SlideShare a Scribd company logo
LSA + AD-BUILDER
What it means for your business
September 20, 2016
May 18, 2016
A not-for profit industry
association of media
companies, digital
agencies and technology
providers who help
businesses market to
local consumers.
Provider of artwork, ideas
and co-op advertising
support needed to help
media companies grow
local retailers’ advertising.
ABOUT THE COMPANIES
OUR MISSION
Help members realize the promise of
local and location-based marketing
through data, conferences, consulting,
insights, advocacy and more.
AREAS OF FOCUS
• Location-based marketing
• Consumer behavior
• Media performance
• Small business marketing
• National-to-local
• Local commerce
• Online-to-offline (O2O)
• Co-op advertising
MEMBERS
WHAT WE DO: RESEARCH
REPORTS | INFOGRAPHICS | DATA CONCIERGE | CHARTS | CONSULTING
WHAT WE DO: EDUCATION
WEBINARS | NEWS | REPORTS | BLOG | THOUGHT LEADERSHIP
WHAT WE DO: EVENTS
CONFERENCES | SMB & INDUSTRY EVENTS | THINK TANKS | MEETINGS
WHAT WE DO: EVENTS
LSA Bootcamp
One-day live event for small businesses to learn about the full
spectrum of digital marketing tactics and strategies.
2016 Schedule
Denver: May 18
Detroit: June 1
Chicago: August 16
WHAT WE DO: EXPOSURE
BLOG CONTRIBUTION | SPONSORED REPORTS | WEBINAR HOSTING
NEWS/CASE STUDY DISTRIBUTION | SPEAKING OPPORTUNITIES
WHAT WE DO: EXPOSURE
www.MarketingBitz.com
Resource for small businesses to learn fundamentals of digital marketing.
Recas
Creative Outlet
LSA/AD-BUILDER SYNERGIES
Co-Op Online
Service Bureau
Raw Data File
ABOUT LSA CREATIVE OUTLET
Online database of over 1.3 million photos, illustrations
and artwork on a royalty-free basis.
ADDITIONAL CREATIVE SERVICES
• Brand Design
• Custom Graphics/Ads
• Infographics
• Custom Reports
• Customer Pitch Support
ONE-STOP-SHOP FOR CO-OP
• Combined Co-Op Database: Access to thousands of
active co-op programs in one place
• Service Bureau: Services to help operationalize use of co-
op funds by local media orgs across the country
• Creative Services: Creative department dedicated to
supporting all of your creative needs
• Consulting Services: Help establish best-practices and
co-op departments for your media
=
WHAT'S NEXT?
Recas Local
A mobile app intended for DEALERS of national
brands and their working MEDIA PARTNERS to
manage a dealer’s local co-op advertising budgets in a
cohesive and uniform manner.

More Related Content

What's hot

STRATEGY: Defining and Advertising to Your Target Audience
STRATEGY: Defining and Advertising to Your Target AudienceSTRATEGY: Defining and Advertising to Your Target Audience
STRATEGY: Defining and Advertising to Your Target Audience
Alexandra Renzetti
 
Blue Insurance Digital Advertising Pitch
Blue Insurance Digital Advertising PitchBlue Insurance Digital Advertising Pitch
Blue Insurance Digital Advertising Pitch
Adam Hide
 
Content Strategy in a Changing World
Content Strategy in a Changing WorldContent Strategy in a Changing World
Content Strategy in a Changing World
Percolate
 
Caribatars
Caribatars Caribatars
Caribatars
uttcustdev
 
Jan Kein Do the right thingmarketing for startups
Jan Kein Do the right thingmarketing for startupsJan Kein Do the right thingmarketing for startups
Jan Kein Do the right thingmarketing for startups
Аліна Шепшелей
 
REFERIT TECHNOLOGIES
REFERIT  TECHNOLOGIES REFERIT  TECHNOLOGIES
REFERIT TECHNOLOGIES
tsailer
 
Soteria global (latam+se asia) investor presentation v2.1 bundling+dl
Soteria global (latam+se asia) investor presentation v2.1 bundling+dl Soteria global (latam+se asia) investor presentation v2.1 bundling+dl
Soteria global (latam+se asia) investor presentation v2.1 bundling+dl
Daniel Heuri
 
