SlideShare a Scribd company logo
EARN
USE IT.
SHARE IT.
REFERIT LETS YOUR CUSTOMER
BE YOUR EVANGELIST, SALESFORCE
AND SOCIAL MEDIA INFLUENCER
DO YOU REMEMBER THE
SIMPLICITY OF GIVING&
GETTING REFERRALS?
Before we “liked” online, we listened to one another in person. Back then, referral
marketing wasn’t an elaborate marketing and sales scheme. It was simple, in fact –
just part of a natural conversation between friends.
And then social networkinghappened
Messenger replaced conversations over coffee.
Your list of friends went digital and distant – and so did recommendations.
“Checking in” became the new way to“see and be seen.”
And ever in search of a good deal, consumers began to choose retailers,
restaurants and even professional service providers simply because they
offered a discount coupon.
Jane: Hey, Samantha! How was your vacation?
Samantha: It was a blast – until we got home to
find the sink had been leaking while we were gone.
Jane: It’s always something, isn’t it? Are yougoing
to fix it yourself or do you have someone?
Samantha: No time to fix it. I’m heading off to a business trip
tomorrow. Do you know someone – someone you really trust?
Jane: Sure do! Let me refer you to the only plumber I’ll ever call.
FRIENDS AND REFERRALS
WELCOME
TO TRUSTED
REFERRAL2.0
Consumers more than ever are hungry
for connections and context. Whilecoffee
and watercooler conversations have
made way for texting and tweeting, our
willingness to share trusted referrals
remains strong.
But how can we get back to the authenticity of those
conversations around the coffeetable?
Introducing Referit:
Referit’s revolutionary system leverages the influence of the
trusted referrals of friends while harnessing the power of mobile
app marketing to increase the volume and quality of leads to
companies and serviceproviders.
This mobile app, website, and mobile marketing ecosystemoffers
a unique app-based method for businesses to reward customers
for sharing and promoting their services and eliminate wasted
marketing dollars.
A SEAMLESS REALTIME SOLUTION
TO PROCURING MORE
CUSTOMERS AT A LOWERCOST
PRODUCT OVERVIEW
Referit IS THEREFERRAL
MARKETING PLATFORM
BUSINESSES NEED
“78 percent of consumers trust each other more than they trust advertising.”
- Paul Gillin, The New Influencers
Referit is bridging the gap consumers experience by allowing the most trusted people they know - family
and friends - to recommend companies and services to them.
Promoters (those referring others) gain satisfaction helping their friends and family. In addition, they get the chance to
demonstrably thank companies who provided excellent service by referring them to family and friends and they get paid to
do so.
Consumers who receive the referrals are satisfied because they’ve bypassed the ambiguity of selecting companies and
services based on advertising and other less trustworthy ways such as Yelp.
Instead, these Users feel confident and serve in being referred by a trusted source.
Now these new users receive a financial incentive, cash, discounts or other promotions, from the referred business
when they inturn refer a friend to the business.
Businesses that are part of the Referit ecosystem can acquire a stronger, higher quality stream of new customers who
are more loyal.
Referitis purelyperformance-based.Nomorewasted marketing campaigns.Businessescan
reward their best and most loyal customers.
REFERRALS MADE EASY
MARKET COMPETITION
SHOWS REFERRAL
MARKETING ISON
THE UPTICK
Referit believes the presence of other tech-based referral systems on the market only
strengthens the business case for our product. The popularity of these systems
demonstrates that consumers are comfortable with the technology and actively seek
out recommendations before making a purchase.
