LSA President Neg Norton talks about how LSA has become the "one-stop-shop-for-co-op" for local media sellers. To learn more about how LSA aids in co-op advertising, visit: http://www.thelsa.org/lsa/lsa-co-op.aspx
LSA VP Tim Brennan shares tips on how to utilize digital co-op advertising dollars. To learn more about how Local Search Association aids in co-op advertising, visit: http://www.thelsa.org/lsa/lsa-co-op.aspx
Now, more than ever, it is imperative for brands to develop a holistic brand strategy that resonates with consumers; yet the current model does not meet this need. Conversation, a full-service marketing firm, creates that unified brand strategy. We have conducted extensive research to craft a point of view on the past, present, and future of marketing.
giffgaff's Strategy - The Underdog Leading in CXLHBS
giffgaff’s network users are not only at the heart of their business, they are their business. A consistent brand image has brought them out on top in customer satisfaction in the UK, outperforming all competitors including O2, EE and Virgin.
How are they continuing to encourage and harness the power of a loyal and engaged community? How do they continue to deliver mutually beneficial value while staying true to their core values?
This report will introduce giffgaff’s core ideas, and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to exceptional customer experience.
For consumers, radio plays multiple roles and fulfills various needs. This presentation provides opinion poll results among marketers and a glimpse at how radio delivers on those insights.
Over the past decade, there has been a fundamental shift from brands controlling marketing to customers being in control and tuning out interruptive advertising. The old playbook of billboards, commercials, and cold calls is broken as customers now consume information online. Inbound marketing is about building relationships by providing value to the audience through useful content. HubSpot aims to make marketing more inbound by empowering businesses to connect with customers in a meaningful way through content.
NFC Remote utilizes chips placed in advertising materials that are programmed to marketing campaigns. When consumers tap their NFC-enabled smartphones on the chips, it automatically sends information to their phone and requests engagement with the business through likes, follows, promotions, or email capture. This solution allows businesses to gauge their marketing effectiveness and build customer loyalty. 30x Marketing is seeking $300,000 in investment to expand their NFC Remote technology and services to more businesses across North America.
This document discusses reinventing digital media and magazines through new technology and business models. It summarizes that digital is disrupting traditional media as attention and ad dollars move online. It then introduces two products - MagTitan and AdEinstein - that allow magazines to be viewed beautifully on any device and use pay-per-performance advertising. Financial projections show this new model could significantly increase a publisher's annual profits compared to print-only. The document concludes by introducing the executive team and providing a funding overview.
UPFRONT MEDIA is a technology led Communications Planning and Activation Agency. We provide integrated results driven solutions for our clients.
We are the product of the digital age and we truly embace the digital age. We seamlessly combine our strengths in Creative, Technology, Activation and Evaluation to deliver solutions that build on traditional concepts or transform them altogether.
Importantly we believe in being held accountable for what we do and we therefore place Insight and Analytics at the core of what we do.
Specialties
Communications Planning, Media Planning & Buying, Analytics, Research and Insight, Event Management & Enhancement, Social Marketing, Search Marketing, Web Application Development, Mobile application Development, Web Development, Creative Design
LSA VP Tim Brennan shares tips on how to utilize digital co-op advertising dollars. To learn more about how Local Search Association aids in co-op advertising, visit: http://www.thelsa.org/lsa/lsa-co-op.aspx
Now, more than ever, it is imperative for brands to develop a holistic brand strategy that resonates with consumers; yet the current model does not meet this need. Conversation, a full-service marketing firm, creates that unified brand strategy. We have conducted extensive research to craft a point of view on the past, present, and future of marketing.
giffgaff's Strategy - The Underdog Leading in CXLHBS
giffgaff’s network users are not only at the heart of their business, they are their business. A consistent brand image has brought them out on top in customer satisfaction in the UK, outperforming all competitors including O2, EE and Virgin.
How are they continuing to encourage and harness the power of a loyal and engaged community? How do they continue to deliver mutually beneficial value while staying true to their core values?
This report will introduce giffgaff’s core ideas, and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to exceptional customer experience.
For consumers, radio plays multiple roles and fulfills various needs. This presentation provides opinion poll results among marketers and a glimpse at how radio delivers on those insights.
Over the past decade, there has been a fundamental shift from brands controlling marketing to customers being in control and tuning out interruptive advertising. The old playbook of billboards, commercials, and cold calls is broken as customers now consume information online. Inbound marketing is about building relationships by providing value to the audience through useful content. HubSpot aims to make marketing more inbound by empowering businesses to connect with customers in a meaningful way through content.
NFC Remote utilizes chips placed in advertising materials that are programmed to marketing campaigns. When consumers tap their NFC-enabled smartphones on the chips, it automatically sends information to their phone and requests engagement with the business through likes, follows, promotions, or email capture. This solution allows businesses to gauge their marketing effectiveness and build customer loyalty. 30x Marketing is seeking $300,000 in investment to expand their NFC Remote technology and services to more businesses across North America.
This document discusses reinventing digital media and magazines through new technology and business models. It summarizes that digital is disrupting traditional media as attention and ad dollars move online. It then introduces two products - MagTitan and AdEinstein - that allow magazines to be viewed beautifully on any device and use pay-per-performance advertising. Financial projections show this new model could significantly increase a publisher's annual profits compared to print-only. The document concludes by introducing the executive team and providing a funding overview.