Low or Zero budget Startup Product and Enterprise Marketing
Low or Zero budget Startup Product and Enterprise MarketingLow or Zero budget Startup Product and Enterprise Marketing
Low or Zero budget Startup Product and Enterprise Marketing
Intale
 
Karraker, Strand and emerging companies
Karraker, Strand and emerging companiesKarraker, Strand and emerging companies
Karraker, Strand and emerging companies
GregKarraker
 
Jamie Anderson - From ”CRM” to the Customer Managed Relationship
Jamie Anderson - From ”CRM” to theCustomer Managed RelationshipJamie Anderson - From ”CRM” to theCustomer Managed Relationship
Jamie Anderson - From ”CRM” to the Customer Managed Relationship
Bert Evens
 
Media Kit 2015
Media Kit 2015Media Kit 2015
Media Kit 2015
Johnny Moore
 
Advertising on a budget
Advertising on a budgetAdvertising on a budget
Advertising on a budget
FaridaQuadri1
 
Loeb's crunch investor deck 2015.v4
Loeb's crunch investor deck 2015.v4Loeb's crunch investor deck 2015.v4
Loeb's crunch investor deck 2015.v4
Gbarrera26
 
Mobilize - Company Overview
Mobilize - Company OverviewMobilize - Company Overview
Mobilize - Company Overview
Aaron Horvath
 
Joel Alpert-Mini-Portfolio-LinkedIn
Joel Alpert-Mini-Portfolio-LinkedInJoel Alpert-Mini-Portfolio-LinkedIn
Joel Alpert-Mini-Portfolio-LinkedIn
JOEL ALPERT
 
The Engagement Economy: Customer Engagement Has Evolved, Have You?
The Engagement Economy: Customer Engagement Has Evolved, Have You?The Engagement Economy: Customer Engagement Has Evolved, Have You?
The Engagement Economy: Customer Engagement Has Evolved, Have You?
Andrea Tenconi
 
gearBoB PR Agency - Service Portfolio
gearBoB PR Agency - Service PortfoliogearBoB PR Agency - Service Portfolio
gearBoB PR Agency - Service Portfolio
gearBoB PR Agency
 
Marketing as a Service Strategy Master Class - Juan Rojas, V Digital Services...
Marketing as a Service Strategy Master Class - Juan Rojas, V Digital Services...Marketing as a Service Strategy Master Class - Juan Rojas, V Digital Services...
Marketing as a Service Strategy Master Class - Juan Rojas, V Digital Services...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Traction
TractionTraction
Traction
Roohollah Rabie
 
Responding to Changing Customer Needs During Covid-19
Responding to Changing Customer Needs During Covid-19Responding to Changing Customer Needs During Covid-19
Responding to Changing Customer Needs During Covid-19
Antavo Loyalty Management Platform
 

What's hot (20)

STRATEGY: Defining and Advertising to Your Target Audience
STRATEGY: Defining and Advertising to Your Target AudienceSTRATEGY: Defining and Advertising to Your Target Audience
STRATEGY: Defining and Advertising to Your Target Audience
 
Blue Insurance Digital Advertising Pitch
Blue Insurance Digital Advertising PitchBlue Insurance Digital Advertising Pitch
Blue Insurance Digital Advertising Pitch
 
Content Strategy in a Changing World
Content Strategy in a Changing WorldContent Strategy in a Changing World
Content Strategy in a Changing World
 
Caribatars
Caribatars Caribatars
Caribatars
 
Jan Kein Do the right thingmarketing for startups
Jan Kein Do the right thingmarketing for startupsJan Kein Do the right thingmarketing for startups
Jan Kein Do the right thingmarketing for startups
 
REFERIT TECHNOLOGIES
REFERIT  TECHNOLOGIES REFERIT  TECHNOLOGIES
REFERIT TECHNOLOGIES
 
Soteria global (latam+se asia) investor presentation v2.1 bundling+dl
Soteria global (latam+se asia) investor presentation v2.1 bundling+dl Soteria global (latam+se asia) investor presentation v2.1 bundling+dl
Soteria global (latam+se asia) investor presentation v2.1 bundling+dl
 
