The document outlines the location service and technology conference, held from February 5-6, 2014, in Munich, focusing on retail, travel, and automotive sectors. It features an international exchange on location technology, various program topics, and networking opportunities for app developers and seekers. It also highlights the 'Show Your App' awards and the participation of key industry players through panels and individual presentations.

1. Location Service & Technology
Conference and Networking-Area for Retail, Travel & Automotive
5 - 6 February 2014, MTC Munich
7th App Days for App Searcher and Developer
Networking-Area and Public speeches
5th Show your App Award
www.loca-conference.com
Press-Pre-Event all Topics
conceptual sponsored by
Also will be a part:

2. International Board LOCA
Program committee
www.loca-conference.com

3. Networker ContinentsSpeakers Partners
1000 +55 +70 3
2 days, 1 roof, 2 events (LOCA & App Day)
30%
Internationals
68%
Decision
Maker,
Business D.
www.loca-conference.com

4. Location Service & Technology Conference
for Retail, Travel & Automotive
The international conference for Location Technology and Services provides all
stakeholders of the ecosystem with the opportunity for global exchange. As an
established event in North America (Chicago, New York and Austin) and Asia
(Singapore) the LOCA Conference, hostet by LMBA is one of the most important
meetings of retail, brands and agencies since 2012.
Program-Topics:
• Revolution at Point of Sale / Point of
Interest
• Revolution of new Smart-Desktop
personal local adressing
• Mobility Future impacts
• Location Technologies and Marketing
Services
• Technology-Matching
• Indoor Navigation
• Beacon Marketing & Technology
• connected database, Data Privacy
and security
• Data management
• Location-Commerce
• Location digital signutare
• Payment of now
www.loca-conference.com

5. Panel
Work-Session
Plenum I Plenum II
Opening: Keynotes english: Revolution of new
Smart-Desktop personal local adressing
3 Single Sessions
Panel
Technology-Pitch Panel
Partner Days
Companies provide their own
program or present an existing
roadshow. Rooms are available.
LOCA Conference
+1.500 m²
Networking-Area
(2 events LOCA & App Days)
www.loca-conference.com

6. One conference three continents: USA, Europe, Asia
Chicago, October 2014 Munich, February 2015 Singapur, coming up 2016
The Location Based Marketing Association is an international group dedicated to fostering research,
education and collaborative innovation at the intersection of people, places and media. Our goal is to
educate, share best practices, establish guidelines for growth and to promote the services of member
companies to brands and other content-related providers. Members of the LBMA include retailers,
agencies, advertisers, media buyers, software and services providers and wireless companies.
Congress hostet by
International partner, who will attend LOCA
www.loca-conference.com

7. Development for different
plattforms
Design, UXP
IT & Content
Implementation,
TRENDS
Marketing, strategy,
cross screen
IT-connection & cloud
App testing, commerce
Technologies, TRENDS
Match-Making
Exchanging business cards
in short intervals
Match Making: pairing of
businessmen and developers
Developers, producers, media
and brands can get to know
each other in the form of
„Meetings“. According to the
motto „You are searching for
the right partner to realize
your idea, we have the
candidates“ app seekers and
app developers are meeting to
get to know each other.
Companies can hand in their
projects for publication prior
to the conference.
The developer forum informs on the
newest trends in development, tricks
and techniques as well as anomalies
that are existing on different
operating systems.
Topics for app seekers and the app
marketing industry.
Same day & location:
7. App Days Networking & Programm
2 days program for
SeekerDeveloper
www.app-days.com

8. Show Your App Award: the best apps! As a part of App Days the best apps will be rewarded
for the fifth time. 2014: About 160 apps, 297.000 consumer votes and gold was awarded to
the TV app of the french-german broadcasting channel Arte, silver to the flea market app
Shpock Kleinanzeigen & Flohmarkt.
In 2015 the award will be organized in cooperation with the IDG publishing house and takes
place as an evening event in the Park Cafe as part of the Night of Future.
http://www.showyourapp.com
Part of App Days:
5th Show your App B2B and B2C award

9. Companies will feel comfortable …
Location Technology &
Service
IT- and App
DevelopmentLocation Marketing
All about App ECO-
System SPs
Telecommunications,
Device manufacturers
Strategy / Consulting
Out of Home
Advertising
Loyalty / Custom Care
IT infrastructure /
Future Concepts
Location DATA
Protection
Beacon, Barcodes,
Commerce POS/POI
Partner days
Exclusive rooms for own events
and meetings.
Tourism & leisure
Software companies
Service Providers
Price sponsorsStart-up
New Technology
Payment / Commerce
www.loca-conference.com www.app-days.com

10. www.loca-conference.com www.app-days.com

11. Entrance
Lounge / Networking AreasPresentation areas
Networking space/ own
presentation area: ALL are the
same
The presentation areas are all the same! All walls
have lighting and are individually moveable. The areas
will be devided into parcels and are provided with
furniture.
The parcels are available in three variants. There will
be community parcels or individual ones with 20 or
40 qm space. This is where several companies will be
displayed. The parcels will be provided with lounge
furniture.
www.loca-conference.com www.app-days.com

