SlideShare a Scribd company logo
AJ Rogers
Mathew Mungal
Robert Romany
Stefan Fourniller
Shannon Francis

    We aspire to create Caribbean
   themed avatars for online usage
   with major focus on a Caribbean
              clientele.
Value Proposition
Caribbean people needed avatars that they could
 identify with.
Privacy was very important to a number of
 interviewees
The importance of the MVP and its relationship with
 Customer Segments.
  There was a need to develop Product>Service>After
 Sale Service
Customer Segments
Customers range from teens to middle age, smart
 phone and social media users

The older portion not interested


Our Customer Archetype is individuals between the
 age of 12-30 who access online services such as social
 networking, gaming and forums.
Distribution Channels
Use multiple avenues to distribute product


A dedicated Ecommerce Channel with a website


Use a simple channel that best fits the business. As a
 start up we should use one channel.
Customer Relationships
Teenagers to Mid adults


Children to Mid adults.


Interested in fun customization and themes.
Revenue Model
To create a site that other artist can participate in
 revenue creation

The company’s Revenue Model is best described as
 Asset Sales and Subscription Fee

The Market segment is re-segmented and to an
 extent cloned thus Revenue Models follow existing
 models
Partners
Both cell phone companies for more revenue


Digicel was the best choice and Marpa.


Competing companies means choice of only one.
 Digicel has the biggest reach covering many islands in
 the Caribbean. Marpa for business guidance.
Resources, Activities and Costs
The most important cost are those associated with
 the internet

Additional cost will be incurred operating the
 business

Potential low cost to set up.
  Can be funded by founders
Conclusion
Communication is vital to avoid or to deal with
 problems that the founders of a company may have.

Research is paramount to the success of the business


Always test hypothesis

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Caribatars

  • 1. AJ Rogers Mathew Mungal Robert Romany Stefan Fourniller Shannon Francis We aspire to create Caribbean themed avatars for online usage with major focus on a Caribbean clientele.
  • 2.
  • 3. Value Proposition Caribbean people needed avatars that they could identify with. Privacy was very important to a number of interviewees The importance of the MVP and its relationship with Customer Segments. There was a need to develop Product>Service>After Sale Service
  • 4. Customer Segments Customers range from teens to middle age, smart phone and social media users The older portion not interested Our Customer Archetype is individuals between the age of 12-30 who access online services such as social networking, gaming and forums.
  • 5. Distribution Channels Use multiple avenues to distribute product A dedicated Ecommerce Channel with a website Use a simple channel that best fits the business. As a start up we should use one channel.
  • 6. Customer Relationships Teenagers to Mid adults Children to Mid adults. Interested in fun customization and themes.
  • 7. Revenue Model To create a site that other artist can participate in revenue creation The company’s Revenue Model is best described as Asset Sales and Subscription Fee The Market segment is re-segmented and to an extent cloned thus Revenue Models follow existing models
  • 8. Partners Both cell phone companies for more revenue Digicel was the best choice and Marpa. Competing companies means choice of only one. Digicel has the biggest reach covering many islands in the Caribbean. Marpa for business guidance.
  • 9. Resources, Activities and Costs The most important cost are those associated with the internet Additional cost will be incurred operating the business Potential low cost to set up. Can be funded by founders
  • 10.
  • 11. Conclusion Communication is vital to avoid or to deal with problems that the founders of a company may have. Research is paramount to the success of the business Always test hypothesis