UPFRONT MEDIA is a technology led Communications Planning and Activation Agency. We provide integrated results driven solutions for our clients.
We are the product of the digital age and we truly embace the digital age. We seamlessly combine our strengths in Creative, Technology, Activation and Evaluation to deliver solutions that build on traditional concepts or transform them altogether.
Importantly we believe in being held accountable for what we do and we therefore place Insight and Analytics at the core of what we do.
Specialties
Communications Planning, Media Planning & Buying, Analytics, Research and Insight, Event Management & Enhancement, Social Marketing, Search Marketing, Web Application Development, Mobile application Development, Web Development, Creative Design
STRATEGY: Defining and Advertising to Your Target AudienceAlexandra Renzetti
The document discusses defining target audiences and marketing strategies for businesses. It emphasizes that businesses should focus their marketing efforts on a clearly defined target audience rather than trying to appeal to everyone. Defining customer profiles including demographics, interests and behaviors helps ensure marketing messages are tailored to the right audiences. Tracking how customers hear about the business allows measuring the effectiveness of different advertising methods. Pairing traditional ads with digital components increases brand recognition. The Lehigh Valley Business publication is introduced as a potential marketing outlet, with details provided on its reader demographics.
This is a copy of an advertising proposal for Blue Insurance’s new 2 year car & home products through digital only channels. The pitch consisted of a 25 minute presentation to the Head of Marketing where we presented our creative and execution plan.
The document outlines a business plan for a startup that aims to create Caribbean-themed avatars for online use, catering mainly to a Caribbean clientele. The business plan discusses the value proposition, customer segments, distribution channels, customer relationships, revenue model, partners, resources/costs, and concludes with emphasizing the importance of communication, research, and testing hypotheses for the startup's success.
Jan Kein Do the right thingmarketing for startupsАліна Шепшелей
This document provides marketing advice for startups. It begins with an introduction of the author and emphasizes the importance of marketing for startups. It then discusses various digital marketing channels including content marketing, video marketing, SEO, social media marketing, email marketing, and webinars. Traditional channels like media, conferences, and partnerships are also covered. Specific tools are recommended for each channel. The document provides examples of successful marketing campaigns and concludes with recommendations to nail the product value, have a marketing plan, set goals, maintain marketing expenses, and market every day with an innovative approach.
REFERIT’s revolutionary platform leverages the influence of the trusted referrals of friends and family to harnesses the power of mobile app marketing for ultimately increasing the volume and quality of leads to businesses. The mobile app, website, and mobile marketing ecosystem offers a unique app-based method for businesses to reward customers for sharing and promoting their services. REFERIT® embraces the strength of personalized, peer-based recommendations to facilitate trusted referrals among consumers and help eliminate wasted sales and marketing dollars.
REFERIT's advanced mobile technology makes print and e-mail promotions redundant and cost prohibitive. Billions are invested in print, e-mail and social media promoting discounts, offers and rewards. These messages are diluted and obsolete. E-mails are quickly forgotten and printed materials thrown out. We've developed our Referral Ecosystem to be simple, unique, and compelling. Everyone uses the phone to run their life and by putting everything on their phone we allow referrals to be shared seamlessly.
Soteria global (latam+se asia) investor presentation v2.1 bundling+dl Daniel Heuri
Soteria will aggressively enter LATAM and Southeast Asian markets using acquisitions of traditional brokers combined with new technology like big data, predictive marketing, and geofencing. The presentation outlines Soteria's acquisition targets and timelines in Brazil, Argentina, Mexico, Colombia, Peru, Thailand, Vietnam, Philippines, Malaysia, and Indonesia. It also discusses Soteria's product development, marketing, and technology strategies to target underserved markets and drive growth through innovative insurance products and digital channels.
Low or Zero budget Startup Product and Enterprise MarketingIntale
This document outlines the journey of a product from its early days with low budget marketing like door-to-door sales and a pre-product website to building brand awareness through word of mouth, printed ads, and innovation awards. It discusses achieving a first customer base as people realized the product's value and were willing to pay for it, rebranding with a new logo and website, and growing a strong customer base through expo experiences, hundreds of customers by 2013, and differentiated marketing for enterprise customers.
Karraker, Strand and emerging companiesGregKarraker
We have worked for companies as large as Dell, Intel, and Microsoft, but there’s a special satisfaction that comes from helping startups move up a level or two.
This document provides an overview of Perry Publishing & Broadcasting and why businesses should advertise with them. It discusses that advertising is important for maintaining brand awareness and reaching new customers as markets change. It then summarizes Perry Publishing & Broadcasting's media properties and target audiences in radio, online/internet, print, and events in the Oklahoma City market. The document promotes Perry Publishing & Broadcasting as an effective partner that can create custom and successful advertising campaigns.
OOH advertising is the advertising you come across
when you are outside of your home. From roadside
billboards, lamp poles, wall murals, bus shelter
branding.
Loeb's Crunch is a consumer goods company introducing a unique condiment product to capitalize on growing demand in the seasoning/sauce industry. The company's onion crunch topping is all-natural, low calorie, and offers a crunchy texture unlike competitors. Loeb's Crunch has established a national retail footprint in over 8,000 stores and 2,000 foodservice locations. The company plans to expand distribution, launch new flavors, and increase household penetration to become a global brand leader. Management has industry experience and the company has received celebrity endorsements and national press coverage. Initial founder investment was over $1.3 million with additional funding of $4 million from family offices and investors.
