SlideShare a Scribd company logo
THE MOBILE INTERNET IS AWESOME.!
  @conradlisco




www.flickr.com/photos/35798967@N08/3307330817 
New research from Nie  lsen shows that 71% of
                                        e
US consumers anticipate daily use of th
mobile internet wit hin the next two years. !
The US has the highest mobile Internet usage in
the world.!
                                          Sweden 1.1%

                                    U.K. 20.3%


                                  Spain 1.4%
                                                                                              others 21.6%
                               Portugal: 1.2%
     US: 29.3 %


                                                                India 11.1%
                                                   Egypt 1.7%



                                                                              Malaysia 1.4%




                                                 South Africa
                                                    5.4%




Source: Bango February 2009
US                                     140+            2013


Mobile
                                       million




Internet!                               63             January
                                                       2009

Users !
                                        million




                                        40             July
                                        million
       2008
Source: comScore & Parks Associates




                                                   www.flickr.com/photos/7178195@N03/3303687661 
Daily mobile Internet usage
doubled!
in just !                      22.4        
                               million
a year !            10.8
                    million




                      JAN        JAN
                     2008
       2009

Source: comScore




                                          www.flickr.com/photos/99005955@N00/3079166786 
Why?!
er Net works!
Bett
Better Devices!
Services!
Hardware!   Better Prices!
Consumers
                               !
Marketers!
             Better Education!
Better Reporti
               ng!
Better Repor
               ting !
(this kind to
              o)!
Everyone’s using it...!
US Mobile Internet User Profile (Age) !
                              May 2008!


                            13-17

                              13%
                 18-24

                                                       12%
                                          35-54
                       65+

                     2%
                                     37%
                   55-64

                      9%
              25-34

                                     27%

Source: Nielsen
…for a broad range of activities.!




www.flickr.com/photos/61672717@N00/3357034637 
Daily Mobile Internet Usage !
Source: comScore, January 2009!




                                  Used Business
                                  Directories!2.45 million
Daily Mobile Internet Usage !
Source: comScore, January 2009!




                                  Movie
                                  Information!   3.07 million
Daily Mobile Internet Usage !
Source: comScore, January 2009!




                                  Traded Stocks or !
                                  Accessed Financial   3.27 million



                                  Accounts !
Daily Mobile Internet Usage !
Source: comScore, January 2009!




                                  Entertainment !   5.47 million



                                  News!
Daily Mobile Internet Usage !
Source: comScore, January 2009!




                                  Social
                                  Networking !   9.28 million


                                  or Blogs!
Daily Mobile Internet Usage !                    22.4 million
Source: comScore, January 2009!




                                  News and
                                  Information!
Where’s it headed?!




                www.flickr.com/photos/28322263@N07/3081830950 
Richer interactions.!
Implications!                  ns to explore a
                                               nd
                •  New reaso                          obile
                                     need-based m
                     discover…from        old Web surfin
                                                           g.!
                                    plain
                     Web usage to
                                           assets. !
                 •  Levera  ge rich-media
                                                     n.!
                                   for monetizatio
                  •  New models
n designing
                             e created equal…so whe
NOTE: Not all screens ar             designed to take adva
                                                             ntage of the
                         features
mobile websites with                                   (e.g. iPhone, G1,
                         atur   es of the best devices
latest and greatest fe                             at many users are still
BlackBerry Bold), yo    u need to remember th
                                                         need to be able
                          es an   d networks. They still
on older, slower phon                              ent – things like retail
 to access the most ba   sic and important cont
                                              ost relevant given the
 locations, call ce nters or whatever is m
                           !
 context and campaign.
Niche advertising inventory.!
Implications!
                                              specific
                           mobile sites with
        •  Highly targeted         ting equals higher
                                                       CPMs.!
                             targe
           audiences. Better                               .
                                       ia experiences (e.g
                                    ch-med
        •  New  ad units deliver ri
                                er ads).!
           iP hone-specific bann
Savvier shopping.!
Implications!
                                         -shop in-store.!
                •  Customers can cross
                                                   with online in
                •  Brick  and mortar competing
                                                          t home
                    real-time (d  on’t have to wait to ge
                    to buy online).!
                                              r reviews.!
                 •  Access to peer/custome
                                                       Buy start
                 •  Will “pri ce-matchers” like Best
                                                    t retail
                     hono ring web-based offers a
                     locations? !
Location-aware communities.!
Implications!
                                                         pecific
                                   -c orrect, location-s
                •  Contextually
                                         es.!
                     o ffers and servic                      asing
                                     t ma  nufacturers rele
                 •  More handse                             tworking
                                         b edded social ne
                     devices with em
                      capabilities.!
                                                    stead of
                  •  Social Se  arch Engine – In               New
                                         st a  ny old hotel in
                       searching for ju                         for
                                         ote  l chain that paid
                       York, or for a h                     w York”,
                                          hotel” and “Ne
                       the keywords “                     here their
                        users can ask   for the hotel w         York.  !
                                          en   they are in New
                        friends stay wh
Soon, consumers will assume you
have a mobile site.!
And they’ll expect it to be awesome.!

