Two months in to the New Year and brands are on the look out for interesting ways to engage with their followers. February being the month of love, the campaign script has already been written for most brands, all that changed was the execution as brands came up with innovative ways to make followers fall in love with them. Check out the whole story here: http://bit.ly/1hSl3gB
Top Australian Brands On Social Media in September 2013Unmetric
The Top Australian brands are weighed and measured for their social media performance to find out which ones are doing the best job of growing and engaging their online communities.
Top Australian Brands on Social Media- January 2014Unmetric
Brands in Australia are constantly fighting for the attention of followers and fans and Engagement is the key factor for this endeavor. Armed with videos, contests and deals, Australian brands have jumped into 2014, refreshed and full of energy to engage. Check out the full story here: http://bit.ly/1ct7X7T
Top Australian Brands on Social Media - October 2013Unmetric
Lipton Iced Tea quite literally sparkles on Facebook, Virgin Australia is the only airline to take customer support on social media seriously and One Direction helps Coles go viral on Twitter. Yet, Australian brands appear to be reluctant to take to YouTube, with most videos only attracting a handful of views.
Top Australian Brands on Social Media - December 2013Unmetric
Contests, deals and offers were a go-go over the Christmas period for Australian brands as they looked to ramp up consumer engagement. Insurance company Medibank proved that you can make insurance interesting with a series of Twitter chats that captured the attention of followers while Cathay Pacific tried to inspire wanderlust amongst its Facebook fans with a series of hot deals on airfares to Europe.
[Report] Top Indian Brands on Social Media for August 2013 by UnmetricSocial Samosa
Unmetric has released its report of Top Indian Brands on Social Media for the month of August 2013. The report focuses on brands from 10 different sectors on 4 distinct social networking platforms.
Social Media Habits of Brands Sponsoring the Daytona 500Unmetric
Sponsors ramped up their social media activity in the run up to Daytona 500 and continued posting content after the race had concluded. This report takes a look at how major sponsors like Dow, M&Ms, Farmers Insurance and more took advantage of their association with the event to drive engagement and brand awareness.
Top Australian Brands On Social Media in September 2013Unmetric
The Top Australian brands are weighed and measured for their social media performance to find out which ones are doing the best job of growing and engaging their online communities.
Top Australian Brands on Social Media- January 2014Unmetric
Brands in Australia are constantly fighting for the attention of followers and fans and Engagement is the key factor for this endeavor. Armed with videos, contests and deals, Australian brands have jumped into 2014, refreshed and full of energy to engage. Check out the full story here: http://bit.ly/1ct7X7T
Top Australian Brands on Social Media - October 2013Unmetric
Lipton Iced Tea quite literally sparkles on Facebook, Virgin Australia is the only airline to take customer support on social media seriously and One Direction helps Coles go viral on Twitter. Yet, Australian brands appear to be reluctant to take to YouTube, with most videos only attracting a handful of views.
Top Australian Brands on Social Media - December 2013Unmetric
Contests, deals and offers were a go-go over the Christmas period for Australian brands as they looked to ramp up consumer engagement. Insurance company Medibank proved that you can make insurance interesting with a series of Twitter chats that captured the attention of followers while Cathay Pacific tried to inspire wanderlust amongst its Facebook fans with a series of hot deals on airfares to Europe.
[Report] Top Indian Brands on Social Media for August 2013 by UnmetricSocial Samosa
Unmetric has released its report of Top Indian Brands on Social Media for the month of August 2013. The report focuses on brands from 10 different sectors on 4 distinct social networking platforms.
Social Media Habits of Brands Sponsoring the Daytona 500Unmetric
Sponsors ramped up their social media activity in the run up to Daytona 500 and continued posting content after the race had concluded. This report takes a look at how major sponsors like Dow, M&Ms, Farmers Insurance and more took advantage of their association with the event to drive engagement and brand awareness.
