Top Australian Brands on Social Media- January 2014Unmetric
Brands in Australia are constantly fighting for the attention of followers and fans and Engagement is the key factor for this endeavor. Armed with videos, contests and deals, Australian brands have jumped into 2014, refreshed and full of energy to engage. Check out the full story here: http://bit.ly/1ct7X7T
Top Australian Brands On Social Media in September 2013Unmetric
The Top Australian brands are weighed and measured for their social media performance to find out which ones are doing the best job of growing and engaging their online communities.
Top Australian Brands on Social Media - February 2014Unmetric
Two months in to the New Year and brands are on the look out for interesting ways to engage with their followers. February being the month of love, the campaign script has already been written for most brands, all that changed was the execution as brands came up with innovative ways to make followers fall in love with them. Check out the whole story here: http://bit.ly/1hSl3gB
Top Australian Brands on Social Media - December 2013Unmetric
Contests, deals and offers were a go-go over the Christmas period for Australian brands as they looked to ramp up consumer engagement. Insurance company Medibank proved that you can make insurance interesting with a series of Twitter chats that captured the attention of followers while Cathay Pacific tried to inspire wanderlust amongst its Facebook fans with a series of hot deals on airfares to Europe.
Top Australian Brands on Social Media - October 2013Unmetric
Lipton Iced Tea quite literally sparkles on Facebook, Virgin Australia is the only airline to take customer support on social media seriously and One Direction helps Coles go viral on Twitter. Yet, Australian brands appear to be reluctant to take to YouTube, with most videos only attracting a handful of views.
Top Australian Brands on Social Media in June 2013Unmetric
The top Australian brands are weighed and measured for their social media performance to find out which ones are doing the best job of growing and engaging their online communities. Top social campaigns from Woolworths, Commonwealth Bank, Quickflix, Virgin Australia and Kia Australia.
[Report] Top Indian Brands on Social Media for August 2013 by UnmetricSocial Samosa
Unmetric has released its report of Top Indian Brands on Social Media for the month of August 2013. The report focuses on brands from 10 different sectors on 4 distinct social networking platforms.
Top Australian Brands on Social Media- January 2014Unmetric
Brands in Australia are constantly fighting for the attention of followers and fans and Engagement is the key factor for this endeavor. Armed with videos, contests and deals, Australian brands have jumped into 2014, refreshed and full of energy to engage. Check out the full story here: http://bit.ly/1ct7X7T
Top Australian Brands On Social Media in September 2013Unmetric
The Top Australian brands are weighed and measured for their social media performance to find out which ones are doing the best job of growing and engaging their online communities.
Top Australian Brands on Social Media - February 2014Unmetric
Two months in to the New Year and brands are on the look out for interesting ways to engage with their followers. February being the month of love, the campaign script has already been written for most brands, all that changed was the execution as brands came up with innovative ways to make followers fall in love with them. Check out the whole story here: http://bit.ly/1hSl3gB
Top Australian Brands on Social Media - December 2013Unmetric
Contests, deals and offers were a go-go over the Christmas period for Australian brands as they looked to ramp up consumer engagement. Insurance company Medibank proved that you can make insurance interesting with a series of Twitter chats that captured the attention of followers while Cathay Pacific tried to inspire wanderlust amongst its Facebook fans with a series of hot deals on airfares to Europe.
Top Australian Brands on Social Media - October 2013Unmetric
Lipton Iced Tea quite literally sparkles on Facebook, Virgin Australia is the only airline to take customer support on social media seriously and One Direction helps Coles go viral on Twitter. Yet, Australian brands appear to be reluctant to take to YouTube, with most videos only attracting a handful of views.
Top Australian Brands on Social Media in June 2013Unmetric
The top Australian brands are weighed and measured for their social media performance to find out which ones are doing the best job of growing and engaging their online communities. Top social campaigns from Woolworths, Commonwealth Bank, Quickflix, Virgin Australia and Kia Australia.
[Report] Top Indian Brands on Social Media for August 2013 by UnmetricSocial Samosa
Unmetric has released its report of Top Indian Brands on Social Media for the month of August 2013. The report focuses on brands from 10 different sectors on 4 distinct social networking platforms.
Social Media Habits of Brands Sponsoring the Daytona 500Unmetric
Sponsors ramped up their social media activity in the run up to Daytona 500 and continued posting content after the race had concluded. This report takes a look at how major sponsors like Dow, M&Ms, Farmers Insurance and more took advantage of their association with the event to drive engagement and brand awareness.
