Mobile usage is growing rapidly worldwide and surpassing desktop usage. A mobile strategy is necessary for any business to remain relevant, as consumers increasingly use mobile as their default access to the internet. The document outlines key mobile trends such as the growth of smartphones, the amount of commerce occurring via mobile apps and tablets, and consumer showrooming behaviors. It recommends businesses test their mobile traffic, develop goals and understand user needs to create an effective mobile strategy and take advantage of opportunities in areas like mobile websites, apps, coupons and location-based services.

1. THE NECESSITY
FOR MOBILE
STRATEGY

2. “If you don’t have a mobile
strategy, you don’t have a future
strategy.”
Eric Schmidt, Google, Executive
Chairman

3. More consumers are using
mobile as their default
access to the Internet

4. Number of smartphones is growing
worldwide
2.5
2.1
1.9
2
1.5 1.3
1
1
0.5
0
2012 2013 2014 2015
Billions
*Source Yankee Group, “Mobile Apps an Cloud Forecast,” April
2012

5. PREDICTION
In 2014 mobile Internet will
overtake desktop

6. 80% of phone-
based, mobile
commerce
transactions
happens via apps
*Source ComScore

7. 2x the amount
of m-commerce
occurs on
tablets,
than on phones
*Source ComScore

8. THAT’S A LOT OF
MOBILE
TRANSACTIONS!

9. 35% of consumers admit to
‘showrooming’
Research Visit store Purchase
item to check on mobile
online out item device
*Showrooming is the practice of using mobile
apps to compare prices online and at stores
*Source ComScore

10. Test if your site’s traffic is
coming from mobile devices

11. Test if your site’s traffic is
coming from mobile devices
CHANCES ARE IT IS!

12. Develop a Mobile Strategy
Business Goals
Mobile
User Needs
Technologies

13. A mobile strategy puts
your business in front of
where your customers
are…

14. A mobile strategy puts
your business in front of
where your customers
are…
ON MOBILE
DEVICES

15. TAKE ADVANTAGE OF
MOBILE OPPORTUNITIES
 Mobile Website
 Mobile App
 Mobile Coupons
 Location-based Services
 Mobile Marketing & Ads

16. For full source mobile
development from
concept to launch
http://www.saritasa.com/