REFERIT’s revolutionary platform leverages the influence of the trusted referrals of friends and family to harnesses the power of mobile app marketing for ultimately increasing the volume and quality of leads to businesses. The mobile app, website, and mobile marketing ecosystem offers a unique app-based method for businesses to reward customers for sharing and promoting their services. REFERIT® embraces the strength of personalized, peer-based recommendations to facilitate trusted referrals among consumers and help eliminate wasted sales and marketing dollars.
REFERIT's advanced mobile technology makes print and e-mail promotions redundant and cost prohibitive. Billions are invested in print, e-mail and social media promoting discounts, offers and rewards. These messages are diluted and obsolete. E-mails are quickly forgotten and printed materials thrown out. We've developed our Referral Ecosystem to be simple, unique, and compelling. Everyone uses the phone to run their life and by putting everything on their phone we allow referrals to be shared seamlessly.
Liminal - Customer Engagement in TransitionJohn Zell
The change marketers face today is different than what has come before, in both its pace and its potential, which is why we’ve used the term “liminal” as the title of this book. The word liminal isn’t just about change, but about being on the cusp of something new.
If marketers are to survive—and thrive—in this new world, they need to re-examine how to engage with customers, across generations and levels of technological savvy.
We undertook the research in “Liminal” from the ground up, so we could understand how people engage with companies, what they are looking to get out of those engagements, and what channels they prefer. It’s not enough anymore for marketers to have a top-down mentality, simply making sure they have a presence on multiple channels.
The findings in “Liminal” demonstrate that, in the future, marketers will need to find ways to sustain those engagements over time, regardless of channel, whether they are traditional, emerging or new.
mCommerce - A Frsh Look At Why It Matters Doug Robinson
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
Liminal - Customer Engagement in TransitionJohn Zell
The change marketers face today is different than what has come before, in both its pace and its potential, which is why we’ve used the term “liminal” as the title of this book. The word liminal isn’t just about change, but about being on the cusp of something new.
If marketers are to survive—and thrive—in this new world, they need to re-examine how to engage with customers, across generations and levels of technological savvy.
We undertook the research in “Liminal” from the ground up, so we could understand how people engage with companies, what they are looking to get out of those engagements, and what channels they prefer. It’s not enough anymore for marketers to have a top-down mentality, simply making sure they have a presence on multiple channels.
The findings in “Liminal” demonstrate that, in the future, marketers will need to find ways to sustain those engagements over time, regardless of channel, whether they are traditional, emerging or new.
mCommerce - A Frsh Look At Why It Matters Doug Robinson
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
Dealocx [Consumer Internet]: Dealocx is a unique hyper-local rewards program that allows customers to gain rewards points for transacting or eating out at partnered outlets. The reward points collected can then be redeemed from the app for doing Mobile Recharges, Bill Payments and Online Shopping from Amazon, Flipkart and other E-Commerce Websites.
#CNX14 - What the Winners are Doing: How Smart Brands Drive New and Repeat Sa...Salesforce Marketing Cloud
Serving has become the new selling and the key to selling more and creating genuine brand advocates is delivering a great customer experience at each stage of the customer lifecycle. See best-in-class examples of how innovative digital marketers are using data, content, and technology to deliver offers, information, and services that are personal, relevant, and timely. Join Joel Book from the ExactTarget Marketing Cloud as he shows you what the winners are doing to aid the customer’s product evaluation and purchase decision and provide great new user on-boarding and service after a purchase has been made.
COVID19 has made empathy the new norm in marketing. If you’re curious about this new customer reality, how it affects big brands like LVMH and Hilton, as well as how a loyalty program can help, then check Antavo’s related article, featuring a dedicated webinar recording. Here you can find the slides we used during this educational online event.
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
From CRM to the Customer-Managed RelationshipJamie Anderson
Anthony Leaper and myself postulate on the role of CRM technology today in a world where digital and physical interactions converge seamlessly, and where for many their first brand experiences will be digital ones. How does this impact customer engagement? And what does this mean for the traditional technologies supporting CRM?