Social Media Shakedown of Top Brands in September 2013Unmetric
Heineken drops people on desert islands as part of an elaborate campaign played out on social media channels, T-Mobile continues its customer oriented approach with fast replies to questions on Facebook and American Express asked customers what their #passionproject was
Top Indian Brands on Social Media - June 2013Social Samosa
The Unmetric report of Top Indian Brand on Social Media 2013 showcases brands in India within each sector that have secured top ranks on 3 social networking platforms Facebook, Twitter and Youtube in the month of June 2013. Unmetric monitors and bases its analysis on over 10,000 brands ranging in 30 sectors
Top Singaporean Brands on Social Media - October 2013Unmetric
FlyScoot Singapore took to Facebook to run contests which were highly engaging with its fans, Lipton Iced Tea also ran a contest on its Singapore page and saw the highest level of engagement for all beverage brands in the region. Marina Bay Sands showcased various fashion events taking place and used hashtags on Twitter to promote the event while DBS leveraged Twitter to get customers talking to it by using the #askdbs hashtag.
The survey is conducted in November 2020 to find out the trend and the behavior of Vietnamese when using applications on mobile and to see if there’s any change compared with 2019.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
This annual landmark report explores how the prevailing trends in in web usage, multi-platform engagement, online video, and digital advertising are shaping the Canadian marketplace and what these trends mean for the year ahead.
17% decline in social media buzz in Telecom IndustrySimplify360
Key highlight of Telecom Industry Report - February 2014
-Telecom industry saw a dip in social media buzz.
While there was 17% decline on overall buzz, there was 33% decline in Twitter mentions
-AT&T is the most social Telecom company in February followed by Verizon and Sprint
-with an SSI of 39, Metro PCS is the biggest gainer in terms of SSI during February 2014
Read previous month's report here: http://www.slideshare.net/simplify360/us-telecom-market-is-in-the-state-of-oligopoly
Australia Facebook Performance Report_June2013_Online Circle Digital Lucio Ribeiro
This is our second report for 2013 which provides success benchmarks to increase
your understanding of the strategies and tactics behind some of Australia’s most successful Facebook brand pages.
The Facebook report uses data provided by SocialPulse™ (www.socialpulse.co) with
mathematical and statistical foundations produced in consultation with 95th Percentile Pty Ltd. (John Ward) and information analysed by the Online Circle Data team.
The full report can be downloaded at www.theonlinecircle.com
At this time people who live on rental house they want to purchase their own house. Valuations VIC help those people who looking their own house in low budget.
Social Media Habits of Brands Sponsoring the Daytona 500Unmetric
Sponsors ramped up their social media activity in the run up to Daytona 500 and continued posting content after the race had concluded. This report takes a look at how major sponsors like Dow, M&Ms, Farmers Insurance and more took advantage of their association with the event to drive engagement and brand awareness.
Social Media Shakedown of Top Brands in September 2013Unmetric
Heineken drops people on desert islands as part of an elaborate campaign played out on social media channels, T-Mobile continues its customer oriented approach with fast replies to questions on Facebook and American Express asked customers what their #passionproject was
Top Indian Brands on Social Media - June 2013Social Samosa
The Unmetric report of Top Indian Brand on Social Media 2013 showcases brands in India within each sector that have secured top ranks on 3 social networking platforms Facebook, Twitter and Youtube in the month of June 2013. Unmetric monitors and bases its analysis on over 10,000 brands ranging in 30 sectors
Top Singaporean Brands on Social Media - October 2013Unmetric
FlyScoot Singapore took to Facebook to run contests which were highly engaging with its fans, Lipton Iced Tea also ran a contest on its Singapore page and saw the highest level of engagement for all beverage brands in the region. Marina Bay Sands showcased various fashion events taking place and used hashtags on Twitter to promote the event while DBS leveraged Twitter to get customers talking to it by using the #askdbs hashtag.
The survey is conducted in November 2020 to find out the trend and the behavior of Vietnamese when using applications on mobile and to see if there’s any change compared with 2019.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
This annual landmark report explores how the prevailing trends in in web usage, multi-platform engagement, online video, and digital advertising are shaping the Canadian marketplace and what these trends mean for the year ahead.
17% decline in social media buzz in Telecom IndustrySimplify360
Key highlight of Telecom Industry Report - February 2014
-Telecom industry saw a dip in social media buzz.
While there was 17% decline on overall buzz, there was 33% decline in Twitter mentions
-AT&T is the most social Telecom company in February followed by Verizon and Sprint
-with an SSI of 39, Metro PCS is the biggest gainer in terms of SSI during February 2014
Read previous month's report here: http://www.slideshare.net/simplify360/us-telecom-market-is-in-the-state-of-oligopoly
Australia Facebook Performance Report_June2013_Online Circle Digital Lucio Ribeiro
This is our second report for 2013 which provides success benchmarks to increase
your understanding of the strategies and tactics behind some of Australia’s most successful Facebook brand pages.
