1) Printcasting is a Knight News Challenge project that allows anyone to easily create printable magazines without design skills by selecting and arranging content from various sources.
2) It also makes print advertising affordable and accessible by allowing local businesses to create and purchase ads online for placement in niche magazines.
3) Revenue from ads is shared among content contributors, publishers, and the Printcasting network to support local news and information.
A presentation about Printcasting.com, a new Web site for democratized magazine publishing, made possible by The Bakersfield Californian and the Knight News Challenge. Updated as of May 1, 2009.
Case Studies are a great way of learning the tricks and techniques that have already worked for successful marketers,
this presentation charts the success of My Yearbook
A presentation about Printcasting.com, a new Web site for democratized magazine publishing, made possible by The Bakersfield Californian and the Knight News Challenge. Updated as of May 1, 2009.
Case Studies are a great way of learning the tricks and techniques that have already worked for successful marketers,
this presentation charts the success of My Yearbook
Leveraging Digital Best Practices to Grow RevenueJames Windrow
This practical guide shows online publishers how to generate more revenue through subscriber growth, improved ad revenue, and the creation of new revenue streams.
The full presentation with audio commentary is available at http://www.newsu.org/courses/course_detail.aspx?id=kdmc_revenueWebinar09.
Description:
As print advertising revenue declines, news organizations must look to new channels to drive sales. Online display advertising can replace some of lost revenue, but other online media such as search engine marketing, sponsored Web casts and paid seminars must also be considered. There are also many off-line revenue sources. Successful publishers in the future will develop new revenue streams in such areas as localized advertising, information services, demographic editions and alternative delivery mechanisms such as audio, video and mobile devices.
This one-hour webinar provides you an overview of what publishers are doing right now to develop these new channels and how news organizations can adjust to their business models and their cultures to seek new opportunities.
It explores:
How to think creatively about new revenue sources
How to tap into local communities for business
Opportunities in search and paid placements
The potential for custom publishing
Webcasts, podcasts and video as revenue generators
This slidedeck is a summary of existing research on Local Media (local and regional press and their associated websites) in the UK. Our research into others’ research revealed the following:
- Whilst there has been a decline in circulation and readership of national newspapers as people have gone online, there has been a growth in readership of regional and local papers.
- People read local papers differently from national ones and seem to notice advertising more.
- The regional newspaper owners and media agencies have worked together to offer brands packages that give them a greater potential reach of audience, enhanced targeting, and access to a more receptive consumer – all at a cost which represents value.
- The thinking behind the creation of direct response press ads is much the same as existed in the 1990s.
- There is the evidence that the online websites of local papers actually boost audience reach – people who buy the paper also go online to read the title too.
- The opportunity for brands is clear – by advertising in local newspapers, they will reach a consumer who is much more open to receiving messaging and is more likely to act on it.
AI powered Content Distribution platform. E-Contenta helps marketers to evaluate brands’ content potential and launch high performance native ad campaigns with one click. Machine learning algorithms analyze online users’ behavior and content metadata. The system picks the most relevant article from brands’ content and delivers it to those users who are most likely to convert into paying customers.
The Information Services industry is in the eye of the digital storm. Two major contenders within this industry - traditional and new age media companies must adopt strategies for the significant mass of millennials and demanding consumers.
The Opportunity with Co-op Advertising & Getting Started with LSALocalogy
LSA President Neg Norton talks about how LSA has become the "one-stop-shop-for-co-op" for local media sellers. To learn more about how LSA aids in co-op advertising, visit: http://www.thelsa.org/lsa/lsa-co-op.aspx
The State of Local Marketing - Midwest Foodservice Expo PresentationBrandmuscle
Brandmuscle local marketing expert and Chief Strategy Officer Clarke Smith helped restaurant owners and managers boost their local marketing efforts with this presentation of practical advice from the company’s 2016 State of Local Marketing Report at the Midwest Foodservice Expo on Tuesday, March 8, 2016 in Milwaukee, Wisconsin.
The rise of the Empowered Public and its impact on the journalist-source relationship. This presentation was originally given by S.I. Newhouse School Professor Dan Pacheco at the Beyond Convergence conference at the University of Nevada, Las Vegas in October, 2013.
