This document provides information about an event called "ENGAGE: SaaS/SMB" that is aimed at connecting local entrepreneurs, SaaS and marketing service providers. The event includes sessions on topics like managing reputation, finding customers, managing cash flow and hiring. It encourages attendees to engage in questions and discussions. The organizers want to hear challenges attendees have faced and questions service providers have. The goal is to start conversations and for attendees to network during sessions, breaks and a reception sponsored by event sponsors and exhibitors.

1. ENGAGE: SaaS/SMB
Welcome: Why Are You Here?
G R E G S T E R L I N G
LSA
N E A L P O L A C H E K
BOARD ADVISORS

2. Using online services to improve your
effectiveness and the customer experience

3. What Is LSA?
A not-for-profit industry
association of media
companies, digital agencies
and technology providers who
help businesses market to
local consumers.
300+ Members | 20 Countries

4. Some of LSA’s Members

5. Two Events
Local
entrepreneurs
SaaS/marketing services providers to
local businesses

6. Enabling a Conversation

7. Today Is about You

8. Today’s Speakers

9. The Modern Customer Journey
Managing Your Reputation & Online Visibility
Do You Know Your (Best) Customers?
Managing Cash Flow & Profits
Finding and Hiring the Right People
Smart Service: Winning the Customer Experience
Key Lessons for Local Entrepreneurs
Roundtable: Tell Us What You Think
Today’s Sessions

10. This Stuff Is Challenging

11. Ever Feel Like This?

12. Do you work with any outside
consultants, coaches, agencies
or experts?

13. • Access to expertise
• Practical advice
• No-pressure environment
• Start conversations
What We’re Trying to Do

14. We Want to Hear Your
Stories

15. So Do They

16. Some of Their Questions
• What was your biggest challenge when launching your business?
• What is the most important software you invest in as a business owner?
• How do you decide what to do in-house vs. what to hire out?
• What's your biggest struggle with email marketing
• How do you make decisions about software purchases?
• How do you prefer being approached by technology solution offerings?
• What is the biggest challenge you face when communicating with
prospects/customers?
• If you could hire a business coach, what would you want to learn?
• How do you want to consume legal services now and in the future?

17. • Engage: ask questions/express opinions
• Network: talk to each other
• Get contact info: follow up
• Keep in Touch: we’re here to help
How to Get the Most from Today

18. Stay for the Reception

19. Talk to Each Other & Us
• During Q&A
• Breaks
• Lunch
• Reception

20. ENGAGE: SaaS/SMB
NETWORK:
ValoParkGuest
PASSWORD:
Not Required
Wifi:

21. ENGAGE: SaaS/SMB
Sponsors:

22. ENGAGE: SaaS/SMB
Exhibitors:

23. ENGAGE: SaaS/SMB
S P O N S O R E D B Y:
Reception:

24. ENGAGE: SaaS/SMB
S P O N S O R E D B Y:

25. Away We Go!