Engage Shoppers Through Unparalleled Social AmplificationRachel Benson
“Engage Shoppers through Unparalleled Social Amplification.”
Social engagement with shoppers along the path to purchase is a top digital priority for marketers, but local execution is formidable. Learn how to make it easy through the latest techniques and technologies.
YOU’LL LEARN HOW TO:
- Identify and precisely target the right audiences using the latest social approaches
- Deliver the right messages at the right place at the right time along the social landscape
- Fully leverage your content assets in the social domain
- Attribute in-store sales, ROI and cost savings to social engagement
For more information, contact:
marketing@shoplocal.com
info@blinqmedia.com
Tarifah | Why Should You Choose a Digital Loyalty Platform ?!Tarifah Inc.
http://www.tarifah.com
https://www.facebook.com/ta3rifah
Learn more about the platform of Tarifah, the Most Innovative Loyalty Platform in UAE
Tarifah is the award winner of Samsung Launching People Competition over Gulf Region in 2014,It is a mobile app which provides an automated customer engagement and loyalty platform through SaaS model, differentiated with advanced business analytics for businesses and geo-targeted promotions for customers to allow businesses to increase their sales through retaining and gaining customers.
giffgaff's Strategy - The Underdog Leading in CXLHBS
giffgaff’s network users are not only at the heart of their business, they are their business. A consistent brand image has brought them out on top in customer satisfaction in the UK, outperforming all competitors including O2, EE and Virgin.
How are they continuing to encourage and harness the power of a loyal and engaged community? How do they continue to deliver mutually beneficial value while staying true to their core values?
This report will introduce giffgaff’s core ideas, and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to exceptional customer experience.
Super Charge Social Commerce with SocialRoot + Shop The Feed by Kiere Media Elizabeth Wahler
Kiére Media, Inc., launched two stand alone social engagement solutions, that work great individually, and even better together, to enhance B2B social commerce conversions and marketing efforts.
Shop The Feed: Solves the Instagram Data Gap
SocialRoot: Finds and Calculates Relationships Relevant to Your Brand
As a brand seller, you have 3 seconds to inspire a consumer. Do you have the tools to engage with your demanding audience? Symphony Analytics (www.symphony-analytics.com) has solutions.
Check out our new mobile platform that can help your business engage and reward your customers. Our platform allows you to reward your customers to promote your brand across their social network. We also offer a tool to help generate new content straight from your customers - who said content generation was expensive?
Check out our deck today!
Dealocx [Consumer Internet]: Dealocx is a unique hyper-local rewards program that allows customers to gain rewards points for transacting or eating out at partnered outlets. The reward points collected can then be redeemed from the app for doing Mobile Recharges, Bill Payments and Online Shopping from Amazon, Flipkart and other E-Commerce Websites.
#CNX14 - What the Winners are Doing: How Smart Brands Drive New and Repeat Sa...Salesforce Marketing Cloud
Serving has become the new selling and the key to selling more and creating genuine brand advocates is delivering a great customer experience at each stage of the customer lifecycle. See best-in-class examples of how innovative digital marketers are using data, content, and technology to deliver offers, information, and services that are personal, relevant, and timely. Join Joel Book from the ExactTarget Marketing Cloud as he shows you what the winners are doing to aid the customer’s product evaluation and purchase decision and provide great new user on-boarding and service after a purchase has been made.
COVID19 has made empathy the new norm in marketing. If you’re curious about this new customer reality, how it affects big brands like LVMH and Hilton, as well as how a loyalty program can help, then check Antavo’s related article, featuring a dedicated webinar recording. Here you can find the slides we used during this educational online event.
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
From CRM to the Customer-Managed RelationshipJamie Anderson
Anthony Leaper and myself postulate on the role of CRM technology today in a world where digital and physical interactions converge seamlessly, and where for many their first brand experiences will be digital ones. How does this impact customer engagement? And what does this mean for the traditional technologies supporting CRM?
Engage Shoppers Through Unparalleled Social AmplificationRachel Benson
“Engage Shoppers through Unparalleled Social Amplification.”
Social engagement with shoppers along the path to purchase is a top digital priority for marketers, but local execution is formidable. Learn how to make it easy through the latest techniques and technologies.