More Related Content

What's hot

The 3Rs of Mobile Marketing
The 3Rs of Mobile MarketingThe 3Rs of Mobile Marketing
The 3Rs of Mobile Marketing
Appsnack
 
Chinnovations on China's new media
Chinnovations on China's new mediaChinnovations on China's new media
Chinnovations on China's new media
Great Wall Club
 
Building more informed_mobile_strategies
Building more informed_mobile_strategiesBuilding more informed_mobile_strategies
Building more informed_mobile_strategies
Elena Pikunova
 
Future of Web is Mobile by Dag Olav Norem
Future of Web is Mobile by Dag Olav NoremFuture of Web is Mobile by Dag Olav Norem
Future of Web is Mobile by Dag Olav Norem
MobileMonday Norway
 
Mobile Recruiting (October 2011)
Mobile Recruiting (October 2011)Mobile Recruiting (October 2011)
Mobile Recruiting (October 2011)
David Lee
 
Gwc Chinas Mobile Internet Market Overview 201001
Gwc Chinas Mobile Internet Market Overview 201001Gwc Chinas Mobile Internet Market Overview 201001
Gwc Chinas Mobile Internet Market Overview 201001
guest9313f4
 
The Mobile Internet Revolution by M-STAT
The Mobile Internet Revolution by M-STATThe Mobile Internet Revolution by M-STAT
The Mobile Internet Revolution by M-STAT
M-STAT
 
Bruce / The Seminar: In the Pocket
Bruce / The Seminar: In the PocketBruce / The Seminar: In the Pocket
Bruce / The Seminar: In the Pocket
markee
 
iFront 2010 prezentacija na Jure Sustersic
iFront 2010 prezentacija na Jure SustersiciFront 2010 prezentacija na Jure Sustersic
iFront 2010 prezentacija na Jure Sustersic
Macedonian IT portal www.IT.com.mk
 
Mobile Web Design & Development 2011
Mobile Web Design & Development 2011Mobile Web Design & Development 2011
Mobile Web Design & Development 2011
Dave Wallace
 
TNS research-Digital life ke report
TNS research-Digital life ke reportTNS research-Digital life ke report
TNS research-Digital life ke report
Habari Consulting
 
IUPUI Wired Keynote Speech - Scott A. Jones
IUPUI Wired Keynote Speech - Scott A. JonesIUPUI Wired Keynote Speech - Scott A. Jones
IUPUI Wired Keynote Speech - Scott A. Jones
Sara Camden
 
UK Mobile Market Overview #1, 2010
UK Mobile Market Overview #1, 2010UK Mobile Market Overview #1, 2010
UK Mobile Market Overview #1, 2010
Jason Cross
 
ADMA Mobile Presentation 3rd Nov 2008
ADMA Mobile Presentation 3rd Nov 2008ADMA Mobile Presentation 3rd Nov 2008
ADMA Mobile Presentation 3rd Nov 2008
Jennifer Wilson
 
The Mobile Consumer: A New Behavior
The Mobile Consumer: A New BehaviorThe Mobile Consumer: A New Behavior
The Mobile Consumer: A New Behavior
MobileAnthem
 
