This document provides an overview of crowdfunding, including definitions, types of crowdfunding, tips for successful crowdfunding campaigns, and platforms. It discusses reward-based and equity-based crowdfunding. Key tips include preparing well, telling a compelling story, building an audience in advance, focusing on the backer's benefits, and delivering on promised rewards. While some campaigns achieve large sums, crowdfunding requires ongoing effort to succeed and not all ideas will be funded. The bubble for crowdfunding is unlikely to burst given the focus on stories and personalities. The document emphasizes the importance of asking for funding in the right way.

1. Hello!

2. About Me

3. 18 Years Graphic
Design Experience

4. Art Director at three
Creative Agencies

5. No qualifications

7. Now

9. Sell tickets online
for just a 1% fee.

10. Funding round
early 2016

12. Raised £150,000
in January 2015

13. 500 users

14. 12,000 bookings a month

20. The Noun Project

24. Crowdfunding

25. What we’ll cover

26. What is Crowdfunding?
Types of Crowdfunding
Tips for Crowdfunding
Crowdfunding Platforms
Is Crowdfunding easy money?
Will the Crowdfunding bubble burst?
The Art of Asking
Questions

27. What is Crowdfunding?

28. “The practice of funding a product or venture
by raising small amounts of money from a large
number of people, usually via the internet.”

29. Types of Crowdfunding

30. Reward
Invest a set amount, get something in return if the project is successful.

31. Equity
Invest for a stake in the business.

34. Crowdfunding Platforms

35. R E WA R D B A S E D 5 % F E E

36. E Q U I T Y B A S E D 6 . 5 % F E E

37. E Q U I T Y B A S E D F I X E D S U M

38. R E WA R D B A S E D 5 % F E E

39. R E WA R D B A S E D 5 % F E E

40. R E WA R D B A S E D N O F E E S !

42. Tips for your Crowdfund

43. Preparation is everything

44. Tell a great story

45. Build a supportive audience
before you begin

46. Focus on what’s in it for them

47. You’ll probably be asked
some difficult questions

48. Plan your marketing
and outreach

49. Deliver the goods

50. Is Crowdfunding
easy money?

51. Signal vs Noise

52. Getting your message across requires focus
and continued efforts. There are thousands
of people using crowdfunding …

53. from the life-changing

55. … to the ridiculous

58. Will the Crowdfunding
bubble burst?

59. “Investors in crowdfunding equities
like stories and personalities. Celebrity
types have spotted this demand and, as
is normal, in markets are testing the
limits of exploitation”

61. He recently raised £1.35m
for a new Easy venture

62. How much of this new
company was he giving away?

63. 2.03%

64. easyMoney?
(for Stelios)

65. The Art of Asking

68. “… We will feed you beer, hug/
high-five you … give you merch,
and thank you mightily.”
AMANDA PALMER — AUGUST 21, 2012
(Two months after raising $1.2m)

70. But, whatever you think of
Amanda Palmer

71. She has some great advice
for getting noticed

72. and getting results.

74. “I think people have been obsessed with
the wrong question, which is, "How do
we make people pay for [music]?" What
if we started asking, "How do we let
people pay for [music]?"

75. Thank you.

76. Questions?

77. Articles
Forbes - Proven tips to raise funding
Why KickStarter Campaigns Fail
Ten Crowdfunding Secrets
EasyProperty Funding Round
Amanda Palmer
Original Kickstarter Project
Current Patreon Fund
One-off Donations
Amanda’s TED Talk
The Art Of Asking - Book
Useful Links
Creative Industries - Routes to Finance (PDF)
Wayra - Startup Accelerator
The School For Startups
SEIS The Case for the New Investor (Video)
Platforms
CrowdCube
Syndicate Room
Kickstarter
IndieGoGo
Patreon
Useful Things
My Projects
TicketGun
Inn Style
The Noun Project
Society6
Recommended Reading
Rework
The Lean Startup
Zero to One
Delivering Happiness