Covers the History of SEO with google Algorithm changes and what now needs to be done to competently SEO your site. Was presented at the http://www.womenoutsidethebox.co.uk/ City Business Club in Bristol on 4th February 2014.
Transform your Drupal site into an inbound marketing machineTom McCracken
Are traffic, engagement, and conversion vital to your website's success? Then this is the meetup you don't want to miss!
Websites aren't a Field of Dreams. Visitors won't just come if you build it. Once your site has launched, a whole new journey begins – building, engaging, and delighting your audience.
There are as many ways to market a website as there are Drupal modules; search engine optimization (SEO), social media, paid search (PPC), email marketing, content marketing, and much more. But fear not! Just as there is a standard set of modules you should use on every Drupal site, there is a standard mix of marketing techniques you should use as well.
In this presentation we will walk through the tools and tactics essential for making your website an inbound marketing machine. We will cover how to:
• build content that attracts visitors
• optimize your content for search engines (SEO)
• leverage social media to keep your audience engaged
• convert visitors into leads (or registrations and purchases)
• nurture leads into sales (marketing automation)
• keep your audience engaged and coming back for more
• use analytics to properly measure ROI and improve results
Presentation Give to MACNY - Manufacturers Association of Central NY. B2B LinkedIn tips to maximize LinkedIn ROI. LinkedIn provides B2B companies the opportunity to distribute expert content to target a target audience. This presentation is part of a corporate LinkedIn training series provided by Site-Seeker. It covers: the importance of building out individual and company profiles, LinkedIn advertising, marketing your content to groups via discussions, the importance of original content (your blog), moving content consumers from your to your website, the importance of an editorial calendar, repurposing content, LinkedIn analytics, tips for maximizing results from your company page, going on the offensive with LinkedIn search, cool LinkedIn features, connecting via linkedIn, IFTTT and Bufferapp to automate repetitive tasks and save time, and the b2b buying process.
Maximizing Results: The lean approach to driving innovation, user delight, an...Tom McCracken
Agile project management has exploded over the last decade to address the failures of traditional approaches. But more is not always better. The secret is to strategically direct the lean power of agile. In this session we will build a product management framework to maximize innovation, user delight and business impact.
For decades the gold standard for measuring project success has been the project management iron triangle: on time, on budget, on scope. Despite increasingly more rigorous planning strategies, the average project is still 45% over budget, delayed by 63% and missing 1/3 of the promised functionality.
Worse yet, this obsession with certainty is reducing quality, innovation and value while burning out web development teams - and things are only getting more difficult.
Agile project management has exploded over the last decade to address the failures of traditional approaches. Agile methodologies have certainly enabled teams to deliver more features with higher efficiently.
But more is not always better. Too often product owners and dev teams develop feature tunnel vision; running ever faster in the wrong directions.
The secret is to strategically direct the lean power of agile. In this session we will build a product management framework to maximize innovation, user delight and business impact.
Five Ways Analytics Empowers Marketing LinkedIn eMetrics Jimmy WongJimmy Wong
As presented at the eMetrics Summit in Chicago on June 10, 2015, in this fast-paced session, Jimmy Wong from LinkedIn shares five ways in which marketers at the world’s biggest professional social networking company use custom-built analytical tools and techniques to acquire, delight, and retain B2B customers. See how a combination of open-source and commercial technologies can be leveraged to hack together optimal solutions for marketing. Learn how these in-house techniques can be applied to your own organization.
Jimmy Wong heads up the business analytics team for LinkedIn’s B2B marketing. At the intersection of marketing and technology, Jimmy has extensive experience in building scalable analytical products and optimizations for B2B marketing and sales. He also runs the local Toastmasters club and mentors college students on starting their careers in marketing and analytics. Jimmy is passionate about empowering marketers to succeed through analytics.
This document provides an overview of local SEO and Google My Business (GMB) strategies. It discusses key on-site and off-site optimization factors like keywords, content, links, and citations. Several exercises and infographics are included to illustrate important local ranking factors like business address, category associations, citations, and links. A wide range of off-site link building tactics are also outlined such as gaining exposure through local guides, influencers, directories, and charitable organizations.