In addition, popular sites based on peer reviews, such as Yelp, Groupon and Angie’s List, illustrate the demand for vetting among
businesses. Consumers are hesitant to trust just anyone to things of beauty – their hair, for example – or things of safety – namely,
their home – and look to their peers for guidance and reassurance. Whether in store or on-line, REFERITconsumers can redeem
with confidence
Ambassadorisanexpensiveaffiliatemarketing platform
The Ambassador affiliate marketing system monthly subscription starts at $800 (billed annually)
making it quite expensive for a small business to utilize. Their affiliate platform takes some
up front effort to get it setup properly. It also requires an on-going commitment and focus to
make the program successful. Their primary focus is on providing links via e-mail marketing
campaigns, that provide rewards to a business’s brand “Ambassadors”. By comparison, REFERIT
is quite easy for a business to set up, marketing campaigns can be set up in a matter of minutes
and REFERIT’s basic offering is free for businesses to implement. REFERIT’S monthly rewards
subscription starts at $199, making it affordable for all businesses. REFERITimplements
state-of-the-art mobile technology for a business’s Promoters to refer their contacts seamlessly
through a personalizedplatform.
While Referral Candy shares some space with Referit in the referral
networking arena, the two are fundamentally different.
Referral Candy charges a monthly fee plus a substantial percentage of a company’s revenue
to implement a referral program inside of a stores existing website. Regardless of the store
receiving zero or 100 referrals, the price the company pays for the service remains the same.
Another drawback is that, unlike Referit, the referral discounts are only placed directly in the
businesses website, not on a social platform that allows consumers to access referrals from
thousands of businesses in one place. Referral Candy lacks the visibility that Referit gains
from using social media technology to connect unlimited businesses and consumers.
SOCIAL BUT NOT SOCIALLY ENGINEERED
COMPETITIVE LANDSCAPE
IN CONTRAST, ALTHOUGH BUSINESSES PAY TO USE Referit,
100 PERCENT OF REFERRALS ARE PEER-GENERATED.
GrouponisNotExclusive to Authentic Brands and Verified Consumers
Referit also has some qualities like Groupon, but Groupon has become a site for bargain
hunters to get a deal and never return as a regular patron. Groupon coupons are available
for anyone to purchase; they do not come from a trusted referral, like Referit. Referit users
are 4 times more likely to become repeat customers. Further, Referit coststhe businesses
60% less, on average,thanGroupon.
HomeAdvisorIsUpsettingtheCompetition– ButNotNecessarily
Providing Consumers Peace ofMind
The company, which has connected homeowners to professional contractors for 15
years, has rolled out on-demand scheduling software for hundreds of home services
—things like lawn aeration, snow removal and leaky faucet repair. It also is offering a
separate feature that connects customers instantly with a local contractor they can talk
to about projects andestimates.
Angie’sListGetsCritical Reviews
“[Angie’s List] makes a big point to say they’re consumer-
driven, when in fact 70% of their revenue comes from advertising. It’s not advertising
Coca Cola, it’s advertising from the companies they rate,” explained Jeff Blyskal, a senior
editor for Consumer Reports. While companies do not pay to be listed on Angie’s List,
companies can pay to appear higher up in the search results – which Blyskal believes
compromises the validity ofthe Angie’s List sorting system.”
High Trust
Low Trust
OUTDOORMEDIA
PRINTMEDIA
DIGITALMEDIA
Low Cost High Cost
MARKET COMPETITION SHOWS REFERRAL MARKETING IS ON THE UPTICK (CONTINUED)
COMPETITIVE LANDSCAPE
NEXT-GENERATION
REFERRAL MARKETING
SOCIAL TECHNOLOGY
Given the trust-based referral, businesses can use their sales and marketing budget to gain a more
attractive performance-based ROIrather than tactics with little pay-it-forward ROIand longer salescycles.
Compensation and incentives:
Users redeem Referral Vouchersat the recommended
businesses.
Trusted recommendations from friends plus new customer
discounts compel Users to engage businesses in the Referit
network and start sharing them with their friends, making the
user a “promoter of thebusiness”.
When a referral voucher is redeemed, the Promoter receives
an authorized cash payment from the business as a way to
say “thank you” for the new customer they sent.