YOU’LL LEARN HOW TO:
- Identify and precisely target the right audiences using the latest social approaches
- Deliver the right messages at the right place at the right time along the social landscape
- Fully leverage your content assets in the social domain
- Attribute in-store sales, ROI and cost savings to social engagement
For more information, contact:
marketing@shoplocal.com
info@blinqmedia.com
Tarifah | Why Should You Choose a Digital Loyalty Platform ?!Tarifah Inc.
http://www.tarifah.com
https://www.facebook.com/ta3rifah
Learn more about the platform of Tarifah, the Most Innovative Loyalty Platform in UAE
Tarifah is the award winner of Samsung Launching People Competition over Gulf Region in 2014,It is a mobile app which provides an automated customer engagement and loyalty platform through SaaS model, differentiated with advanced business analytics for businesses and geo-targeted promotions for customers to allow businesses to increase their sales through retaining and gaining customers.
giffgaff's Strategy - The Underdog Leading in CXLHBS
giffgaff’s network users are not only at the heart of their business, they are their business. A consistent brand image has brought them out on top in customer satisfaction in the UK, outperforming all competitors including O2, EE and Virgin.
How are they continuing to encourage and harness the power of a loyal and engaged community? How do they continue to deliver mutually beneficial value while staying true to their core values?
This report will introduce giffgaff’s core ideas, and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to exceptional customer experience.
Super Charge Social Commerce with SocialRoot + Shop The Feed by Kiere Media Elizabeth Wahler
Kiére Media, Inc., launched two stand alone social engagement solutions, that work great individually, and even better together, to enhance B2B social commerce conversions and marketing efforts.
Shop The Feed: Solves the Instagram Data Gap
SocialRoot: Finds and Calculates Relationships Relevant to Your Brand
As a brand seller, you have 3 seconds to inspire a consumer. Do you have the tools to engage with your demanding audience? Symphony Analytics (www.symphony-analytics.com) has solutions.
Check out our new mobile platform that can help your business engage and reward your customers. Our platform allows you to reward your customers to promote your brand across their social network. We also offer a tool to help generate new content straight from your customers - who said content generation was expensive?
Check out our deck today!
How digital marketing is becoming important these time_.pptxVarunSinha21
Best digital marketing company Gurgaon provides you a platform to promote their products and services. Anyway, organizations around the world also use digital marketing to focus their crowd on the web more effectively and many people are seeing huge profits from speculation (ROI).
THE ESSENTIAL GUIDE TO Planning Your Influencer Marketing Budgetrun_frictionless
Influencer marketing has rightfully earned its place as one of the most effective digital marketing strategies. People trust people more than faceless businesses and traditional advertising. Customers demand 100% authenticity and real-life reviews before parting with their cash, so now’s the time to start planning your budget for influencer marketing.
https://runfrictionless.com/b2b-white-paper-service/
4 Strategies to Unlock Value From Your Mobile Customer DataJim Nichols
Many mobile-minded marketers are now looking to their customer data as a tool to drive extraordinary business growth. Historically, data is harder to collect on mobile screens. Tracking cookies, the workhorses of the PC web, are very problematic on mobile, especially with Apple devices and apps. But the data problems have diminished. If you are looking for ways to unlock value from your mobile data, consider starting with these four tips.
The Four Proven Marketing Systems Every Contractor Must Optimize to Maximize ...Digital Downloads
It's easier than ever for consumers to quickly research and compare various contacting businesses.
You can see this is a chart from a search for “top contractors in Denver, Colorado, and I can easily, easily pull up this type of information from a huge variety of sites, and see how other people are rating certain services, right?
So you can see here “Tim’s Tree Services” 4.8, three stars out of five. That’s great. You can see how many people have reviewed it, the ratings of reviews that are out there, and the average rating of all the contractors in Colorado, on this particular site.
But this is just one of dozens and dozens of sites that I could check at any time to learn more about you and your competitors.
By maximizing use of Facebook’s unique targeting, ad and measurement capabilities, today’s disruptors can reach the right audiences with the right message to drive true business growth.
