Simon Khalaf's keynote presentation from SourceDigital13 on A Day in the Life of a Mobile Consumer. June 13, 2013.

1. Title case / Helvetica 24. One line only.!
June 2013!
The Mobile Consumer Age!
Simon Khalaf, President & CEO!
@FlurryMobile!
@FlurryMobile!
@SimonKhalaf!

2. Title case / Helvetica 24. One line only.!
Disruption: There’s an App for That!
Worldwide in-application events measured by Flurry (Trillions)!
!
Source: Flurry Analytics, January 2009 – January 2013!
-
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1.0
1.1
1.2
1.3
Jan
2009
Mar
2009
May
2009
Jul
2009
Sep
2009
Nov
2009
Jan
2010
Mar
2010
May
2010
Jul
2010
Sep
2010
Nov
2010
Jan
2011
Mar
2011
May
2011
Jul
2011
Sep
2011
Nov
2011
Jan
2012
Mar
2012
May
2012
Jul
2012
Sep
2012
Nov
2012
Jan
2013
Trillions
Music
Gaming
M&E
Social
Networking
Logistics &
Travel
Retail

3. Title case / Helvetica 24. One line only.!
-
20
40
60
80
100
120
140
160
180
Dec 2010 Dec 2011 Dec 2012
Sources: comScore, Alexa, U.S. Bureau of Labor Statistics, Flurry Analytics!
70
162
66 72
168
94
70
168
127
Mobile ApplicationsWeb Browsing Television
How Mobile Stacks Up Against TV and The Web!
U.S. Web vs. Mobile App vs. TV Consumption, Minutes per Day
!

4. Title case / Helvetica 24. One line only.!`
BROWSER (20%)
APP (80%)
Games, 32%
Facebook, 18%
Safari, 12%
Productivity, 2%
Social Networking, 6%
Utility, 8%
News, 2%
Entertainment, 8%
Android Native, 4% Opera Mini, 2%
Other, 6%
Source: Flurry Analytics, comScore, NetMarketShare !
It’s An App World. The Web Just Lives in It.!
Time Spent on iOS & Android Connected Devices

5. Title case / Helvetica 24. One line only.!
In the US: Primetime Is Almost all The Time!
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
5:00
AM
6:00
AM
7:00
AM
8:00
AM
9:00
AM
10:00
AM
11:00
AM
12:00
PM
1:00
PM
2:00
PM
3:00
PM
4:00
PM
5:00
PM
6:00
PM
7:00
PM
8:00
PM
9:00
PM
10:00
PM
11:00
PM
12:00
AM
1:00
AM
2:00
AM
3:00
AM
4:00
AM
Games Social &Photo Sharing News & Magazines Music, Media & Entertainment
Utilities & Productivity Lifestyle & Shopping Sports, Health & Fitness Other
Source: Flurry Analytics; random sample of 15,271 American (13+) iOS device owners, May 2013 data.
Average Time Spent on iOS Devices- US Only

6. Title case / Helvetica 24. One line only.!
Usage of The 25-34 Millennials!
How Young Adults Index Against All Age Groups
-40%
-20%
0%
20%
40%
60%
80%
100%
120%
Sports, Health &
Fitness
Music, Media &
Entertainment
Lifestyle &
Shopping
Social &Photo
Sharing
Utlities &
Productivity
Games News
&Magazines
Source: Flurry Analytics; random sample of 15,271 American (13+) iOS device owners, May 2013 data.

7. Title case / Helvetica 24. One line only.!
Usage of The 25-34 Millennials- Males VS Females!
-­‐100%
-­‐50%
0%
50%
100%
150%
200%
250%
Sports, Health &
Fitness
Music, Media &
Entertainment
Lifestyle & Shopping Social &Photo
Sharing
Utlities & Productivity News &Magazines Games
FEMALES
MALES
How Young Adults Index Against All Age Groups- Gender Cut
Source: Flurry Analytics; random sample of 15,271 American (13+) iOS device owners, May 2013 data.