The service is easy to use. It is free to sign up for and
there are enhanced packages available for additional
marketing options.”
Referit not only receives a fee from the business when
a voucher is redeemed, but also a percentage of the
Promoter’s compensation as commissionfees.
THE OPPORTUNITY
7REFERIT SUMMAR Y RE FE RI T.COM
USING OMNICHANNEL
MARKETING TOBUILD
Referit
Our go-to-market plan includes strategically utilizing proven tactics foundin
traditional marketing. Additionally, Referit will benefitfrom:
Media Relations
Referit will lead with a public relations strategy that includes media relations. Our goal will be to publish news releases, advertorials
and other thought-leadership pieces that reach target media as well as our desired consumer segment.
Manufacturers Vouchers
Referit will integrate manufacturers vouchers to be redeemed at participating in store or on-line retailers offering substantial rebates
and new product offers direct to consumers
Social Media MarketingIntegration
Referit’s technology platform seamlessly integrates with social media to promote a business’s offerings, providing a much larger
audience for their promotional campaigns. We leverage the power of social media to increase awareness of a business’s marketing
efforts by showcasing the business’s Referit vouchers on Facebook, Twitter, Instagram and LinkedIn. In addition to embedding the
vouchers directly into websites and blogs. Our platform was also designed, and is ideally suited, for social media brand influencers to
act as the personal referral marketing component for blogs, chats or posts in a wide variety of hosted or cloud-based applications.
95% OF MILLENNIALS IN THE US SAY FRIENDSARE THE
MOST CREDIBLESOURCE OF PRODUCT INFORMATION
(SOCIALCHORUS)
FOR
BRANDS CONSU
FOR
MERS
People desire to help as a way to feel connected and valued.
TARGET MARKETS
TARGET MARKET
PRIORITIES
The universe of potential target markets for Referit is broad and deep. As research
about the verifiable ROI of referral marketing attests, any business that requires new
customers canbenefit fromdeveloping,implementing and sustaining aword-of-mouth marketing
campaign will benefit from Referit.
However, the leaders of Referit has further honed the initial primary markets to reflect those industries that are most likely to
cultivate trust-based relationships.
Primary Industries
Referit will focus on consumer-based businesses that sell high-value services or products requiring a high degree of trust from
consumers. These businesses fall into four general categories:
Strategic Alliances
As part of brand-building and to speed marketplace adoption, Referit will pursue strategic alliances with companies that have large
Business client bases such as software companies, distributors, manufacturers and wholesalers.
Hospitality:
Restaurants
Bars
Hotels
Recreational activities
Entertainment
Personal Services:
Salons
Lashtechnicians
Hair stylists
Waxtechnicians
Nailtechnicians
Dry cleaners
Transportation:
New vehicle sales
Pre owned vehiclesales
Motorcycle sales
Auto Mechanics
After-market installers
Restoration Shops
Home Services:
General contractors
Painters
Plumbers/Electrician
Handymen
Interior designers
Landscapers
Solar system installers
Home remodelers
Home A/V
Aestheticians
Cosmetic tattooing
Wellness spas
Spas
Ophthalmology
Dermatology
Orthopedic Surgery
Otolaryngology
PlasticSurgery
Medical Spas
VascularSurgery
Obstetrics&
Gynecology
Bariatrics
Consumer Health Care
The Referit ecosystem is flexible enough to be useful for physicians of all specialties in health care. Given this abundant market,
however, Referit will prioritize physician segments that have demonstated the greatest reliance on and benefit from referral
marketing as a means to increase practice revenue from new patients, including the following types of medical specialties:
TARGET MARKETS
TARGET MARKET PRIORITIES (CONTINUED)
PhysicianandHealthCare Vertical:
In tandem, Referit will pursue the retailaesthetic
market with it’s affiliated company Referit
Wellness, Inc.
