This document discusses the potential of using street lamps ("humble lampposts") as platforms for smart city technologies and initiatives. It notes that street lamps currently account for a large portion of cities' energy costs and that retrofitting them with LED bulbs and sensors could provide significant energy and cost savings while enabling additional smart city applications. The document outlines a collaborative initiative among 25 European organizations to leverage street lamps to accelerate smart city development, with a goal of outfitting 10 million street lamps across EU cities. It presents street lamps as an open platform architecture that can support various sensors, connectivity, and urban services.

1. The Humble
Lamppost
Jason Warwick jason.warwick@urbandna.eu +44 7834
998151|September 2015

2. Urban
What is
the
Humble
Lamppos
t?
Introducing UrbanDNA 2
A dozen
things to do
with a
lamppost
that are not
about light

3. Urban
A smart city is one that
…dramatically
increases the pace at
which it improves its
sustainability and
resilience,
…by fundamentally
improving how it
engages society, how
it applies
collaborative
leadership methods,
how it works across
disciplines and city
systems, and how it
uses data and
integrated
technologies,

4. Urban
Why the Humble Lamppost?
The Humble Lamppost
60-90m
€3 bln
50-75%
2.6 mln
20-50%
75%
€1.9 bln
Estimated nos.
streetlights
across Europe
Approx. annual street
lighting energy cost
Energy saving
potential thru
SLL/LED
GHG equivalent in
removing #cars
from EU roads
Proportion of city’s
energy bill from
streetlights
Percentage of
streetlights over
25yrs old
Annual energy saving
from SSL/LED
• Bootstrap the Smart City
• An open affordable component-based city lighting
solution
• …that enables other smart city initiatives;
• delivered collaboratively between cities & Industry
• to speed integrated valuable delivery
…VISION
…& BENEFITS • Better experience
• Safer society
• Pride in community
• Efficiencies
• Speed to value
• Image
• Confidence
• Reduced procurement cost
• New market
• Revenue / Profit
• Brand
• Export potential

5. Urban
The ‘Humble Lamppost’ EIP
Commitment is a highly visible EIP
“quick win”
 25 committed organisations from 7 EU countries (including 8 Sherpa
Organisations); with an additional 20 commitment leads seeking to join
– in total over 300 organisations
 Sighted by Commissioner Kroes, and the EIP Hi-Level Group as an
important EIP “Quick Win”
 Broad representation from leading global lighting Industry, major
regional energy providers, academia and not-for-profit – and cities / city
networks
 Goals to:
• Deliver fast significant financial savings, and
GHG reductions
• Multi-purpose the lampposts, to capture
additional benefits (air quality & noise
monitoring, wifi, CCTV, traffic monitoring)
 Led by two Sherpa organisations:The Humble Lamppost
“10 Million Smart Lampposts across EU
Cities”
innovate incubate accelerate
Urban
Reinforcing the EIP Goals:
 Proven technology
 Scale
 Accelerate
 Impact
 Common Solutions
 Integrated Approach
 Collaboration

6. Urban The Humble Lamppost
SCA
7 Cities
4 of
Finnish
‘6-
pack’
7+ NL
cities
Liguria
Fruili
Whole
of
Estonia
200k
250k
100k
100k
100k
100k
A Network of ‘humble lamppost’ city-grouping
Pace-Setters
287k
Paris
100k
Madrid
200k
SW DE
100k
EIP
Humble
Lamppost
Initiative
‘Hub’
Note:
committed city-
clusters. Dec 2104
~1.5 million ‘addressable’ lighting points
Aggregating demand to disrupt
and bring innovation to the
market
Where are the UK Cities!?

7. Urban
An Open Platform Architecture
The Humble Lamppost
HumbleLamppost
Urban Platform
Infrastructure
Connectivity
Devices
Lampposts, Lamps, bulbs
displays, speakers, CCTV, ibeacon
Sensors
Light, temperature, co2,
microphone, PiR, bluetooth
Wifi Mesh, RF, 3G, LTE, RADIO, ADSL, white space
Device & Sensor Management
Control
Lamp monitoring
Energy monitoring
Scheduling, Interfaces
Connectors
Legacy devices & sensor
integration , apps
Data shaping
Urban Services
Dashboards
Energy Mgt
light mgt
Citizen Apps
Business
enablement
Care Optimizer
Data Services
Ingest,
Interpret,
analyse
City Apps
City Resilience
Asset
Management
External Data
Social media
Weather, Traffic, maps
Open Data
Meta Data
Revenue streams

8. Urban
Emerging Industry Ecosystem
The Humble Lamppost
8
•Lighting
•Pole Manufacturers
•Electro-technical
Systems
•CMS
•‘Smart’ equipment
•Connectivity
•Data Brokers
•Operations &
Maintenance
•Power & utilities

9. Urban
The UK Challenge
• Across Europe a huge market opportunity is being missed:
• €300m in 150 contracts for 1st H 2015 for smart lampposts
• European competition is forging ahead:
• At least two German companies have smart lampposts to market
• Germany is creating their own DIN standards for smart lampposts
• 40 city's in The Netherlands are working together to create demand
• No clear government leadership, despite huge cost saving potential and
societal benefits
• Lack of awareness and legacy buying behaviour in UK local government
Introducing UrbanDNA 9
Collaboration is key to success with EU & UK markets

10. Urban
UK Opportunities
• World leading products and business's which need to build a strong
competitive ecosystem to exploit UK market and compete in Europe.
• Exploitation of existing relationships to expand product foot print vertically
• Accelerate sales by aggregating demand using common business cases,
solutions and blueprints.
• Explore innovative business models & funding;
• Revenue based models – light as a service
• European Investment Bank for aggregated large scale projects (€30 million)
The Humble Lamppost 10
Drive a ground up approach where SME’s collaborate to create compelling services &
solutions

11. Urban
Questions?
The Humble Lamppost 11