We make special moments more memorable and let brands be part of it. Our patent pending platform enhances photos with location based branding. Our paid & repeat customers include Toyota USA, Salesforce and the Rose Parade.
Our newest solution enables mobile carriers to monetize the most used feature on the devices they sell - the camera. We are in market and making a difference.
Our team is made up of former Fortune 500 executives with a proven track record of success.
We are ready for takeoff!
Joel excels at branding, strategic thinking, and marketing communications. He has won 27 awards for campaigns that successfully combined strategy, creative execution, and results. Some of Joel's work includes branding, strategic planning, and marketing tactics for companies in various industries such as technology, financial services, transportation, and more. His work includes developing brand identities, logos, websites, marketing campaigns, and strategic plans to help companies grow their business.
The Engagement Economy: Customer Engagement Has Evolved, Have You?Andrea Tenconi
The document outlines an agenda for a marketing presentation covering typical marketing challenges, navigating organizational politics, tips for success, and qualities of a modern marketer. It includes backgrounds on the speaker's experience implementing Marketo across multiple global organizations. The presentation covers navigating conflicts between departments, using data to make decisions, focusing on customer centricity, proving marketing impact, embracing failure through test-and-learn, and the importance of lifelong learning for marketers. The modern marketer is characterized as someone who manages politics, drives customer focus, bases strategies on data and testing, and continuously expands their knowledge.
gearBoB was founded on our ability to ascertain opportunities and offer innovative brand management strategies to almost any industry
gearBoB is a Public Relations agency determined to establish itself as 360° brand management destination. We symbolize "Best of Breed" gears to get your
brand going. Being located in NOIDA - the heart of Film and Media of India, gearBoB PR Agency proudly hosts end-to-end advertising, multimedia and
promotional campaigns. Our partner network extends all the way from Australia to last mile associates in your city to ensure seamless delivery as per your
timelines. We exhaust comprehensive list of softwares and competitive workforce to offer cost-effective solves to modern day PR requirements.
Be it over television, mobiles, printmedia, events or online, gearBoB offers answers to excel the presence over any media sector. Our engagements come with
assured 2:1 ROI on annualized margins due to our focus on quality and creativity. Being pioneers in using complex analysis and research tools in the field
of Public and Media relations, we offer an unmatched niche to our clients.
At gearBoB our mission is "to reduce the distances between an organisation and its target audience by offering innovative brand image makeover"
and our inspiration is YOU
This document summarizes a presentation on Marketing as a Service (MaaS). The presentation discusses how MaaS can help companies execute comprehensive marketing campaigns across multiple channels while allowing in-house teams to focus on core business operations. It provides examples of how a MaaS provider helped two clients - a landscape design firm and a multi-location restaurant - improve their marketing results. The benefits of MaaS for both small-to-medium businesses and larger brands are also outlined. The presentation aims to illustrate how MaaS can help break down marketing silos and drive better business outcomes.
The document discusses various marketing channels that can be used to promote a business or product. It provides 19 different channels along with examples of companies that have used each channel successfully. The channels include viral marketing, public relations, search engine marketing, social media ads, content marketing, email marketing, engineering as marketing, blogging, business development partnerships, sales, affiliate programs, existing platforms, offline events, speaking engagements, and community building. The document also includes examples and advice from the founders of Hubspot on their approach to inbound marketing.
COVID19 has made empathy the new norm in marketing. If you’re curious about this new customer reality, how it affects big brands like LVMH and Hilton, as well as how a loyalty program can help, then check Antavo’s related article, featuring a dedicated webinar recording. Here you can find the slides we used during this educational online event.
This document outlines the services of a digital marketing agency. It provides examples of projects the agency has worked on, including developing online tools and platforms to share information, create promotional campaigns using social media and games, and conduct research to invent innovative solutions. The agency aims to help clients improve their business through strategic digital marketing investments.
This document discusses Bizyhood, a platform that helps very small businesses (VSBs) with local lead generation. It does this by partnering with local digital publishers (LDPs) who have authority in their communities. VSBs can get their own page on an LDP site through Bizyhood. This allows VSBs to be found locally and generate leads through calls to action, events, and promotions. The platform also includes tools for lead nurturing. Bizyhood currently partners with over 30 LDPs and has over 1,200 VSBs signed up. Its goal is to partner with hundreds more LDPs and thousands more VSBs to help both parties succeed locally through an innovative
STRATEGY: Defining and Advertising to Your Target AudienceAlexandra Renzetti
The document discusses defining target audiences and marketing strategies for businesses. It emphasizes that businesses should focus their marketing efforts on a clearly defined target audience rather than trying to appeal to everyone. Defining customer profiles including demographics, interests and behaviors helps ensure marketing messages are tailored to the right audiences. Tracking how customers hear about the business allows measuring the effectiveness of different advertising methods. Pairing traditional ads with digital components increases brand recognition. The Lehigh Valley Business publication is introduced as a potential marketing outlet, with details provided on its reader demographics.
This is a copy of an advertising proposal for Blue Insurance’s new 2 year car & home products through digital only channels. The pitch consisted of a 25 minute presentation to the Head of Marketing where we presented our creative and execution plan.