Senior Online Marketing Strategist, Jon Dulac, presents 2015 Web Marketing Trends at The Karcher Group's Breakfast Bootcamp on April 16, 2015. Learn about who the top search engines are, search volume trends, why you MUST be mobile friendly, the fall of link building, creating better content and more. Want to learn more about TKG? Visit tkg.com today!
Build a Content Marketing Machine Workshop | Session 1Tom McCracken
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
Transform your Drupal site into an inbound marketing machineTom McCracken
Are traffic, engagement, and conversion vital to your website's success? Then this is the meetup you don't want to miss!
Websites aren't a Field of Dreams. Visitors won't just come if you build it. Once your site has launched, a whole new journey begins – building, engaging, and delighting your audience.
There are as many ways to market a website as there are Drupal modules; search engine optimization (SEO), social media, paid search (PPC), email marketing, content marketing, and much more. But fear not! Just as there is a standard set of modules you should use on every Drupal site, there is a standard mix of marketing techniques you should use as well.
In this presentation we will walk through the tools and tactics essential for making your website an inbound marketing machine. We will cover how to:
• build content that attracts visitors
• optimize your content for search engines (SEO)
• leverage social media to keep your audience engaged
• convert visitors into leads (or registrations and purchases)
• nurture leads into sales (marketing automation)
• keep your audience engaged and coming back for more
• use analytics to properly measure ROI and improve results
Presentation Give to MACNY - Manufacturers Association of Central NY. B2B LinkedIn tips to maximize LinkedIn ROI. LinkedIn provides B2B companies the opportunity to distribute expert content to target a target audience. This presentation is part of a corporate LinkedIn training series provided by Site-Seeker. It covers: the importance of building out individual and company profiles, LinkedIn advertising, marketing your content to groups via discussions, the importance of original content (your blog), moving content consumers from your to your website, the importance of an editorial calendar, repurposing content, LinkedIn analytics, tips for maximizing results from your company page, going on the offensive with LinkedIn search, cool LinkedIn features, connecting via linkedIn, IFTTT and Bufferapp to automate repetitive tasks and save time, and the b2b buying process.
Maximizing Results: The lean approach to driving innovation, user delight, an...Tom McCracken
Agile project management has exploded over the last decade to address the failures of traditional approaches. But more is not always better. The secret is to strategically direct the lean power of agile. In this session we will build a product management framework to maximize innovation, user delight and business impact.
For decades the gold standard for measuring project success has been the project management iron triangle: on time, on budget, on scope. Despite increasingly more rigorous planning strategies, the average project is still 45% over budget, delayed by 63% and missing 1/3 of the promised functionality.
Worse yet, this obsession with certainty is reducing quality, innovation and value while burning out web development teams - and things are only getting more difficult.
Agile project management has exploded over the last decade to address the failures of traditional approaches. Agile methodologies have certainly enabled teams to deliver more features with higher efficiently.
But more is not always better. Too often product owners and dev teams develop feature tunnel vision; running ever faster in the wrong directions.
The secret is to strategically direct the lean power of agile. In this session we will build a product management framework to maximize innovation, user delight and business impact.
Five Ways Analytics Empowers Marketing LinkedIn eMetrics Jimmy WongJimmy Wong
As presented at the eMetrics Summit in Chicago on June 10, 2015, in this fast-paced session, Jimmy Wong from LinkedIn shares five ways in which marketers at the world’s biggest professional social networking company use custom-built analytical tools and techniques to acquire, delight, and retain B2B customers. See how a combination of open-source and commercial technologies can be leveraged to hack together optimal solutions for marketing. Learn how these in-house techniques can be applied to your own organization.
Jimmy Wong heads up the business analytics team for LinkedIn’s B2B marketing. At the intersection of marketing and technology, Jimmy has extensive experience in building scalable analytical products and optimizations for B2B marketing and sales. He also runs the local Toastmasters club and mentors college students on starting their careers in marketing and analytics. Jimmy is passionate about empowering marketers to succeed through analytics.
This document provides an overview of local SEO and Google My Business (GMB) strategies. It discusses key on-site and off-site optimization factors like keywords, content, links, and citations. Several exercises and infographics are included to illustrate important local ranking factors like business address, category associations, citations, and links. A wide range of off-site link building tactics are also outlined such as gaining exposure through local guides, influencers, directories, and charitable organizations.