The Daily Hundred has developed an innovative mobile marketing platform, which businesses can use to turn customers into an extension of their marketing team.
Our platform helps businesses increase brand loyalty, store traffic, customer engagement (both in-store and online) and most importantly, our platform helps increase sales. Marketing teams can use our platform to run unique, location specific and time sensitive marketing campaigns, which encourage users to either create or share branded content. Users receive cash and other great rewards instantly by completing different actions for their favorite brands.
Why Your Business Needs a Mobile ApplicationsDivyaConsagous
Today, mobile phones are an integral part of everyone's life. The invention of mobile apps which is doing good rounds across all industries. Mobile applications are playing a vital role in every type of business regardless of their size and type. Let’s see our PPT which briefs you about Why Your Business Needs a Mobile Applications.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
2. DO YOU REMEMBER THE
SIMPLICITY OF GIVING&
GETTING REFERRALS?
Before we “liked” online, we listened to one another in person. Back then, referral
marketing wasn’t an elaborate marketing and sales scheme. It was simple, in fact –
just part of a natural conversation between friends.
And then social networkinghappened
Messenger replaced conversations over coffee.
Your list of friends went digital and distant – and so did recommendations.
“Checking in” became the new way to“see and be seen.”
And ever in search of a good deal, consumers began to choose retailers,
restaurants and even professional service providers simply because they
offered a discount coupon.
Jane: Hey, Samantha! How was your vacation?
Samantha: It was a blast – until we got home to
find the sink had been leaking while we were gone.
Jane: It’s always something, isn’t it? Are yougoing
to fix it yourself or do you have someone?
Samantha: No time to fix it. I’m heading off to a business trip
tomorrow. Do you know someone – someone you really trust?
Jane: Sure do! Let me refer you to the only plumber I’ll ever call.
FRIENDS AND REFERRALS
3. WELCOME
TO TRUSTED
REFERRAL2.0
Consumers more than ever are hungry
for connections and context. Whilecoffee
and watercooler conversations have
made way for texting and tweeting, our
willingness to share trusted referrals
remains strong.
But how can we get back to the authenticity of those
conversations around the coffeetable?
Introducing Referit:
Referit’s revolutionary system leverages the influence of the
trusted referrals of friends while harnessing the power of mobile
app marketing to increase the volume and quality of leads to
companies and serviceproviders.
This mobile app, website, and mobile marketing ecosystemoffers
a unique app-based method for businesses to reward customers
for sharing and promoting their services and eliminate wasted
marketing dollars.
A SEAMLESS REALTIME SOLUTION
TO PROCURING MORE
CUSTOMERS AT A LOWERCOST
PRODUCT OVERVIEW
4. Referit IS THEREFERRAL
MARKETING PLATFORM
BUSINESSES NEED
“78 percent of consumers trust each other more than they trust advertising.”
- Paul Gillin, The New Influencers
Referit is bridging the gap consumers experience by allowing the most trusted people they know - family
and friends - to recommend companies and services to them.
Promoters (those referring others) gain satisfaction helping their friends and family. In addition, they get the chance to
demonstrably thank companies who provided excellent service by referring them to family and friends and they get paid to
do so.
Consumers who receive the referrals are satisfied because they’ve bypassed the ambiguity of selecting companies and
services based on advertising and other less trustworthy ways such as Yelp.
Instead, these Users feel confident and serve in being referred by a trusted source.
Now these new users receive a financial incentive, cash, discounts or other promotions, from the referred business
when they inturn refer a friend to the business.
Businesses that are part of the Referit ecosystem can acquire a stronger, higher quality stream of new customers who
are more loyal.
Referitis purelyperformance-based.Nomorewasted marketing campaigns.Businessescan
reward their best and most loyal customers.
REFERRALS MADE EASY
5. MARKET COMPETITION
SHOWS REFERRAL
MARKETING ISON
THE UPTICK
Referit believes the presence of other tech-based referral systems on the market only
strengthens the business case for our product. The popularity of these systems
demonstrates that consumers are comfortable with the technology and actively seek
out recommendations before making a purchase.
