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THE NEW SEO AND
WHY YOU NEED TO
UNDERSTAND IT
Claire Robinson-Ayres
Women Outside the Box
Bristol City Business Club – 4th February 2014
Why Choose SEO?
What Was SEO?
Social Bookmarking
Blog & Forum
Commenting

Article Marketing

Directory
Submissions

Blog Rolls

Guest Blogging
Anchor Text Links
What changed?
Panda Hits
Penguin Hits
Hummingbird Hits
SEO Today - Technical

Broken Link
Fixes

Meta Data

High Quality
Content

Micro
Formatting

Content
Strategy
SEO Today – Link Building

Blogging

Google+

Guest
Blogging

Social
Media

Mobile

Usability
Testing
SEO Today – Extra Things to Do

Social
Sharing

Universal
Analytics

Monitor
Website
Data

Google Tag
Manager

Twitter
Cards
Search Results Today

Local
Search
Results

Knowledge
Graph
Results

Vertical
Search
Results

Paid Search
Results
Site Links

Authorship
Mark up

Social
Results

Review
Mark up

Related
Searches
Thank you & Questions…
• Claire Robinson-Ayres
• Claireodactyl Digital

Marketing
• Twitter: @ClaireodactylDM
• Web:
www.claireodactyldigitalmarketing.co.uk

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