The document outlines a business plan for a startup that aims to create Caribbean-themed avatars for online use, catering mainly to a Caribbean clientele. The business plan discusses the value proposition, customer segments, distribution channels, customer relationships, revenue model, partners, resources/costs, and concludes with emphasizing the importance of communication, research, and testing hypotheses for the startup's success.
Jan Kein Do the right thingmarketing for startupsАліна Шепшелей
This document provides marketing advice for startups. It begins with an introduction of the author and emphasizes the importance of marketing for startups. It then discusses various digital marketing channels including content marketing, video marketing, SEO, social media marketing, email marketing, and webinars. Traditional channels like media, conferences, and partnerships are also covered. Specific tools are recommended for each channel. The document provides examples of successful marketing campaigns and concludes with recommendations to nail the product value, have a marketing plan, set goals, maintain marketing expenses, and market every day with an innovative approach.
REFERIT’s revolutionary platform leverages the influence of the trusted referrals of friends and family to harnesses the power of mobile app marketing for ultimately increasing the volume and quality of leads to businesses. The mobile app, website, and mobile marketing ecosystem offers a unique app-based method for businesses to reward customers for sharing and promoting their services. REFERIT® embraces the strength of personalized, peer-based recommendations to facilitate trusted referrals among consumers and help eliminate wasted sales and marketing dollars.
REFERIT's advanced mobile technology makes print and e-mail promotions redundant and cost prohibitive. Billions are invested in print, e-mail and social media promoting discounts, offers and rewards. These messages are diluted and obsolete. E-mails are quickly forgotten and printed materials thrown out. We've developed our Referral Ecosystem to be simple, unique, and compelling. Everyone uses the phone to run their life and by putting everything on their phone we allow referrals to be shared seamlessly.
Soteria global (latam+se asia) investor presentation v2.1 bundling+dl Daniel Heuri
Soteria will aggressively enter LATAM and Southeast Asian markets using acquisitions of traditional brokers combined with new technology like big data, predictive marketing, and geofencing. The presentation outlines Soteria's acquisition targets and timelines in Brazil, Argentina, Mexico, Colombia, Peru, Thailand, Vietnam, Philippines, Malaysia, and Indonesia. It also discusses Soteria's product development, marketing, and technology strategies to target underserved markets and drive growth through innovative insurance products and digital channels.
Low or Zero budget Startup Product and Enterprise MarketingIntale
This document outlines the journey of a product from its early days with low budget marketing like door-to-door sales and a pre-product website to building brand awareness through word of mouth, printed ads, and innovation awards. It discusses achieving a first customer base as people realized the product's value and were willing to pay for it, rebranding with a new logo and website, and growing a strong customer base through expo experiences, hundreds of customers by 2013, and differentiated marketing for enterprise customers.
Karraker, Strand and emerging companiesGregKarraker
We have worked for companies as large as Dell, Intel, and Microsoft, but there’s a special satisfaction that comes from helping startups move up a level or two.
This document provides an overview of Perry Publishing & Broadcasting and why businesses should advertise with them. It discusses that advertising is important for maintaining brand awareness and reaching new customers as markets change. It then summarizes Perry Publishing & Broadcasting's media properties and target audiences in radio, online/internet, print, and events in the Oklahoma City market. The document promotes Perry Publishing & Broadcasting as an effective partner that can create custom and successful advertising campaigns.
OOH advertising is the advertising you come across
when you are outside of your home. From roadside
billboards, lamp poles, wall murals, bus shelter
branding.
Loeb's Crunch is a consumer goods company introducing a unique condiment product to capitalize on growing demand in the seasoning/sauce industry. The company's onion crunch topping is all-natural, low calorie, and offers a crunchy texture unlike competitors. Loeb's Crunch has established a national retail footprint in over 8,000 stores and 2,000 foodservice locations. The company plans to expand distribution, launch new flavors, and increase household penetration to become a global brand leader. Management has industry experience and the company has received celebrity endorsements and national press coverage. Initial founder investment was over $1.3 million with additional funding of $4 million from family offices and investors.
We make special moments more memorable and let brands be part of it. Our patent pending platform enhances photos with location based branding. Our paid & repeat customers include Toyota USA, Salesforce and the Rose Parade.
Our newest solution enables mobile carriers to monetize the most used feature on the devices they sell - the camera. We are in market and making a difference.
Our team is made up of former Fortune 500 executives with a proven track record of success.
We are ready for takeoff!
Joel excels at branding, strategic thinking, and marketing communications. He has won 27 awards for campaigns that successfully combined strategy, creative execution, and results. Some of Joel's work includes branding, strategic planning, and marketing tactics for companies in various industries such as technology, financial services, transportation, and more. His work includes developing brand identities, logos, websites, marketing campaigns, and strategic plans to help companies grow their business.
