A multinational enterprise (MNE) is a corporation registered in more than one country that produces and sells goods or services globally. MNEs draw on shared resources like assets, patents, and employees across affiliates united by a common strategic vision. They enter foreign markets through exporting, local agents, sales subsidiaries, or foreign direct investment. The management of MNEs differs from domestic businesses as they take a global perspective, transferring talent internationally to meet needs worldwide.

1. By Israr K.Raja

2. MNE is a company whose headquarter is in one
country but having operations in one or more other
countries.
Example:
Nestle the chocolate manufacturer is a Swiss
company.

3.  A multinational corporation (MNC)
or multinational enterprise (MNE) is
a corporation that is registered in more than
one country or that has operations in more than
one country. It is a large corporation which both
produces and sells goods or services in various
countries. It can also be referred to as
an international corporation.

5.  Their affiliates must be responsive to a number
of important environmental forces.
 It draws on a common pool of
resources, including
assets, patents, trademarks, information and
human resources.
 It links together the affiliates and business
partners with a common strategic vision.

7.  It is a process by which a company enters a foreign
market.

9.  Exporting and uses a local agent or distributor
 Export through own sales representative or
sales subsidiary
 Local packaging and/or assembly
 Foreign direct investment

10.  A desire to protect themselves from the risks
and uncertainties of the domestic business
cycle
 A growing world market for their goods or
services
 A response to increased foreign competition

12.  It is different from that of home country
businesses.
 MNEs do not see their company as an
extension of its domestic roots.
 They hire, fire, and transfer personnel to meet
global needs
 They also combine their talents with those of
other MNEs in creating, financing and
managing joint ventures.

13.  Identification of the firm’s basic mission
 External and internal environmental analysis
 Formulation of objectives and overall plans
 Implementation of these plans
 Evaluation and control of operations

14. The strategic management process in action