In addition, popular sites based on peer reviews, such as Yelp, Groupon and Angie’s List, illustrate the demand for vetting among
businesses. Consumers are hesitant to trust just anyone to things of beauty – their hair, for example – or things of safety – namely,
their home – and look to their peers for guidance and reassurance. Whether in store or on-line, REFERITconsumers can redeem
with confidence
Ambassadorisanexpensiveaffiliatemarketing platform
The Ambassador affiliate marketing system monthly subscription starts at $800 (billed annually)
making it quite expensive for a small business to utilize. Their affiliate platform takes some
up front effort to get it setup properly. It also requires an on-going commitment and focus to
make the program successful. Their primary focus is on providing links via e-mail marketing
campaigns, that provide rewards to a business’s brand “Ambassadors”. By comparison, REFERIT
is quite easy for a business to set up, marketing campaigns can be set up in a matter of minutes
and REFERIT’s basic offering is free for businesses to implement. REFERIT’S monthly rewards
subscription starts at $199, making it affordable for all businesses. REFERITimplements
state-of-the-art mobile technology for a business’s Promoters to refer their contacts seamlessly
through a personalizedplatform.
While Referral Candy shares some space with Referit in the referral
networking arena, the two are fundamentally different.
Referral Candy charges a monthly fee plus a substantial percentage of a company’s revenue
to implement a referral program inside of a stores existing website. Regardless of the store
receiving zero or 100 referrals, the price the company pays for the service remains the same.
Another drawback is that, unlike Referit, the referral discounts are only placed directly in the
businesses website, not on a social platform that allows consumers to access referrals from
thousands of businesses in one place. Referral Candy lacks the visibility that Referit gains
from using social media technology to connect unlimited businesses and consumers.
SOCIAL BUT NOT SOCIALLY ENGINEERED
COMPETITIVE LANDSCAPE
6. IN CONTRAST, ALTHOUGH BUSINESSES PAY TO USE Referit,
100 PERCENT OF REFERRALS ARE PEER-GENERATED.
GrouponisNotExclusive to Authentic Brands and Verified Consumers
Referit also has some qualities like Groupon, but Groupon has become a site for bargain
hunters to get a deal and never return as a regular patron. Groupon coupons are available
for anyone to purchase; they do not come from a trusted referral, like Referit. Referit users
are 4 times more likely to become repeat customers. Further, Referit coststhe businesses
60% less, on average,thanGroupon.
HomeAdvisorIsUpsettingtheCompetition– ButNotNecessarily
Providing Consumers Peace ofMind
The company, which has connected homeowners to professional contractors for 15
years, has rolled out on-demand scheduling software for hundreds of home services
—things like lawn aeration, snow removal and leaky faucet repair. It also is offering a
separate feature that connects customers instantly with a local contractor they can talk
to about projects andestimates.
Angie’sListGetsCritical Reviews
“[Angie’s List] makes a big point to say they’re consumer-
driven, when in fact 70% of their revenue comes from advertising. It’s not advertising
Coca Cola, it’s advertising from the companies they rate,” explained Jeff Blyskal, a senior
editor for Consumer Reports. While companies do not pay to be listed on Angie’s List,
companies can pay to appear higher up in the search results – which Blyskal believes
compromises the validity ofthe Angie’s List sorting system.”
High Trust
Low Trust
OUTDOORMEDIA
PRINTMEDIA
DIGITALMEDIA
Low Cost High Cost
MARKET COMPETITION SHOWS REFERRAL MARKETING IS ON THE UPTICK (CONTINUED)
COMPETITIVE LANDSCAPE
7. NEXT-GENERATION
REFERRAL MARKETING
SOCIAL TECHNOLOGY
Given the trust-based referral, businesses can use their sales and marketing budget to gain a more
attractive performance-based ROIrather than tactics with little pay-it-forward ROIand longer salescycles.
Compensation and incentives:
Users redeem Referral Vouchersat the recommended
businesses.
Trusted recommendations from friends plus new customer
discounts compel Users to engage businesses in the Referit
network and start sharing them with their friends, making the
user a “promoter of thebusiness”.