Low or Zero budget Startup Product and Enterprise Marketing
Low or Zero budget Startup Product and Enterprise MarketingLow or Zero budget Startup Product and Enterprise Marketing
Low or Zero budget Startup Product and Enterprise Marketing
 
Karraker, Strand and emerging companies
Karraker, Strand and emerging companiesKarraker, Strand and emerging companies
Karraker, Strand and emerging companies
 
Jamie Anderson - From ”CRM” to the Customer Managed Relationship
Jamie Anderson - From ”CRM” to theCustomer Managed RelationshipJamie Anderson - From ”CRM” to theCustomer Managed Relationship
Jamie Anderson - From ”CRM” to the Customer Managed Relationship
 
Media Kit 2015
Media Kit 2015Media Kit 2015
Media Kit 2015
 
Advertising on a budget
Advertising on a budgetAdvertising on a budget
Advertising on a budget
 
Loeb's crunch investor deck 2015.v4
Loeb's crunch investor deck 2015.v4Loeb's crunch investor deck 2015.v4
Loeb's crunch investor deck 2015.v4
 
Mobilize - Company Overview
Mobilize - Company OverviewMobilize - Company Overview
Mobilize - Company Overview
 
Joel Alpert-Mini-Portfolio-LinkedIn
Joel Alpert-Mini-Portfolio-LinkedInJoel Alpert-Mini-Portfolio-LinkedIn
Joel Alpert-Mini-Portfolio-LinkedIn
 
The Engagement Economy: Customer Engagement Has Evolved, Have You?
The Engagement Economy: Customer Engagement Has Evolved, Have You?The Engagement Economy: Customer Engagement Has Evolved, Have You?
The Engagement Economy: Customer Engagement Has Evolved, Have You?
 
gearBoB PR Agency - Service Portfolio
gearBoB PR Agency - Service PortfoliogearBoB PR Agency - Service Portfolio
gearBoB PR Agency - Service Portfolio
 
Marketing as a Service Strategy Master Class - Juan Rojas, V Digital Services...
Marketing as a Service Strategy Master Class - Juan Rojas, V Digital Services...Marketing as a Service Strategy Master Class - Juan Rojas, V Digital Services...
Marketing as a Service Strategy Master Class - Juan Rojas, V Digital Services...
 
Traction
TractionTraction
Traction
 
Responding to Changing Customer Needs During Covid-19
Responding to Changing Customer Needs During Covid-19Responding to Changing Customer Needs During Covid-19
Responding to Changing Customer Needs During Covid-19
 

Similar to The Opportunity with Co-op Advertising & Getting Started with LSA

Portfolio
PortfolioPortfolio
Bizyhood overview - November 2016
Bizyhood overview - November 2016Bizyhood overview - November 2016
Bizyhood overview - November 2016
bizyscott
 
Siliconindia Franchise City
Siliconindia Franchise CitySiliconindia Franchise City
Siliconindia Franchise City
saiganesh88
 
Marketing strategies
Marketing strategiesMarketing strategies
Marketing strategies
Red Sage Communications, Inc.
 
The CollaborativeTribe - Viral Campaign
The CollaborativeTribe - Viral CampaignThe CollaborativeTribe - Viral Campaign
The CollaborativeTribe - Viral Campaign
Nicolas MARITAN
 
Internet101 aug2013-draft
Internet101 aug2013-draftInternet101 aug2013-draft
Internet101 aug2013-draft
joelbary
 
Cost effective.web
Cost effective.webCost effective.web
Cost effective.web
The Marx Group
 
Local Marketing 2017 Part 2 of 3
Local Marketing 2017 Part 2 of 3Local Marketing 2017 Part 2 of 3
Local Marketing 2017 Part 2 of 3
Jennifer Irene Guevara
 
4768 roll up
4768 roll up4768 roll up
4768 roll up
Jan Futtrup Kjaer
 
Live Webinar: Taming the Financial Content Beast
Live Webinar: Taming the Financial Content BeastLive Webinar: Taming the Financial Content Beast
Live Webinar: Taming the Financial Content Beast
LinkedIn
 
Taming the Content Beast
Taming the Content BeastTaming the Content Beast
Taming the Content Beast
Black Marketing
 
Two Cents Services Profile
Two Cents Services ProfileTwo Cents Services Profile
Two Cents Services Profile
Two Cents
 
Media kit binb eng_2011
Media kit binb eng_2011Media kit binb eng_2011
Media kit binb eng_2011
Drecko Dark
 
Media kit binb eng_2011
Media kit binb eng_2011Media kit binb eng_2011
Media kit binb eng_2011
Drecko Dark
 
Marketing Your Community for Economic Development
Marketing Your Community for Economic DevelopmentMarketing Your Community for Economic Development
Marketing Your Community for Economic Development
Red Sage Communications, Inc.
 