The Engagement Economy: Customer Engagement Has Evolved, Have You?Andrea Tenconi
The document outlines an agenda for a marketing presentation covering typical marketing challenges, navigating organizational politics, tips for success, and qualities of a modern marketer. It includes backgrounds on the speaker's experience implementing Marketo across multiple global organizations. The presentation covers navigating conflicts between departments, using data to make decisions, focusing on customer centricity, proving marketing impact, embracing failure through test-and-learn, and the importance of lifelong learning for marketers. The modern marketer is characterized as someone who manages politics, drives customer focus, bases strategies on data and testing, and continuously expands their knowledge.
gearBoB was founded on our ability to ascertain opportunities and offer innovative brand management strategies to almost any industry
gearBoB is a Public Relations agency determined to establish itself as 360° brand management destination. We symbolize "Best of Breed" gears to get your
brand going. Being located in NOIDA - the heart of Film and Media of India, gearBoB PR Agency proudly hosts end-to-end advertising, multimedia and
promotional campaigns. Our partner network extends all the way from Australia to last mile associates in your city to ensure seamless delivery as per your
timelines. We exhaust comprehensive list of softwares and competitive workforce to offer cost-effective solves to modern day PR requirements.
Be it over television, mobiles, printmedia, events or online, gearBoB offers answers to excel the presence over any media sector. Our engagements come with
assured 2:1 ROI on annualized margins due to our focus on quality and creativity. Being pioneers in using complex analysis and research tools in the field
of Public and Media relations, we offer an unmatched niche to our clients.
At gearBoB our mission is "to reduce the distances between an organisation and its target audience by offering innovative brand image makeover"
and our inspiration is YOU
This document summarizes a presentation on Marketing as a Service (MaaS). The presentation discusses how MaaS can help companies execute comprehensive marketing campaigns across multiple channels while allowing in-house teams to focus on core business operations. It provides examples of how a MaaS provider helped two clients - a landscape design firm and a multi-location restaurant - improve their marketing results. The benefits of MaaS for both small-to-medium businesses and larger brands are also outlined. The presentation aims to illustrate how MaaS can help break down marketing silos and drive better business outcomes.
The document discusses various marketing channels that can be used to promote a business or product. It provides 19 different channels along with examples of companies that have used each channel successfully. The channels include viral marketing, public relations, search engine marketing, social media ads, content marketing, email marketing, engineering as marketing, blogging, business development partnerships, sales, affiliate programs, existing platforms, offline events, speaking engagements, and community building. The document also includes examples and advice from the founders of Hubspot on their approach to inbound marketing.
COVID19 has made empathy the new norm in marketing. If you’re curious about this new customer reality, how it affects big brands like LVMH and Hilton, as well as how a loyalty program can help, then check Antavo’s related article, featuring a dedicated webinar recording. Here you can find the slides we used during this educational online event.
This document outlines the services of a digital marketing agency. It provides examples of projects the agency has worked on, including developing online tools and platforms to share information, create promotional campaigns using social media and games, and conduct research to invent innovative solutions. The agency aims to help clients improve their business through strategic digital marketing investments.
This document discusses Bizyhood, a platform that helps very small businesses (VSBs) with local lead generation. It does this by partnering with local digital publishers (LDPs) who have authority in their communities. VSBs can get their own page on an LDP site through Bizyhood. This allows VSBs to be found locally and generate leads through calls to action, events, and promotions. The platform also includes tools for lead nurturing. Bizyhood currently partners with over 30 LDPs and has over 1,200 VSBs signed up. Its goal is to partner with hundreds more LDPs and thousands more VSBs to help both parties succeed locally through an innovative
The document summarizes an upcoming franchise expo event organized by siliconindia on January 22nd in Bangalore. The event will provide opportunities for entrepreneurs to meet potential customers, investors, partners and find business opportunities. Exhibitors include organizations looking to expand franchises, retail brands, builders and IT companies. Attendees will include entrepreneurs, franchisees, investors, and retailers. The document outlines the benefits of exhibiting such as networking, marketing and opportunities. Details around sponsorship pricing and branding activities are also provided.
The document outlines a marketing strategies presentation that covers:
1. Developing clear brand messages by defining your brand identity and focusing on why you are a better choice.
2. Doing the basics of marketing through tools like a professional website and handout, networking, press releases, and social media.
3. Further defining target markets and developing customized messages for each market.
4. Being strategic with marketing by building a plan to deliver messages to each market through appropriate channels within budget.
5. Tracking results and ensuring marketing efforts are consistent with brand messages.
Digital advertising has evolved beyond simple banner placements. It requires a creative communication strategy to effectively reach objectives across different platforms. Traditional media planning methods do not translate well to the online world. Expertise is needed to understand the various targeting and purchasing options available, and to strategically select media placements and ad formats based on campaign goals and audience insights.
This document summarizes a presentation about cost-effective marketing techniques for distributors. The presentation covers developing an overall marketing strategy and planning techniques. It then provides examples of low-cost tactics, including maintaining an updated website and using social media, co-marketing with suppliers, holding local events, engaging in public relations, direct mail campaigns, and consistently implementing a variety of marketing activities. The goal is to help distributors strengthen relationships with customers and prospects through a multi-dimensional marketing approach with a focus on daily implementation.
This is the second part of Local Marketing 2017. In this section we discuss: a few strategies companies can use and tactics that may be beneficial to reaching local markets. There's also information on a few agencies that can help with local marketing efforts and trends that are affecting this type of marketing.
The document describes The Networked Business Initiative (NBI), a free global platform that helps companies map and benchmark their digital maturity. The NBI allows any company to assess how technologies like social media, mobile, cloud, and big data are impacting business functions. It has been piloted successfully and is now an independent, sponsor-driven collaboration between businesses, academics, and other organizations across continents and countries. The NBI provides partners like consultancies, associations, vendors, academics, experts, media, volunteers, and commercial sponsors ways to participate in and benefit from the initiative.