Referit owns 65% of “Referit Wellness, Inc.” a
licensee of Referit that targets the medical and
“Wellness” category. Owing to HIPPA, Stark Law
and strict medical referral compliance (Anti Kick
Back statutes, etc.), Referit created a separate
but majority owned entity to focus on a
subscription only “Wellness” division. This allows
for the sharing of a variety of development costs
and overhead.The cost of acquiring new patients
in the Wellness category is extremely high. $500+
and for cosmetic surgery it’s close to $1000.
Stark Law and The “Anti kickback” statute strictly
regulate the payment by the medical sector for
introductions. Referit Wellness has developed a
simple trusted phone based Referral technology
that complies with all of the rules and regulations
and yet rewards the individual for a trusted
referral. The OIG(Office of the Inspector General,
USDepartment of Health and Human services)
described the process as something very
innovative, compliant and clever. Specialty
medical law firm, Gibbs Giden, hasprovided
a legal opinion in support of our technology.
TARGET MARKETS
Referit OPERATES ON
FOUR COMPETITIVE
ADVANTAGES
Referit puts the power of trusted
referrals right in the palm of your hand.
Trust
Referit works because it leverages personal
recommendations as the motivator for consumers to
try out a new company orservice.
Value-AddedGrowth
Referit offers an opportunity for companies
and service providers to leverage theirinherent
competitive advantages and demonstrated valueto
the consumer as their engine ofgrowth.
Cost-Effective and Results-Oriented
Unlike other referral tools, Referit is results-oriented
and incentive-based. Brands only pay when an
offer is redeemed. Referit is free to download for
Businessesand Promoters.
DemonstrableBenefit
Referit reduces the dollar amount of cost-per-leads
and displays actual cost per lead (CPL) metrics for
businesses, along with general ROInumbers about
their verified Promoters. Businesses gain the peace-
of-mind knowing they can assess the value of Referit
in real time.
In addition, Referit offers businesses a better solution than
trying to build their own white-labeled referral app. With the
Referit ecosystem, businesses are able to tap into all of the
Referit Promoters to share referrals – thus growing their
potential customer list exponentially and further reducing the
cost of customeracquisition.
Great news! Your friends have
shared some amazing deals with you.
Referit ADVANTAGE
Referit IS EASYFOR
CONSUMERS TOUSE
Referit gives business the ability to easily leverage their existing happycustomers to
exponentially grow their business by rewarding them to refer their friends and family.
How it works
Once a Business signs up for Referit, they can immediately
begin creating and sharing Discount Vouchersfor their existing
customers (Promoters) to share.
The Promoter can begin sharing the various vouchers withhis/her
network of friends, family and colleagues and post to their social
media - thus helping to drive new customers to the Business.
When a new customer (User) visits the referred business
they present the voucher to the Business who scans it and
gives them the discount (now the User becomes a Promoter)
for that business and can start sharing it with his/her friends.
The Businessin return will compensate the Promoterwith
a cash reward for each new customer he/she sends in.
Consumers will be able to use REFERITat their favorite
participating store or through their favorite on-line retailer
or website withour e-commerce solution.
Referit IS FREE FOR
CONSUMERS TO
DOWNLOADAND USE. IN
ADDITION, CONSUMERS
CAN EARN COMPENSATION
FROM BUSINESSESTHEY
REFER TO THEIR FRIENDS,
FAMILIES AND FOLLOWERS.
1
2
3
4
5
HOW ITWORKS
REWARDING YOUR
CUSTOMER LOYALTYPROGRAM
CUSTOMERS
Referit Rewards Program
REFERITREWARDSis a customer loyalty program allowing businesses to push “Use It”
Reward vouchers through to their existing customers and promoters on the REFERIT
platform.
The REFERITREWARDS program allows businesses to provide customers and promoters with merchandise, rewards, points, or
even advance release notice on new products offerings. A great program designed for customer loyalty and customer retention.
