While cost-per-install (CPI) may have dominated as the go-to metric for mobile marketers, we’re starting to see media buyers opting for more nuanced metrics like cost-per-engagement or CPE to measure the performance quality of their mobile campaigns. ironSource VP Media Oren Cohen covered the increasing importance of quality based metrics such as CPE, the advantages and disadvantages of the metric, and how to implement CPE in your app marketing campaigns.
Learn more at www.ironsrc.com
Follow us on Twitter @ironSource!
Finding the Balance: Managing the Monetization and UA Cycle | Casual Connect ...ironSource
Finding the right audience for your app is no easy feat – monetizing them with tact is equally as difficult. But to stay relevant, you must balance the two. David Cohen, ironSource VP Strategic Sales, Advertiser Solutions, explored several ways developers today cohesively maximize their UA and monetization efforts to fuel growth and drive revenue.
Interested in becoming an ironSource partner? Contact us: http://bit.ly/2aqdz6o
Learn more at www.ironsrc.com
Connect with us!
LinkedIn: linkedin.com/company/ironSource
Twitter: twitter.com/ironSource
Facebook: facebook.com/ironSource
Check us out on instagram @ironSource
Enhancing user experience with rewarded ad monetizationironSource
App monetization shouldn’t come at the expense of user experience. In fact, when done right, it can actually enhance both user engagement and enjoyment. In this presentation, originally presented by Tal Shoham at Casual Connect Kyiv, learn actionable ways to improve ad engagement and usage rates, and how to better understand The Golden Ratio of ads within your app. Understand how the virtuous cycle of monetization can turn your app into a successful, sustainable business (with happy users).
There’s over 2.2 million apps in the Google Play store and another 2 million in the App store. This means more competition for users, and keeping those users engaged and happy while monetizing is no easy feat. We asked developers from around the globe about their biggest pain points, and learned more about which obstacles app developers
are confronting in today’s mobile market.
Rewarded Video: Benefits and Best PracticesironSource
ironSource's Head of Monetization talks about how best to integrate RV for maximum revenue, great user experience, and increased engagement in your app.
Learn how ironSource Aura, the world’s first smart content recommendation platform, can turn any device – whether it’s a smartphone, laptop or smart TV – from a static machine into a dynamic, responsive channel that builds an ongoing relationship with your customers.
Nadav Ashkenazy - Casual Connect Europe 2018ironSource
ironSource VP Nadav Ashkenazy spoke at the most recent Casual Connect Europe conference in London. Discussing everything from the benefits of rewarded video to supercharging game revenue while preserving and even improving user experience. Check out the deck from his presentation titled "The Ins and Outs of Ad Monetization: How Choosing the Right Ad Format can Supercharge your Game Revenue".
Finding the Balance: Managing the Monetization and UA Cycle | Casual Connect ...ironSource
Finding the right audience for your app is no easy feat – monetizing them with tact is equally as difficult. But to stay relevant, you must balance the two. David Cohen, ironSource VP Strategic Sales, Advertiser Solutions, explored several ways developers today cohesively maximize their UA and monetization efforts to fuel growth and drive revenue.
Interested in becoming an ironSource partner? Contact us: http://bit.ly/2aqdz6o
Learn more at www.ironsrc.com
Connect with us!
LinkedIn: linkedin.com/company/ironSource
Twitter: twitter.com/ironSource
Facebook: facebook.com/ironSource
Check us out on instagram @ironSource
Enhancing user experience with rewarded ad monetizationironSource
App monetization shouldn’t come at the expense of user experience. In fact, when done right, it can actually enhance both user engagement and enjoyment. In this presentation, originally presented by Tal Shoham at Casual Connect Kyiv, learn actionable ways to improve ad engagement and usage rates, and how to better understand The Golden Ratio of ads within your app. Understand how the virtuous cycle of monetization can turn your app into a successful, sustainable business (with happy users).
There’s over 2.2 million apps in the Google Play store and another 2 million in the App store. This means more competition for users, and keeping those users engaged and happy while monetizing is no easy feat. We asked developers from around the globe about their biggest pain points, and learned more about which obstacles app developers
are confronting in today’s mobile market.
Rewarded Video: Benefits and Best PracticesironSource
ironSource's Head of Monetization talks about how best to integrate RV for maximum revenue, great user experience, and increased engagement in your app.