Mobile Marketing to Youth - Mobile Monday
Mobile Marketing to Youth - Mobile MondayMobile Marketing to Youth - Mobile Monday
Mobile Marketing to Youth - Mobile Monday
MobileAnthem
 
Mobile 101 Class 2: The Past, Present, and Future of Mobile
Mobile 101 Class 2: The Past, Present, and Future of MobileMobile 101 Class 2: The Past, Present, and Future of Mobile
Mobile 101 Class 2: The Past, Present, and Future of Mobile
The Media Kitchen
 
Millward Brown AdReaction 2012: Kenya
Millward Brown AdReaction 2012: KenyaMillward Brown AdReaction 2012: Kenya
Millward Brown AdReaction 2012: Kenya
Kantar
 
GfK NIS and nurago: Measuring Digital Consumer Journeys
GfK NIS and nurago: Measuring Digital Consumer JourneysGfK NIS and nurago: Measuring Digital Consumer Journeys
GfK NIS and nurago: Measuring Digital Consumer Journeys
nurago
 
Main Crucial Trends in 2013
Main Crucial Trends in 2013Main Crucial Trends in 2013
Main Crucial Trends in 2013
Anton Razumov
 

What's hot (20)

The 3Rs of Mobile Marketing
The 3Rs of Mobile MarketingThe 3Rs of Mobile Marketing
The 3Rs of Mobile Marketing
 
Chinnovations on China's new media
Chinnovations on China's new mediaChinnovations on China's new media
Chinnovations on China's new media
 
Building more informed_mobile_strategies
Building more informed_mobile_strategiesBuilding more informed_mobile_strategies
Building more informed_mobile_strategies
 
Future of Web is Mobile by Dag Olav Norem
Future of Web is Mobile by Dag Olav NoremFuture of Web is Mobile by Dag Olav Norem
Future of Web is Mobile by Dag Olav Norem
 
Mobile Recruiting (October 2011)
Mobile Recruiting (October 2011)Mobile Recruiting (October 2011)
Mobile Recruiting (October 2011)
 
Gwc Chinas Mobile Internet Market Overview 201001
Gwc Chinas Mobile Internet Market Overview 201001Gwc Chinas Mobile Internet Market Overview 201001
Gwc Chinas Mobile Internet Market Overview 201001
 
The Mobile Internet Revolution by M-STAT
The Mobile Internet Revolution by M-STATThe Mobile Internet Revolution by M-STAT
The Mobile Internet Revolution by M-STAT
 
Bruce / The Seminar: In the Pocket
Bruce / The Seminar: In the PocketBruce / The Seminar: In the Pocket
Bruce / The Seminar: In the Pocket
 
iFront 2010 prezentacija na Jure Sustersic
iFront 2010 prezentacija na Jure SustersiciFront 2010 prezentacija na Jure Sustersic
iFront 2010 prezentacija na Jure Sustersic
 
Mobile Web Design & Development 2011
Mobile Web Design & Development 2011Mobile Web Design & Development 2011
Mobile Web Design & Development 2011
 
TNS research-Digital life ke report
TNS research-Digital life ke reportTNS research-Digital life ke report
TNS research-Digital life ke report
 
IUPUI Wired Keynote Speech - Scott A. Jones
IUPUI Wired Keynote Speech - Scott A. JonesIUPUI Wired Keynote Speech - Scott A. Jones
IUPUI Wired Keynote Speech - Scott A. Jones
 
UK Mobile Market Overview #1, 2010
UK Mobile Market Overview #1, 2010UK Mobile Market Overview #1, 2010
UK Mobile Market Overview #1, 2010
 
ADMA Mobile Presentation 3rd Nov 2008
ADMA Mobile Presentation 3rd Nov 2008ADMA Mobile Presentation 3rd Nov 2008
ADMA Mobile Presentation 3rd Nov 2008
 
The Mobile Consumer: A New Behavior
The Mobile Consumer: A New BehaviorThe Mobile Consumer: A New Behavior
The Mobile Consumer: A New Behavior
 
