Over the past decade, there has been a fundamental shift from brands controlling marketing to customers being in control and tuning out interruptive advertising. The old playbook of billboards, commercials, and cold calls is broken as customers now consume information online. Inbound marketing is about building relationships by providing value to the audience through useful content. HubSpot aims to make marketing more inbound by empowering businesses to connect with customers in a meaningful way through content.

1. THE INBOUND
ORGANIZATIONCEO VIEW BUILDING CORPORATE VALUE
MAY 2016
DAN TYRE, HUBSPOT

3. Dan Tyre
Director, HubSpot
@dantyre
dtyre@hubspot.com
dantyre1

5. Over the past decade,
there’s been a fundamental
shift in the way companies
reach their audience.

7. THEN Brands were in control. Buyers were constantly
bombarded with billboards, commercials, and cold
calls trying to sell them a product.

8. NOW The customer is in control. Buyers are tuning
out loud, interruptive advertising and consuming
information online.

9. The old
86%
skip
TV ads
91%
unsubscribe
from email
200M
on the
Do Not Call list
44%
of direct mail is
never opened
BROKEN.
playbook is

12. At its core, inbound is about
building relationships with
your audience by providing
them with value.

18. At HubSpot, we are on a mission
to make the world more inbound
by empowering businesses to
connect with their audience in a
meaningful way.