Businesses can use their REFERIT account dashboard to send “Use It” vouchers to their existing customers and promoters. These
vouchers don’t have a “referral fee” included in the price of the voucher because they are already your customer and are thereby
exempt from promoter fees. Businesses pay REFERITa monthly subscription fee to use the REFERIT REWARDSProgram, based on
the size and scale of their business operations, with prices starting at $199 monthly.

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REFERIT TECHNOLOGIES

  • 1. EARN USE IT. SHARE IT. REFERIT LETS YOUR CUSTOMER BE YOUR EVANGELIST, SALESFORCE AND SOCIAL MEDIA INFLUENCER
  • 2. DO YOU REMEMBER THE SIMPLICITY OF GIVING& GETTING REFERRALS? Before we “liked” online, we listened to one another in person. Back then, referral marketing wasn’t an elaborate marketing and sales scheme. It was simple, in fact – just part of a natural conversation between friends. And then social networkinghappened Messenger replaced conversations over coffee. Your list of friends went digital and distant – and so did recommendations. “Checking in” became the new way to“see and be seen.” And ever in search of a good deal, consumers began to choose retailers, restaurants and even professional service providers simply because they offered a discount coupon. Jane: Hey, Samantha! How was your vacation? Samantha: It was a blast – until we got home to find the sink had been leaking while we were gone. Jane: It’s always something, isn’t it? Are yougoing to fix it yourself or do you have someone? Samantha: No time to fix it. I’m heading off to a business trip tomorrow. Do you know someone – someone you really trust? Jane: Sure do! Let me refer you to the only plumber I’ll ever call. FRIENDS AND REFERRALS
  • 3. WELCOME TO TRUSTED REFERRAL2.0 Consumers more than ever are hungry for connections and context. Whilecoffee and watercooler conversations have made way for texting and tweeting, our willingness to share trusted referrals remains strong. But how can we get back to the authenticity of those conversations around the coffeetable? Introducing Referit: Referit’s revolutionary system leverages the influence of the trusted referrals of friends while harnessing the power of mobile app marketing to increase the volume and quality of leads to companies and serviceproviders. This mobile app, website, and mobile marketing ecosystemoffers a unique app-based method for businesses to reward customers for sharing and promoting their services and eliminate wasted marketing dollars. A SEAMLESS REALTIME SOLUTION TO PROCURING MORE CUSTOMERS AT A LOWERCOST PRODUCT OVERVIEW
  • 4. Referit IS THEREFERRAL MARKETING PLATFORM BUSINESSES NEED “78 percent of consumers trust each other more than they trust advertising.” - Paul Gillin, The New Influencers Referit is bridging the gap consumers experience by allowing the most trusted people they know - family and friends - to recommend companies and services to them. Promoters (those referring others) gain satisfaction helping their friends and family. In addition, they get the chance to demonstrably thank companies who provided excellent service by referring them to family and friends and they get paid to do so. Consumers who receive the referrals are satisfied because they’ve bypassed the ambiguity of selecting companies and services based on advertising and other less trustworthy ways such as Yelp. Instead, these Users feel confident and serve in being referred by a trusted source. Now these new users receive a financial incentive, cash, discounts or other promotions, from the referred business when they inturn refer a friend to the business. Businesses that are part of the Referit ecosystem can acquire a stronger, higher quality stream of new customers who are more loyal. Referitis purelyperformance-based.Nomorewasted marketing campaigns.Businessescan reward their best and most loyal customers. REFERRALS MADE EASY