Mobile Marketing to Youth - Mobile Monday
Mobile Marketing to Youth - Mobile MondayMobile Marketing to Youth - Mobile Monday
Mobile Marketing to Youth - Mobile Monday
 
Mobile 101 Class 2: The Past, Present, and Future of Mobile
Mobile 101 Class 2: The Past, Present, and Future of MobileMobile 101 Class 2: The Past, Present, and Future of Mobile
Mobile 101 Class 2: The Past, Present, and Future of Mobile
 
Millward Brown AdReaction 2012: Kenya
Millward Brown AdReaction 2012: KenyaMillward Brown AdReaction 2012: Kenya
Millward Brown AdReaction 2012: Kenya
 
GfK NIS and nurago: Measuring Digital Consumer Journeys
GfK NIS and nurago: Measuring Digital Consumer JourneysGfK NIS and nurago: Measuring Digital Consumer Journeys
GfK NIS and nurago: Measuring Digital Consumer Journeys
 
Main Crucial Trends in 2013
Main Crucial Trends in 2013Main Crucial Trends in 2013
Main Crucial Trends in 2013
 

Viewers also liked

The Mobile Internet is Bigger Than You Think
The Mobile Internet is Bigger Than You ThinkThe Mobile Internet is Bigger Than You Think
The Mobile Internet is Bigger Than You Think
Jason Grigsby
 
Mobile Internet Matters
Mobile Internet MattersMobile Internet Matters
Mobile Internet Matters
Justin Lee
 
The Mobile Only Internet Generation
The Mobile Only Internet GenerationThe Mobile Only Internet Generation
The Mobile Only Internet Generation
On Device Research
 
Shaping the Future of Marketing Innovation
Shaping the Future of Marketing InnovationShaping the Future of Marketing Innovation
Shaping the Future of Marketing Innovation
iMedia Connection
 
Mobile Payments revolution
Mobile Payments revolutionMobile Payments revolution
Mobile Payments revolution
Pragati Rai
 
It's about people, not devices...
It's about people, not devices...It's about people, not devices...
It's about people, not devices...
yiibu
 
Bringing the Open Web & APIs to 
mobile devices with Firefox OS - BrazilJS
Bringing the Open Web & APIs to 
mobile devices with Firefox OS - BrazilJSBringing the Open Web & APIs to 
mobile devices with Firefox OS - BrazilJS
Bringing the Open Web & APIs to 
mobile devices with Firefox OS - BrazilJS
Robert Nyman
 
Social Network Telecommunications
Social Network TelecommunicationsSocial Network Telecommunications
Social Network Telecommunications
Laurel Papworth
 
Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...
Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...
Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...
Dream Local Digital
 
UGCX 2009 Conference - Marketing 2.0 - UGC + SEM + SEO + Social Media Innovat...
UGCX 2009 Conference - Marketing 2.0 - UGC + SEM + SEO + Social Media Innovat...UGCX 2009 Conference - Marketing 2.0 - UGC + SEM + SEO + Social Media Innovat...
UGCX 2009 Conference - Marketing 2.0 - UGC + SEM + SEO + Social Media Innovat...
David Dalka
 
Kineticos Life Sciences Management Consulting Capabilities 2016
Kineticos Life Sciences Management Consulting Capabilities 2016Kineticos Life Sciences Management Consulting Capabilities 2016
Kineticos Life Sciences Management Consulting Capabilities 2016
Glen Martin
 
Mobile Communications : Present and the Future
Mobile Communications : Present and the FutureMobile Communications : Present and the Future
Mobile Communications : Present and the Future
SLINTEC
 
Catalin Aldulea- Executive Management - 2015
Catalin Aldulea- Executive Management - 2015Catalin Aldulea- Executive Management - 2015
Catalin Aldulea- Executive Management - 2015
Aldulea Pivaru Catalin George
 
Mobile Web Evolution - Rich Mobile Applications and Real-time Web UX
Mobile Web Evolution - Rich Mobile Applications and Real-time Web UXMobile Web Evolution - Rich Mobile Applications and Real-time Web UX
Mobile Web Evolution - Rich Mobile Applications and Real-time Web UX
Paul Golding
 