Leveraging Digital Best Practices to Grow RevenueJames Windrow
This practical guide shows online publishers how to generate more revenue through subscriber growth, improved ad revenue, and the creation of new revenue streams.
The full presentation with audio commentary is available at http://www.newsu.org/courses/course_detail.aspx?id=kdmc_revenueWebinar09.
Description:
As print advertising revenue declines, news organizations must look to new channels to drive sales. Online display advertising can replace some of lost revenue, but other online media such as search engine marketing, sponsored Web casts and paid seminars must also be considered. There are also many off-line revenue sources. Successful publishers in the future will develop new revenue streams in such areas as localized advertising, information services, demographic editions and alternative delivery mechanisms such as audio, video and mobile devices.
This one-hour webinar provides you an overview of what publishers are doing right now to develop these new channels and how news organizations can adjust to their business models and their cultures to seek new opportunities.
It explores:
How to think creatively about new revenue sources
How to tap into local communities for business
Opportunities in search and paid placements
The potential for custom publishing
Webcasts, podcasts and video as revenue generators
This slidedeck is a summary of existing research on Local Media (local and regional press and their associated websites) in the UK. Our research into others’ research revealed the following:
- Whilst there has been a decline in circulation and readership of national newspapers as people have gone online, there has been a growth in readership of regional and local papers.
- People read local papers differently from national ones and seem to notice advertising more.
- The regional newspaper owners and media agencies have worked together to offer brands packages that give them a greater potential reach of audience, enhanced targeting, and access to a more receptive consumer – all at a cost which represents value.
- The thinking behind the creation of direct response press ads is much the same as existed in the 1990s.
- There is the evidence that the online websites of local papers actually boost audience reach – people who buy the paper also go online to read the title too.
- The opportunity for brands is clear – by advertising in local newspapers, they will reach a consumer who is much more open to receiving messaging and is more likely to act on it.
AI powered Content Distribution platform. E-Contenta helps marketers to evaluate brands’ content potential and launch high performance native ad campaigns with one click. Machine learning algorithms analyze online users’ behavior and content metadata. The system picks the most relevant article from brands’ content and delivers it to those users who are most likely to convert into paying customers.
The Information Services industry is in the eye of the digital storm. Two major contenders within this industry - traditional and new age media companies must adopt strategies for the significant mass of millennials and demanding consumers.
The Opportunity with Co-op Advertising & Getting Started with LSALocalogy
LSA President Neg Norton talks about how LSA has become the "one-stop-shop-for-co-op" for local media sellers. To learn more about how LSA aids in co-op advertising, visit: http://www.thelsa.org/lsa/lsa-co-op.aspx
The State of Local Marketing - Midwest Foodservice Expo PresentationBrandmuscle
Brandmuscle local marketing expert and Chief Strategy Officer Clarke Smith helped restaurant owners and managers boost their local marketing efforts with this presentation of practical advice from the company’s 2016 State of Local Marketing Report at the Midwest Foodservice Expo on Tuesday, March 8, 2016 in Milwaukee, Wisconsin.
The rise of the Empowered Public and its impact on the journalist-source relationship. This presentation was originally given by S.I. Newhouse School Professor Dan Pacheco at the Beyond Convergence conference at the University of Nevada, Las Vegas in October, 2013.
BookBrewer is an eBook publishing service launching in the summer of 2010. We're partnering with locally-focused book stores, and will be creating private-label versions in exchange for revenue splits. Interested? Contact sales at feedbrewer dot net.
role of women and girls in various terror groupssadiakorobi2
Women have three distinct types of involvement: direct involvement in terrorist acts; enabling of others to commit such acts; and facilitating the disengagement of others from violent or extremist groups.
Future Of Fintech In India | Evolution Of Fintech In IndiaTheUnitedIndian
Navigating the Future of Fintech in India: Insights into how AI, blockchain, and digital payments are driving unprecedented growth in India's fintech industry, redefining financial services and accessibility.
Welcome to the new Mizzima Weekly !