  • 5. MARKET COMPETITION SHOWS REFERRAL MARKETING ISON THE UPTICK Referit believes the presence of other tech-based referral systems on the market only strengthens the business case for our product. The popularity of these systems demonstrates that consumers are comfortable with the technology and actively seek out recommendations before making a purchase. In addition, popular sites based on peer reviews, such as Yelp, Groupon and Angie’s List, illustrate the demand for vetting among businesses. Consumers are hesitant to trust just anyone to things of beauty – their hair, for example – or things of safety – namely, their home – and look to their peers for guidance and reassurance. Whether in store or on-line, REFERITconsumers can redeem with confidence Ambassadorisanexpensiveaffiliatemarketing platform The Ambassador affiliate marketing system monthly subscription starts at $800 (billed annually) making it quite expensive for a small business to utilize. Their affiliate platform takes some up front effort to get it setup properly. It also requires an on-going commitment and focus to make the program successful. Their primary focus is on providing links via e-mail marketing campaigns, that provide rewards to a business’s brand “Ambassadors”. By comparison, REFERIT is quite easy for a business to set up, marketing campaigns can be set up in a matter of minutes and REFERIT’s basic offering is free for businesses to implement. REFERIT’S monthly rewards subscription starts at $199, making it affordable for all businesses. REFERITimplements state-of-the-art mobile technology for a business’s Promoters to refer their contacts seamlessly through a personalizedplatform. While Referral Candy shares some space with Referit in the referral networking arena, the two are fundamentally different. Referral Candy charges a monthly fee plus a substantial percentage of a company’s revenue to implement a referral program inside of a stores existing website. Regardless of the store receiving zero or 100 referrals, the price the company pays for the service remains the same. Another drawback is that, unlike Referit, the referral discounts are only placed directly in the businesses website, not on a social platform that allows consumers to access referrals from thousands of businesses in one place. Referral Candy lacks the visibility that Referit gains from using social media technology to connect unlimited businesses and consumers. SOCIAL BUT NOT SOCIALLY ENGINEERED COMPETITIVE LANDSCAPE
  • 6. IN CONTRAST, ALTHOUGH BUSINESSES PAY TO USE Referit, 100 PERCENT OF REFERRALS ARE PEER-GENERATED. GrouponisNotExclusive to Authentic Brands and Verified Consumers Referit also has some qualities like Groupon, but Groupon has become a site for bargain hunters to get a deal and never return as a regular patron. Groupon coupons are available for anyone to purchase; they do not come from a trusted referral, like Referit. Referit users are 4 times more likely to become repeat customers. Further, Referit coststhe businesses 60% less, on average,thanGroupon. HomeAdvisorIsUpsettingtheCompetition– ButNotNecessarily Providing Consumers Peace ofMind The company, which has connected homeowners to professional contractors for 15 years, has rolled out on-demand scheduling software for hundreds of home services —things like lawn aeration, snow removal and leaky faucet repair. It also is offering a separate feature that connects customers instantly with a local contractor they can talk to about projects andestimates. Angie’sListGetsCritical Reviews “[Angie’s List] makes a big point to say they’re consumer- driven, when in fact 70% of their revenue comes from advertising. It’s not advertising Coca Cola, it’s advertising from the companies they rate,” explained Jeff Blyskal, a senior editor for Consumer Reports. While companies do not pay to be listed on Angie’s List, companies can pay to appear higher up in the search results – which Blyskal believes compromises the validity ofthe Angie’s List sorting system.” High Trust Low Trust OUTDOORMEDIA PRINTMEDIA DIGITALMEDIA Low Cost High Cost MARKET COMPETITION SHOWS REFERRAL MARKETING IS ON THE UPTICK (CONTINUED) COMPETITIVE LANDSCAPE
  • 7. NEXT-GENERATION REFERRAL MARKETING SOCIAL TECHNOLOGY Given the trust-based referral, businesses can use their sales and marketing budget to gain a more attractive performance-based ROIrather than tactics with little pay-it-forward ROIand longer salescycles. Compensation and incentives: Users redeem Referral Vouchersat the recommended businesses. Trusted recommendations from friends plus new customer discounts compel Users to engage businesses in the Referit network and start sharing them with their friends, making the user a “promoter of thebusiness”. When a referral voucher is redeemed, the Promoter receives an authorized cash payment from the business as a way to say “thank you” for the new customer they sent. The service is easy to use. It is free to sign up for and there are enhanced packages available for additional marketing options.” Referit not only receives a fee from the business when a voucher is redeemed, but also a percentage of the Promoter’s compensation as commissionfees. THE OPPORTUNITY 7REFERIT SUMMAR Y RE FE RI T.COM
