Insights On Digital Marketing In Pakistan - For SZABIST BABS 15

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On 21st April 2015, I was invited at SZABIST to demonstrate a lecture and share insights on "Digital Marketing In Pakistan". This is the very presentation that was showcased and discussed with the entire class of MBA and BBA students for BABS 15 program. For more details, please visit www.shafiqsiddiqui.com

Marketing

What Is Digital Marketing?
• Products and services are marketed
digitally to expand the size of
customer / consumer base.
– Potential customers living cross-border,
neighboring areas etc.
www.shafiqsiddiqui.com

Why Opt Digital Marketing?
• Find Relevant Target Market
• Engage With Target Market
• Motivate Your Target Market To
Participate & Take Action
• Spending Efficiently With Focused ROI
• BE FOUND!
www.shafiqsiddiqui.com

Key Determinants Of Digital
Marketing
• Content Marketing
• Social Media Marketing
• Search Engine Optimization
• Online PR
www.shafiqsiddiqui.com

Content
• Content Is The KING!
• Is It Really?
www.shafiqsiddiqui.com

Content
• Content Writing
• Content Marketing
• Content Curation
• Content Intelligence
www.shafiqsiddiqui.com

Content Writing
• Blogging
• Press Releases
• Website Content
• Ebooks
• Article Submission
• Reviews
www.shafiqsiddiqui.com

Content Marketing
• What: A strategic marketing approach
• How: Focused on creating reliable, relevant and regular content
• Why: So that it can be distributed to the target market and they
can be engaged to take actions
www.shafiqsiddiqui.com

 70% consumers prefer to read articles
& blogs to know about organization
rather than believing on advertisements
Content Marketing Fact # 1
www.shafiqsiddiqui.com

www.shafiqsiddiqui.com
 61% of the customers are attracted by regular
content
Content Marketing Fact # 2

www.shafiqsiddiqui.com
 Users spend about 23% of their time on social
media platforms and on reading articles/blogs
Content Marketing Fact # 3

www.shafiqsiddiqui.com
 78% of the total customers prefer relationship
with the continuous content providing
organizations
Content Marketing Fact # 4

Content Curation
• Content curation is the process of finding
content produced by others that will be
useful for your target audience and then
publishing it on your own platform – by
giving credits.
• A gallery curates works of painters and
sculptures, digital marketers curate articles
and blog posts
www.shafiqsiddiqui.com

Content Intelligence
• The combination of Business Intelligence
and Content Management Technology
• Have You ever Wondered How DarazPk &
OLX Work?
www.shafiqsiddiqui.com

Social Media Marketing
• The kind of online marketing that is carried
out through social networking sites.
– Facebook
– Twitter
– LinkedIn
– Google Plus
– Pinterest
– Instagram
– Tumblr
www.shafiqsiddiqui.com

Search Engine Optimization (SEO)
• Techniques and methodologies used to
boost the number of visitors on website –
It’s All About Increased Traffic.
• Making the site appear high on SERPs
(Search Engine Result Pages)
• Finding and grouping relevant keywords
www.shafiqsiddiqui.com

Search Engine Optimization (SEO)
• Google Ranking
• Google Analytics
• On-Page SEO
• Off-Page SEO
www.shafiqsiddiqui.com

Online PR
• Influencing individuals, businesses and
professionals online
• Result in featured story
• Awesome for bloggers, entrepreneurs,
twitter users, brands etc.
• Event Blogging companies in Pakistan are
head-hunting for candidates with highly
skilled Online PR
www.shafiqsiddiqui.com

www.shafiqsiddiqui.com
shafiq.siddiqui81@gmail.com; shafiq@shafiqsiddiqui.com
https://www.facebook.com/shafiqulhasansiddiqui
https://twitter.com/shafiqulhasan81
“shafiqsiddiqui.com”
https://www.linkedin.com/in/shafiqsiddiqui

Digital Marketing is an alternative terms for online marketing or e-marketing. There is no difference between online marketing and digital marketing but a few experts also make a few difference between both type marketing as they have said that digital marketing bears of virtual products but online marketing carries virtual and physical products. Business and marketing has been redirected to online presence either physical or digital products because World Wide Web has become common household name around the globe. Normally customers and clients check their needs online either physical products or digital products.