Top Indian Brands on Social Media - June 2013Social Samosa
The Unmetric report of Top Indian Brand on Social Media 2013 showcases brands in India within each sector that have secured top ranks on 3 social networking platforms Facebook, Twitter and Youtube in the month of June 2013. Unmetric monitors and bases its analysis on over 10,000 brands ranging in 30 sectors
Top Singaporean Brands on Social Media - October 2013Unmetric
FlyScoot Singapore took to Facebook to run contests which were highly engaging with its fans, Lipton Iced Tea also ran a contest on its Singapore page and saw the highest level of engagement for all beverage brands in the region. Marina Bay Sands showcased various fashion events taking place and used hashtags on Twitter to promote the event while DBS leveraged Twitter to get customers talking to it by using the #askdbs hashtag.
The survey is conducted in November 2020 to find out the trend and the behavior of Vietnamese when using applications on mobile and to see if there’s any change compared with 2019.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
This annual landmark report explores how the prevailing trends in in web usage, multi-platform engagement, online video, and digital advertising are shaping the Canadian marketplace and what these trends mean for the year ahead.
Australia Facebook Performance Report_June2013_Online Circle Digital Lucio Ribeiro
This is our second report for 2013 which provides success benchmarks to increase
your understanding of the strategies and tactics behind some of Australia’s most successful Facebook brand pages.
The Facebook report uses data provided by SocialPulse™ (www.socialpulse.co) with
mathematical and statistical foundations produced in consultation with 95th Percentile Pty Ltd. (John Ward) and information analysed by the Online Circle Data team.
The full report can be downloaded at www.theonlinecircle.com
Have a look at the social media metrics behind Pfizer's incredible social media efforts. See the strategies that drove audience engagement and the brand content that outperformed all others.
17% decline in social media buzz in Telecom IndustrySimplify360
Key highlight of Telecom Industry Report - February 2014
-Telecom industry saw a dip in social media buzz.
While there was 17% decline on overall buzz, there was 33% decline in Twitter mentions
-AT&T is the most social Telecom company in February followed by Verizon and Sprint
-with an SSI of 39, Metro PCS is the biggest gainer in terms of SSI during February 2014
Read previous month's report here: http://www.slideshare.net/simplify360/us-telecom-market-is-in-the-state-of-oligopoly
Activating Apps in Market Research - MRMW Singapore 2013Adrian Tan
Activating Apps in Market Research to Grow Brands & Businesses
Presentation from MRMW (Marketing Research in the Mobile World) Conference 2013, Kuala Lumpur
The second annual Adobe Consumer Content Survey—a December 2018 survey of 1,000 U.S. consumers who own at least one digital device—found that digital content consumption is on the rise and consumers have already established expectations and preferences.
Social Media Shakedown of Top Australian Brands - March 2014Unmetric
Australian brands are aware of the simple truth that contests and sweepstakes invariably promote engagement. Platform isn’t a restraint either, as brands took to Facebook, Twitter and YouTube to announce their offers. The Australian no-nonsense attitude comes across as brands get straight to the point, and this obviously resonates with their fans.
Top Australian Brands on Social Media - May 2013Unmetric
Unmetric takes a look at the top brands in Australia and their creative social media campaigns in May 2013. With analysis of Audi Australia, Qantas, Bankwest, Lifebroker and one very famous entrepreneur dressed up in drag serving tea and biscuits to shocked air travellers, this is one report every social media manager needs to read.
Top Australian Brands on Social Media in June 2013Unmetric
The top Australian brands are weighed and measured for their social media performance to find out which ones are doing the best job of growing and engaging their online communities. Top social campaigns from Woolworths, Commonwealth Bank, Quickflix, Virgin Australia and Kia Australia.
Top Indian Brands on Social Media - June 2013Social Samosa
The Unmetric report of Top Indian Brand on Social Media 2013 showcases brands in India within each sector that have secured top ranks on 3 social networking platforms Facebook, Twitter and Youtube in the month of June 2013. Unmetric monitors and bases its analysis on over 10,000 brands ranging in 30 sectors
Top Singaporean Brands on Social Media - October 2013Unmetric
FlyScoot Singapore took to Facebook to run contests which were highly engaging with its fans, Lipton Iced Tea also ran a contest on its Singapore page and saw the highest level of engagement for all beverage brands in the region. Marina Bay Sands showcased various fashion events taking place and used hashtags on Twitter to promote the event while DBS leveraged Twitter to get customers talking to it by using the #askdbs hashtag.
