ironSource's Product Manager Daniel Herman talks to the 6x6 Beijing audience about how interactive ads help to turn passive users into active users, and what role data plays in creative optimization of these innovative ad units
為何改版
思考策略
執行重點
包含幾個思考點
Check Point 1:影音來源一站提供
Check Point 2:一個網址(vod.pts.org.tw),千種變化 Check Point 3:挖出我們還沒發現的客層
Check Point 4:引進Opensource內容管理系統
預計2014年底,2015年初營運,我好愛wordpress啊啊啊啊啊
另外這次是用遠振主機,希望有不錯的效果
為何改版
思考策略
執行重點
包含幾個思考點
Check Point 1:影音來源一站提供
Check Point 2:一個網址(vod.pts.org.tw),千種變化 Check Point 3:挖出我們還沒發現的客層
Check Point 4:引進Opensource內容管理系統
預計2014年底,2015年初營運,我好愛wordpress啊啊啊啊啊
另外這次是用遠振主機,希望有不錯的效果
Nadav Ashkenazy - Casual Connect Europe 2018ironSource
ironSource VP Nadav Ashkenazy spoke at the most recent Casual Connect Europe conference in London. Discussing everything from the benefits of rewarded video to supercharging game revenue while preserving and even improving user experience. Check out the deck from his presentation titled "The Ins and Outs of Ad Monetization: How Choosing the Right Ad Format can Supercharge your Game Revenue".
Learn how ironSource Aura, the world’s first smart content recommendation platform, can turn any device – whether it’s a smartphone, laptop or smart TV – from a static machine into a dynamic, responsive channel that builds an ongoing relationship with your customers.
Developer Series 6x6 Tour: UA Strategy and Case StudiesironSource
ironSource's James Ren talked to the 6x6 audience in Guangzhou about creating a user acquisition strategy for your app, and takes a look at some case studies of apps that did this with brilliant results
Enhancing user experience with rewarded ad monetizationironSource
App monetization shouldn’t come at the expense of user experience. In fact, when done right, it can actually enhance both user engagement and enjoyment. In this presentation, originally presented by Tal Shoham at Casual Connect Kyiv, learn actionable ways to improve ad engagement and usage rates, and how to better understand The Golden Ratio of ads within your app. Understand how the virtuous cycle of monetization can turn your app into a successful, sustainable business (with happy users).
The Complete Guide to Fighting Mobile Ad FraudironSource
Ronen Mense, VP APAC at Appsflyer presents at our Developer Series at China Joy 2017 - giving a comprehensive look at the state of mobile ad fraud today and how advertisers can best combat it.
Artut Grigorjan, Head of Growth Marketing at Playrix presenting at our Developer Series at China Joy. He takes a look at some of the biggest UA trends in the industry today, from playable ads to new pricing models.
Rewarded Video: Benefits and Best PracticesironSource
ironSource's Head of Monetization talks about how best to integrate RV for maximum revenue, great user experience, and increased engagement in your app.
How To Maximise ROI With Creative OptimizationironSource
Linh Le, Kongregate's Senior Marketing Manager speaking at our Developer Series at China Joy 2017 on how best to use creative optimization to supercharge UA efforts for developers.
There’s over 2.2 million apps in the Google Play store and another 2 million in the App store. This means more competition for users, and keeping those users engaged and happy while monetizing is no easy feat. We asked developers from around the globe about their biggest pain points, and learned more about which obstacles app developers
are confronting in today’s mobile market.
How is Asia Changing the Mobile Landscape? | Omer Kaplan, ironSource CMO | Ca...ironSource
While the West has dominated digital ad spend in the past, Asia is the epicenter of mobile today. In his talk, Omer Kaplan, ironSource CMO and Co-Founder discussed Asia’s growing global authority, what this influence means for advertisers and publishers going forward, and shared best practices for taking advantage of the changing mobile economy.
Follow us on Twitter @ironSource!
Learn more about ironSource at www.ironsrc.com
Interested in becoming a partner? Visit www.ironsrc.com/contact
Psst! We're hiring! Check out our openings here: www.ironsrc.com/careers
While cost-per-install (CPI) may have dominated as the go-to metric for mobile marketers, we’re starting to see media buyers opting for more nuanced metrics like cost-per-engagement or CPE to measure the performance quality of their mobile campaigns. ironSource VP Media Oren Cohen covered the increasing importance of quality based metrics such as CPE, the advantages and disadvantages of the metric, and how to implement CPE in your app marketing campaigns.