Learn how ironSource Aura, the world’s first smart content recommendation platform, can turn any device – whether it’s a smartphone, laptop or smart TV – from a static machine into a dynamic, responsive channel that builds an ongoing relationship with your customers.
Nadav Ashkenazy - Casual Connect Europe 2018ironSource
ironSource VP Nadav Ashkenazy spoke at the most recent Casual Connect Europe conference in London. Discussing everything from the benefits of rewarded video to supercharging game revenue while preserving and even improving user experience. Check out the deck from his presentation titled "The Ins and Outs of Ad Monetization: How Choosing the Right Ad Format can Supercharge your Game Revenue".
Mobile Growth Summit - Mobile User Acquisition: A Network's PerspectiveironSource
A snapshot into how performance advertisers are driving installs through a mixture of incentivised and non-incentivised traffic, balancing targeting with retargeting to find the best audience at the right price. Follow us on Twitter @ironSource!
Interested in mobile user acquisition? Learn more here: www.supersonic.com/user-acquisition
Visit our website to learn more about ironSource: www.ironsrc.com
How To Maximise ROI With Creative OptimizationironSource
Linh Le, Kongregate's Senior Marketing Manager speaking at our Developer Series at China Joy 2017 on how best to use creative optimization to supercharge UA efforts for developers.
Game On: Pro Tips and Winning Strategies for Conquering Gaming App MarketingTUNE
Mobile gaming is sky-rocketing by millions of players each year, with more than 180 million gamers in 2016 already. This presentation unveils tips and tricks of mobile gaming mastery, straight from the pros: Christian Calderon, Chief Revenue Officer of Ketchapp; Greg Dale, Product Marketing Manager at Chartboost; and Tim O’Neil, Global Head of Mobile Gaming at TUNE. Whether you are a game developer or marketer, check it out to learn:
- Simple techniques to acquire new users
- How to make your app stand out among other mobile games
- Effective ways to engage and re-engage your audience
A comprehensive summary about the lifetime value predictions that Martin, Head of Marketing at AppAgent, has learned by building analytics platforms for clients and consulting with the best of the best in the mobile industry.
Marmalade Webinar Series - GameHouse Increase User Aquisition in Gamesmarmaladeapps
Marmalade Webinar Series - GameHouse Tips to Increase User Acquisition in Games. For more info on Marmalade SDK, visit http://www.madewithmarmalade.com.
The Swiss Army Knife Approach to Monetization | Rujul PatelJessica Tams
Delivered at Casual Connect Europe 2017. Developers need a growth strategy and the tools to win. But how many are armed and capable of executing a balanced IAP and ad monetization plan? Level-up your monetization strategy as we share the journeys of our highly successful publishers and showcase real examples of how IAP and ad monetization can have good synergies. You’ll go away understanding how a Swiss army knife approach to monetization can help you stay ahead of the game.
MAU Vegas 2016 — Dynamic Ads: An Inside Look at the Impact of Programmatic Cr...Grow.co
Mobile Apps Unlocked Vegas 2016
Main Stage — 9:50am - 10:10am
Programmatic technology has become the de facto method for buying mobile advertising. Yet most marketers continue to use generic, non-personalized ad creative. Take a deep dive into the latest techniques in dynamic creative optimization to learn how app marketers are generating hundreds of unique machine-optimized ad units in real-time, resulting in significant performance gains in mobile user acquisition and re-engagement campaigns.
Dennis Mink, VP Marketing @ Liftoff
A/B testing in Firebase. Intermediate and advanced approachGameCamp
Intermediate and advanced use cases for A/B tests using Firebase. Monetisation and developments tests. How to do it right? Where Firebase can be especially helpful, where it can be not enough?
How is Asia Changing the Mobile Landscape? | Omer Kaplan, ironSource CMO | Ca...ironSource
While the West has dominated digital ad spend in the past, Asia is the epicenter of mobile today. In his talk, Omer Kaplan, ironSource CMO and Co-Founder discussed Asia’s growing global authority, what this influence means for advertisers and publishers going forward, and shared best practices for taking advantage of the changing mobile economy.
Follow us on Twitter @ironSource!
Learn more about ironSource at www.ironsrc.com
Interested in becoming a partner? Visit www.ironsrc.com/contact
Psst! We're hiring! Check out our openings here: www.ironsrc.com/careers
ironSource's security application expert, Tomer Zait, shares his insights on engineering in the stack. Tomer, an Ort Singalovsky alumnus himself, gave this presentation to the Ort Singalovsky students on their tour of ironSource's headquarters in Tel Aviv.