The survey is conducted in November 2020 to find out the trend and the behavior of Vietnamese when using applications on mobile and to see if there’s any change compared with 2019.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
This annual landmark report explores how the prevailing trends in in web usage, multi-platform engagement, online video, and digital advertising are shaping the Canadian marketplace and what these trends mean for the year ahead.
Australia Facebook Performance Report_June2013_Online Circle Digital Lucio Ribeiro
This is our second report for 2013 which provides success benchmarks to increase
your understanding of the strategies and tactics behind some of Australia’s most successful Facebook brand pages.
The Facebook report uses data provided by SocialPulse™ (www.socialpulse.co) with
mathematical and statistical foundations produced in consultation with 95th Percentile Pty Ltd. (John Ward) and information analysed by the Online Circle Data team.
The full report can be downloaded at www.theonlinecircle.com
Have a look at the social media metrics behind Pfizer's incredible social media efforts. See the strategies that drove audience engagement and the brand content that outperformed all others.
17% decline in social media buzz in Telecom IndustrySimplify360
Key highlight of Telecom Industry Report - February 2014
-Telecom industry saw a dip in social media buzz.
While there was 17% decline on overall buzz, there was 33% decline in Twitter mentions
-AT&T is the most social Telecom company in February followed by Verizon and Sprint
-with an SSI of 39, Metro PCS is the biggest gainer in terms of SSI during February 2014
Read previous month's report here: http://www.slideshare.net/simplify360/us-telecom-market-is-in-the-state-of-oligopoly
Activating Apps in Market Research - MRMW Singapore 2013Adrian Tan
Activating Apps in Market Research to Grow Brands & Businesses
Presentation from MRMW (Marketing Research in the Mobile World) Conference 2013, Kuala Lumpur
The second annual Adobe Consumer Content Survey—a December 2018 survey of 1,000 U.S. consumers who own at least one digital device—found that digital content consumption is on the rise and consumers have already established expectations and preferences.
Social Media Shakedown of Top Australian Brands - March 2014Unmetric
Australian brands are aware of the simple truth that contests and sweepstakes invariably promote engagement. Platform isn’t a restraint either, as brands took to Facebook, Twitter and YouTube to announce their offers. The Australian no-nonsense attitude comes across as brands get straight to the point, and this obviously resonates with their fans.
Top Australian Brands on Social Media - May 2013Unmetric
Unmetric takes a look at the top brands in Australia and their creative social media campaigns in May 2013. With analysis of Audi Australia, Qantas, Bankwest, Lifebroker and one very famous entrepreneur dressed up in drag serving tea and biscuits to shocked air travellers, this is one report every social media manager needs to read.
Top Australian Brands on Social Media in June 2013Unmetric
The top Australian brands are weighed and measured for their social media performance to find out which ones are doing the best job of growing and engaging their online communities. Top social campaigns from Woolworths, Commonwealth Bank, Quickflix, Virgin Australia and Kia Australia.
Top Singaporean Brands on Social Media- February 2014Unmetric
Singapore might be a country of just 5 million people but don’t think for a second that brands have it easy. New media or traditional media, the competition that brands face here is fierce. Take a look at this report to find out how brands like Audi, Durex, Scoot and others performed on various social networks in February.
Top Indian Brands on Social Media - August 2013Unmetric
Top brands like Audi, Ariel, L'Oreal and even paint brands like Nerolac show off their social media prowess. Unmetric shakes down all the top campaigns from August 2013.
Social Media Shakedown of Top Brands in January 2014Unmetric
2014 is already shaping up to be an amazing year for brands on social media. From pre-Super Bowl madness to contests and product launches, January brought warm tidings of a great year to come. Read the whole story here :http://bit.ly/1eLyGcs
Social Media Shakedown of Top Brands in February 2014Unmetric
February was a month of fun and love as brands leveraged both Super Bowl and Valentine’s Day in a bid to drive engagement among its fans and followers across social channels.
Check out this report for more insights into the top campaigns in February.