12. Event-Pictures
www.loca-conference.com

13. Sponsoring-Package Conference
Small 3.000 EUR
• Your Logo at Website, your Logo at Networking
Area Small, table for your material, 1 Ticket
Congress
Small Up 5.500 EUR
• 2 ticket for the congress, 2 ticket for night event,
12qm lounge area equipped incl. design
furniture, Advertising & PR, Newsletter
advertorial small
Medium 15.000 EUR
• Your Logo at Website (second placement), your
Logo at Networking Area Medium,
• 5 tickets for the congress, 5 tickets for night
event, 20qm lounge area equipped incl. design
furniture, 20 min. Speakerslot (in consultation)
with sponsoring a panel at the conference (logo
placement
• Advertising & PR: 1/2 Print Advertising
(www.gfm-nachrichten.de), Online 4 weeks
(300x250), 3x weekly NL (450x100) Expert
interview, Newsletter advertorial medium
Big 30.000 EUR
• Your Logo at Website (best placement)
• Your Logo at Networking Area and entire banner
(best placement)
• 15 tickets for the congress & 15 tickets for night
event
• 50qm own lounge area equipped (incl. design
furniture) in the Networking Area for your clients
• Opening-Keynote 30 min., plus Panel-Speakerslot (in
consultation), 20 min. Speakerslot open stages (in
consultation)
• Advertising & PR: 1/1 Print Advertising
(www.gfmachrichten.de), Online 10 weeks
(300x250), 8x Weekly Newsletter (450x100), Expert
interview (public in press release and www.gfm-
nachrichten.de), Newsletter advertorial medium,
Sponsoring a panel at the conference (logo
placement)
Mini 650 EUR
• Logo-Wall-Partner (Networking-Area at event)
• 1 Ticket for the congress
www.loca-conference.com

14. MORE about
Work
together,
use networks
Reach
MISSION
Newsservice
Members (excerpt)
Objectives of the LBMA
• To be the global voice of the location-based
marketing industry
• To generate collaboration and innovation
opportunities for member companies
• To promote the effective use of location-based
marketing solutions
• To increase public acceptance of location-based
marketing solutions
Global:
http://www.thelbma.com
DACH:
http://www.thelbma.org
• To assist members to operate their business
more profitably with growth and diminished
risk and cost
• To create market awareness of vendor
members and provide them with business
opportunities, contacts and resources
• To assist members in finding solutions to their
problems and improve the ROI around location-
based marketing services

15. Media package included:
Sponsor get MEDIA COVERAGE in ...
The B2B magazine GFM Nachrichten is used by the media-, brand-, retail- and
telecommunication-industry to get news and informations on the whole subject area
Mobile Business and it increasing awareness for digital commerce und social media.
Network
• Always active: 4.500
• Newsletter: 13.000
• Adresses: 25.000
Push, we
create
messages
Reach
PRINT / ONLINE
19.400 readers / issue
6 times a year, 4c, 20-32 pages
11.400 Newsletter-recepients
weekly distribution www.gfm-nachrichten.de
B2B readers:
Mobile and digital industry as well as decision
makers in retail and its indsutry (brands),
agencies and media http://tiny.cc/8vxofx
last print issue
as e-paper:

16. Public Relations
We adress more than 950 journalists, who are at the same time using our publication GFM
Nachrichten as a source of information.
Using this medium we are distributing content to our partners and support companies in
the mobile-, IT- and telekommunications industry with their press relations.
Push, we
create
messages
Reach
Our Clippings:
87,000 overall print contacts and 231,000 online contacts are activated solely by us!
Additional media support via competence and industry reports with partners like...
Press package included:
Sponsor get PRESS COVERAGE: We are working with ...

17. Organiser 11 Prozent: Reference-Excerpt
Last event: M-Days with 4.500 visitors and 120 exhibitors
11 Prozent Communication is the founder of the congess and exposition M-Days „Mobile is Business“.
It was established in 2004, sold in 2010 and further developed in distribution, PR, marketing and congess management
until May 2014 with the mandate of Messe Frankfurt Exhibitions.
Further events and awards can be seen on our website.
Our work
will be your
success
Special formats
www.mobile-national-days.comwww.app-days.com www.gast-digital.net www.showyourapp.com

18. Excerpt of our contacts,
clients, speakers, sponsors, exhibitors, and visitors
Be part of it!
NetworkIn 11 years 25.000 visitors, 2.000 speakers, 1.400 partners, sponsors,
clients.......

19. Contacts to the event partners:
Coordination
Communication for LOCA & App
Days & Sponsoring App Days
Angelique Szameitat
Executive
a.szameitat@11prozent.de
11 Prozent Communication
Tel. +49 (0)8122 - 955 625
Sponsoring
Show your App Award
Stefan Wattendorff
Sales Director
(PCWELT, Macwelt, iPhoneWelt, iPadWelt,
Android Welt, TechHive, AndroidPit)
swattendorff@idg.de
IDG Tech Media GmbH
Tel: +49(0)89 360 86-212
LOCA
Global
Asif Khan
Intern. President of LBMA
x
asif@thelbma.com
Location Based Marketing
Assiocation (LBMA)
LOCA Conference/
Networking
Carsten Szmeitat
Director LBMA DACH e.V.
c.szameitat@thelbma.org
LBMA e.V.
Tel: +49 151 22648415