Want to learn more about ironSource? Visit our website: www.ironsrc.com
Follow us on Twitter @ironSource
ironSource is looking for new talent! Check out our openings: http://bit.ly/Work-at-ironSource
Mobile Growth Summit - Mobile User Acquisition: A Network's PerspectiveironSource
A snapshot into how performance advertisers are driving installs through a mixture of incentivised and non-incentivised traffic, balancing targeting with retargeting to find the best audience at the right price. Follow us on Twitter @ironSource!
Interested in mobile user acquisition? Learn more here: www.supersonic.com/user-acquisition
Visit our website to learn more about ironSource: www.ironsrc.com
How To Maximise ROI With Creative OptimizationironSource
Linh Le, Kongregate's Senior Marketing Manager speaking at our Developer Series at China Joy 2017 on how best to use creative optimization to supercharge UA efforts for developers.
Game On: Pro Tips and Winning Strategies for Conquering Gaming App MarketingTUNE
Mobile gaming is sky-rocketing by millions of players each year, with more than 180 million gamers in 2016 already. This presentation unveils tips and tricks of mobile gaming mastery, straight from the pros: Christian Calderon, Chief Revenue Officer of Ketchapp; Greg Dale, Product Marketing Manager at Chartboost; and Tim O’Neil, Global Head of Mobile Gaming at TUNE. Whether you are a game developer or marketer, check it out to learn:
- Simple techniques to acquire new users
- How to make your app stand out among other mobile games
- Effective ways to engage and re-engage your audience
A comprehensive summary about the lifetime value predictions that Martin, Head of Marketing at AppAgent, has learned by building analytics platforms for clients and consulting with the best of the best in the mobile industry.
Marmalade Webinar Series - GameHouse Increase User Aquisition in Gamesmarmaladeapps
Marmalade Webinar Series - GameHouse Tips to Increase User Acquisition in Games. For more info on Marmalade SDK, visit http://www.madewithmarmalade.com.
The Swiss Army Knife Approach to Monetization | Rujul PatelJessica Tams
Delivered at Casual Connect Europe 2017. Developers need a growth strategy and the tools to win. But how many are armed and capable of executing a balanced IAP and ad monetization plan? Level-up your monetization strategy as we share the journeys of our highly successful publishers and showcase real examples of how IAP and ad monetization can have good synergies. You’ll go away understanding how a Swiss army knife approach to monetization can help you stay ahead of the game.
MAU Vegas 2016 — Dynamic Ads: An Inside Look at the Impact of Programmatic Cr...Grow.co
Mobile Apps Unlocked Vegas 2016
Main Stage — 9:50am - 10:10am
Programmatic technology has become the de facto method for buying mobile advertising. Yet most marketers continue to use generic, non-personalized ad creative. Take a deep dive into the latest techniques in dynamic creative optimization to learn how app marketers are generating hundreds of unique machine-optimized ad units in real-time, resulting in significant performance gains in mobile user acquisition and re-engagement campaigns.
Dennis Mink, VP Marketing @ Liftoff
A/B testing in Firebase. Intermediate and advanced approachGameCamp
Intermediate and advanced use cases for A/B tests using Firebase. Monetisation and developments tests. How to do it right? Where Firebase can be especially helpful, where it can be not enough?
How is Asia Changing the Mobile Landscape? | Omer Kaplan, ironSource CMO | Ca...ironSource
While the West has dominated digital ad spend in the past, Asia is the epicenter of mobile today. In his talk, Omer Kaplan, ironSource CMO and Co-Founder discussed Asia’s growing global authority, what this influence means for advertisers and publishers going forward, and shared best practices for taking advantage of the changing mobile economy.
Follow us on Twitter @ironSource!
Learn more about ironSource at www.ironsrc.com
Interested in becoming a partner? Visit www.ironsrc.com/contact
Psst! We're hiring! Check out our openings here: www.ironsrc.com/careers
ironSource's security application expert, Tomer Zait, shares his insights on engineering in the stack. Tomer, an Ort Singalovsky alumnus himself, gave this presentation to the Ort Singalovsky students on their tour of ironSource's headquarters in Tel Aviv.
