, social media, industry-specific
verticals, global, and more
Corporate training classes, in-person public classes, online classes
AIRS Academy, AIRS News, AIRS Power Break Series, and the
AIRS Sourcing Report

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AIRS 2011. All rights reserved

Questions for you…
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What type of device are you using?
 Android™, iPhone®, Windows®, Blackberry®, other?
 Tablet?

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How do you use your device?
 Browse the web? Maps? Games? Social Media?
 Talk? Text? Pictures? Shopping?

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What about your company?
 Mobile enabled website?

 Web App?
 Job App?


Source: Our Mobile Planet

UK Mobile Statistics
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51% use their phones as a primary internet connection
92% of the UK own a mobile phone, 60% are smartphone
users
By 2017, 97% of UK users are projected to own a mobile
phone
Smartphone ownership and mobile internet access and usage
has doubled since 2010
98% of text messages are read, compared to 22% of
emails, 29% of tweets and 12% of Facebook posts.
SMS / Texting is the most popular form of communication
SMS Marketing campaigns are opted out less than 5% of the
time


Global Mobile Statistics
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4.2 Billion phones in use globally
 1.08 Billion are smartphones
 3.05 Billion are SMS enabled

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By 2014, mobile Internet usage is estimated to take over
desktop Internet usage
91% of mobile Internet access is to socialize
 Compared to 79% on desktops

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50% local searches are performed on a mobile device
48 million people have cell phones, but no electricity

6


Authenticity, Transparency & Interaction
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Three things that are essential to communicating with
talent in a Social and Mobile world.

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Social Media forces companies to show the reality
behind the scenes.

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Interaction with recruiters and decision makers.

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A more realistic understanding of what it’s like to work for
a company.


Why is Mobile Important in Recruiting Now?
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2013 Google ranking changes for sites that are not
optimized for mobile.

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Last year's mobile data traffic was nearly twelve times
the size of the entire global Internet in 2000.

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Average smartphone usage grew 81% in 2012.

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By the end of 2013, the number of mobile-connected
devices will exceed the number of people on earth, and
by 2017 there will be nearly 1.4 mobile devices per
capita.
- Source: Cisco® Visual Networking Index 2013

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Today’s graduates are miles ahead of the employers in using
career websites, social and professional networks as well as in
their open mindset for smartphone usage.

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Globally, only 110 out of 694 employers surveyed have a mobile
career website or app.

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The mobile revolution is imminent. The majority of job seekers
are ready and waiting to get started today, however employers
are only slowly giving mobile access to jobs and careers.

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Employers who do not go multichannel may miss out more than
they think. A lagging online and mobile recruitment strategy can
erode the employer brand.
- Source: Potentialpark OTaC 2013


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7 out of 10 people already search for jobs via mobile
devices and 3 out of 10 have already applied for a job
via a mobile device.

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72% of job seekers want to receive career opportunity
information on their smartphone

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84% of job seekers think job organizations should have
mobile-friendly sites

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86% of job seekers who have a smartphone say they
would use it to search for jobs
- Source: SimplyHired ®


Barclays
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Save up to twenty searches for favourite positions

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Set alerts and email jobs for later application

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Automatic text and email updates

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Search by location and via map interface


Barclays Msite


A Few More Things to Consider
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80% of smartphone users don’t leave home without their
device. (Source: Google®)

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Smartphones have become so important to consumers that
33% would rather give up TV than their smartphone.
(Source:Google)

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Social networking is a more important feature of mobile now
than voice calls & drives between 30- 55+% of traffic (Source:
Mobile Marketing Association®)

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91% of all U.S. citizens have their mobile device within reach
24/7. (Source: Morgan Stanley®)


Msites vs. Apps
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What’s the difference?

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Msite Builders

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App Builders

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Consumers spend an average of approx. 2.5 hours per
day on smartphones and tablets. 80% of that time is
spent inside apps and 20% is spent on the mobile web.
- Source: Flurry Analytics


Created by MDG Advertising®

Source: MDG Advertising

Msite Builders
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DudaMobile

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bMobilizedSM

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Mobeezo

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Octomobi

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MobilizeToday


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Copyright © 2013 ADP, Inc.

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How To Build A FREE App
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AppmakrSM

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The App Builder

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iBuildApp®

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Conduit®

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Shoutem

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Magmito


KPMG Go - App


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Apps for Sourcing
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Bing® for Mobile
Yandex
Yatedo
Ambient Apps (Geo-Social Discovery)
 Banjo
 Highlight

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About.me
Twitter
Lanyrd


Bing Mobile
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iPhone, Android, Blackberry, iPad®, Windows Phone
Easily send results to email, SMS, or Facebook®

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AIRSCopyright © rights reserved
2011. All 2013 ADP, Inc.

Yandex for iPhone & Android
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OK, so it’s in Russian, but
the search functionality
works just fine!


Yatedo
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Free People Search Engine

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For iPhone


Banjo
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This app taps into data and shows you where people are and what
they’re saying, doing, based on their check-ins or geotagged tweets
iPhone, Android


Highlight
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If someone standing near you that also has Highlight, and you have
a common interest their profile will show up on your phone.
iPhone, Android


About.me®
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Can search tags/skill sets of viable candidates
iPhone


Twitter

recruiter near:london within:25mi

Lanyrd
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There is an app for that – iPhone/iPad
 Mobile friendly for other devices – m.lanyard.com


AIRS Sourcing Report App!


AIRS Resume Search - Mobile
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http://bit.ly/AIRSResumesMobile

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Benefits
 Integrated “Home” shortcut icon – from any mobile browser
 Works on any phone w/Mobile Browser
 Flexible Search - Opens resumes in new Browser tabs

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Thank You
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Email: Kevin.Crews@rightthinginc.com
 LinkedIn: www.linkedin.com/in/kevincrews1
 Twitter: @kevincrews
 Mobile Number: +1.815.302.8629

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AIRS Public Certification Classes in London
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December 9 and 10
BOGO
Call John MacDonald in USA +1.800.466.4010 x11512
International #800 - 0800-160-1438 x11512
OR Email: John.MacDonald@rightthinginc.com

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Cust. Service: cs@airs.rightthinginc.com

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Presentation: http://bit.ly/mobileukrec

Kevin Crews at the UK Recruiter Recruitment Conference 2013

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