Social Media Shakedown of Top Brands in June 2013Unmetric
The fastest growing and most engaging brands are taken apart in this report to understand the secrets behind their highly successful social media campaigns. Burberry wowed the social world when they posted specific kinds of content while Adidas' new sports shoe helped them achieve huge fan growth.
JetBlue turns to paper airplanes in their latest Twitter campaign while Amex used peoples' passion projects to reach out to a huge audience.
Social Media Shakedown of Top Brands in August 2013Unmetric
Playstation launches its PS4, but how did the campaign fare on social media? How is BMW's content 4 times more engaging than most other auto brands? Why is Bud Light posting cakes on its Facebook page? Is Chanel the only luxury brand to 'get' Twitter? All this and so much more, covering all the major social media campaigns from the top brands in August.
Report: Social Insights Into The South African Insurance Industry Andrew Felbert
In this report we looked at the top 10 Insurance brands on Facebook in South Africa over the first quarter of 2017.
Read on to find out how brands like Hollard, Discovery and Old Mutual performed
Social Media Shakedown of Top Brands in October 2013Unmetric
Unsurprisingly, the Blackberry Messenger App Facebook page saw the highest growth last month, growing at a staggering 1,100%.Visa leveraging candy and football to create huge engagement on its page, Samsung got fans to take more selfies than is reasonable for a normal human being and KLM continues to impress with its customer service strategy on Facebook.
Social Media Shakedown of Top Brands in July 2013Unmetric
The fastest growing and most engaging brands are taken apart in this report to understand the secrets behind their highly successful social media campaigns
Social Media Shakedown of Top Brands in December 2013Unmetric
WestJet warmed the hearts of dozens of weary travellers in a fantastic video, Michael Kors continues to blaze a trail in the luxury sector and Keurig's 12 days of Christmas turns in to a super-hit.
Social Media Shakedown of Top Brands in September 2013Unmetric
Heineken drops people on desert islands as part of an elaborate campaign played out on social media channels, T-Mobile continues its customer oriented approach with fast replies to questions on Facebook and American Express asked customers what their #passionproject was
Top indian brands on social media in march 2014Social Samosa
This report is compilation of the most successful, most engaging and most innovative campaigns that brands have run on social media in the last month. Take a look at what brands actually did to make them successful.
Top Indian Brands on Social Media in March 2014Unmetric
This report is compilation of the most successful, most engaging and most innovative campaigns that brands from India have run on social media in the last month.
All images in this report are hyperlinked to their original post.
Social Media Report - American Banks 1st January - 30th June, 2017Unmetric
Explore the social media performance of American Banks on Facebook, Twitter, Instagram and LinkedIn. Access key takeaways and top-line metrics on engagement and top Posts.
Social Media Report - Retail Brands January 1st - September 30th, 2017Unmetric
Explore the social media performance of Australian Retail brands on Facebook, Twitter and Instagram. Access key takeaways and top-line metrics on engagement and top Posts.
How Sportswear Brands Engage Customers During Holiday SeasonUnmetric
Explore how sportswear brands engage customers during the holiday season on Facebook, Twitter and Instagram. Access key takeaways and top line metrics on engagement, campaigns, and top posts.
Social Media Report - South African Insurance Brands January 1st - June 30th ...Unmetric
Explore the social media performance of South African Insurance brands on Facebook, Twitter, Instagram and LinkedIn. Access key takeaways and top line metrics on engagement, campaigns, and top posts.
Social Media Report - Personal Care January 1st - May 31st 2017Unmetric
Explore the social media performance of Personal Care brands on Facebook, Twitter and Instagram. Access key takeaways and top line metrics on engagement, campaigns, and top posts.
Social Media Report - Home Care January 1st - May 31st 2017Unmetric
Explore the social media performance of Home Care brands on Facebook, Twitter and Instagram. Access key takeaways and top line metrics on engagement, campaigns, and top Posts.
Social Media Report - North American Airlines January 1st - March 31st 2017Unmetric
Explore the social media performance of North American Airlines on Facebook, Twitter and Instagram. Access key takeaways and top line metrics on engagement, campaigns, and top posts.