Senior Online Marketing Strategist, Jon Dulac, presents 2015 Web Marketing Trends at The Karcher Group's Breakfast Bootcamp on April 16, 2015. Learn about who the top search engines are, search volume trends, why you MUST be mobile friendly, the fall of link building, creating better content and more. Want to learn more about TKG? Visit tkg.com today!
Build a Content Marketing Machine Workshop | Session 1Tom McCracken
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
The days of building a website or tweeting a few times, making a boatload of money, and retiring early are over. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This slide deck explores where we are now, what’s coming next, and how to prepare your company to compete in 2014 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Topics Cover in this session include
• B2B social media strategies that work
• NEW – How to rank in Google today
• NEW – What we can and cannot measure
• Developing an effective plan
• Getting organization buy in
Presented at MHEDA (Material Handling Equipment Distributors Association) Emerging Leaders Conference 2014 Chicago, IL.
Effective Techniques for Hyper-Local Targeting | Shelly Fagin, SearchHOUSearchHOU
Hyper-local opportunities have never been more plentiful. Today we have so many new tools & techniques to target your customers or clients on a local basis. Learn how to build a highly effective targeted, local digital marketing campaigns for your business.
By utilizing Local SEO, Social Media, PPC & automation tools, you have the opportunity to crush your competition and build your brand into a local powerhouse. Learn ways to targeting new customers and even divert traffic (and customers) away from your competition and into your door.
Modern marketing for associations with a heavy focus on digital marketing for small staff associations. Presentation created & delivered by Suzanne Carawan, CMO of HighRoad Solution, for Mortgage Bankers Association's state and local conference held April 8, 2014.
This document discusses using Google+ for marketing purposes. It describes Google+ as a social network for sharing content and conversations that provides SEO benefits such as quickly indexing public posts. The document outlines several Google+ features that can help with SEO, including authorship presence, leveraging hovercards, and gaining page rank and do-follow links from +1's and posts. It also provides tips for an effective Google+ strategy such as engaging with influencers, using circles, and considering communities or hashtags.
Did you know that 65% of companies have used LinkedIn to increase sales? That's because LinkedIn is an amazing resource that lets you grow your network and establish yourself as an industry leader.
Come to our webinar and learn How to Use LinkedIn to Grow Your Business!
In this free webinar you will learn how to connect with prospective clients, announce new product launches, do research on your industry and build awareness of your new company, and more.
View a full recording of this webinar here http://www.hallme.com/webinars/business-to-business-social-media-215.php
Social Media is changing the ways businesses market themselves. We hear about dazzling case studies all the time. What about businesses with a more complex buying cycle? What about businesses with higher risk and larger price points? Is there a place for social media in the B2B space? In this webinar we will talk about using social media in the B2B space. We will also give some best practice tips on creating content, measuring your efforts and building your network. We will finish with B2B specific case studies that we think all of us can learn from.
Digital Marketing is growing rapidly and it will the top priority of all the organizations to integrate their Traditional & Digital Marketing together. These are the top growth drivers in Digital Marketing that will help in growing any business online.
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure ResultsHall_
SEO and PPC are two terms that are used a lot with regards to internet marketing, but how can you make them work for your website? In this discussion, we'll cover exactly what "search engine optimization" means and a few things you can do to your site to potentially increase your search rankings; what "pay-per-click" advertising is and getting started with Google AdWords; and how to use Google Analytics to see what your visitors are doing when they get to your site.
This document discusses how to optimize content and websites for conversational search with Google. It recommends focusing on mobile-friendly content that answers common questions using keywords. Content should include schemas, FAQs, and local business information to capture intent. Both on-page and off-page optimization are still important, including internal and external links and reviews. The presenter provides tips on keyword research and emphasizes positioning content to answer questions in the featured snippet position on search results.
SEO is the process of optimizing a website to increase organic traffic from search engines. It involves both on-page techniques like optimizing content and keywords, and off-page techniques like link building. The goal of SEO is to get a website highly ranked in search engine results pages (SERPs) for targeted keywords so it receives more visitors, and ultimately more conversions. When search engine spiders crawl and index a website, they calculate its page rank and display results based on relevance to search queries.
