The document discusses trends in marketing and provides recommendations for marketers. It notes that consumer adoption of technologies is happening quickly and that a new consumer and marketing era is emerging. It advises marketers to control information, dare to be different, stop using the traditional 4 P's framework and instead use a consumer-focused 4 C's approach, and to create channels that consumers control and talk about brands through. Marketers should avoid interrupting audiences and instead focus on authentic engagement.

1. Blog : davidmerzel.wordpress.com
Twitter : @davidmerzel

2. 4 Trends from the Battle Field
4 Imperatives for New Marketeers
Kinect Marketing Approach

3. 1 The adoption of technologies has never been so quick

4. The New Consumer Era is coming

5. The New Marketing Era is booming

6. You control the information age

7. 4 Trends from the Battle Field
4 Imperatives for New Marketeers

8. The Marketer’s Dilemna…
Multi Task with TV
8

9. 1 Dare to be different

10. Stop Using 4 P’s and Start Using 4 C’s
Co-Created Solutions Customisable Value
Consumer
Convenience Communication

11. Do not interrupt your target audience

12. Advertising as we known it.

13. Channels you create and control.

14. People talking about your brand.

15. Be authentic and engage personally

16. 4 Trends from the Battle Field
4 Imperatives for New Marketeers
Kinect Marketing Approach

22. Dare to be different

23. Thank you for your time
David Merzel
Country Manager
Retail Sales Marketing
Microsoft BeLux
Blog : davidmerzel.wordpress.com
Twitter : @davidmerzel