Social Media Report - QSR Brands (India) January 1st - December 31st 2016Unmetric
Explore the social media performance of Indian QSR brands on Facebook, Twitter and Instagram. Access key takeaways and top line metrics on engagement, campaigns, and top posts.
Social media report - Automobile Brands January 1st - December 31st 2016Unmetric
Explore the social media performance of automobile brands on Facebook, Twitter and Instagram. Access key takeaways and top line metrics on engagement, campaigns and top posts.
Social Media Report - Pharmaceutical Companies 2016Unmetric
Explore the social media performance of pharmaceutical companies on Facebook, Twitter, Instagram and LinkedIn. Access key takeaways and top line metrics on engagement, campaigns and top posts.
Social Media Report - Sports Channels (India) October - November 2016Unmetric
Explore the social media strategies of Sports Channels on face-book and twitter that gets them engaging. Insights into performance, content, engagement and more in this cross-channel report.
Social Media Report - Household Cleaning Products October-November 2016Unmetric
Explore the social media efforts of household cleaning products on facebook, twitter and instagram in this cross-channel report.
Find out audience growth, top posts and see how the brands engaged best with their audience.
Social Media Report - Brokerage Houses (India) September - October 2016Unmetric
Take a deep dive into the social media habits of Indian Brokerage Houses. Access engagement, campaign intel and a variety of social media metrics on their performance on Facebook.
Social Media Report - Music Events September - October 2016Unmetric
Take a deep dive into Music Events' social media efforts on Facebook, Twitter and Instagram. Explore growth and content as the brands engage their audience around the world.
Social Media Report - Money Transfer Brands September - October 2016Unmetric
Dive into the social media performance of Money Transfer Brands between the months of September and October 2016. Find audience growth, engagement intel and other metrics in this cross-channel report.
Social Media Report - Big 5 Canadian Banks September - October 2016Unmetric
Explore social media strategies of the Big 5 Canadian Banks on Face-book, Twitter and Linkedin that gets them engaging. Insights into content, audience growth and more in this cross-channel report.
Social Media Report - Online Travel Agencies (India) September - October 2016Unmetric
Explore the social media strategies of Online Travel Agencies that gets them engaging on Social Media. Access engagement, campaign intel and a variety of metrics on their performance on Facebook.
Social Media Report - Snack Brands - Chips (India) September - October 2016Unmetric
Find out which Chip Brands commanded the most engagement on social media in this comparison cross-channel report. Social media metrics on the brands' performance can be found here.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
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This is the place where you become a Digital Marketing Expert.
6. Comparing Top Automotive Brands
Engagement
Audience
Conversation
(as % of fans)
Brand Name
Admin Posts
Engagement
Fan Posts
% of Fan
Posts Admin
Responded
5.4 %
31
744
41
17.1%
2.2 %
6.6 %
81
556
72
22.2 %
159,250
0.51 %
4.0 %
39
785
69
34.8 %
171,140
2.0 %
1.8 %
7
990
0
-
Total Fans
Fan Growth
Mercedes-Benz
Australia
189,121
6.5 %
Audi Australia
123,265
BMW Australia
Toyota Australia
February 2014
Community
7. Mercedes-Benz Australia - Photo Centric Content Strategy
Mercedes-Benz Australia uses a photo centric content strategy. The top 10 most engaging posts on
its page are photos. Mercedes-Benz also saw an average engagement score of 744 while the sector
average is 524.
Of the 30 updates, 28 were photos and
they consistently received very high
engagement.
8. Comparing Top Retail Chain Brands
Engagement
Audience
Conversation
(as % of fans)
Brand Name
Admin Posts
Engagement
Fan Posts
% of Fan
Posts Admin
Responded
2.1 %
49
489
1,195
88.8 %
2.3 %
1.4 %
56
332
1,099
85.9 %
247,897
5.7 %
3.2 %
31
332
41
61.4 %
194,117
3.4 %
3.0 %
49
267
138
81.2 %
Total Fans
Fan Growth
Woolworths
Australia
602,457
1.1 %
Coles
672,913
Mimco
Country Road
February 2014
Community
9. Woolworths Australia – Comment to Win
Woolworths Australia ran a Win For Your Valentine contest. The post on the contest received an
engagement score of 991 and caused a spike in the number of people talking about.