LOCA Conference 2015
LOCA Conference 2015LOCA Conference 2015
LOCA Conference 2015
Feigl
 
Africa business communities_online_marketing_desk
Africa business communities_online_marketing_deskAfrica business communities_online_marketing_desk
Africa business communities_online_marketing_desk
PauwRtest
 
Marketers Unbound Summit – Intro to Groundforce Digital
Marketers Unbound Summit – Intro to Groundforce DigitalMarketers Unbound Summit – Intro to Groundforce Digital
Marketers Unbound Summit – Intro to Groundforce Digital
Chris Cowperthwaite
 
Printcasting Inc 2009
Printcasting Inc 2009Printcasting Inc 2009
Printcasting Inc 2009
Dan Pacheco
 
Green Mind Agency Presentation
Green Mind Agency PresentationGreen Mind Agency Presentation
Green Mind Agency Presentation
Green Mind Agency
 

Similar to The Opportunity with Co-op Advertising & Getting Started with LSA (20)

Portfolio
PortfolioPortfolio
Portfolio
 
Bizyhood overview - November 2016
Bizyhood overview - November 2016Bizyhood overview - November 2016
Bizyhood overview - November 2016
 
Siliconindia Franchise City
Siliconindia Franchise CitySiliconindia Franchise City
Siliconindia Franchise City
 
Marketing strategies
Marketing strategiesMarketing strategies
Marketing strategies
 
The CollaborativeTribe - Viral Campaign
The CollaborativeTribe - Viral CampaignThe CollaborativeTribe - Viral Campaign
The CollaborativeTribe - Viral Campaign
 
Internet101 aug2013-draft
Internet101 aug2013-draftInternet101 aug2013-draft
Internet101 aug2013-draft
 
Cost effective.web
Cost effective.webCost effective.web
Cost effective.web
 
Local Marketing 2017 Part 2 of 3
Local Marketing 2017 Part 2 of 3Local Marketing 2017 Part 2 of 3
Local Marketing 2017 Part 2 of 3
 
4768 roll up
4768 roll up4768 roll up
4768 roll up
 
Live Webinar: Taming the Financial Content Beast
Live Webinar: Taming the Financial Content BeastLive Webinar: Taming the Financial Content Beast
Live Webinar: Taming the Financial Content Beast
 
Taming the Content Beast
Taming the Content BeastTaming the Content Beast
Taming the Content Beast
 
Two Cents Services Profile
Two Cents Services ProfileTwo Cents Services Profile
Two Cents Services Profile
 
Media kit binb eng_2011
Media kit binb eng_2011Media kit binb eng_2011
Media kit binb eng_2011
 
Media kit binb eng_2011
Media kit binb eng_2011Media kit binb eng_2011
Media kit binb eng_2011
 
Marketing Your Community for Economic Development
Marketing Your Community for Economic DevelopmentMarketing Your Community for Economic Development
Marketing Your Community for Economic Development
 
LOCA Conference 2015
LOCA Conference 2015LOCA Conference 2015
LOCA Conference 2015
 
Africa business communities_online_marketing_desk
Africa business communities_online_marketing_deskAfrica business communities_online_marketing_desk
Africa business communities_online_marketing_desk
 
Marketers Unbound Summit – Intro to Groundforce Digital
Marketers Unbound Summit – Intro to Groundforce DigitalMarketers Unbound Summit – Intro to Groundforce Digital
Marketers Unbound Summit – Intro to Groundforce Digital
 
Printcasting Inc 2009
Printcasting Inc 2009Printcasting Inc 2009
Printcasting Inc 2009
 
Green Mind Agency Presentation
Green Mind Agency PresentationGreen Mind Agency Presentation
Green Mind Agency Presentation
 