Improving the Customer Experience by Capturing and Using the Right Data - by ...Scribe Software Corp.
Marketing Automation Webinar Series:
Your customers and prospects tell you a lot about their interests, habits and readiness to buy -resulting in a tremendous amount of demographic, psychographic and behavioral data. Are you listening? If not, not only could you be missing out on additional revenue opportunities, but you might also be delivering a less-than-ideal customer experience.
Watch this video and learn how to automatically deliver thousands and even hundreds of thousands of individualized messages by capturing and integrating valuable buyer behavior into your marketing programs.
Specific areas covered include:
* The benefits of a centralized marketing database
* Delivering a consistent digital experience
* The importance of a scoring model
* Getting personal via automation
http://www.scribesoft.com/silverpop
Recorded: 09-23-13
Topic: Give P’s a chance: Planning, Platforms and Pulling leads via social media
Learn how to:
- Create a successful social media strategy
- Get content moving
- Avoid the biggest social media mistakes
Jordan Wilson is an earned media consultant who specializes in supercharging digital marketing campaigns. The document provides advice on adapting SEO strategies in response to Google's Penguin updates. It recommends auditing backlinks to identify potentially problematic links, focusing on quality over quantity, and creating great unique content while building relationships with authority sites to secure high-quality backlinks. The key is playing the long game with SEO rather than expecting immediate results.
Tampa Internet Marketing agency Tutak Consulting explains why digital marketing is irrelevant for businesses without first implementing a digital strategy.
3 easy ways to get more mileage out of your contentSelesti
Slides from Selesti's talk at WeWork Spitalfields on the 11th January, 2017.
Did you miss the talk? Check back soon at the Selesti Blog for our accompanying blog post!
https://www.selesti.com/blog
Slides from Selesti's talk at WeWork Spitalfields on the 11th January, 2017.
Did you miss the talk? Get all the details on our accompanying blog post at the link below:
https://www.selesti.com/blog/seo-trends-for-2017
This document discusses several locations in Syria and Jordan from 2008. It mentions the cities of Damaskus, Maaloula, Krak des Chevaliers, Hama, Aleppo, Palmyra, Bosra, Jerash, and Amman in Syria as well as Wadi Rum in Jordan. The document was authored by Zoltan in 2008.
This document summarizes a study on using waste leather scraps to reinforce subgrade soil in flexible pavement systems. Laboratory tests were conducted on soil samples with 0%, 5%, 10%, 15%, and 20% leather content. Results showed that CBR and UCC values increased with leather content up to 10%, indicating improved load-carrying capacity. The optimum leather content was determined to be 10%. The study concluded that using waste leather scraps to reinforce subgrade soil can significantly improve soil strength properties and reduce required pavement thickness.
The days of building a website or tweeting a few times, making a boatload of money, and retiring early are over. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This slide deck explores where we are now, what’s coming next, and how to prepare your company to compete in 2014 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Topics Cover in this session include
• B2B social media strategies that work
• NEW – How to rank in Google today
• NEW – What we can and cannot measure
• Developing an effective plan
• Getting organization buy in
Presented at MHEDA (Material Handling Equipment Distributors Association) Emerging Leaders Conference 2014 Chicago, IL.
Effective Techniques for Hyper-Local Targeting | Shelly Fagin, SearchHOUSearchHOU
Hyper-local opportunities have never been more plentiful. Today we have so many new tools & techniques to target your customers or clients on a local basis. Learn how to build a highly effective targeted, local digital marketing campaigns for your business.
By utilizing Local SEO, Social Media, PPC & automation tools, you have the opportunity to crush your competition and build your brand into a local powerhouse. Learn ways to targeting new customers and even divert traffic (and customers) away from your competition and into your door.
Modern marketing for associations with a heavy focus on digital marketing for small staff associations. Presentation created & delivered by Suzanne Carawan, CMO of HighRoad Solution, for Mortgage Bankers Association's state and local conference held April 8, 2014.
