U.S. traffic deaths have risen for two consecutive years according to reports from the National Safety Council and New York Times, increasing insurance rates. A Wall Street Journal article found that smartphone addiction raises risk and costs. A document on distracted driving analyzed that people spend 12% of driving time distracted, and that using a driving app led to 25% less distraction and safer driving among parents and teens after just 12 weeks. The document promotes an app that rewards safe driving as a path to reducing dangerous distractions.