The Facebook report uses data provided by SocialPulse™ (www.socialpulse.co) with
mathematical and statistical foundations produced in consultation with 95th Percentile Pty Ltd. (John Ward) and information analysed by the Online Circle Data team.
The full report can be downloaded at www.theonlinecircle.com
At this time people who live on rental house they want to purchase their own house. Valuations VIC help those people who looking their own house in low budget.
The following slides are a second brief excerpt of a 60 minute keynote I’m giving at Eurosonic Noorderslag, Europe’s most important live music industry conference. This set outlines two innovative models: Spotify and Sellaband
This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world. Alongside regional pictures that capture the stats for every nation on Earth, we also present in-depth analyses for 24 of the world's largest economies: Argentina, Australia, Brazile, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Turkey, Thailand, the UAE, the UK, and the USA. For other reports in this series, please visit http://wearesocial.sg/tag/sdmw
Social Media Shakedown of Top Australian Brands - March 2014Unmetric
Australian brands are aware of the simple truth that contests and sweepstakes invariably promote engagement. Platform isn’t a restraint either, as brands took to Facebook, Twitter and YouTube to announce their offers. The Australian no-nonsense attitude comes across as brands get straight to the point, and this obviously resonates with their fans.
Social Media Shakedown of Top Brands in August 2013Unmetric
Playstation launches its PS4, but how did the campaign fare on social media? How is BMW's content 4 times more engaging than most other auto brands? Why is Bud Light posting cakes on its Facebook page? Is Chanel the only luxury brand to 'get' Twitter? All this and so much more, covering all the major social media campaigns from the top brands in August.
Social Media Shakedown of Top Brands in June 2013Unmetric
The fastest growing and most engaging brands are taken apart in this report to understand the secrets behind their highly successful social media campaigns. Burberry wowed the social world when they posted specific kinds of content while Adidas' new sports shoe helped them achieve huge fan growth.
JetBlue turns to paper airplanes in their latest Twitter campaign while Amex used peoples' passion projects to reach out to a huge audience.
Top indian brands on social media in march 2014Social Samosa
This report is compilation of the most successful, most engaging and most innovative campaigns that brands have run on social media in the last month. Take a look at what brands actually did to make them successful.
Top Indian Brands on Social Media in March 2014Unmetric
This report is compilation of the most successful, most engaging and most innovative campaigns that brands from India have run on social media in the last month.
All images in this report are hyperlinked to their original post.
Social Media Shakedown of Top Brands in December 2013Unmetric
WestJet warmed the hearts of dozens of weary travellers in a fantastic video, Michael Kors continues to blaze a trail in the luxury sector and Keurig's 12 days of Christmas turns in to a super-hit.
Social Media Shakedown of Top UK Brands in December 2013Unmetric
It was celebration time in the UK as brands churned out content with the Christmas theme to engage with their fans on social media. Most of the brands ran contests and gave away prizes in accordance with the season of giving.
Top Indian Brands on Social Media - August 2013Unmetric
Top brands like Audi, Ariel, L'Oreal and even paint brands like Nerolac show off their social media prowess. Unmetric shakes down all the top campaigns from August 2013.
Social Media Shakedown of Top Brands in January 2014Unmetric
2014 is already shaping up to be an amazing year for brands on social media. From pre-Super Bowl madness to contests and product launches, January brought warm tidings of a great year to come. Read the whole story here :http://bit.ly/1eLyGcs
Social Media Shakedown of Top Brands in October 2013Unmetric
Unsurprisingly, the Blackberry Messenger App Facebook page saw the highest growth last month, growing at a staggering 1,100%.Visa leveraging candy and football to create huge engagement on its page, Samsung got fans to take more selfies than is reasonable for a normal human being and KLM continues to impress with its customer service strategy on Facebook.
The Data-Driven Approach to Social Media - Mocial ConferenceJeff Gibb
Presentation from #icscmocial in Austin, TX.
The social landscape is changing every day. For marketers, knowing which networks warrant investment is no small feat. Simply Measured’s Director of Business Development, Jeff Gibb, will take a data driven perspective on how leading brands are using social media across major social channels. Jeff will use hard data to highlight trends and benchmarks for each network as well as the commonalities and differences relevant for marketers. This talk will also go a level deeper and show specific tactics and analytics behind some of the top brands winning with social media. If you love graphs and social media, this session is for you.