More from Localogy

Mono Solutions Webinar - The Engagement Challenge: Simple Steps for Improving...
Mono Solutions Webinar - The Engagement Challenge: Simple Steps for Improving...Mono Solutions Webinar - The Engagement Challenge: Simple Steps for Improving...
Mono Solutions Webinar - The Engagement Challenge: Simple Steps for Improving...
Localogy
 
LOCALOGY ENGAGE 19: The Best Companies and PE Firms are Focused on Engagement...
LOCALOGY ENGAGE 19: The Best Companies and PE Firms are Focused on Engagement...LOCALOGY ENGAGE 19: The Best Companies and PE Firms are Focused on Engagement...
LOCALOGY ENGAGE 19: The Best Companies and PE Firms are Focused on Engagement...
Localogy
 
LOCALOGY ENGAGE 19: Turning Customers Into Advocates
LOCALOGY ENGAGE 19: Turning Customers Into AdvocatesLOCALOGY ENGAGE 19: Turning Customers Into Advocates
LOCALOGY ENGAGE 19: Turning Customers Into Advocates
Localogy
 
LOCALOGY ENGAGE 19: SMBuy-in - Better Onboarding and Engagement - LegalZoom
LOCALOGY ENGAGE 19: SMBuy-in - Better Onboarding and Engagement - LegalZoomLOCALOGY ENGAGE 19: SMBuy-in - Better Onboarding and Engagement - LegalZoom
LOCALOGY ENGAGE 19: SMBuy-in - Better Onboarding and Engagement - LegalZoom
Localogy
 
LOCALOGY ENGAGE 19: SMBuy-in - Better Onboarding and Engagement - AWeber
LOCALOGY ENGAGE 19: SMBuy-in - Better Onboarding and Engagement - AWeberLOCALOGY ENGAGE 19: SMBuy-in - Better Onboarding and Engagement - AWeber
LOCALOGY ENGAGE 19: SMBuy-in - Better Onboarding and Engagement - AWeber
Localogy
 
LOCALOGY ENGAGE 19: SMBs and KPIs - Sharing Data that Drives Success
LOCALOGY ENGAGE 19: SMBs and KPIs - Sharing Data that Drives SuccessLOCALOGY ENGAGE 19: SMBs and KPIs - Sharing Data that Drives Success
LOCALOGY ENGAGE 19: SMBs and KPIs - Sharing Data that Drives Success
Localogy
 
LOCALOGY ENGAGE 19: Bringing Customer Feedback into Product Development
LOCALOGY ENGAGE 19: Bringing Customer Feedback into Product DevelopmentLOCALOGY ENGAGE 19: Bringing Customer Feedback into Product Development
LOCALOGY ENGAGE 19: Bringing Customer Feedback into Product Development
Localogy
 
LOCALOGY ENGAGE 19: AI’s Impact on the B2B Customer Journey
LOCALOGY ENGAGE 19: AI’s Impact on the B2B Customer JourneyLOCALOGY ENGAGE 19: AI’s Impact on the B2B Customer Journey
LOCALOGY ENGAGE 19: AI’s Impact on the B2B Customer Journey
Localogy
 
BITZ BOOTCAMP DC: Welcome - Why Are You Here?
BITZ BOOTCAMP DC: Welcome - Why Are You Here? BITZ BOOTCAMP DC: Welcome - Why Are You Here?
BITZ BOOTCAMP DC: Welcome - Why Are You Here?
Localogy
 
BITZ BOOTCAMP DC: The Modern Customer Journey - Be Found Where your Customers...
BITZ BOOTCAMP DC: The Modern Customer Journey - Be Found Where your Customers...BITZ BOOTCAMP DC: The Modern Customer Journey - Be Found Where your Customers...
BITZ BOOTCAMP DC: The Modern Customer Journey - Be Found Where your Customers...
Localogy
 
BITZ BOOTCAMP DC: Smart Service - Winning the Customer Experience
BITZ BOOTCAMP DC: Smart Service - Winning the Customer ExperienceBITZ BOOTCAMP DC: Smart Service - Winning the Customer Experience
BITZ BOOTCAMP DC: Smart Service - Winning the Customer Experience
Localogy
 