8. Title case / Helvetica 24. One line only.!
0
2
4
6
8
10
12
14
16
18
20
2008 2009 2010 2011 2012
App Revenue Is Scaling!
Mobile Revenue per Year
Billions($)
Source: eMarketer, Mary Meeker (KPCB)!
Virtual Goods Advertising

9. Title case / Helvetica 24. One line only.!
U.S. display advertising and digital goods revenue
Faster Revenue Ramp than The Web!
0
2
4
6
8
10
12
14
16
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Billions($)
Source: eMarketer, Flurry, Comscore!
MOBILE APPSWEB (BROWSERS)

10. Title case / Helvetica 24. One line only.!
Retail Revenue Growth!
Growth in Sales within Commerce App, 2011 to 2012
!
Retailers with Apps Online Marketplaces
257%
Source: eMarketer, Company Filings!
($4.2 Billion in 2012)
147%
($22 Billion in 2012)

11. Title case / Helvetica 24. One line only.!
Disruption Across Multiple Industries!
387%
268%
247% 237%
206% 198%
107%
Social Media &
Entertainment
Shopping Productivity Utilities Travel Gaming
132%
Source: Flurry Analytics Dec 2011- Dec 2012!
WW Session in iOS and Android Apps (Dec 2011 – Dec 2012)
!

12. Title case / Helvetica 24. One line only.!
Distribution of time spent in media apps
A Closer Look at Media & Entertainment Apps!
Networks
22%
Studios
20%
2nd
Screen
Apps
11%
Emerging Media
37%
Others
10%
Source: Flurry Analytics!

13. Title case / Helvetica 24. One line only.!
Sources: Michael Zimbalist; Nielsen National People Meter; comScore Media Metrix Flurry!
0%
10%
20%
30%
40%
50%
60%
70%
5:00
AM
6:00
AM
7:00
AM
8:00
AM
9:00
AM
10:00
AM
11:00
AM
12:00
PM
1:00
PM
2:00
PM
3:00
PM
4:00
PM
5:00
PM
6:00
PM
7:00
PM
8:00
PM
9:00
PM
10:00
PM
11:00
PM
12:00
AM
1:00
AM
2:00
AM
3:00
AM
4:00
AM
%ofAudienceShare
TELEVISIONMEDIAAPPS
Media & Entertainment Apps Behave Like TV!
Daypart comparison, people 15+ using medium, U.S.

14. Title case / Helvetica 24. One line only.!
Distribution of time spent in commerce apps
The Rise of the App & Mortar Economy!
Source: comScore, Flurry Analytics Dec 2012!
Retailers
27%
Online
Marketplaces
20%Purchase
Assistance
17%
Price
Comparison
14%
Daily Deals
13%
Others
9%

15. Title case / Helvetica 24. One line only.!
Shopping App Usage: Daypart and Gender!
FEMALES
MALES
Hourly Usage by Gender (Worldwide All Age Groups)
Source: Flurry Analytics Sample Size n = 1724, May 2013!
0%
2%
4%
6%
8%
10%
12%
5:00
AM
6:00
AM
7:00
AM
8:00
AM
9:00
AM
10:00
AM
11:00
AM
12:00
PM
1:00
PM
2:00
PM
3:00
PM
4:00
PM
5:00
PM
6:00
PM
7:00
PM
8:00
PM
9:00
PM
10:00
PM
11:00
PM
12:00
AM
1:00
AM
2:00
AM
3:00
AM
4:00
AM

16. Title case / Helvetica 24. One line only.!
Shopping App Usage: Daypart and Gender!
Source: Flurry Analytics Sample Size n = 1724, May 2013!
Hourly Usage by Gender (Worldwide, 25-34 Age Group)
FEMALES
MALES
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
5:00
AM
6:00
AM
7:00
AM
8:00
AM
9:00
AM
10:00
AM
11:00
AM
12:00
PM
1:00
PM
2:00
PM
3:00
PM
4:00
PM
5:00
PM
6:00
PM
7:00
PM
8:00
PM
9:00
PM
10:00
PM
11:00
PM
12:00
AM
1:00
AM
2:00
AM
3:00
AM
4:00
AM

17. Title case / Helvetica 24. One line only.!
up to 5 min 5 min to 20 min over 20 min
24%
62%
14%
Shopping App Usage: Time Before Purchase!
Time spent in apps prior to making purchase
Source: Flurry Analytics!

18. Title case / Helvetica 24. One line only.!
May 2013!
Thank you!!
@FlurryMobile!
@FlurryMobile!
@SimonKhalaf!