Top Singaporean Brands on Social Media- February 2014Unmetric
Singapore might be a country of just 5 million people but don’t think for a second that brands have it easy. New media or traditional media, the competition that brands face here is fierce. Take a look at this report to find out how brands like Audi, Durex, Scoot and others performed on various social networks in February.
Social Media Shakedown of Top Brands in July 2013Unmetric
The fastest growing and most engaging brands are taken apart in this report to understand the secrets behind their highly successful social media campaigns
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2. THE
SOCIAL MEDIA
BENCHMARKING
COMPANY
SO
FOR BRANDS
We monitor and analyze the daily activity on the social
media outposts of over 11,000 brands in 33 sectors across
Facebook, Twitter, YouTube and Pinterest.
Our clients use Unmetric to analyze competitors,
benchmark their performance, and compete intelligently.
3. ANALYSIS OF
BRANDS ON
FACEBOOK
SO
Fans, Conversations, Engagement,
Campaigns, etc...
4. Brands that Gained the Most New Fans
16,000,000
14,226,295
14,000,000
added a whopping 14 Million Fans!
12,000,000
10,000,000
8,000,000
6,000,000
4,684,921
4,000,000
3,704,844
2,297,225 2,002,561 1,949,608 1,691,109 1,642,318
2,000,000 1,465,331 1,425,443
-
Skype Nescafe Oral-B Coca-Cola Vichy adidas Samsung ZARA Monster Facebook
Camera Energy
New Fans
March 2013
5. Brands with the Highest Fan Growth Rate
4000.00%
3786.13% experienced an exponential growth rate of 3,786%
3500.00%
3000.00%
2765.77%
2500.00%
2000.00%
1619.03%
1500.00%
1077.07%
1000.00%
754.61%
567.58%
500.00%
289.09% 276.23% 270.33% 268.52%
0.00%
Fan Growth Rate
March 2013
7. Sector Leaders in the United States
(Based on the Unmetric Score for Facebook)
Sector Brand Sector Brand
Automotive Education
Aviation Food & Beverages
Banking Hospitality
Beverages – Alcohol Insurance
Consumer Electronics Luxury
March 2013
8. Sector Leaders in the United States
(Based on the Unmetric Score for Facebook)
Sector Brand Sector Brand
Television Retail Chains
Mobile & Handhelds Sports
Personal Care Technology
Restaurant & Cafe Telecom Services
Retail Travel
March 2013
10. Michael Kors – Engagement Strategy
Their most engaging posts were around product updates, but the contests run during the
month of March, also engaged fairly well.
11. Michael Kors – New Collection
Michael Kors posted mostly around their new collections
12. Walmart & Target
Content Strategy of the Top Retail Chains in the United States
Walmart’s most engaging posts were deals around Easter, whereas Target received incredibly high
engagement for a post around their #TargetTruth campaign.
14. Skype– Incredible Fan Growth
Skype accrued more than 14m fans in just one day,
making them the top technology page in March.
This could be because Window’s Messenger’s Facebook
page merged with Skype.
Skype’s growth rate of 131% was far more than any other
technology page in North America & Worldwide.
15. KLM – Engaging Content
KLM primarily posted engaging photo content in the month of March
and it resonated well with their fan-base.
16. Flo, The Progressive Girl – Flo’s Best 5 Million Moments
The most engaging post for Flo, The Progressive Girl in the month of March was a video in
honour of reaching 5 Million fans on Facebook.
17. ANALYSIS OF
BRANDS ON
TWITTER
SO
Followers, Customer Service Metrics,
Campaigns, etc...
18. Brands that Gained the Most New Followers
added the most new Followers on Twitter
March 2013
19. Brands that Tweeted the Most
Interestingly, amongst the top 10 prolific tweeters,
3 of them were from banking recruitment handles
March 2013
20. Sector Leaders in the United States
(Based on the Unmetric Score for Twitter)
Sector Brand Sector Brand
Automotive Education
Aviation Food & Beverages
Banking Hospitality
Beverages – Alcohol Insurance
Consumer Electronics Luxury
March 2013
21. Sector Leaders in the United States
(Based on the Unmetric Score for Twitter)
Sector Brand Sector Brand
Television Retail Chains
Mobile & Handhelds Sports
Personal Care Technology
Restaurant & Cafe Telecom Services
Retail Travel
March 2013
23. Victoria’s Secret : #AskanAngel
Victoria’s Secret hosted a Twitter chat with around the tag #AskAnAngel
Replies around the #AskanAngel Campaign
24. Samsung Mobile - #GalaxySIII
@samsungmobileus tweeted quite extensively around #GalaxySIII
A majority of Samsung Mobile’s tweets were replies,
most of those were requests for their followers to DM them.
