Nadav Ashkenazy - Casual Connect Europe 2018ironSource
ironSource VP Nadav Ashkenazy spoke at the most recent Casual Connect Europe conference in London. Discussing everything from the benefits of rewarded video to supercharging game revenue while preserving and even improving user experience. Check out the deck from his presentation titled "The Ins and Outs of Ad Monetization: How Choosing the Right Ad Format can Supercharge your Game Revenue".
Learn how ironSource Aura, the world’s first smart content recommendation platform, can turn any device – whether it’s a smartphone, laptop or smart TV – from a static machine into a dynamic, responsive channel that builds an ongoing relationship with your customers.
Developer Series 6x6 Tour: UA Strategy and Case StudiesironSource
ironSource's James Ren talked to the 6x6 audience in Guangzhou about creating a user acquisition strategy for your app, and takes a look at some case studies of apps that did this with brilliant results
Developer Series 6x6 Tour: The power of interactive adsironSource
ironSource's Product Manager Daniel Herman talks to the 6x6 Beijing audience about how interactive ads help to turn passive users into active users, and what role data plays in creative optimization of these innovative ad units
Enhancing user experience with rewarded ad monetizationironSource
App monetization shouldn’t come at the expense of user experience. In fact, when done right, it can actually enhance both user engagement and enjoyment. In this presentation, originally presented by Tal Shoham at Casual Connect Kyiv, learn actionable ways to improve ad engagement and usage rates, and how to better understand The Golden Ratio of ads within your app. Understand how the virtuous cycle of monetization can turn your app into a successful, sustainable business (with happy users).
The Complete Guide to Fighting Mobile Ad FraudironSource
Ronen Mense, VP APAC at Appsflyer presents at our Developer Series at China Joy 2017 - giving a comprehensive look at the state of mobile ad fraud today and how advertisers can best combat it.
Artut Grigorjan, Head of Growth Marketing at Playrix presenting at our Developer Series at China Joy. He takes a look at some of the biggest UA trends in the industry today, from playable ads to new pricing models.
Rewarded Video: Benefits and Best PracticesironSource
ironSource's Head of Monetization talks about how best to integrate RV for maximum revenue, great user experience, and increased engagement in your app.
How To Maximise ROI With Creative OptimizationironSource
Linh Le, Kongregate's Senior Marketing Manager speaking at our Developer Series at China Joy 2017 on how best to use creative optimization to supercharge UA efforts for developers.
There’s over 2.2 million apps in the Google Play store and another 2 million in the App store. This means more competition for users, and keeping those users engaged and happy while monetizing is no easy feat. We asked developers from around the globe about their biggest pain points, and learned more about which obstacles app developers
are confronting in today’s mobile market.
How is Asia Changing the Mobile Landscape? | Omer Kaplan, ironSource CMO | Ca...ironSource
While the West has dominated digital ad spend in the past, Asia is the epicenter of mobile today. In his talk, Omer Kaplan, ironSource CMO and Co-Founder discussed Asia’s growing global authority, what this influence means for advertisers and publishers going forward, and shared best practices for taking advantage of the changing mobile economy.
Follow us on Twitter @ironSource!
Learn more about ironSource at www.ironsrc.com
Interested in becoming a partner? Visit www.ironsrc.com/contact
Psst! We're hiring! Check out our openings here: www.ironsrc.com/careers
While cost-per-install (CPI) may have dominated as the go-to metric for mobile marketers, we’re starting to see media buyers opting for more nuanced metrics like cost-per-engagement or CPE to measure the performance quality of their mobile campaigns. ironSource VP Media Oren Cohen covered the increasing importance of quality based metrics such as CPE, the advantages and disadvantages of the metric, and how to implement CPE in your app marketing campaigns.
Learn more at www.ironsrc.com
Follow us on Twitter @ironSource!
Finding the Balance: Managing the Monetization and UA Cycle | Casual Connect ...ironSource
Finding the right audience for your app is no easy feat – monetizing them with tact is equally as difficult. But to stay relevant, you must balance the two. David Cohen, ironSource VP Strategic Sales, Advertiser Solutions, explored several ways developers today cohesively maximize their UA and monetization efforts to fuel growth and drive revenue.
Interested in becoming an ironSource partner? Contact us: http://bit.ly/2aqdz6o
Learn more at www.ironsrc.com
Connect with us!