This document discusses using Google+ for marketing purposes. It describes Google+ as a social network for sharing content and conversations that provides SEO benefits such as quickly indexing public posts. The document outlines several Google+ features that can help with SEO, including authorship presence, leveraging hovercards, and gaining page rank and do-follow links from +1's and posts. It also provides tips for an effective Google+ strategy such as engaging with influencers, using circles, and considering communities or hashtags.
Did you know that 65% of companies have used LinkedIn to increase sales? That's because LinkedIn is an amazing resource that lets you grow your network and establish yourself as an industry leader.
Come to our webinar and learn How to Use LinkedIn to Grow Your Business!
In this free webinar you will learn how to connect with prospective clients, announce new product launches, do research on your industry and build awareness of your new company, and more.
View a full recording of this webinar here http://www.hallme.com/webinars/business-to-business-social-media-215.php
Social Media is changing the ways businesses market themselves. We hear about dazzling case studies all the time. What about businesses with a more complex buying cycle? What about businesses with higher risk and larger price points? Is there a place for social media in the B2B space? In this webinar we will talk about using social media in the B2B space. We will also give some best practice tips on creating content, measuring your efforts and building your network. We will finish with B2B specific case studies that we think all of us can learn from.
Digital Marketing is growing rapidly and it will the top priority of all the organizations to integrate their Traditional & Digital Marketing together. These are the top growth drivers in Digital Marketing that will help in growing any business online.
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure ResultsHall_
SEO and PPC are two terms that are used a lot with regards to internet marketing, but how can you make them work for your website? In this discussion, we'll cover exactly what "search engine optimization" means and a few things you can do to your site to potentially increase your search rankings; what "pay-per-click" advertising is and getting started with Google AdWords; and how to use Google Analytics to see what your visitors are doing when they get to your site.
This document discusses how to optimize content and websites for conversational search with Google. It recommends focusing on mobile-friendly content that answers common questions using keywords. Content should include schemas, FAQs, and local business information to capture intent. Both on-page and off-page optimization are still important, including internal and external links and reviews. The presenter provides tips on keyword research and emphasizes positioning content to answer questions in the featured snippet position on search results.
SEO is the process of optimizing a website to increase organic traffic from search engines. It involves both on-page techniques like optimizing content and keywords, and off-page techniques like link building. The goal of SEO is to get a website highly ranked in search engine results pages (SERPs) for targeted keywords so it receives more visitors, and ultimately more conversions. When search engine spiders crawl and index a website, they calculate its page rank and display results based on relevance to search queries.
Improving the Customer Experience by Capturing and Using the Right Data - by ...Scribe Software Corp.
Marketing Automation Webinar Series:
Your customers and prospects tell you a lot about their interests, habits and readiness to buy -resulting in a tremendous amount of demographic, psychographic and behavioral data. Are you listening? If not, not only could you be missing out on additional revenue opportunities, but you might also be delivering a less-than-ideal customer experience.
Watch this video and learn how to automatically deliver thousands and even hundreds of thousands of individualized messages by capturing and integrating valuable buyer behavior into your marketing programs.
Specific areas covered include:
* The benefits of a centralized marketing database
* Delivering a consistent digital experience
* The importance of a scoring model
* Getting personal via automation
http://www.scribesoft.com/silverpop
Recorded: 09-23-13
Topic: Give P’s a chance: Planning, Platforms and Pulling leads via social media
Learn how to:
- Create a successful social media strategy
- Get content moving
- Avoid the biggest social media mistakes
Jordan Wilson is an earned media consultant who specializes in supercharging digital marketing campaigns. The document provides advice on adapting SEO strategies in response to Google's Penguin updates. It recommends auditing backlinks to identify potentially problematic links, focusing on quality over quantity, and creating great unique content while building relationships with authority sites to secure high-quality backlinks. The key is playing the long game with SEO rather than expecting immediate results.
Tampa Internet Marketing agency Tutak Consulting explains why digital marketing is irrelevant for businesses without first implementing a digital strategy.
3 easy ways to get more mileage out of your contentSelesti
Slides from Selesti's talk at WeWork Spitalfields on the 11th January, 2017.