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
Two Cents provides integrated marketing services to help clients strengthen their brands and connect with customers. Their services include creating branding guidelines, developing websites and sales collateral, engaging target audiences through content marketing and social media, executing media campaigns, and establishing interactive industry relationships such as webinars. Lucinda Scholtz leads Two Cents and has over 10 years of experience providing marketing solutions tailored to professional services clients.
Business in Bajio is a digital publication for the Bajio region of Mexico that provides business news and information to executives. It aims to concisely inform busy executives on topics like marketing, business, technology, and human resources. The publication has over 10,000 readers from key industries across 6 states and reaches multiple people within companies. It contains various sections on strategic planning, entrepreneurship, and local/international business news. Advertising options include sponsored ads on the website and featured articles within the publication.
Business in Bajio is a digital publication for the Bajio region of Mexico that provides business news and information to executives. It aims to concisely inform busy executives on topics like marketing, business, technology, and human resources. The publication has over 10,000 readers from key industries across 6 states and reaches multiple people within companies. It contains sections on entrepreneurship, success stories, strategic planning, and local/international business news. Advertising options include sponsored ads on the website and featured articles within the publication.
This document discusses marketing a community to drive economic development. It covers defining a community's brand and target audiences, tools to reach all audiences like websites and social media, and tailoring marketing for specific audiences. The key points are defining the community brand, identifying target audiences like site selectors and industries, using the website and social media as primary marketing tools, and customizing outreach for each audience.
Location Service & Technology:
Conference and Networking-Area for Retail, Travel & Automotive
The international conference on Location Technology and Services hostet by Location Based Marketing Assiocation provides all stakeholders of the ecosystem the opportunity for global exchange. Placed since 2012 as an established event in North America (Chicago, New York and Austin) and Asia (Singapore), the LOCA Conference is one of the most important meetings of retail, brands and agencies.
Affordable and robust community organizing systems are now available to all advocacy organizations and campaigns. Groundforce Digital provides a full suite of digital services to ensure you have the resources you need to deploy your web site and digital campaigns. Most importantly, we act as a partner, providing affordable advice and technology solutions that grow with your organization.
1) Printcasting is a Knight News Challenge project that allows anyone to easily create printable magazines without design skills by selecting and arranging content from various sources.
2) It also makes print advertising affordable and accessible by allowing local businesses to create and purchase ads online for placement in niche magazines.
3) Revenue from ads is shared among content contributors, publishers, and the Printcasting network to support local news and information.
Green Mind is an experienced, full-service digital marketing and creative agency based in Egypt.
With our 10+ years of experience and expertise, and our dedicated and passionate people; Green Mind Agency promises you to let your work be recognized and awarded, and you can expect to go further and grow your business more.
Our culture is built on teamwork, creativity, innovation, quality, and its client driven in everything we do.If these sound exciting to you, give us a call and get ready to better change your business.
http://www.greenmindagency.com/
Similar to The Opportunity with Co-op Advertising & Getting Started with LSA (20)
Mono Solutions Webinar - The Engagement Challenge: Simple Steps for Improving...Localogy
The document summarizes a webinar presented by The Local Search Association on improving customer engagement and reducing churn for SMB SaaS products. Key points include:
1) While SMB use of cloud-based services is growing, over half still don't use any SaaS and 62% underutilize the software they purchase.
2) Better training, simpler products, and setting proper expectations can improve engagement and utilization.
3) Collecting feedback from partners and customers and closely observing how SMBs complete tasks helps build better products that minimize churn.
4) Proactive communication and support also aid engagement and reduce chances of customers switching to competitors.
LOCALOGY ENGAGE 19: The Best Companies and PE Firms are Focused on Engagement...Localogy
This document discusses how companies can focus on customer engagement and retention to drive optimal growth. It argues that improving retention is easier than maintaining rapid growth while fixing retention issues. The document provides examples from Hubspot of how focusing on customer success through strategies like sales compensation aligned with lifetime customer value can improve retention metrics like annual revenue retention above 100% and customer retention above 90%. It emphasizes defining and measuring key customer success indicators.
LOCALOGY ENGAGE 19: Turning Customers Into AdvocatesLocalogy
This document discusses strategies for turning customers into advocates by leveraging customer referrals and influencers. It provides examples of initiatives like a customer Facebook group, case studies from promoters, and targeted advertising to advocates. Data shows increasing referral incentives from $250 to $1000 drove more referrals. The presentation emphasizes empowering advocates to talk about the brand while also addressing any detractors.
This document discusses Localogy's efforts to improve their customer onboarding process through a more customer-centered approach. It describes how they conducted customer observations and interviews to better understand small business owners' needs and challenges. They identified key moments in a small business owner's journey and mapped this out to prioritize opportunities to provide support. Localogy piloted a new onboarding process with a few agents that included personalized outreach calls. This resulted in improved customer satisfaction, efficiency and sales. The document concludes by discussing plans to refine, scale and introduce the new onboarding approach more broadly while maintaining its positive impact.
This document discusses how AWeber uses customer profiling to improve their onboarding process. It explains that they gather both active and passive customer data to create personalized profiles. Active data includes information directly from customers, like location and goals. Passive data includes inferred details like online presence and technology used. These profiles allow AWeber to send customized onboarding emails, prioritize high-potential customers for support, and recommend integrations. The profiling approach improved key metrics like engagement and integration activation. Overall, the personalized onboarding helps customers succeed faster with AWeber's email marketing platform.