Venue Contract Negotiation
Venue Contract NegotiationVenue Contract Negotiation
Venue Contract Negotiation
Scott Stedronsky
 
Surgical Team Communications - Perspect Management Consulting
Surgical Team Communications - Perspect Management ConsultingSurgical Team Communications - Perspect Management Consulting
Surgical Team Communications - Perspect Management Consulting
Colin McAllister
 
iPhone and mobile devices in education
iPhone and mobile devices in educationiPhone and mobile devices in education
iPhone and mobile devices in education
Ollie Bray
 
Control Minds through Contract Negotiation
Control Minds through Contract NegotiationControl Minds through Contract Negotiation
Control Minds through Contract Negotiation
Events by Design, Inc.
 

Viewers also liked (18)

The Mobile Internet is Bigger Than You Think
The Mobile Internet is Bigger Than You ThinkThe Mobile Internet is Bigger Than You Think
The Mobile Internet is Bigger Than You Think
 
Mobile Internet Matters
Mobile Internet MattersMobile Internet Matters
Mobile Internet Matters
 
The Mobile Only Internet Generation
The Mobile Only Internet GenerationThe Mobile Only Internet Generation
The Mobile Only Internet Generation
 
Shaping the Future of Marketing Innovation
Shaping the Future of Marketing InnovationShaping the Future of Marketing Innovation
Shaping the Future of Marketing Innovation
 
Mobile Payments revolution
Mobile Payments revolutionMobile Payments revolution
Mobile Payments revolution
 
It's about people, not devices...
It's about people, not devices...It's about people, not devices...
It's about people, not devices...
 
Bringing the Open Web & APIs to 
mobile devices with Firefox OS - BrazilJS
Bringing the Open Web & APIs to 
mobile devices with Firefox OS - BrazilJSBringing the Open Web & APIs to 
mobile devices with Firefox OS - BrazilJS
Bringing the Open Web & APIs to 
mobile devices with Firefox OS - BrazilJS
 
Social Network Telecommunications
Social Network TelecommunicationsSocial Network Telecommunications
Social Network Telecommunications
 
Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...
Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...
Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...
 
UGCX 2009 Conference - Marketing 2.0 - UGC + SEM + SEO + Social Media Innovat...
UGCX 2009 Conference - Marketing 2.0 - UGC + SEM + SEO + Social Media Innovat...UGCX 2009 Conference - Marketing 2.0 - UGC + SEM + SEO + Social Media Innovat...
UGCX 2009 Conference - Marketing 2.0 - UGC + SEM + SEO + Social Media Innovat...
 
Kineticos Life Sciences Management Consulting Capabilities 2016
Kineticos Life Sciences Management Consulting Capabilities 2016Kineticos Life Sciences Management Consulting Capabilities 2016
Kineticos Life Sciences Management Consulting Capabilities 2016
 
Mobile Communications : Present and the Future
Mobile Communications : Present and the FutureMobile Communications : Present and the Future
Mobile Communications : Present and the Future
 
Catalin Aldulea- Executive Management - 2015
Catalin Aldulea- Executive Management - 2015Catalin Aldulea- Executive Management - 2015
Catalin Aldulea- Executive Management - 2015
 
Mobile Web Evolution - Rich Mobile Applications and Real-time Web UX
Mobile Web Evolution - Rich Mobile Applications and Real-time Web UXMobile Web Evolution - Rich Mobile Applications and Real-time Web UX
Mobile Web Evolution - Rich Mobile Applications and Real-time Web UX
 
Venue Contract Negotiation
Venue Contract NegotiationVenue Contract Negotiation
Venue Contract Negotiation
 
Surgical Team Communications - Perspect Management Consulting
Surgical Team Communications - Perspect Management ConsultingSurgical Team Communications - Perspect Management Consulting
Surgical Team Communications - Perspect Management Consulting
 
iPhone and mobile devices in education
iPhone and mobile devices in educationiPhone and mobile devices in education
iPhone and mobile devices in education
 
Control Minds through Contract Negotiation
Control Minds through Contract NegotiationControl Minds through Contract Negotiation
Control Minds through Contract Negotiation
 

Similar to The Mobile Internet is Awesome.