25. Samsung Mobile –Benchmarking ART
The average mobile and handheld brand in North America replied in 9 hours and 32 mins, while
Samsung Mobile US replied in an average of 2hrs, 27 mins.
10hr, 15mins
9hr, 32mins
2hr, 27mins
2hr, 39mins
20hr, 39mins
1hr, 38mins
26. McDonald’s – Tweet & Reply Strategy
Top Hashtags: #UnwrapWhatsFresh, #ShamrockShake, #HotNSpicy
Apart from plain text, McDonald’s most popular reply was
a request to Direct Message
McDonald’s on an average tweeted 18 times a day,
most of which were replies
27. Top Aviation brands on Twitter
Jet Blue’s 1.7m followers helped them stay on top of the Aviation charts
for Twitter, ahead of American Airlines and Southwest.
Number of Tweets
Average Response
Brand Name Total Followers Followers Growth
Proactive Time
Replies Retweets
Tweets
@JetBlue 1,718,579 0.28% 34 6,761 1 0:16:25
@SouthwestAir 1,478,161 1.04% 21 389 16 0:13:49
@AmericanAir 528,552 2.83% 64 16,537 5 0:10:47
@VirginAmerica 399,065 1.88% 115 1,586 2 1:53:50
@united 216,781 4.34% 78 5,086 2 1:19:50
28. ANALYSIS OF
BRANDS ON
YOUTUBE
SO
Views, Shares, Uploads, Top Video, etc...
29. Brands with the Most New Views
120,000,000
109,948,643
Rooster Teeth added an incredible 109 Million views!
100,000,000
85,048,131
79,124,512
80,000,000
60,000,000
46,428,839
40,000,000
37,851,670
25,665,433 25,623,936
22,377,859 21,911,380 20,384,218
20,000,000
-
New Views
March 2013
30. Top Videos in March
Pepsi – Jeff Gordon and Pepsi Max ANIMATIONonFOX – Homer Shake
Battlefield 4 Kia Buzz– Kia Cerato
March 2013
31. Sector Leaders in the United States
(Based on the Unmetric Score for YouTube)
Sector Brand Sector Brand
Automotive Education
Aviation Food & Beverages
Banking Hospitality
Beverages – Alcohol Insurance
Consumer Electronics Luxury
March 2013
32. Sector Leaders in the United States
(Based on the Unmetric Score for YouTube)
Sector Brand Sector Brand
Television Retail Chains
Mobile & Handhelds Sports
Personal Care Technology
Restaurant & Cafe Telecom Services
Retail Travel
March 2013
34. Pepsi Max & Jeff Gordan – “Test Drive”
Jeff Gordon and Pepsi MAX go to a car dealership where a
disguised Jeff Gordon takes an unsuspecting car salesman on Video Views Growth
the test drive of his life. #GordonTestDrive
35. Animation on Fox – Homer Shake
You've seen the rest, now watch the best. It's The Simpsons
Harlem Shake! Video Views Growth
36. Battlefield 4 - “Fishing in Baku” Gameplay Reveal
Battlefield 4 will release Fall 2013. The "Fishing in Baku" video is
shot entirely in-game and is the first glimpse of the human, Video Views Growth
dramatic, and believable single player campaign in Battlefield
4. Available for pre-order now.
37. KiaBuzz – All new Cerato (Forte) Ditigal Croquis Art
Experience both visualized emotion and dynamics provoked Video Views Growth
by All-New KIA CERATO.
39. Brands that added the most followers
350,000
326,521
Harper’s Bazaar experienced a growth rate of 6.5%
300,000
Most of the growth can be attributed to their Beauty & Hair board
250,000
201,756
200,000
167,102 163,012 162,198 155,900 148,440
150,000 132,594
100,000
72,480
61,736
50,000
-
Followers
March 2013
41. Sector Leaders in the United States
(Based on the Unmetric Score for Pinterest)
Sector Brand Sector Brand
Automotive Food & Beverages
Aviation Hospitality
Banking Insurance
Beverages – Alcohol Luxury
Consumer Electronics Television
March 2013
42. Sector Leaders in the United States
(Based on the Unmetric Score for Pinterest)
Sector Brand Sector Brand
Personal Care Sports
Restaurant & Cafe Technology
Retail Telecom Services
Retail Chains Travel
March 2013
48. THANK YOU
Please contact us at
info@unmetric.com
for more information
About Unmetric :
Unmetric is a social media benchmarking company headquartered in New York with clients and operations across the
globe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and social
media campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding and
driving down costs by creating more efficient social media teams.