Wollworths Australia’s saw an
average engagement score of
489, while the sector average
was 141.
10. Comparing Top Banking & Finance Brands
Engagement
Audience
Conversation
(as % of fans)
Brand Name
Admin Posts
Engagement
Fan Posts
% of Fan
Posts Admin
Responded
5.7 %
12
937
22
36.4 %
.46 %
.38%
21
162
449
74.6 %
122,739
.44 %
.51 %
25
118
185
76.9 %
113,256
.33%
.90 %
35
119
204
91.7 %
Total Fans
Fan Growth
Visa (Australia)
140,130
1.8%
Commonwealth
Bank
533,428
NAB
Westpac
February 2014
Community
11. Visa (Australia) – Questions to Fans
Visa Australia’s most effective means of engaging fans were in the form of questions. 8 out of
the top 10 most engaging posts were questions to fans
Visa Australia received an average
engagement score of 937, which is
more than 3 times the sector average.
15. Comparing Top Retail Chain Brands
Number of Tweets
Brand Name
Total Followers
Followers
Growth
Engagement
Score
Average
Response Time
Proactive
Tweets
Replies
Retweets
Coles Supermarket
17,053
1.6 %
144
31
1,053
5
6:45:00
Country Road
9,6877
2.0%
42
14
89
12
2:05:42
The Good Guys AU
5,87
1.5 %
85
103
99
16
0:42:36
Peters of
Kensington
1,884
.86 %
16
16
5
3
2:05:41:43
David Jones Store
18,268
2.1%
17
106
2
11
28:06
February 2014
16. Coles – Customer Service
Coles replies to 60% of their tweets within 1 hour
Coles replies the most amongst the
brands in the Retail Chains sector.
Close to 12% of replies are in the form of
brand apologies.
17. Comparing Top Aviation Brands
Number of Tweets
Brand Name
Total Followers
Followers
Growth
Engagement
Score
Average
Response Time
Proactive
Tweets
Replies
Retweets
Qantas Airways
162,466
3.8%
104
55
1,817
6
5:34:29
Virgin Australia
118,085
3.0 %
102
49
2,184
23
00:34:50
Jetstar Airways
62,460
3.7 %
96
8
456
5
7:02:48
Cathay Pacific AU
3,989
2.5 %
148
6
14
-
9:05:07
February 2014
18. Virgin Australia- #WinRichardsPoints
Richard Branson, the founder of the Virgin Group, was giving away over one million frequent flyer
points. Entrants had to use the hashtag #WinRichardsPoints and tweet out what they would do with
one million frequent flyer miles.
#WinRichardsPoints was the most used
hashtag by the brand and its followers.
19. Comparing Top Telecom Brands
Number of Tweets
Brand Name
Total Followers
Followers
Growth
Engagement
Score
Average
Response Time
Proactive
Tweets
Replies
Retweets
Telstra
56,511
1.3 %
89
78
5,202
39
0:36:24
Optus
33,876
3.9 %
166
81
3,830
7
3:19:05
Vodafone AU
29,024
1.1 %
81
35
130
3
1:11:32
February 2014
20. Telstra – #pickuptweet
In February, Telstra ran a campaign centered around Valentine’s day. Entrants could win a mystery
prize if they tweet out a pick up line using the hashtag #pickuptweet
#pickuptweet was the most used hashtag by
the brand and its followers in January.
Telstra has a higher mention/follower ratio than the
sector average
24. Jeep Australia channel
Mark Visser - The Gear You Need
Jeep Australia’s video featuring Mark Visser was
the most watched on its channel with more
than 415,000 views.
25. Playstation Australia
Outlast Launch Trailer
Playstation Australia’s video was viewed
more than 19,297 times becoming the most
viewed video on its channel in February.
26. Westpac Sydney
How to Own Your Home Sooner - Westpac Tips
Westpac Sydney’s video was viewed more
than 180,00 times becoming the most viewed
video on its channel in February.
27. THANK YOU
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About Unmetric :
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