When a referral voucher is redeemed, the Promoter receives
an authorized cash payment from the business as a way to
say “thank you” for the new customer they sent.
The service is easy to use. It is free to sign up for and
there are enhanced packages available for additional
marketing options.”
Referit not only receives a fee from the business when
a voucher is redeemed, but also a percentage of the
Promoter’s compensation as commissionfees.
THE OPPORTUNITY
7REFERIT SUMMAR Y RE FE RI T.COM
8. USING OMNICHANNEL
MARKETING TOBUILD
Referit
Our go-to-market plan includes strategically utilizing proven tactics foundin
traditional marketing. Additionally, Referit will benefitfrom:
Media Relations
Referit will lead with a public relations strategy that includes media relations. Our goal will be to publish news releases, advertorials
and other thought-leadership pieces that reach target media as well as our desired consumer segment.
Manufacturers Vouchers
Referit will integrate manufacturers vouchers to be redeemed at participating in store or on-line retailers offering substantial rebates
and new product offers direct to consumers
Social Media MarketingIntegration
Referit’s technology platform seamlessly integrates with social media to promote a business’s offerings, providing a much larger
audience for their promotional campaigns. We leverage the power of social media to increase awareness of a business’s marketing
efforts by showcasing the business’s Referit vouchers on Facebook, Twitter, Instagram and LinkedIn. In addition to embedding the
vouchers directly into websites and blogs. Our platform was also designed, and is ideally suited, for social media brand influencers to
act as the personal referral marketing component for blogs, chats or posts in a wide variety of hosted or cloud-based applications.
95% OF MILLENNIALS IN THE US SAY FRIENDSARE THE
MOST CREDIBLESOURCE OF PRODUCT INFORMATION
(SOCIALCHORUS)
FOR
BRANDS CONSU
FOR
MERS
People desire to help as a way to feel connected and valued.
TARGET MARKETS
9. TARGET MARKET
PRIORITIES
The universe of potential target markets for Referit is broad and deep. As research
about the verifiable ROI of referral marketing attests, any business that requires new
customers canbenefit fromdeveloping,implementing and sustaining aword-of-mouth marketing
campaign will benefit from Referit.
However, the leaders of Referit has further honed the initial primary markets to reflect those industries that are most likely to
cultivate trust-based relationships.
Primary Industries
Referit will focus on consumer-based businesses that sell high-value services or products requiring a high degree of trust from
consumers. These businesses fall into four general categories:
Strategic Alliances
As part of brand-building and to speed marketplace adoption, Referit will pursue strategic alliances with companies that have large
Business client bases such as software companies, distributors, manufacturers and wholesalers.
Hospitality:
Restaurants
Bars
Hotels
Recreational activities
Entertainment
Personal Services:
Salons
Lashtechnicians
Hair stylists
Waxtechnicians
Nailtechnicians
Dry cleaners
Transportation:
New vehicle sales
Pre owned vehiclesales
Motorcycle sales
Auto Mechanics
After-market installers
Restoration Shops
Home Services:
General contractors
Painters
Plumbers/Electrician
Handymen
Interior designers
Landscapers
Solar system installers
Home remodelers
Home A/V
Aestheticians
Cosmetic tattooing
Wellness spas
Spas
Ophthalmology
Dermatology
Orthopedic Surgery
Otolaryngology
PlasticSurgery
Medical Spas
VascularSurgery
Obstetrics&
Gynecology
Bariatrics
Consumer Health Care
The Referit ecosystem is flexible enough to be useful for physicians of all specialties in health care. Given this abundant market,
however, Referit will prioritize physician segments that have demonstated the greatest reliance on and benefit from referral
marketing as a means to increase practice revenue from new patients, including the following types of medical specialties:
TARGET MARKETS
10. TARGET MARKET PRIORITIES (CONTINUED)
PhysicianandHealthCare Vertical:
In tandem, Referit will pursue the retailaesthetic
market with it’s affiliated company Referit
Wellness, Inc.