Want to learn more about ironSource? Visit our website: www.ironsrc.com
Follow us on Twitter @ironSource
ironSource is looking for new talent! Check out our openings: http://bit.ly/Work-at-ironSource
Business Platforms - Presentation by Omer Kaplan, Deputy CEO of IronSource at the NOAH 2014 Conference in London, Old Billingsgate on the 13th of November 2014.
Champion League - Presentation by Tomer Bar-Zeev, Founder & CEO of Ironsource at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.
CPE and the Evolution of Mobile Metrics | Oren CohenJessica Tams
Delivered at Casual Connect Tel Aviv 2016 | While cost-per-install (CPI) may have dominated as the go-to metric for mobile marketers, we’re starting to see media buyers opting for more nuanced metrics like cost-per-engagement or CPE to measure the performance quality of their mobile campaigns. This session will cover the increasing importance of quality based metrics such as CPE, the advantages and disadvantages of the metric, and how you might implement CPE in your app marketing campaigns.
BY EFORCE ADVERTISING AND SOFTWARE
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Monetizing Social Games - RockYou at GDCshayrockyou
Monetization and Business Models for Social Games - Lisa Marino, CRO of RockYou presentation from GDC 2010.
"Social games are addictive, so addictive that developers are making millions of dollars from them. There are multiple models emerging in the industry for monetizing social games. Whether it's sponsorships, virtual currencies, CPM or CPE, the opportunities to make money in this space continues to grow. The question is: How do you do it? In order to be successful, developers must choose which business models to pursue and where to focus their efforts."
“Integrating Social Media With Paid Social” was presented by Melonie Gallegos, Chief Social Strategist of Fandom Marketing, in a partner webinar with Katana.
Turn your content marketing into engaging advertising with on social media. Advertising in social media improves reach in social networks to get more eyeballs on your content, in turn increasing sharing and engagement.
This presentation is not so much a lecture on what performance based advertising is, but more a presentation on how everyone can harness performance based marketing.
Top tips start with understanding your business objectives and focuss on those to follow the steps that I describe to improve your online advertising success.
The next tip - and the most commonly forgotten feature is to employ web analytics and I suggest - use google web analytics - they are free and if you cover all the bases, employ some great assets on your site and ensure that you treat it with humility - you will make a big difference to your search engine marketing.
eMarketer Webinar: Video Advertising Engagement—Trends for MarketerseMarketer
Join eMarketer Principal Analyst David Hallerman, who will help you navigate the video advertising market and show you how marketers are using video to engage their audience.
eMarketer Webinar: Creating Ads on the Fly—New Opportunities in ProgrammaticeMarketer
This year, more than half of all US digital display ad dollars will go toward programmatic ads. With more ads than ever being bought in real time, marketers are realizing they need to change the way they develop their creative, from the beginning of the process to the end. Topics in this webinar include: Is programmatic good or bad for creativity? How are marketers and agencies changing the way they develop creative to meet the needs of a programmatic landscape? What are some best practices for rethinking the creative process?
Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head o...ironSource
Missed Chris Cunningham at Cannes Lions 2015? Check out the presentation for his talk, "The Paradox of Wearables - More Receptive, But More Limited".
Chris spoke about how the key to success in overcoming this paradox with wearables is complete integration with the larger digital strategy."Brands and creatives will be forced to blur the lines between design and technology to develop ads that not only fit their medium, but link up in an effective way to every other channel"
Learn more here: www.ironsrc.com
Follow us on Twitter: @ironSource
Chris Cunningham is the Head of US Mobile and Global Brand Partnerships at ironSource. Follow him on Twitter @C2cunningham.
WordStream founder, Larry Kim, will reveal the strategies you MUST implement if you want to get 10x MORE VALUE from your paid social media advertising efforts!
Join the webinar to learn:
-How to drive exponentially more traffic to your content
-Tips to convert 3-5x more clicks into leads & sales - all for less than $50 per campaign
-Critical insights into how the algorithm of Paid Social Media REALLY WORKS
As marketers and advertisers it's critical that we measure how our ads are working and understand where we should invest our ad budgets next. With many measurement options available this can be challenging and incredibly time-consuming. To simplify measurement, marketers and advertisers need an accurate and repeatable framework for understanding how their ads are working, which channels they should be choosing and how to invest their time and budgets.
The Art & Science of Optimization by Fuse PoweredFuse Powered
Delivering top performance in every country, every day, requires a blend of art and science to optimize ads. Fuse Powered explains the process through The Art and Science of Optimization.