  • 8. USING OMNICHANNEL MARKETING TOBUILD Referit Our go-to-market plan includes strategically utilizing proven tactics foundin traditional marketing. Additionally, Referit will benefitfrom: Media Relations Referit will lead with a public relations strategy that includes media relations. Our goal will be to publish news releases, advertorials and other thought-leadership pieces that reach target media as well as our desired consumer segment. Manufacturers Vouchers Referit will integrate manufacturers vouchers to be redeemed at participating in store or on-line retailers offering substantial rebates and new product offers direct to consumers Social Media MarketingIntegration Referit’s technology platform seamlessly integrates with social media to promote a business’s offerings, providing a much larger audience for their promotional campaigns. We leverage the power of social media to increase awareness of a business’s marketing efforts by showcasing the business’s Referit vouchers on Facebook, Twitter, Instagram and LinkedIn. In addition to embedding the vouchers directly into websites and blogs. Our platform was also designed, and is ideally suited, for social media brand influencers to act as the personal referral marketing component for blogs, chats or posts in a wide variety of hosted or cloud-based applications. 95% OF MILLENNIALS IN THE US SAY FRIENDSARE THE MOST CREDIBLESOURCE OF PRODUCT INFORMATION (SOCIALCHORUS) FOR BRANDS CONSU FOR MERS People desire to help as a way to feel connected and valued. TARGET MARKETS
  • 9. TARGET MARKET PRIORITIES The universe of potential target markets for Referit is broad and deep. As research about the verifiable ROI of referral marketing attests, any business that requires new customers canbenefit fromdeveloping,implementing and sustaining aword-of-mouth marketing campaign will benefit from Referit. However, the leaders of Referit has further honed the initial primary markets to reflect those industries that are most likely to cultivate trust-based relationships. Primary Industries Referit will focus on consumer-based businesses that sell high-value services or products requiring a high degree of trust from consumers. These businesses fall into four general categories: Strategic Alliances As part of brand-building and to speed marketplace adoption, Referit will pursue strategic alliances with companies that have large Business client bases such as software companies, distributors, manufacturers and wholesalers. Hospitality: Restaurants Bars Hotels Recreational activities Entertainment Personal Services: Salons Lashtechnicians Hair stylists Waxtechnicians Nailtechnicians Dry cleaners Transportation: New vehicle sales Pre owned vehiclesales Motorcycle sales Auto Mechanics After-market installers Restoration Shops Home Services: General contractors Painters Plumbers/Electrician Handymen Interior designers Landscapers Solar system installers Home remodelers Home A/V Aestheticians Cosmetic tattooing Wellness spas Spas Ophthalmology Dermatology Orthopedic Surgery Otolaryngology PlasticSurgery Medical Spas VascularSurgery Obstetrics& Gynecology Bariatrics Consumer Health Care The Referit ecosystem is flexible enough to be useful for physicians of all specialties in health care. Given this abundant market, however, Referit will prioritize physician segments that have demonstated the greatest reliance on and benefit from referral marketing as a means to increase practice revenue from new patients, including the following types of medical specialties: TARGET MARKETS