Promoting growth through direct banking: anywhere, anytime, and device.
Promoting growth through direct banking: anywhere, anytime, and device.Promoting growth through direct banking: anywhere, anytime, and device.
Promoting growth through direct banking: anywhere, anytime, and device.
Christopher Smith
 
China and Japan's mobile internet
China and Japan's mobile internetChina and Japan's mobile internet
China and Japan's mobile internet
Great Wall Club
 
Measuring Digital Consumer Journeys
Measuring Digital Consumer JourneysMeasuring Digital Consumer Journeys
Measuring Digital Consumer Journeys
Connected-Blog
 
Convergence 2
Convergence 2Convergence 2
Gridley2011 ignitionpresentation
Gridley2011 ignitionpresentationGridley2011 ignitionpresentation
Gridley2011 ignitionpresentation
Linda Gridley
 
Rapp - DMA Scotland Mobile Event
Rapp - DMA Scotland Mobile EventRapp - DMA Scotland Mobile Event
Rapp - DMA Scotland Mobile Event
Rachel Aldighieri
 
Quantacast Mobile Web trends report 2009
Quantacast Mobile Web trends report 2009Quantacast Mobile Web trends report 2009
Quantacast Mobile Web trends report 2009
guestd94b193
 
Wikimedia mobile strategy final01.04.11
Wikimedia mobile strategy final01.04.11Wikimedia mobile strategy final01.04.11
Wikimedia mobile strategy final01.04.11
manipande
 
12 Billion Dollars Worth of Mobile Social Networking in Asia
12 Billion Dollars Worth of Mobile Social Networking in Asia 12 Billion Dollars Worth of Mobile Social Networking in Asia
12 Billion Dollars Worth of Mobile Social Networking in Asia
Benjamin Joffe
 
Orbitz mobile & travel industry - for distribution
Orbitz   mobile & travel industry - for distributionOrbitz   mobile & travel industry - for distribution
Orbitz mobile & travel industry - for distribution
MobileAnthem
 
Media, emerging comm tech & payments v4 march 2012
Media, emerging comm tech & payments v4 march 2012Media, emerging comm tech & payments v4 march 2012
Media, emerging comm tech & payments v4 march 2012
Michael Netzley, Ph.D.
 
Mobile first luke wroblewski
Mobile first luke wroblewskiMobile first luke wroblewski
Mobile first luke wroblewski
Jakub Horoszko
 
Smartphone Strategy (Telecom Operators)
Smartphone Strategy (Telecom Operators)Smartphone Strategy (Telecom Operators)
Smartphone Strategy (Telecom Operators)
Roel Honning
 
Mobile opportunity and options for it
Mobile opportunity and options   for itMobile opportunity and options   for it
Mobile opportunity and options for it
Tim McGovern
 
Future trends jan12 final
Future trends jan12 finalFuture trends jan12 final
Future trends jan12 final
Collabor8now Ltd
 
Asia as Part of our Digital Future
Asia as Part of our Digital FutureAsia as Part of our Digital Future
Asia as Part of our Digital Future
Benjamin Joffe
 
Linked Data ROI 20110426
Linked Data ROI 20110426Linked Data ROI 20110426
Linked Data ROI 20110426
David Wood
 
Guide to Convergent Out-of-Home
Guide to Convergent Out-of-HomeGuide to Convergent Out-of-Home
Guide to Convergent Out-of-Home
Posterscope
 
G&R Ad Network: Internet Comes of Age
G&R Ad Network: Internet Comes of AgeG&R Ad Network: Internet Comes of Age
G&R Ad Network: Internet Comes of Age
Muhammad Nazimuddaula
 
2009 New Media Outlook
2009 New Media Outlook2009 New Media Outlook
2009 New Media Outlook
Charlie Ray
 

Similar to The Mobile Internet is Awesome. (20)

Promoting growth through direct banking: anywhere, anytime, and device.
Promoting growth through direct banking: anywhere, anytime, and device.Promoting growth through direct banking: anywhere, anytime, and device.
Promoting growth through direct banking: anywhere, anytime, and device.
 