AdRally represents the next level of fully-managed ad mediation and optimization for mobile game publishers. It’s a rigorously vetted and tested collection of top-performing networks and exchanges all rolled into one powerful SDK. It's simple - one SDK, one integration, one check.
To learn more, visit www.fusepowered.com
Navigating the maze of google bid adjustment v2Wing Yee Lee
Presented at Biddable World 2014:
Not long ago Google has revolutionalised the way we bid on their platform – everything is now in relation to the desktop/tablet bid. You can set bid adjustment for mobile device, a different time of day as well as different locations. Should you set the adjustments? Which type of adjustment should you use? By how much? Wing will share a few best practices with you at this session.
5 Ways To Improve App Revenue Using Native Stream Ads [Webcast Presentation]avocarrot
This is the Presentation of Avocarrot's webcast called: "5 Ways To Improve App Revenue Using Native Stream Ads" You can watch the recording of the webinar here:
http://bit.ly/webcast-01
Your successful launch with Google AC / Daria Bogdanova (Google)DevGAMM Conference
In this presentation Daria will cover the key success factors of launching UA campaigns for mobile gaming apps with Google. Daria will cover , among others, measurement and creative best practices .
The Definitive Guide to Campaign Set-up and OptimizationLiliya Miringof
The best practices of the optimal CPI campaign management and optimization. Valuable for app developers and publishers looking to promote mobile apps cost-effectively and efficiently.
The Definitive Guide to CPI Campaign OptimizationAppnext
The best practices of managing and optimizing winning cost-per-install based campaigns for mobile apps and games presented by the Appnext advertising team
Download google adwords search advertising exam question and answers 2018 PDF for Free. This search advertising exam pd will help you pass and get certification. You can score at least 90%.
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All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods including information storage and retrieval systems, without the prior written permission of the publisher.
Mobile Ad Monetization for Games | Christian CalderonJessica Tams
Delivered at Casual Connect USA 2016. Ad monetization is a relatively mysterious activity for most startups, and has become increasingly more important for a majority of developers these days. Ketchapp has launched hundreds of titles that have been played by over 500 million people around the world. Join this session with Ketchapp's chief revenue officer Christian Calderon to discover how startups can be more effective in their monetization strategies.
Every publisher we speak with wants to know how we drive such high ad performance with our optimization layer. Although we’ve always been completely candid with our publishers in our meetings, we’ve never revealed our trade secrets around our performance in a documented form – until now.
The truth is, performing the optimizations we do for Upsight requires some very proprietary technology, so we feel we can comfortably reveal our optimization secrets. To that end, VP Mediation Platform, Darren Keyes, decided to sit down and write ‘The Art & Science of Ad Optimization’. He explains in painful detail all the tricks of our industry-leading trade.
Measuring, Optimizing & Scaling Apple Search AdsPinar Guler
Apple Search Ads has been an increasingly popular user acquisition channel, and any marketer who wants to acquire more users should definitely utilize it to the fullest.
Learn some of the best tactics and use cases to see how you can make the most out of Apple Search Ads to achieve tremendous app growth and cut down on the labor work.
Similar to 11 Creative Tips for Effective CPE Campaigns - ironSource | Casual Connect Tel Aviv 2016 (20)
Developer Series 6x6 Tour: UA Strategy and Case StudiesironSource
ironSource's James Ren talked to the 6x6 audience in Guangzhou about creating a user acquisition strategy for your app, and takes a look at some case studies of apps that did this with brilliant results
Developer Series 6x6 Tour: The power of interactive adsironSource
ironSource's Product Manager Daniel Herman talks to the 6x6 Beijing audience about how interactive ads help to turn passive users into active users, and what role data plays in creative optimization of these innovative ad units
The Complete Guide to Fighting Mobile Ad FraudironSource
Ronen Mense, VP APAC at Appsflyer presents at our Developer Series at China Joy 2017 - giving a comprehensive look at the state of mobile ad fraud today and how advertisers can best combat it.
Artut Grigorjan, Head of Growth Marketing at Playrix presenting at our Developer Series at China Joy. He takes a look at some of the biggest UA trends in the industry today, from playable ads to new pricing models.
Since the adblocking explosion in 2013, every corner of the digital advertising ecosystem has had to ask hard questions about the viability of its revenue models. Regardless of your position on the issue, the industry-wide reaction to this phenomenon is causing many to believe we are on the edge of a watershed change. We have compiled a batch of data to present a broad perspective of the impact of adblocking thus far, and, if unimpeded, where it has room to grow.