Mizzima Media Group is pleased to announce the relaunch of Mizzima Weekly. Mizzima is dedicated to helping our readers and viewers keep up to date on the latest developments in Myanmar and related to Myanmar by offering analysis and insight into the subjects that matter. Our websites and our social media channels provide readers and viewers with up-to-the-minute and up-to-date news, which we don’t necessarily need to replicate in our Mizzima Weekly magazine. But where we see a gap is in providing more analysis, insight and in-depth coverage of Myanmar, that is of particular interest to a range of readers.
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
In a May 9, 2024 paper, Juri Opitz from the University of Zurich, along with Shira Wein and Nathan Schneider form Georgetown University, discussed the importance of linguistic expertise in natural language processing (NLP) in an era dominated by large language models (LLMs).
The authors explained that while machine translation (MT) previously relied heavily on linguists, the landscape has shifted. “Linguistics is no longer front and center in the way we build NLP systems,” they said. With the emergence of LLMs, which can generate fluent text without the need for specialized modules to handle grammar or semantic coherence, the need for linguistic expertise in NLP is being questioned.
27052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
ys jagan mohan reddy political career, Biography.pdfVoterMood
Yeduguri Sandinti Jagan Mohan Reddy, often referred to as Y.S. Jagan Mohan Reddy, is an Indian politician who currently serves as the Chief Minister of the state of Andhra Pradesh. He was born on December 21, 1972, in Pulivendula, Andhra Pradesh, to Yeduguri Sandinti Rajasekhara Reddy (popularly known as YSR), a former Chief Minister of Andhra Pradesh, and Y.S. Vijayamma.
2. The Bakersfield Californian
Independently owned for 140 years.
110 years in one family.
The only paper of its size in
Bakersfield (60,000 daily circ.,
277,000 readers weekly).
My focus for 5 years.
Social networking, user-contributed
content and niche products.
Before that: Pure-play online community
products at AOL & Washingtonpost.com.
3. Knight News Challenge
5-Year, $25 Million grant program for digital open-source
projects that support local news and information.
Printcasting was one of 17 winners in 2008 with a 2-year,
$837,000 grant.
Year 3 winners unveiled in June.
Learn more at http://newschallenge.org
4. What is Printcasting?
Knight News Challenge project that democratizes
print publishing process. Objectives:
1 Let anyone create a printable magazine.
No software or design skills required. Use your
own content, or remix content from others.
2 Make print advertising easy, fun & affordable.
If you can e-mail or post to a blog, you can
place ads that appear in printed magazines.
8. Print, Online & Mobile
Every Printcast has an automatically generated
“Microsite” that’s promoted from the masthead.
Mobile version of microsites is coming soon.
Why is this important?
Today’s fragmented media world means you
must give people what they want, when they
want it, and where they want it.
We can finally give advertisers one, simple way
to reach people in the media they prefer. Print,
online, mobile are all automagic.
9. First Partner, & More to Come
Starting now, MediaNews Group’s Targeted
Publishing Group will use Printcasting as a niche
publication creation engine.
To support this, Printcasting.com now includes city
pages that focus on specific markets.
SF Bay Area
Los Angeles
Denver/Boulder
Bakersfield
Interested? We’ll be partnering with more local
content organizations.
10. How Printcasting Works
Content comes from participating
bloggers, news sites with RSS feeds.
Local businesses create and Choose feeds, layout and Print and distribute publications
purchase ads online. Prices frequency. PDF magazines with promise. May be a publisher,
are affordable due to niche are created automatically and or a print provider or newspaper.
focus. Everyone gets a cut!
sent to subscribers by e-mail.
11. All Participants Share Revenue
Every category has a base ad price which
publishers can mark up.
Revenue will be shared with every participant.
60% to Printcast publishers.
Covers printing costs and helps
fund their operations.
30% to content contributors.
Proportionate to content use.
10% to the network.
To cover our costs and ongoing
improvements.
12. Printcasting is Ideal For …
Local thought leaders.
Especially local bloggers. If you have an RSS feed, you can
make it available to Publishers in 2 minutes.
Local community organizations.