BITZ BOOTCAMP DC: Managing Cash Flow/Profits (aka Why You Are in Business)
BITZ BOOTCAMP DC: Managing Cash Flow/Profits (aka Why You Are in Business)BITZ BOOTCAMP DC: Managing Cash Flow/Profits (aka Why You Are in Business)
BITZ BOOTCAMP DC: Managing Cash Flow/Profits (aka Why You Are in Business)
Localogy
 
BITZ BOOTCAMP DC: Expo Showcase - U2Cloud
BITZ BOOTCAMP DC: Expo Showcase - U2CloudBITZ BOOTCAMP DC: Expo Showcase - U2Cloud
BITZ BOOTCAMP DC: Expo Showcase - U2Cloud
Localogy
 
BITZ BOOTCAMP DC: Expo Showcase - Freshlime
BITZ BOOTCAMP DC: Expo Showcase - FreshlimeBITZ BOOTCAMP DC: Expo Showcase - Freshlime
BITZ BOOTCAMP DC: Expo Showcase - Freshlime
Localogy
 
BITZ BOOTCAMP DC: CRM and Customer Insights
BITZ BOOTCAMP DC: CRM and Customer InsightsBITZ BOOTCAMP DC: CRM and Customer Insights
BITZ BOOTCAMP DC: CRM and Customer Insights
Localogy
 
LSA19: The Location Factor — How Multi-Location Brands Win in Social
LSA19: The Location Factor — How Multi-Location Brands Win in SocialLSA19: The Location Factor — How Multi-Location Brands Win in Social
LSA19: The Location Factor — How Multi-Location Brands Win in Social
Localogy
 
LSA19: Amazon — Shifting Purchase Behaviors and the Advertising Mix
LSA19: Amazon — Shifting Purchase Behaviors and the Advertising MixLSA19: Amazon — Shifting Purchase Behaviors and the Advertising Mix
LSA19: Amazon — Shifting Purchase Behaviors and the Advertising Mix
Localogy
 
LSA19: Creating a Purpose Driven Culture
LSA19: Creating a Purpose Driven CultureLSA19: Creating a Purpose Driven Culture
LSA19: Creating a Purpose Driven Culture
Localogy
 
LSA19: The Science Behind Increasing Customer Retention
LSA19: The Science Behind Increasing Customer RetentionLSA19: The Science Behind Increasing Customer Retention
LSA19: The Science Behind Increasing Customer Retention
Localogy
 
LSA19: The Role of Organic Content in the Consumer Buying Journey
LSA19: The Role of Organic Content in the Consumer Buying JourneyLSA19: The Role of Organic Content in the Consumer Buying Journey
LSA19: The Role of Organic Content in the Consumer Buying Journey
Localogy
 

More from Localogy (20)

Mono Solutions Webinar - The Engagement Challenge: Simple Steps for Improving...
Mono Solutions Webinar - The Engagement Challenge: Simple Steps for Improving...Mono Solutions Webinar - The Engagement Challenge: Simple Steps for Improving...
Mono Solutions Webinar - The Engagement Challenge: Simple Steps for Improving...
 
LOCALOGY ENGAGE 19: The Best Companies and PE Firms are Focused on Engagement...
LOCALOGY ENGAGE 19: The Best Companies and PE Firms are Focused on Engagement...LOCALOGY ENGAGE 19: The Best Companies and PE Firms are Focused on Engagement...
LOCALOGY ENGAGE 19: The Best Companies and PE Firms are Focused on Engagement...
 
LOCALOGY ENGAGE 19: Turning Customers Into Advocates
LOCALOGY ENGAGE 19: Turning Customers Into AdvocatesLOCALOGY ENGAGE 19: Turning Customers Into Advocates
LOCALOGY ENGAGE 19: Turning Customers Into Advocates
 
LOCALOGY ENGAGE 19: SMBuy-in - Better Onboarding and Engagement - LegalZoom
LOCALOGY ENGAGE 19: SMBuy-in - Better Onboarding and Engagement - LegalZoomLOCALOGY ENGAGE 19: SMBuy-in - Better Onboarding and Engagement - LegalZoom
LOCALOGY ENGAGE 19: SMBuy-in - Better Onboarding and Engagement - LegalZoom
 
