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Insights On Digital Marketing In Pakistan - For SZABIST BABS 15
Digital marketing is the process of promoting products and services through digital platforms to reach a broader customer base. Key components include content marketing, social media marketing, search engine optimization, and online PR, which help engage target audiences and drive action. Statistics indicate that consumers prefer content like articles and blogs over traditional advertisements, emphasizing the importance of reliable and relevant content in marketing strategies.
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Insights On Digital Marketing In Pakistan - For SZABIST BABS 15
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- 2. What Is DigitalMarketing? • A Process of Marketing products and services though digital platforms like: – Computers, – Cell Phones, – Tablets, – Game Consoles, – Digital Billboards www.shafiqsiddiqui.com
- 3. What Is DigitalMarketing? • Products and services are marketed digitally to expand the size of customer / consumer base. – Potential customers living cross-border, neighboring areas etc. www.shafiqsiddiqui.com
- 4. Why Opt DigitalMarketing? • Find Relevant Target Market • Engage With Target Market • Motivate Your Target Market To Participate & Take Action • Spending Efficiently With Focused ROI • BE FOUND! www.shafiqsiddiqui.com
- 5. Key Determinants OfDigital Marketing • Content Marketing • Social Media Marketing • Search Engine Optimization • Online PR www.shafiqsiddiqui.com
- 6. Content • Content IsThe KING! • Is It Really? www.shafiqsiddiqui.com
- 7. Content • Content Writing •Content Marketing • Content Curation • Content Intelligence www.shafiqsiddiqui.com
- 8. Content Writing • Blogging •Press Releases • Website Content • Ebooks • Article Submission • Reviews www.shafiqsiddiqui.com
- 9. Content Marketing • What:A strategic marketing approach • How: Focused on creating reliable, relevant and regular content • Why: So that it can be distributed to the target market and they can be engaged to take actions www.shafiqsiddiqui.com
- 10. 70% consumersprefer to read articles & blogs to know about organization rather than believing on advertisements Content Marketing Fact # 1 www.shafiqsiddiqui.com
- 11. www.shafiqsiddiqui.com 61% ofthe customers are attracted by regular content Content Marketing Fact # 2
- 12. www.shafiqsiddiqui.com Users spendabout 23% of their time on social media platforms and on reading articles/blogs Content Marketing Fact # 3
- 13. www.shafiqsiddiqui.com 78% ofthe total customers prefer relationship with the continuous content providing organizations Content Marketing Fact # 4
- 14. Content Curation • Contentcuration is the process of finding content produced by others that will be useful for your target audience and then publishing it on your own platform – by giving credits. • A gallery curates works of painters and sculptures, digital marketers curate articles and blog posts www.shafiqsiddiqui.com
- 15. Content Intelligence • Thecombination of Business Intelligence and Content Management Technology • Have You ever Wondered How DarazPk & OLX Work? www.shafiqsiddiqui.com
- 16. Social Media Marketing •The kind of online marketing that is carried out through social networking sites. – Facebook – Twitter – LinkedIn – Google Plus – Pinterest – Instagram – Tumblr www.shafiqsiddiqui.com
- 17. Search Engine Optimization(SEO) • Techniques and methodologies used to boost the number of visitors on website – It’s All About Increased Traffic. • Making the site appear high on SERPs (Search Engine Result Pages) • Finding and grouping relevant keywords www.shafiqsiddiqui.com
- 18. Search Engine Optimization(SEO) • Google Ranking • Google Analytics • On-Page SEO • Off-Page SEO www.shafiqsiddiqui.com
- 19. Online PR • Influencingindividuals, businesses and professionals online • Result in featured story • Awesome for bloggers, entrepreneurs, twitter users, brands etc. • Event Blogging companies in Pakistan are head-hunting for candidates with highly skilled Online PR www.shafiqsiddiqui.com
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