LinkedIn: linkedin.com/company/ironSource
Twitter: twitter.com/ironSource
Facebook: facebook.com/ironSource
Check us out on instagram @ironSource
Since the adblocking explosion in 2013, every corner of the digital advertising ecosystem has had to ask hard questions about the viability of its revenue models. Regardless of your position on the issue, the industry-wide reaction to this phenomenon is causing many to believe we are on the edge of a watershed change. We have compiled a batch of data to present a broad perspective of the impact of adblocking thus far, and, if unimpeded, where it has room to grow.
Follow us on Twitter @ironSource!
Learn more about ironSource: www.ironsrc.com
PGC Bangalore Session: Establishing an Ad-Driven Mobile Monetization Strategy...ironSource
In today's saturated app market, app developers are confronted with many obstacles when it comes to monetizing their app. The industry's #1 misconception is that if you build an app, money will immediately follow. Or Shahar, Director of Publisher Relations at Supersonic by ironSource, explains the importance of integrating a monetization strategy into your app right from the start and discusses how to seamlessly embed monetization into your app's mechanics through a 5-step funnel that helps you find the right strategy to monetize your app. Follow us on Twitter @ironSource!
Want to learn more? Visit www.supersonic.com
Infographic - The Evolution of Media Consumption on MobileironSource
The world has gone mobile. Naturally, with this evolution comes a few fundamental changes with how we discover, consume, and share content. This infographic highlights key events in the evolution of media consumption, providing insights about how people consume content and media today.
Follow us on Twitter @ironSource!
Read the blog post here: ironsrc.com/news/the-evolution-of-media-consumption
Learn more about ironSource: www.ironsrc.com
Mobile Growth Summit - Mobile User Acquisition: A Network's PerspectiveironSource
A snapshot into how performance advertisers are driving installs through a mixture of incentivised and non-incentivised traffic, balancing targeting with retargeting to find the best audience at the right price. Follow us on Twitter @ironSource!
Interested in mobile user acquisition? Learn more here: www.supersonic.com/user-acquisition
Visit our website to learn more about ironSource: www.ironsrc.com
Nadav Ashkenazy - Casual Connect Europe 2018ironSource
ironSource VP Nadav Ashkenazy spoke at the most recent Casual Connect Europe conference in London. Discussing everything from the benefits of rewarded video to supercharging game revenue while preserving and even improving user experience. Check out the deck from his presentation titled "The Ins and Outs of Ad Monetization: How Choosing the Right Ad Format can Supercharge your Game Revenue".
Learn how ironSource Aura, the world’s first smart content recommendation platform, can turn any device – whether it’s a smartphone, laptop or smart TV – from a static machine into a dynamic, responsive channel that builds an ongoing relationship with your customers.
Developer Series 6x6 Tour: UA Strategy and Case StudiesironSource
ironSource's James Ren talked to the 6x6 audience in Guangzhou about creating a user acquisition strategy for your app, and takes a look at some case studies of apps that did this with brilliant results
Developer Series 6x6 Tour: The power of interactive adsironSource
ironSource's Product Manager Daniel Herman talks to the 6x6 Beijing audience about how interactive ads help to turn passive users into active users, and what role data plays in creative optimization of these innovative ad units
Enhancing user experience with rewarded ad monetizationironSource
App monetization shouldn’t come at the expense of user experience. In fact, when done right, it can actually enhance both user engagement and enjoyment. In this presentation, originally presented by Tal Shoham at Casual Connect Kyiv, learn actionable ways to improve ad engagement and usage rates, and how to better understand The Golden Ratio of ads within your app. Understand how the virtuous cycle of monetization can turn your app into a successful, sustainable business (with happy users).
The Complete Guide to Fighting Mobile Ad FraudironSource
Ronen Mense, VP APAC at Appsflyer presents at our Developer Series at China Joy 2017 - giving a comprehensive look at the state of mobile ad fraud today and how advertisers can best combat it.
Artut Grigorjan, Head of Growth Marketing at Playrix presenting at our Developer Series at China Joy. He takes a look at some of the biggest UA trends in the industry today, from playable ads to new pricing models.
Rewarded Video: Benefits and Best PracticesironSource
ironSource's Head of Monetization talks about how best to integrate RV for maximum revenue, great user experience, and increased engagement in your app.