Referit owns 65% of “Referit Wellness, Inc.” a
licensee of Referit that targets the medical and
“Wellness” category. Owing to HIPPA, Stark Law
and strict medical referral compliance (Anti Kick
Back statutes, etc.), Referit created a separate
but majority owned entity to focus on a
subscription only “Wellness” division. This allows
for the sharing of a variety of development costs
and overhead.The cost of acquiring new patients
in the Wellness category is extremely high. $500+
and for cosmetic surgery it’s close to $1000.
Stark Law and The “Anti kickback” statute strictly
regulate the payment by the medical sector for
introductions. Referit Wellness has developed a
simple trusted phone based Referral technology
that complies with all of the rules and regulations
and yet rewards the individual for a trusted
referral. The OIG(Office of the Inspector General,
USDepartment of Health and Human services)
described the process as something very
innovative, compliant and clever. Specialty
medical law firm, Gibbs Giden, hasprovided
a legal opinion in support of our technology.
TARGET MARKETS
11. Referit OPERATES ON
FOUR COMPETITIVE
ADVANTAGES
Referit puts the power of trusted
referrals right in the palm of your hand.
Trust
Referit works because it leverages personal
recommendations as the motivator for consumers to
try out a new company orservice.
Value-AddedGrowth
Referit offers an opportunity for companies
and service providers to leverage theirinherent
competitive advantages and demonstrated valueto
the consumer as their engine ofgrowth.
Cost-Effective and Results-Oriented
Unlike other referral tools, Referit is results-oriented
and incentive-based. Brands only pay when an
offer is redeemed. Referit is free to download for
Businessesand Promoters.
DemonstrableBenefit
Referit reduces the dollar amount of cost-per-leads
and displays actual cost per lead (CPL) metrics for
businesses, along with general ROInumbers about
their verified Promoters. Businesses gain the peace-
of-mind knowing they can assess the value of Referit
in real time.
In addition, Referit offers businesses a better solution than
trying to build their own white-labeled referral app. With the
Referit ecosystem, businesses are able to tap into all of the
Referit Promoters to share referrals – thus growing their
potential customer list exponentially and further reducing the
cost of customeracquisition.
Great news! Your friends have
shared some amazing deals with you.
Referit ADVANTAGE
12. Referit IS EASYFOR
CONSUMERS TOUSE
Referit gives business the ability to easily leverage their existing happycustomers to
exponentially grow their business by rewarding them to refer their friends and family.
How it works
Once a Business signs up for Referit, they can immediately
begin creating and sharing Discount Vouchersfor their existing
customers (Promoters) to share.
The Promoter can begin sharing the various vouchers withhis/her
network of friends, family and colleagues and post to their social
media - thus helping to drive new customers to the Business.
When a new customer (User) visits the referred business
they present the voucher to the Business who scans it and
gives them the discount (now the User becomes a Promoter)
for that business and can start sharing it with his/her friends.
The Businessin return will compensate the Promoterwith
a cash reward for each new customer he/she sends in.
Consumers will be able to use REFERITat their favorite
participating store or through their favorite on-line retailer
or website withour e-commerce solution.
Referit IS FREE FOR
CONSUMERS TO
DOWNLOADAND USE. IN
ADDITION, CONSUMERS
CAN EARN COMPENSATION
FROM BUSINESSESTHEY
REFER TO THEIR FRIENDS,
FAMILIES AND FOLLOWERS.
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HOW ITWORKS
13. REWARDING YOUR
CUSTOMER LOYALTYPROGRAM
CUSTOMERS
Referit Rewards Program
REFERITREWARDSis a customer loyalty program allowing businesses to push “Use It”
Reward vouchers through to their existing customers and promoters on the REFERIT
platform.
The REFERITREWARDS program allows businesses to provide customers and promoters with merchandise, rewards, points, or
even advance release notice on new products offerings. A great program designed for customer loyalty and customer retention.
Businesses can use their REFERIT account dashboard to send “Use It” vouchers to their existing customers and promoters. These
vouchers don’t have a “referral fee” included in the price of the voucher because they are already your customer and are thereby
exempt from promoter fees. Businesses pay REFERITa monthly subscription fee to use the REFERIT REWARDSProgram, based on
the size and scale of their business operations, with prices starting at $199 monthly.