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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth. Key Takeaways: Primary Learning Objective 1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective 2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective 3: Grow revenue at lower costs with more efficient marketing and business operations.

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Insights On Digital Marketing In Pakistan - For SZABIST BABS 15

1. www.shafiqsiddiqui.com

2. What Is Digital Marketing? • A Process of Marketing products and services though digital platforms like: – Computers, – Cell Phones, – Tablets, – Game Consoles, – Digital Billboards www.shafiqsiddiqui.com

3. What Is Digital Marketing? • Products and services are marketed digitally to expand the size of customer / consumer base. – Potential customers living cross-border, neighboring areas etc. www.shafiqsiddiqui.com

4. Why Opt Digital Marketing? • Find Relevant Target Market • Engage With Target Market • Motivate Your Target Market To Participate & Take Action • Spending Efficiently With Focused ROI • BE FOUND! www.shafiqsiddiqui.com

5. Key Determinants Of Digital Marketing • Content Marketing • Social Media Marketing • Search Engine Optimization • Online PR www.shafiqsiddiqui.com

6. Content • Content Is The KING! • Is It Really? www.shafiqsiddiqui.com

7. Content • Content Writing • Content Marketing • Content Curation • Content Intelligence www.shafiqsiddiqui.com

8. Content Writing • Blogging • Press Releases • Website Content • Ebooks • Article Submission • Reviews www.shafiqsiddiqui.com

9. Content Marketing • What: A strategic marketing approach • How: Focused on creating reliable, relevant and regular content • Why: So that it can be distributed to the target market and they can be engaged to take actions www.shafiqsiddiqui.com

10.  70% consumers prefer to read articles & blogs to know about organization rather than believing on advertisements Content Marketing Fact # 1 www.shafiqsiddiqui.com

11. www.shafiqsiddiqui.com  61% of the customers are attracted by regular content Content Marketing Fact # 2

12. www.shafiqsiddiqui.com  Users spend about 23% of their time on social media platforms and on reading articles/blogs Content Marketing Fact # 3

13. www.shafiqsiddiqui.com  78% of the total customers prefer relationship with the continuous content providing organizations Content Marketing Fact # 4

14. Content Curation • Content curation is the process of finding content produced by others that will be useful for your target audience and then publishing it on your own platform – by giving credits. • A gallery curates works of painters and sculptures, digital marketers curate articles and blog posts www.shafiqsiddiqui.com

15. Content Intelligence • The combination of Business Intelligence and Content Management Technology • Have You ever Wondered How DarazPk & OLX Work? www.shafiqsiddiqui.com

16. Social Media Marketing • The kind of online marketing that is carried out through social networking sites. – Facebook – Twitter – LinkedIn – Google Plus – Pinterest – Instagram – Tumblr www.shafiqsiddiqui.com

17. Search Engine Optimization (SEO) • Techniques and methodologies used to boost the number of visitors on website – It’s All About Increased Traffic. • Making the site appear high on SERPs (Search Engine Result Pages) • Finding and grouping relevant keywords www.shafiqsiddiqui.com

18. Search Engine Optimization (SEO) • Google Ranking • Google Analytics • On-Page SEO • Off-Page SEO www.shafiqsiddiqui.com

19. Online PR • Influencing individuals, businesses and professionals online • Result in featured story • Awesome for bloggers, entrepreneurs, twitter users, brands etc. • Event Blogging companies in Pakistan are head-hunting for candidates with highly skilled Online PR www.shafiqsiddiqui.com

20. www.shafiqsiddiqui.com shafiq.siddiqui81@gmail.com; shafiq@shafiqsiddiqui.com https://www.facebook.com/shafiqulhasansiddiqui https://twitter.com/shafiqulhasan81 “shafiqsiddiqui.com” https://www.linkedin.com/in/shafiqsiddiqui

21. www.shafiqsiddiqui.com

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