LOCALOGY ENGAGE 19: SMBuy-in - Better Onboarding and Engagement - AWeber
LOCALOGY ENGAGE 19: SMBuy-in - Better Onboarding and Engagement - AWeberLOCALOGY ENGAGE 19: SMBuy-in - Better Onboarding and Engagement - AWeber
LOCALOGY ENGAGE 19: SMBuy-in - Better Onboarding and Engagement - AWeber
 
LOCALOGY ENGAGE 19: SMBs and KPIs - Sharing Data that Drives Success
LOCALOGY ENGAGE 19: SMBs and KPIs - Sharing Data that Drives SuccessLOCALOGY ENGAGE 19: SMBs and KPIs - Sharing Data that Drives Success
LOCALOGY ENGAGE 19: SMBs and KPIs - Sharing Data that Drives Success
 
LOCALOGY ENGAGE 19: Bringing Customer Feedback into Product Development
LOCALOGY ENGAGE 19: Bringing Customer Feedback into Product DevelopmentLOCALOGY ENGAGE 19: Bringing Customer Feedback into Product Development
LOCALOGY ENGAGE 19: Bringing Customer Feedback into Product Development
 
LOCALOGY ENGAGE 19: AI’s Impact on the B2B Customer Journey
LOCALOGY ENGAGE 19: AI’s Impact on the B2B Customer JourneyLOCALOGY ENGAGE 19: AI’s Impact on the B2B Customer Journey
LOCALOGY ENGAGE 19: AI’s Impact on the B2B Customer Journey
 
BITZ BOOTCAMP DC: Welcome - Why Are You Here?
BITZ BOOTCAMP DC: Welcome - Why Are You Here? BITZ BOOTCAMP DC: Welcome - Why Are You Here?
BITZ BOOTCAMP DC: Welcome - Why Are You Here?
 
BITZ BOOTCAMP DC: The Modern Customer Journey - Be Found Where your Customers...
BITZ BOOTCAMP DC: The Modern Customer Journey - Be Found Where your Customers...BITZ BOOTCAMP DC: The Modern Customer Journey - Be Found Where your Customers...
BITZ BOOTCAMP DC: The Modern Customer Journey - Be Found Where your Customers...
 
BITZ BOOTCAMP DC: Smart Service - Winning the Customer Experience
BITZ BOOTCAMP DC: Smart Service - Winning the Customer ExperienceBITZ BOOTCAMP DC: Smart Service - Winning the Customer Experience
BITZ BOOTCAMP DC: Smart Service - Winning the Customer Experience
 
BITZ BOOTCAMP DC: Managing Cash Flow/Profits (aka Why You Are in Business)
BITZ BOOTCAMP DC: Managing Cash Flow/Profits (aka Why You Are in Business)BITZ BOOTCAMP DC: Managing Cash Flow/Profits (aka Why You Are in Business)
BITZ BOOTCAMP DC: Managing Cash Flow/Profits (aka Why You Are in Business)
 
BITZ BOOTCAMP DC: Expo Showcase - U2Cloud
BITZ BOOTCAMP DC: Expo Showcase - U2CloudBITZ BOOTCAMP DC: Expo Showcase - U2Cloud
BITZ BOOTCAMP DC: Expo Showcase - U2Cloud
 
BITZ BOOTCAMP DC: Expo Showcase - Freshlime
BITZ BOOTCAMP DC: Expo Showcase - FreshlimeBITZ BOOTCAMP DC: Expo Showcase - Freshlime
BITZ BOOTCAMP DC: Expo Showcase - Freshlime
 
BITZ BOOTCAMP DC: CRM and Customer Insights
BITZ BOOTCAMP DC: CRM and Customer InsightsBITZ BOOTCAMP DC: CRM and Customer Insights
BITZ BOOTCAMP DC: CRM and Customer Insights
 
LSA19: The Location Factor — How Multi-Location Brands Win in Social
LSA19: The Location Factor — How Multi-Location Brands Win in SocialLSA19: The Location Factor — How Multi-Location Brands Win in Social
LSA19: The Location Factor — How Multi-Location Brands Win in Social
 