Did you miss the talk? Check back soon at the Selesti Blog for our accompanying blog post!
https://www.selesti.com/blog
Slides from Selesti's talk at WeWork Spitalfields on the 11th January, 2017.
Did you miss the talk? Get all the details on our accompanying blog post at the link below:
https://www.selesti.com/blog/seo-trends-for-2017
This document discusses several locations in Syria and Jordan from 2008. It mentions the cities of Damaskus, Maaloula, Krak des Chevaliers, Hama, Aleppo, Palmyra, Bosra, Jerash, and Amman in Syria as well as Wadi Rum in Jordan. The document was authored by Zoltan in 2008.
This document summarizes a study on using waste leather scraps to reinforce subgrade soil in flexible pavement systems. Laboratory tests were conducted on soil samples with 0%, 5%, 10%, 15%, and 20% leather content. Results showed that CBR and UCC values increased with leather content up to 10%, indicating improved load-carrying capacity. The optimum leather content was determined to be 10%. The study concluded that using waste leather scraps to reinforce subgrade soil can significantly improve soil strength properties and reduce required pavement thickness.
How to get newcomers invested in your product/service right away. Discover your 'aha moment' and get to it quickly. The importance of setting small goals that expand into larger ones. Understand how the feedback-cycle drives loyalty.
This document provides an overview and introduction to Armenian food culture and cuisine. It discusses how food has taken on spiritual and cultural significance for Armenians over millennia. The document also outlines some key aspects of traditional Armenian meals and diets, including the primary food groups of meat, dairy, grains, vegetables and fruits. It introduces an "Armenian food pyramid" to illustrate the foods commonly consumed and their relative frequency. The document suggests rediscovering Armenian food culture can help reconnect Armenians to their history and traditions passed down through generations.
Civano neighborhoods in Tucson, Arizona have successfully achieved water conservation through the use of desert landscaping, reclaimed water systems in neighborhood 1, and several rainwater collection systems. Proper landscape and irrigation requirements outlined in development documents specify the use of low water use plants, soil pretreatment, efficient irrigation systems, and water harvesting to reduce potable water usage for irrigation and meet water saving goals.
MetaSense provides location software and network reach to help businesses manage and distribute local content across directories and apps. Their Xtreme Listings product allows businesses to centrally manage location information, add rich data like photos and descriptions, and export to partners through their network of over 150 million users and 45+ sites. Their new Xtreme Listings+ product enables businesses to add more in-depth local content like menus, staff bios, events and products/services to further engage customers.
SRI-LMB Newsletter Vol 2. Issue 1, Year 2014Sri Lmb
This newsletter summarizes activities of the SRI-LMB Project funded by the European Union and implemented by the Asian Institute of Technology. It discusses the following:
1) Central Farmer’s Participatory Action Research programs have been established in Surin and Uttaradit provinces in Thailand to train farmers on SRI techniques through experiments comparing different rice cultivation methods.
2) National inception workshops were held in Cambodia, Lao PDR, Thailand, and Vietnam to inform stakeholders about the project and finalize country strategies and work plans.
3) A regional training of trainers event was held in Thailand to develop a common understanding of SRI principles and train project staff on participatory action research methods.
The document follows Katy Craddock's career path from graduating from the City Builder's Academy in July 2013. Over five years and working for five local authorities, she gained experience in urban design and creating people-friendly spaces with creativity. The document provides advice such as speaking up about your skills, accepting your strengths, recognizing career success is a marathon not a sprint, and creating your own opportunities.
This document is the February 2006 issue of a teen magazine called TeenStuff. It includes various articles on topics relevant to teenagers such as friendship, escaping reality, rejecting reality in literature, living your own life rather than wanting to be someone else, and a flashback section about Central Security Forces in Egypt in February 1986. The issue also contains letters from readers responding to previous issues.
This document discusses various methods for managing stormwater runoff including spillways, planting vegetation, creating swales and contour terraces, and installing rain gardens which are small depressions planted with native plants that capture and filter rainwater runoff.
Animals slide show for Permaculture Design CourseKeith Johnson
Animals play an important role in ecosystems by recycling and distributing nutrients and seeds. They act as mediators between plants and other animals by consuming plants and passing nutrients to other animals. The type of animals used and where they are placed should be guided by their size, products, climate suitability, hardiness, foraging ability, and temperament. Animals provide benefits like controlling undergrowth, producing materials like milk, meat and wool, and maintaining ecosystem structure.