China and Japan's mobile internet
China and Japan's mobile internetChina and Japan's mobile internet
China and Japan's mobile internet
 
Measuring Digital Consumer Journeys
Measuring Digital Consumer JourneysMeasuring Digital Consumer Journeys
Measuring Digital Consumer Journeys
 
Convergence 2
Convergence 2Convergence 2
Convergence 2
 
Gridley2011 ignitionpresentation
Gridley2011 ignitionpresentationGridley2011 ignitionpresentation
Gridley2011 ignitionpresentation
 
Rapp - DMA Scotland Mobile Event
Rapp - DMA Scotland Mobile EventRapp - DMA Scotland Mobile Event
Rapp - DMA Scotland Mobile Event
 
Quantacast Mobile Web trends report 2009
Quantacast Mobile Web trends report 2009Quantacast Mobile Web trends report 2009
Quantacast Mobile Web trends report 2009
 
Wikimedia mobile strategy final01.04.11
Wikimedia mobile strategy final01.04.11Wikimedia mobile strategy final01.04.11
Wikimedia mobile strategy final01.04.11
 
12 Billion Dollars Worth of Mobile Social Networking in Asia
12 Billion Dollars Worth of Mobile Social Networking in Asia 12 Billion Dollars Worth of Mobile Social Networking in Asia
12 Billion Dollars Worth of Mobile Social Networking in Asia
 
Orbitz mobile & travel industry - for distribution
Orbitz   mobile & travel industry - for distributionOrbitz   mobile & travel industry - for distribution
Orbitz mobile & travel industry - for distribution
 
Media, emerging comm tech & payments v4 march 2012
Media, emerging comm tech & payments v4 march 2012Media, emerging comm tech & payments v4 march 2012
Media, emerging comm tech & payments v4 march 2012
 
Mobile first luke wroblewski
Mobile first luke wroblewskiMobile first luke wroblewski
Mobile first luke wroblewski
 
Smartphone Strategy (Telecom Operators)
Smartphone Strategy (Telecom Operators)Smartphone Strategy (Telecom Operators)
Smartphone Strategy (Telecom Operators)
 
Mobile opportunity and options for it
Mobile opportunity and options   for itMobile opportunity and options   for it
Mobile opportunity and options for it
 
Future trends jan12 final
Future trends jan12 finalFuture trends jan12 final
Future trends jan12 final
 
Asia as Part of our Digital Future
Asia as Part of our Digital FutureAsia as Part of our Digital Future
Asia as Part of our Digital Future
 
Linked Data ROI 20110426
Linked Data ROI 20110426Linked Data ROI 20110426
Linked Data ROI 20110426
 
Guide to Convergent Out-of-Home
Guide to Convergent Out-of-HomeGuide to Convergent Out-of-Home
Guide to Convergent Out-of-Home
 
G&R Ad Network: Internet Comes of Age
G&R Ad Network: Internet Comes of AgeG&R Ad Network: Internet Comes of Age
G&R Ad Network: Internet Comes of Age
 
2009 New Media Outlook
2009 New Media Outlook2009 New Media Outlook
2009 New Media Outlook
 

Recently uploaded

AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
Arijit Dutta
 
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Niswey
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Operational Excellence Consulting
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
JoeYangGreatMachiner
 
Virtual Leadership and the managing work
Virtual Leadership and the managing workVirtual Leadership and the managing work
Virtual Leadership and the managing work
IruniUshara1
 
Efficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web ApplicationsEfficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web Applications
Harwinder Singh
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
HajeJanKamps
 
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
concepsionchomo153
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
dazzjoker
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
thesiliconleaders
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
APCO
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
obriengroupinc04
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
taqyea
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
➑➌➋➑➒➎➑➑➊➍
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
msthrill
 
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Herman Kienhuis
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
my Pandit
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
dpbossdpboss69
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
IPLTech Electric
 

Recently uploaded (20)

AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
 
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
 
Virtual Leadership and the managing work
Virtual Leadership and the managing workVirtual Leadership and the managing work
Virtual Leadership and the managing work
 
Efficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web ApplicationsEfficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web Applications
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
 
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
 
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
 

The Mobile Internet is Awesome.