LOCALOGY ENGAGE 19: SMBs and KPIs - Sharing Data that Drives SuccessLocalogy
The document discusses research from four waves of surveys of small and medium businesses regarding their adoption of cloud-based services. Three key findings are discussed: 1) SMBs are steadily increasing their use of cloud-based services and cloud software is becoming the default, 2) SMBs see real benefits from moving to the cloud including increased productivity and ability to focus on growth, and 3) despite SMB demand, software developers are failing to fully capitalize on the opportunity to serve SMBs moving to cloud-based solutions.
LOCALOGY ENGAGE 19: Bringing Customer Feedback into Product DevelopmentLocalogy
Aksh Gupta is the founder and CEO of getOccasion.com, an online marketplace that has generated $100 million in gross payment volume and booked over 2.25 million reservations. The company has raised $1.5 million in investor financing and has a team of over 2.5 engineers serving 5,000 businesses across 30 verticals. GetOccasion provides businesses with tools to attract, retain, and re-engage customers including weekly royalty payments and a centralized intelligence report.
LOCALOGY ENGAGE 19: AI’s Impact on the B2B Customer JourneyLocalogy
An organization's ability to rapidly learn and apply that learning is a competitive advantage. AI can help B2B companies better understand customer journeys by removing blind spots in customer data. Topic modeling of social media data can reveal inaccurate assumptions about target audiences and engagement patterns, and identify overlooked opportunities to improve marketing campaigns, content, and product development. Granular audience insights from AI can optimize spending, engage the right customers, and develop trusted relationships at every stage of the customer journey.
BITZ BOOTCAMP DC: Welcome - Why Are You Here? Localogy
This document provides information about an event called "ENGAGE: SaaS/SMB" that is aimed at connecting local entrepreneurs, SaaS and marketing service providers. The event includes sessions on topics like managing reputation, finding customers, managing cash flow and hiring. It encourages attendees to engage in questions and discussions. The organizers want to hear challenges attendees have faced and questions service providers have. The goal is to start conversations and for attendees to network during sessions, breaks and a reception sponsored by event sponsors and exhibitors.
BITZ BOOTCAMP DC: The Modern Customer Journey - Be Found Where your Customers...Localogy
This document provides 5 key things for winning in marketing: listen to customers through online reviews which impact 93% of purchasing decisions; be real and authentic as 63% of consumers prefer brands they believe are authentic; tell your story as 92% of consumers want brands to tell them a story; be available to respond to customers within 5 minutes as 75% of consumers expect quick responses; and be consistent in your messaging and branding so people are more likely to remember your brand. The overall message is to focus on integrating the customer experience into your marketing strategy through these 5 things in order to succeed.
BITZ BOOTCAMP DC: Smart Service - Winning the Customer ExperienceLocalogy
This document discusses the importance of providing smart, contextual customer service across multiple channels in order to meet evolving customer expectations. It outlines the key aspects of customer service that customers now demand, including being smart/contextual, real-time, accessible wherever the customer is, easy to use, and fast. It then discusses tools and strategies for providing an omnichannel customer experience, such as live chat, social media/messaging, self-service portals, video chat, mobile apps, and artificial intelligence/chatbots. The document emphasizes the value of integrating these channels and technologies to give agents a full view of customer data and provide a seamless experience across any service channel.
BITZ BOOTCAMP DC: Managing Cash Flow/Profits (aka Why You Are in Business)Localogy
This document provides an overview of different funding options for small businesses looking to fuel growth. It discusses the pros and cons of traditional bank loans, merchant cash advances, crowdfunding, and business lines of credit. Key points covered include the time-consuming nature of bank loans, high fees but quick funding with merchant cash advances, challenges of running a crowdfunding campaign, and risks of carrying a balance with lines of credit. The document concludes by urging business owners to consider factors like timing, fees, necessary credit limit, and data control when deciding which funding is right for their needs.
Sanchez Williams, the Director of IT Operations at U2Cloud, identifies the five most frequent cybersecurity oversights for cloud services. These include: 1) not having antivirus protection on hosted servers, desktops, and applications; 2) leaving cloud-based firewalls unconfigured or with unnecessary open ports after development; 3) not utilizing two-factor authentication to prevent phishing and password compromises; 4) not properly testing backups which can leave companies vulnerable to ransomware attacks; and 5) failing to sufficiently educate staff who can fall victim to sophisticated phishing attacks.
Customers now expect businesses to engage with them on their terms through personalized interactions based on understanding their needs and expectations. However, most businesses still fall short in delivering this level of personalized customer experience according to a 2018 Salesforce study. FreshLime is a customer data platform that aims to help local service businesses better understand and engage customers for more meaningful interactions.
BITZ BOOTCAMP DC: CRM and Customer InsightsLocalogy
This document discusses the benefits of using a CRM (customer relationship management) system compared to relying only on spreadsheets and email for tracking customers. It notes that CRMs provide an all-encompassing customer view, team communications, analytics and reports, email automation, and sales process automation. It also outlines important factors to consider when choosing a CRM, such as whether it is purpose-built for SMBs, easy to use, has needed features, and offers support. The document cautions that CRM investments can still fail without proper setup, team buy-in, and training. Ultimately, it argues that a CRM standardizes processes to free up time for relationship building.