  • 10. TARGET MARKET PRIORITIES (CONTINUED) PhysicianandHealthCare Vertical: In tandem, Referit will pursue the retailaesthetic market with it’s affiliated company Referit Wellness, Inc. Referit owns 65% of “Referit Wellness, Inc.” a licensee of Referit that targets the medical and “Wellness” category. Owing to HIPPA, Stark Law and strict medical referral compliance (Anti Kick Back statutes, etc.), Referit created a separate but majority owned entity to focus on a subscription only “Wellness” division. This allows for the sharing of a variety of development costs and overhead.The cost of acquiring new patients in the Wellness category is extremely high. $500+ and for cosmetic surgery it’s close to $1000. Stark Law and The “Anti kickback” statute strictly regulate the payment by the medical sector for introductions. Referit Wellness has developed a simple trusted phone based Referral technology that complies with all of the rules and regulations and yet rewards the individual for a trusted referral. The OIG(Office of the Inspector General, USDepartment of Health and Human services) described the process as something very innovative, compliant and clever. Specialty medical law firm, Gibbs Giden, hasprovided a legal opinion in support of our technology. TARGET MARKETS
  • 11. Referit OPERATES ON FOUR COMPETITIVE ADVANTAGES Referit puts the power of trusted referrals right in the palm of your hand. Trust Referit works because it leverages personal recommendations as the motivator for consumers to try out a new company orservice. Value-AddedGrowth Referit offers an opportunity for companies and service providers to leverage theirinherent competitive advantages and demonstrated valueto the consumer as their engine ofgrowth. Cost-Effective and Results-Oriented Unlike other referral tools, Referit is results-oriented and incentive-based. Brands only pay when an offer is redeemed. Referit is free to download for Businessesand Promoters. DemonstrableBenefit Referit reduces the dollar amount of cost-per-leads and displays actual cost per lead (CPL) metrics for businesses, along with general ROInumbers about their verified Promoters. Businesses gain the peace- of-mind knowing they can assess the value of Referit in real time. In addition, Referit offers businesses a better solution than trying to build their own white-labeled referral app. With the Referit ecosystem, businesses are able to tap into all of the Referit Promoters to share referrals – thus growing their potential customer list exponentially and further reducing the cost of customeracquisition. Great news! Your friends have shared some amazing deals with you. Referit ADVANTAGE
  • 12. Referit IS EASYFOR CONSUMERS TOUSE Referit gives business the ability to easily leverage their existing happycustomers to exponentially grow their business by rewarding them to refer their friends and family. How it works Once a Business signs up for Referit, they can immediately begin creating and sharing Discount Vouchersfor their existing customers (Promoters) to share. The Promoter can begin sharing the various vouchers withhis/her network of friends, family and colleagues and post to their social media - thus helping to drive new customers to the Business. When a new customer (User) visits the referred business they present the voucher to the Business who scans it and gives them the discount (now the User becomes a Promoter) for that business and can start sharing it with his/her friends. The Businessin return will compensate the Promoterwith a cash reward for each new customer he/she sends in. Consumers will be able to use REFERITat their favorite participating store or through their favorite on-line retailer or website withour e-commerce solution. Referit IS FREE FOR CONSUMERS TO DOWNLOADAND USE. IN ADDITION, CONSUMERS CAN EARN COMPENSATION FROM BUSINESSESTHEY REFER TO THEIR FRIENDS, FAMILIES AND FOLLOWERS. 1 2 3 4 5 HOW ITWORKS
  • 13. REWARDING YOUR CUSTOMER LOYALTYPROGRAM CUSTOMERS Referit Rewards Program REFERITREWARDSis a customer loyalty program allowing businesses to push “Use It” Reward vouchers through to their existing customers and promoters on the REFERIT platform. The REFERITREWARDS program allows businesses to provide customers and promoters with merchandise, rewards, points, or even advance release notice on new products offerings. A great program designed for customer loyalty and customer retention. Businesses can use their REFERIT account dashboard to send “Use It” vouchers to their existing customers and promoters. These vouchers don’t have a “referral fee” included in the price of the voucher because they are already your customer and are thereby exempt from promoter fees. Businesses pay REFERITa monthly subscription fee to use the REFERIT REWARDSProgram, based on the size and scale of their business operations, with prices starting at $199 monthly.