The document provides directions for students and teachers to access educational content from their home using SAFARI Montage Managed Home Access (MHA). MHA allows users to access videos and create playlists from the school's server remotely. To use MHA, a broadband internet connection, updated SAFARI Montage Media Player, and Apple QuickTime are required. Directions are included to download the media player and QuickTime if needed. Users must follow security protocols by not sharing their login credentials. Only certain video formats and languages are supported for remote access.
The document lists several housing development projects located across the Philippines, providing the project names and locations. It then discusses the Savannah Estates development in more detail, describing its amenities and facilities. The development will include exclusive residential enclaves, parks, a church, golf course, clubhouse, and commercial and lifestyle centers. Housing options at Savannah Estates range in price from 1.4 to 6.2 million pesos. The document highlights reasons to invest in Camella, the developer, including property value appreciation and community amenities. A timeline of Savannah Estates milestones from 2000 to 2010 is also provided.
The document discusses perseverance in the face of adversity using birds as an example. It notes that birds will rebuild their nests again and again even after storms or other events destroy them, until they are able to lay eggs. It encourages the reader to keep persevering in life even when goals are not reached or life strikes them down, and to rebuild and keep moving forward rather than giving up.
This document provides information on heat stress and heat-related illnesses for workers. It discusses that heat is a leading weather-related cause of death in the US, killing over 175 people annually. The main heat-related illnesses are heat cramps, heat exhaustion, and heat stroke. The symptoms, first aid, and emergency response are described for each. It emphasizes the importance of hydration, acclimation to heat, monitoring forecasts, and taking precautions such as scheduling work to avoid peak heat times and providing shade and breaks. Communications to workers should include the heat index and risk level and reminders about drinking water, illness prevention, work schedules, and buddy systems.
SEO and Social Media for Industrial Companies: Google, Blogs, YouTube and You Pilot Fish
Social media and content marketing is as relevant to industrial companies as it is to consumer-oriented businesses in achieving high search engine rankings. The presentation outlines what businesses should know about SEO, content marketing and social media as they plan their 2014 Internet marketing strategy.
Ninja Marketing teaches a customized online marketing approach combining website design, SEO, and social media. It focuses on improving search engine ranking, increasing website traffic, and converting visitors to buyers. Key strategies include creating optimized websites and content, building verified profiles on Google+, publishing quality blog content, engaging on social media, and capitalizing on local search and video. The document provides tips for each strategy and recommends training programs to become a master of online marketing.
Small business workshop to getting found online via content marketing. We discuss how changing consumer behavior online affects how small business owners/marketers market themselves; what content is, why it is important. The presentation outlines goal setting, content mission, and how to optimize the content to get found.
From there we explore the four steps to content marketing: Attract, engage, nurture, and measure/refine.
This document discusses search engine marketing and optimization. It covers organic search, paid search, local search, and Google Analytics. It provides an overview of the consultant's background and experience in search engine marketing. It also lists current clients and the services provided, which include search engine optimization, paid search, local search optimization, social media marketing, and tracking/reporting.
This document discusses search engine marketing and optimization. It covers organic search, paid search, local search, and Google Analytics. It provides an overview of the consultant's background and experience in search engine marketing. It also lists current clients and the services provided, which include search engine optimization, paid search, local search optimization, social media marketing, and tracking/reporting.
SEO in a nutshell - and how to crack it Roisin Linnie
The document provides an overview of search engine optimization (SEO) techniques for improving organic search rankings. It discusses using keywords throughout websites and content, creating regular blog content, optimizing for speed and mobile, leveraging social media signals, using Pinterest and YouTube for SEO, claiming and optimizing Google My Business listings, and measuring SEO efforts with free tools like Google Analytics and Keyword Planner. The key takeaways are to use keywords strategically on-site, create new content regularly, optimize technical performance, engage users on social media, and measure SEO progress over time.