LSA19: Amazon — Shifting Purchase Behaviors and the Advertising Mix
LSA19: Amazon — Shifting Purchase Behaviors and the Advertising MixLSA19: Amazon — Shifting Purchase Behaviors and the Advertising Mix
LSA19: Amazon — Shifting Purchase Behaviors and the Advertising Mix
 
LSA19: Creating a Purpose Driven Culture
LSA19: Creating a Purpose Driven CultureLSA19: Creating a Purpose Driven Culture
LSA19: Creating a Purpose Driven Culture
 
LSA19: The Science Behind Increasing Customer Retention
LSA19: The Science Behind Increasing Customer RetentionLSA19: The Science Behind Increasing Customer Retention
LSA19: The Science Behind Increasing Customer Retention
 
LSA19: The Role of Organic Content in the Consumer Buying Journey
LSA19: The Role of Organic Content in the Consumer Buying JourneyLSA19: The Role of Organic Content in the Consumer Buying Journey
LSA19: The Role of Organic Content in the Consumer Buying Journey
 

Recently uploaded

Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Navah Hopkins
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Boston SEO Services
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
Shuntaro Kogame
 
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisEmail Marketing Master Class - Chris Ferris
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Lauren Polinsky
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
akashrawdot
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
Shuntaro Kogame
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

Recently uploaded (20)

Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
 
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices  - Michelle...Mastering Email Campaign Automation Strategies and Best Practices  - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
 
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisEmail Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris Ferris
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
 
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAY
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
 
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
 
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
 

The Opportunity with Co-op Advertising & Getting Started with LSA

  • 1. LSA + AD-BUILDER What it means for your business September 20, 2016
  • 3. A not-for profit industry association of media companies, digital agencies and technology providers who help businesses market to local consumers. Provider of artwork, ideas and co-op advertising support needed to help media companies grow local retailers’ advertising. ABOUT THE COMPANIES
  • 4. OUR MISSION Help members realize the promise of local and location-based marketing through data, conferences, consulting, insights, advocacy and more.
  • 5. AREAS OF FOCUS • Location-based marketing • Consumer behavior • Media performance • Small business marketing • National-to-local • Local commerce • Online-to-offline (O2O) • Co-op advertising
  • 7. WHAT WE DO: RESEARCH REPORTS | INFOGRAPHICS | DATA CONCIERGE | CHARTS | CONSULTING
  • 8. WHAT WE DO: EDUCATION WEBINARS | NEWS | REPORTS | BLOG | THOUGHT LEADERSHIP
  • 9. WHAT WE DO: EVENTS CONFERENCES | SMB & INDUSTRY EVENTS | THINK TANKS | MEETINGS
  • 10. WHAT WE DO: EVENTS LSA Bootcamp One-day live event for small businesses to learn about the full spectrum of digital marketing tactics and strategies. 2016 Schedule Denver: May 18 Detroit: June 1 Chicago: August 16
  • 11. WHAT WE DO: EXPOSURE BLOG CONTRIBUTION | SPONSORED REPORTS | WEBINAR HOSTING NEWS/CASE STUDY DISTRIBUTION | SPEAKING OPPORTUNITIES
  • 12. WHAT WE DO: EXPOSURE www.MarketingBitz.com Resource for small businesses to learn fundamentals of digital marketing.
  • 13. Recas Creative Outlet LSA/AD-BUILDER SYNERGIES Co-Op Online Service Bureau Raw Data File
  • 14. ABOUT LSA CREATIVE OUTLET Online database of over 1.3 million photos, illustrations and artwork on a royalty-free basis. ADDITIONAL CREATIVE SERVICES • Brand Design • Custom Graphics/Ads • Infographics • Custom Reports • Customer Pitch Support
  • 15.
  • 16. ONE-STOP-SHOP FOR CO-OP • Combined Co-Op Database: Access to thousands of active co-op programs in one place • Service Bureau: Services to help operationalize use of co- op funds by local media orgs across the country • Creative Services: Creative department dedicated to supporting all of your creative needs • Consulting Services: Help establish best-practices and co-op departments for your media =
  • 17. WHAT'S NEXT? Recas Local A mobile app intended for DEALERS of national brands and their working MEDIA PARTNERS to manage a dealer’s local co-op advertising budgets in a cohesive and uniform manner.