Follow us on Twitter @ironSource!
Learn more about ironSource: www.ironsrc.com
PGC Bangalore Session: Establishing an Ad-Driven Mobile Monetization Strategy...ironSource
In today's saturated app market, app developers are confronted with many obstacles when it comes to monetizing their app. The industry's #1 misconception is that if you build an app, money will immediately follow. Or Shahar, Director of Publisher Relations at Supersonic by ironSource, explains the importance of integrating a monetization strategy into your app right from the start and discusses how to seamlessly embed monetization into your app's mechanics through a 5-step funnel that helps you find the right strategy to monetize your app. Follow us on Twitter @ironSource!
Want to learn more? Visit www.supersonic.com
Infographic - The Evolution of Media Consumption on MobileironSource
The world has gone mobile. Naturally, with this evolution comes a few fundamental changes with how we discover, consume, and share content. This infographic highlights key events in the evolution of media consumption, providing insights about how people consume content and media today.
Follow us on Twitter @ironSource!
Read the blog post here: ironsrc.com/news/the-evolution-of-media-consumption
Learn more about ironSource: www.ironsrc.com
Casual Connect Tel Aviv 2015 - from Start-Up Nation to Scale-Up NationironSource
ironSource Co-Founder and Deputy CEO Omer Kaplan spoke about the new challenges Israel is facing as it grows global companies and moves from a 'startup nation' to a 'scale-up nation' at Casual Connect Tel Aviv 2015.
Follow us on Twitter @ironSource!
Want to learn more about ironSource? Visit our website: http://bit.ly/ironSource
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
2. @ironSource
Media Pricing: Then and Now
1995
Netscape and Infoseek
first adopted CPM
1996
DoubleClick adopted CPM
as its standard pricing
1998
Goto.com pioneered
precursor to CPC pricing
model
2002
Google formally adopted
CPC pricing model
CPC has been the standard pricing
model for paid search ever since
Today
CPA Cost per action
CPE Cost per engagement
CPC Cost per click
oCPM Optimized Cost per impression
CPM Cost per thousand impressions
CPV Cost per completed view
All pricing options are translated into a single
metric on the publisher's side: eCPM
3. @ironSource
Effort required to optimize performance vs. efficiency risk
CPA
CPE
CPC
oCPM
CPM/CPV
Risk
Required optimization effort
CPA Cost per action
CPE Cost per engagement
CPC Cost per click
oCPM Optimized cost per impression
CPM Cost per thousand impressions
CPV Cost per completed view
Scale
6. Find your Engagement
by measuring Everything
How do you know what your E should be? Let the machine come to conclusion
1
Registered Reached level X Shared Wrote a review Watched RV Many more
...
@ironSource
7. The right tool
at the right time2
CPE during
soft launch
CPE during lower
funnel conversions
@ironSource
8. The right tool
at the right time2
The E - Gun IAPPlays a few levels A Bug
@ironSource
9. Match your call to action
to your engagement3
Playable Ad featuring Fishdom Level 3 The E: Reach Fishdom Level 4
Ad App
@ironSource
12. Buy on impression to
price your engagement5
$5 LTV $1 LTV $0.5 LTV
Targeting feature
@ironSource
13. Constantly monitor
Are your LTV predictions still on the right track?
and fine tune your E
Prediction
Actual
LTV
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day7 Day 8 Da9 Day 10
6
$1.5
$0.4
@ironSource
17. 8 A CPE and incent love affair
CPE Users
Incent Users
Combine the two to enjoy the best of both worlds: Low CPI (incent) and guaranteed ROI (CPE)
USERS
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day7 Day 8 Da9 Day 10
$ $ $
@ironSource
19. 01 Put your E where
Don’t let your engagement get lost in the noise
you can see it
20. 1 Go as granular
1 as you can
Does your E behave similarly across devices / geos / gender / age?
USA
LTV $1
@ironSource
21. 11
LTV $1.21
iPhone 7
35-44
LTV $1.25
LG G4
18-24
LTV $0.85
HTC 10
25-34
LTV $0.45
Samsung S3
25-34
LTV $
Samsu
35-
$0.78
G G5
5-54
Go as granular
as you can
Does your E behave similarly across devices / geos / gender / age?
@ironSource