Broadband and Impact on the Business Bottom Line March 2014WI Broadband
This document outlines an agenda for a presentation on the importance of an online presence and website design for businesses. The presentation covers: (1) statistics showing the importance of a web presence for business revenues and customer acquisition; (2) basics of good website design like usability, keywords, and responsiveness; (3) what search engine optimization (SEO) is and how it has changed; and (4) how social media fits into an online presence strategy and customer referrals. The goal is to demonstrate how an optimized online presence and website can boost a business's visibility and bottom line.
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From the 7th Annual ISA Marketing & Sales Summit. What's Hot in Search Marketing: 2012 Update by Shari Worthington, Telesian Technology. http://marketingsalessummit.com
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This document provides information about search engine optimization (SEO) services from Ajax Union, an online marketing company. It discusses how SEO can help websites rank higher in search engines like Google, Yahoo, and Bing. It provides contact information for Ajax Union and links to follow them on social media platforms like Twitter and Facebook. The document also introduces Joe Apfelbaum as an internet marketing expert and provides ways to connect with him on social media.
SEO has evolved significantly over time from focusing solely on on-page context to also considering off-page authority and now personalization. Early SEO involved stuffing keywords and optimizing individual pages. Later, the focus shifted to creating high-quality, link-worthy content to build authority. Now, search results are highly personalized based on user history, social connections, and real-time information. To succeed at SEO today, companies must publish content across multiple channels, build large social followings, engage those followers, and empower employees to participate in content sharing and discussions online.
SEO has evolved significantly over time from focusing solely on on-page context to also considering off-page authority and now personalization. Early SEO involved stuffing keywords and optimizing individual pages. Later, the focus shifted to creating high-quality, shareable content to attract links from other sites to build authority. Now, search results are highly personalized based on user history, social connections, and real-time information. To succeed at SEO today, companies must publish content across multiple channels, build large social followings, engage those followers, and empower all employees to participate in content sharing and marketing.
This document provides an overview of an SEO training course. It discusses key topics like on-page SEO techniques like keyword research and optimization, off-page SEO like link building through blogs and social media, and paid search marketing using Google Adwords. It also briefly touches on tools for tracking metrics and success. The trainer has 20 years of marketing experience and claims their clients have seen significant increases in online sales and search engine rankings from SEO efforts.
This document provides an overview of inbound marketing strategies for schools. It discusses how outbound marketing is broken and how inbound marketing using tools like content marketing, SEO, social media, and analytics can help schools attract students. Specific tactics covered include optimizing landing pages, creating educational blog content, building backlinks, using social media to build relationships, and focusing analytics on key metrics like traffic and inquiries. The presenter offers to provide resources on using their marketing platform to make inbound marketing easier for schools.
PopTop SEO is a search engine optimization (SEO) company that offers organic SEO services to help clients increase website traffic and visibility online. Their services include on-page and off-page SEO techniques like keyword research, link building, content creation, social media marketing and more. The document provides information on their SEO process and packages and encourages readers to contact them for a free consultation.
At AdLift, our mission is to provide our clients with individualized, expert SEO solutions that drive ROI. Our team brings with it a rich and diverse background in internet marketing, sales, and management, and years of experience as leaders in the search engine marketing, display advertising, and search engine optimization space.
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Optimizing Your Website for Organic Search presentation at the eMarketing Association Conference 2014 (eM14) at the Marriott Hotel Union Square, San Francisco, California. Presented on March 25, 2014.
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Stephanie Chandler makes complex topics easy to understand by sharing proven, simple tactics to increase website traffic and get visibility online. In this information-packed presentation, you will learn how to:
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Unlock the power of community to grow your audience
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Use articles, podcasts, and videos to drive traffic to your site
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The document outlines Brandon Leibowitz's workshop on SEO and social media marketing. The workshop goals are to explain what SEO is, how search engines work, website changes, link building strategies, and tracking analytics. It also covers what SEO entails, how search engines crawl websites and evaluate relevancy, and SEO strategies like on-page optimizations and off-page link building. Additionally, the workshop discusses social media marketing, challenges, popular sites, content strategies, and how to build relationships online.
Similar to The new seo and why you need to understand it (20)
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
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11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
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16. Edward de Bono’s Six Thinking Hats
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19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
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Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
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