Learn more at www.ironsrc.com
Follow us on Twitter @ironSource!
Finding the Balance: Managing the Monetization and UA Cycle | Casual Connect ...ironSource
Finding the right audience for your app is no easy feat – monetizing them with tact is equally as difficult. But to stay relevant, you must balance the two. David Cohen, ironSource VP Strategic Sales, Advertiser Solutions, explored several ways developers today cohesively maximize their UA and monetization efforts to fuel growth and drive revenue.
Interested in becoming an ironSource partner? Contact us: http://bit.ly/2aqdz6o
Learn more at www.ironsrc.com
Connect with us!
LinkedIn: linkedin.com/company/ironSource
Twitter: twitter.com/ironSource
Facebook: facebook.com/ironSource
Check us out on instagram @ironSource
11. The 3 ingredients for the interactive ad 互动广告的三要素
Interactive Ads
互动广告
Data 数据 Creative 创意 Technology 技术
12. YESTERDAY
TODAY
Non-Interactive Ads
非互动型广告
● Passive experience 被动的用户体验
● Limited variables to optimize 有限的优化模式
● Limited data available 有限的数据支持
● Banner blindness 横幅盲目性
Interactive Ads
互动广告
● Active experience - literally touching the screen
积极的用户体验—— 触屏体验
● Unlimited ways to optimize 不受限制的优化方式
● In-ad user behavior data 广告内用户行为数据
● Stands out - not everyone is using this format
独特出众,与众不同
18. Playable User Behavior Flow
可试玩广告用户行为流程
Impression
展示
First Engagement
初次互动
Room Completed
(5 items)
大功告成(5项任务)
Click to Install
After Game End
游戏结束,点击下载
Midway milestone
(3 items)
半程打卡(3项任务)
An illustration of a funnel of an engaged user
参与用户案例
49.3%
85.2%
15.1%
91.8%
24. 3x
Avg. increase in conversions vs. the best video ad
转换率平均增长率 vs. 最优视频广告
2x
Avg. increase in ROAS vs. the best video ad
ROAS 平均增长率 vs. 最优视频广告
Interactive ads vs. video ads 互动广告 vs. 视频广告
27. Coin Master 4D video 硬币大师4D 视频广告
1 2
V1 V2
Timer Visibale Not visible
Time to choose Short Long
Interactive elements - Highlighted
28. Coin Master 4D video 硬币大师4D 视频广告
1 2
+110% Conversion
转化率+110%
+220% Engagement rate
Insights from AB 对比观察
Give users time to choose
给用户充分时间选择
Highlight the interactive elements
突显互动元素
29. User flow - It’s all about the experience
用户体验
35. Lessons
learned
经验总结
✔ Simplification is key 简洁是关键
✔ Guide users and Be clear 用户导航, 清晰
✔ Winning works! 使用户在试玩阶段获胜
✔ Tease users 引导用户
✔ Be consistent with your app store page与您
的商店页面保持一致
38. ironSource Creative Launch
ironSource 创意发布
Playrix new title launch
Playrix新标题发布
Game Design
游戏设计
Soft launch
试发行
Hard launch
发行
Ongoing
optimization
持续优化
39. The Creative Soft Launch by the ironSource Playworks Studio I
ronSource Playworks 工作室创意发布
04
Playable Ads
可试玩广告
01
Interactive
Videos
互动视频
03
Interactive
end cards
交互式 end card
Two weeks 两周时间
Pre Soft Launch
Soft Launch 试发行测试
The ironSource Playworks team
produced 8 creatives overall across
diverse ad formats.
ironSource Playworks制作了8款不同广
告形式创意
40. The Creative Soft Launch by the ironSource Playworks Studio
ironSource Playworks 工作室创意试发行
One week 一周时间
Soft Launch
试发行
The team spent two weeks A/B testing and
iterating in order to find the best-performing
creatives
团队花两周时间进行A/B 测试寻找最佳创意.
Winning
creative
获胜设计
Winning
creative
获胜设计
Winning
creative
获胜设计
Winning
creative
获胜设计
41. Results 成果
100%
increase in IPM versus Playrix’s
best-performing video ad
与Playrix 最佳视频广告相比 IPM增长率
50%
decrease in eCPI
eCPI下降率
60%
of ironSource First impressions
ironSource 60% 的首要展示流量
Top 3
rank achieved across the App and
Play store charts
应用商店排行榜