The document discusses mobile advertising in Turkey, including: - Smartphone and tablet usage statistics showing high penetration rates - The types of mobile ads commonly used like banners, rich media, video, and push notifications - Targeting options for mobile ads based on user, device, location, and interaction data - Trends in mobile video consumption across devices, connections, age and gender

2. MOBILE NUMBERS PUBLISHERS
MOBILE AD TYPES
& PRODUCTS
MOBILE VIDEO
TARGETING
Nmobs

3. Nmobs

8. MOBILE NUMBERS

9. Mobile Internet Consumption in Turkey
Source: BTK (2015 Q1)
Mio users
65
75
2011 2012 2013 2014 2015 - Q1
72,4
71,9
69,7
67,7
65,3

10. Smartphone & Tablet Demographical Usage
Source: Flurry (2015)
Global datas
Usage Distribution Over Age
%0
%20
%40
%60
%80
16-24 25-34 35-44 45-55 55+
%56
%44 Woman
Man
Smartphone
%46 %54
Woman
Man
Tablet

11. Smartphone Penetration in Turkey
Source: Our Mobile Planet (2015 Q2)
Source: Statista (2015)
Turkey is one of the 10 countries that has highest smartphone
penetration.
End of the 2014 smartphone penetration in Turkey was
35%
%0
%10
%20
%30
%40
%50
2010 2011 2012 2013 2014
End of the 2014 smartphone penetration in global was
24,5%
%12
%15
%30
%30
%35

12. Mobile Ad Investments at Turkey
2012
2013
2014
2015 H1
0 60
32,80 TL
58,00 TL
44,00 TL
36,00 TL
16,80 TL
26,00 TL
16,00 TL
11,00 TL
16,10 TL
32,00 TL
28,00 TL
17,00 TL
Mobil opt-in SMM/MMS Mobile Display Ad Total
Source: IAB (2015, H1)
Mio TL

13. Device Segmentation in Daytime
Source: comScore (2014)
Global datas
0
2
4
6
8
0:00 4:00 08:00 12:00 16:00 20:00
Tablet Smartphone Desktop

14. Source: Ooyala (2014) - Statista (2015)
Mobil Video Consumption by Device and Connection in Turkey
0
10
20
30
40
iPod Android Tablet Android iPhone iPad
%2
%5
%23
%31
%39
%66
%34
Connection
Device
Wifi
Mobile
Network

15. Source: On Device (2015)
Mobil Video Consumption by Age and Gender in Turkey
Gender
0 25 50 75 100
Age
Under 35 Over 35
%42
%58
Male
Female

16. PUBLISHERS

17. Publishers

18. MOBILE AD TYPES
& PRODUCTS

19. Standart Banner
Standart Banner is suitable for iOS, Android and mobil sites
and based on gif, png and jpg.
Images can be use with consecutive frames.
CTR: %0.7 – %2.1320X50

20. Rich Media Banner
Rich Media banners are suitable for iOS, Android and mobile
sites. Rich Media banner based on HTML5 technology.
In Rich Media, there is an interaction between user and ad.
Users use make some actions such as pinch, zoom, swipe or
shaking device.
CTR: %1.5 – %8.0
320X480
320X568

21. Masthead
A banner positioned on the top of the network.
The same functions such as video, pinch, zoom, swipe or shaking
device can be applied to Masthead as Rich Media format.
320X142

22. Push Notification
Push Notification ads send as Pop-up or notification. And
stored in notifications menu.
Possible to lead App Store, Google Play, mobile site or SMS
secreen with Advanced Push Notification.
It is possible to get Push Notification ads when application is not
running.
25-130
letters

23. In-feed
In-feed ads are the by product of native advertising.This type can
be customized automatically according to apps interface.
In-feed ads does not disturb users and keep them engaged
with the content.

24. Advertorial
In Advertorial, ad is turned over to news format and presented
to the user.
There is campaing image, editorial text and link in Advertorial ads.
Advertorial is an ad type that is presented as a content so it
does not disturb users.

25. MOBILE VIDEO

26. Video Formats
Pre-roll: Before main video
Mid-roll: In the midle of main video
Post-roll: After main video
Video Overlay: No campaign video

27. Video Formats - Product Placement
For the first time in Turkey, product placement in live
mobile videos is actualised by the HTML5 technology.

28. In our video inventory, usage of the overlay can be
possible by intendeed size.
Video Formats - Overlay

29. TARGETING

30. Target Status
Battery Weather Storage Device Location
Operator OS App Connection Phone Name

31. Targeting - Trigger
Zoom Pinch Swipe Shake Front Camera

32. Targeting - Action
Camera Flash BrightnessVibrate

33. THANK YOU!