How To Maximise ROI With Creative OptimizationironSource
Linh Le, Kongregate's Senior Marketing Manager speaking at our Developer Series at China Joy 2017 on how best to use creative optimization to supercharge UA efforts for developers.
There’s over 2.2 million apps in the Google Play store and another 2 million in the App store. This means more competition for users, and keeping those users engaged and happy while monetizing is no easy feat. We asked developers from around the globe about their biggest pain points, and learned more about which obstacles app developers
are confronting in today’s mobile market.
How is Asia Changing the Mobile Landscape? | Omer Kaplan, ironSource CMO | Ca...ironSource
While the West has dominated digital ad spend in the past, Asia is the epicenter of mobile today. In his talk, Omer Kaplan, ironSource CMO and Co-Founder discussed Asia’s growing global authority, what this influence means for advertisers and publishers going forward, and shared best practices for taking advantage of the changing mobile economy.
Follow us on Twitter @ironSource!
Learn more about ironSource at www.ironsrc.com
Interested in becoming a partner? Visit www.ironsrc.com/contact
Psst! We're hiring! Check out our openings here: www.ironsrc.com/careers
While cost-per-install (CPI) may have dominated as the go-to metric for mobile marketers, we’re starting to see media buyers opting for more nuanced metrics like cost-per-engagement or CPE to measure the performance quality of their mobile campaigns. ironSource VP Media Oren Cohen covered the increasing importance of quality based metrics such as CPE, the advantages and disadvantages of the metric, and how to implement CPE in your app marketing campaigns.
Learn more at www.ironsrc.com
Follow us on Twitter @ironSource!
Finding the Balance: Managing the Monetization and UA Cycle | Casual Connect ...ironSource
Finding the right audience for your app is no easy feat – monetizing them with tact is equally as difficult. But to stay relevant, you must balance the two. David Cohen, ironSource VP Strategic Sales, Advertiser Solutions, explored several ways developers today cohesively maximize their UA and monetization efforts to fuel growth and drive revenue.
Interested in becoming an ironSource partner? Contact us: http://bit.ly/2aqdz6o
Learn more at www.ironsrc.com
Connect with us!
LinkedIn: linkedin.com/company/ironSource
Twitter: twitter.com/ironSource
Facebook: facebook.com/ironSource
Check us out on instagram @ironSource
Since the adblocking explosion in 2013, every corner of the digital advertising ecosystem has had to ask hard questions about the viability of its revenue models. Regardless of your position on the issue, the industry-wide reaction to this phenomenon is causing many to believe we are on the edge of a watershed change. We have compiled a batch of data to present a broad perspective of the impact of adblocking thus far, and, if unimpeded, where it has room to grow.
Follow us on Twitter @ironSource!
Learn more about ironSource: www.ironsrc.com
PGC Bangalore Session: Establishing an Ad-Driven Mobile Monetization Strategy...ironSource
In today's saturated app market, app developers are confronted with many obstacles when it comes to monetizing their app. The industry's #1 misconception is that if you build an app, money will immediately follow. Or Shahar, Director of Publisher Relations at Supersonic by ironSource, explains the importance of integrating a monetization strategy into your app right from the start and discusses how to seamlessly embed monetization into your app's mechanics through a 5-step funnel that helps you find the right strategy to monetize your app. Follow us on Twitter @ironSource!
Want to learn more? Visit www.supersonic.com
Infographic - The Evolution of Media Consumption on MobileironSource
The world has gone mobile. Naturally, with this evolution comes a few fundamental changes with how we discover, consume, and share content. This infographic highlights key events in the evolution of media consumption, providing insights about how people consume content and media today.
Follow us on Twitter @ironSource!
Read the blog post here: ironsrc.com/news/the-evolution-of-media-consumption
Learn more about ironSource: www.ironsrc.com
Mobile Growth Summit - Mobile User Acquisition: A Network's PerspectiveironSource
A snapshot into how performance advertisers are driving installs through a mixture of incentivised and non-incentivised traffic, balancing targeting with retargeting to find the best audience at the right price. Follow us on Twitter @ironSource!
Interested in mobile user acquisition? Learn more here: www.supersonic.com/user-acquisition
Visit our website to learn more about ironSource: www.ironsrc.com