  • 1. THE MOBILE INTERNET IS AWESOME.! @conradlisco www.flickr.com/photos/35798967@N08/3307330817 
  • 2. New research from Nie lsen shows that 71% of e US consumers anticipate daily use of th mobile internet wit hin the next two years. !
  • 3. The US has the highest mobile Internet usage in the world.! Sweden 1.1% U.K. 20.3% Spain 1.4% others 21.6% Portugal: 1.2% US: 29.3 % India 11.1% Egypt 1.7% Malaysia 1.4% South Africa 5.4% Source: Bango February 2009
  • 4. US 140+ 2013 Mobile million Internet! 63 January 2009 Users ! million 40 July million 2008 Source: comScore & Parks Associates www.flickr.com/photos/7178195@N03/3303687661 
  • 5. Daily mobile Internet usage doubled! in just ! 22.4 million a year ! 10.8 million JAN JAN 2008 2009 Source: comScore www.flickr.com/photos/99005955@N00/3079166786 
  • 9. Services! Hardware! Better Prices!
  • 10. Consumers ! Marketers! Better Education!
  • 12. Better Repor ting ! (this kind to o)!
  • 14. US Mobile Internet User Profile (Age) ! May 2008! 13-17 13% 18-24 12% 35-54 65+ 2% 37% 55-64 9% 25-34 27% Source: Nielsen
  • 15. …for a broad range of activities.! www.flickr.com/photos/61672717@N00/3357034637 
  • 16. Daily Mobile Internet Usage ! Source: comScore, January 2009! Used Business Directories!2.45 million
  • 17. Daily Mobile Internet Usage ! Source: comScore, January 2009! Movie Information! 3.07 million
  • 18. Daily Mobile Internet Usage ! Source: comScore, January 2009! Traded Stocks or ! Accessed Financial 3.27 million Accounts !
  • 19. Daily Mobile Internet Usage ! Source: comScore, January 2009! Entertainment ! 5.47 million News!
  • 20. Daily Mobile Internet Usage ! Source: comScore, January 2009! Social Networking ! 9.28 million or Blogs!
  • 21. Daily Mobile Internet Usage ! 22.4 million Source: comScore, January 2009! News and Information!
  • 22. Where’s it headed?! www.flickr.com/photos/28322263@N07/3081830950 
  • 24.
  • 25.
  • 26.
  • 27. Implications! ns to explore a nd •  New reaso obile need-based m discover…from old Web surfin g.! plain Web usage to assets. ! •  Levera ge rich-media n.! for monetizatio •  New models
  • 28. n designing e created equal…so whe NOTE: Not all screens ar designed to take adva ntage of the features mobile websites with (e.g. iPhone, G1, atur es of the best devices latest and greatest fe at many users are still BlackBerry Bold), yo u need to remember th need to be able es an d networks. They still on older, slower phon ent – things like retail to access the most ba sic and important cont ost relevant given the locations, call ce nters or whatever is m ! context and campaign.
  • 30.
  • 31.
  • 32.
  • 33. Implications! specific mobile sites with •  Highly targeted ting equals higher CPMs.! targe audiences. Better . ia experiences (e.g ch-med •  New ad units deliver ri er ads).! iP hone-specific bann
  • 35.
  • 36.
  • 37.
  • 38. Implications! -shop in-store.! •  Customers can cross with online in •  Brick and mortar competing t home real-time (d on’t have to wait to ge to buy online).! r reviews.! •  Access to peer/custome Buy start •  Will “pri ce-matchers” like Best t retail hono ring web-based offers a locations? !
  • 40.
  • 41.
  • 42.
  • 43.
  • 44. Implications! pecific -c orrect, location-s •  Contextually es.! o ffers and servic asing t ma nufacturers rele •  More handse tworking b edded social ne devices with em capabilities.! stead of •  Social Se arch Engine – In New st a ny old hotel in searching for ju for ote l chain that paid York, or for a h w York”, hotel” and “Ne the keywords “ here their users can ask for the hotel w York.  ! en they are in New friends stay wh
  • 45. Soon, consumers will assume you have a mobile site.!
  • 46. And they’ll expect it to be awesome.!