LSA19: The Location Factor — How Multi-Location Brands Win in SocialLocalogy
This document discusses how Ace Hardware, a hardware store franchise brand, implemented a localized social marketing strategy to better manage their large number of local store locations across social media. The strategy involved claiming and managing local store pages, responding to customer reviews and issues, and educating franchise owners. It helped Ace Hardware gain over 1 million new social media followers, maintain a high customer rating, and see nearly 1 in 4 franchisees participate. The keys to Ace Hardware's success included technology to simplify local management, buy-in from all levels of the organization, and promoting results to franchisees.
LSA19: Amazon — Shifting Purchase Behaviors and the Advertising MixLocalogy
This document discusses Amazon's shifting purchase behaviors and expanding advertising opportunities. It notes that Amazon Prime Now offers quick delivery and Amazon's Whole Foods 365 brand has become the second best-selling private label brand on Amazon. The document also highlights that Amazon comprised 44% of US ecommerce spending in 2017 and discusses Amazon's plans to continue investing in areas like Alexa, drone delivery, and expanding into healthcare. Finally, it summarizes that Amazon needs improvements to better compete in advertising, and clients are grappling with competing against Amazon's low prices, house brands, and growing advertising network.
Wendi Sturgis presented on creating a purpose driven culture at Yext. She discussed how Yext helps companies manage their digital knowledge across channels to better engage customers. Sturgis emphasized that Yext's customer success team aims to be the best in their industry by focusing on responsiveness, advocacy, and achieving high customer satisfaction scores and retention rates. The team engages customers through monthly surveys and showcases successful customer outcomes.
LSA19: The Science Behind Increasing Customer RetentionLocalogy
The document discusses strategies for increasing customer retention rates based on analysis of data from 200,000 small and medium-sized businesses over 3 years. Key findings include: 1) SMBs that purchase more products and services from a channel partner have higher retention rates. 2) Bundling new products with existing offerings increases retention by 49%. 3) Highly engaged SMBs that interact once per day have a 95% retention rate over 3 years, 151% higher than rarely engaged SMBs. Providing marketing services also increases retention significantly. Focusing on specific industry verticals leads to a 34% increase in retention rates compared to generalists.
LSA19: The Role of Organic Content in the Consumer Buying JourneyLocalogy
The document discusses the role of organic content throughout the consumer buying journey, which is no longer linear but involves awareness, consideration, decision, and loyalty stages. It provides examples of content types like blog posts, videos, and social media posts that can engage consumers at each stage, from initially generating awareness to building long-term loyalty. The goal is to turn consumers into customers and then loyal advocates by addressing their needs with high-quality, strategic content.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
3. A not-for profit industry
association of media
companies, digital
agencies and technology
providers who help
businesses market to
local consumers.
Provider of artwork, ideas
and co-op advertising
support needed to help
media companies grow
local retailers’ advertising.
ABOUT THE COMPANIES
4. OUR MISSION
Help members realize the promise of
local and location-based marketing
through data, conferences, consulting,
insights, advocacy and more.
5. AREAS OF FOCUS
• Location-based marketing
• Consumer behavior
• Media performance
• Small business marketing
• National-to-local
• Local commerce
• Online-to-offline (O2O)
• Co-op advertising
7. WHAT WE DO: RESEARCH
REPORTS | INFOGRAPHICS | DATA CONCIERGE | CHARTS | CONSULTING
8. WHAT WE DO: EDUCATION
WEBINARS | NEWS | REPORTS | BLOG | THOUGHT LEADERSHIP
9. WHAT WE DO: EVENTS
CONFERENCES | SMB & INDUSTRY EVENTS | THINK TANKS | MEETINGS
10. WHAT WE DO: EVENTS
LSA Bootcamp
One-day live event for small businesses to learn about the full
spectrum of digital marketing tactics and strategies.
2016 Schedule
Denver: May 18
Detroit: June 1
Chicago: August 16
11. WHAT WE DO: EXPOSURE
BLOG CONTRIBUTION | SPONSORED REPORTS | WEBINAR HOSTING
NEWS/CASE STUDY DISTRIBUTION | SPEAKING OPPORTUNITIES
12. WHAT WE DO: EXPOSURE
www.MarketingBitz.com
Resource for small businesses to learn fundamentals of digital marketing.
14. ABOUT LSA CREATIVE OUTLET
Online database of over 1.3 million photos, illustrations
and artwork on a royalty-free basis.
ADDITIONAL CREATIVE SERVICES
• Brand Design
• Custom Graphics/Ads
• Infographics
• Custom Reports
• Customer Pitch Support
15.
16. ONE-STOP-SHOP FOR CO-OP
• Combined Co-Op Database: Access to thousands of
active co-op programs in one place
• Service Bureau: Services to help operationalize use of co-
op funds by local media orgs across the country
• Creative Services: Creative department dedicated to
supporting all of your creative needs
• Consulting Services: Help establish best-practices and
co-op departments for your media
=
17. WHAT'S NEXT?
Recas Local
A mobile app intended for DEALERS of national
brands and their working MEDIA PARTNERS to
manage a dealer’s local co-op advertising budgets in a
cohesive and uniform manner.