Try to name an industry that is not threatened by tech disruption. Our 2020 vision for consumer, media and technology trends is centred in our belief that the marketplace is increasingly converging around the global tech-giant ecosystems. Many of the trends that we will comment upon are the ripple effects of the diversification of these platforms away from their original specialism. The more lines of business the big platforms develop the more complex they become – and the further the ripple effects travel into the economy and society. Our driving trend for 2020 is entitled ‘Colliding Ecosystems’. It reflects the points made above about the expansion of and ultimately heightened competition between the big tech-platforms.