Clubs, schools, neighborhood associations, and even the library.
Local businesses.
Realtors, home repair businesses, bike shops, etc. that already
position themselves as experts in a field. In this case, the
Printcast itself is the ad, but it contains valuable content.
Small businesses that can’t afford standard newspaper ads due
to the cost of reaching tens or hundreds of thousands. Now they
pay only for a niche audience of a few thousand.
13. Why Print, and Why Now?
For one, it’s a natural way to grow
audience and revenue together.
Social Networks Grow Audience.
On 8 sites, we have 53,000 user profiles
(20% of market) with 3,618 blogs.
Added 100,000 individuals to our
audience who we didn’t reach before 2004!
Remember: Bakersfield’s population is
only 300,000.
Print ads pay the freight.
14. Print Still Drives Most Revenue
Social nets with print
components are effective, but
only the print side generates
significant revenues to sustain
editorial operations.
Most revenue comes from print
ads in magazines that feature
user content.
Online-only brands struggle.
15. Capture the “Long Tail”
In Bakersfield, 65% of But only 39% of the
businesses have annual ad Californian’s current
budgets under $10,000. advertisers have ad
budgets under $10,000.
Bakersfield Businesses TBC Customer Base
16. Look at the Base!
We are mostly here.
We need to be
here. Self-serve
advertising is the
only scalable way
to reach these
businesses.
Bakersfield Businesses
17. Other Reasons
Print finds you in physical space
Locals pick up printed products when they’re relevant, even if (and
especially if) they also use the Web site. It’s part of your
environment.
Print can be relevant if you make it relevant
We’ve found that as you increase relevance and choice in print,
people continue to read. The Internet excels at this, but so can
print if you rethink it from the ground up.
And for people who don’t want print, there’s the microsite and mobile.
Print is now efficient, and eco-friendly
Customized niche “printable” content costs less, and is better for
the environment. Digital inkjet technology is making Print on
Demand more affordable.
18. Outreach in Bakersfield
We hired a part-time marketing evangelist in Bakersfield.
Reaches out to local bloggers and to show them how to use
Printcasting for their information needs.
“Blogger brunches,” training sessions,
booths at events.
Meets with local clubs at college
campuses and high schools.
Thanks participants with T-shirts,
mouse pads and pens.
Basically all the local grass-roots stuff
that only a newspaper would be crazy
enough to do!
19. Some Early Adopters
A local writer is using Printcasts to
publicize her poems and short stories.
“Weekly Passion Activator”
The Kern County Library
Wants to publish book reviews, event
calendars and community information.
Downtown Business Association
Will get downtown businesses to blog their
event calendars, then pull them into
Printcasts that they hand out from trolleys.
Political Parties
Interested in using Printcasts for newsletters
that share regional clubs’ content.
20. The Opportunity for Newspapers
A newspaper, or any company with content and
printing expertise, can participate and reap
financial rewards thanks to revenue sharing.
Publish: Create Printcasts that use your own content, and you
get to keep most of the ad revenue (60-90%).
Lower costs of content : Want to make a niche magazine,
but can’t afford to pay a writer or freelancer? Pull from bloggers’
content, and still keep the majority of the ad revenue.
Monetize existing content: Have great niche content that you
can’t monetize with your existing products? If another publisher
uses it, you get a portion of other publishers’ ad revenue.
21. What We Do for Partners
We’ll create “city hubs” for partners’ cities
For example: http://printcasting.com/denver
Partner creates Printcasts for those cities to seed
the market, and registers its content online
Partner sets ad rates for its own Printcasts (via a markup)
Partner keeps most of the revenue from its Printcasts
If citizen publishers use partner content, some of that goes to the
partner -- just like for any citizen publisher.
Partner promotes Printcasting locally
By registering its content and encouraging publishing, the partner
helps its community while also helping itself. The more publishers
that use the partner’s content, the more revenue it gets.
22. Questions?
Let me know if you have any questions,
thoughts or feedback!
Dan Pacheco
Founder
303.465.5560
dan@printcasting.com
Try Printcasting yourself:
http://www.printcasting.com
Join our global community!
http://community.printcasting.com