Hugh Jedwill, CEO of Mobile Anthem, dodges tornadoes at the Sprint HQ to give the closing keynote at the Ragan Mobile Revolution conference. He talks about the mobile journey using his travels around the world as a metaphor for what internal/external communicators will be going through. He also talks about the Test and Learn concept used at Procter & Gamble to vet new ideas and how he used it on their first mobile-integrated campaign for Venus.
iPharma Connect - strategy design for mobileMobileAnthem
This document provides an overview and agenda for a strategy design presentation for mobile communications in the pharmaceutical industry. The presentation covers generating mobile insights, integrating mobile strategies, and case studies. It discusses using mobile to drive mass behavior, customer relationship management, brand awareness, and provides pharma mobile case studies. The presentation emphasizes that mobile will facilitate healthcare transformation by allowing one-on-one communication and constant access to consumers, differentiating products and services, and enabling companies to build brands privately.
Mobile usage has shifted dramatically from legacy devices to smartphones. While messaging remains popular, mobile internet and smartphone apps now command significant consumer attention. Social networking further increases a brand's consumer reach, as mobile users are highly social and influential. Effective mobile marketing requires an ongoing, multi-channel communication strategy adapted to the mobile platform and how consumers are using their devices.
Primex Conference: Integrating Mobile and PrintMobileAnthem
The document discusses integrating mobile and print marketing. It provides background on mobile marketing and insights about consumer mobile usage. The agenda includes introducing mobile marketing strategies and frameworks. It discusses various mobile technologies that can be integrated with print, such as texting, 2D codes, GPS, and augmented reality. Example campaigns are described that integrated print with mobile technologies like texting, video, and games. The goal is to generate ideas for combining mobile and print marketing effectively.
Hugh Jedwill, CEO of Mobile Anthem and Ross Alumnus, talks about new consumer behaviors created by the ubiquitous mobile device. Their readiness to engage brands through this new marketing channel is the biggest opportunity of the decade.
With more and more people around the world spending time on the mobile Web, its hard not to get excited. This presentation shares a few things we're sharing with clients.
The mobile internet is growing rapidly in the US and worldwide. Daily mobile internet usage in the US doubled from 10.8 million users in January 2008 to 22.4 million users in January 2009. As networks and devices improve, more people are using the mobile internet for activities like social networking, news, and entertainment. The rise of the mobile internet creates new opportunities for advertising, commerce, and location-based services.
The document discusses the importance of integrating mobile into marketing strategies. It notes that mobile internet usage is growing rapidly and will soon surpass desktop usage. Marketers need to design websites for mobile, optimize campaigns for mobile, and harness new opportunities from understanding shifting mobile behaviors. The key is having a comprehensive mobile strategy that makes the consumer experience seamless across platforms and devices. Data and innovation should also be part of the strategy to create value for audiences.
Mobile Search: The Landscape, testing, & Getting resultsaiCommerce
Presented at Charlotte, NC's 2011 Search Exchange, Resolution Media's Jeff Campbell showed attendees why their marketing plans should incude Mobile. From the changing consumer landscape, through planning testing, to comparing results....the time is now.
iPharma Connect - strategy design for mobileMobileAnthem
This document provides an overview and agenda for a strategy design presentation for mobile communications in the pharmaceutical industry. The presentation covers generating mobile insights, integrating mobile strategies, and case studies. It discusses using mobile to drive mass behavior, customer relationship management, brand awareness, and provides pharma mobile case studies. The presentation emphasizes that mobile will facilitate healthcare transformation by allowing one-on-one communication and constant access to consumers, differentiating products and services, and enabling companies to build brands privately.
Mobile usage has shifted dramatically from legacy devices to smartphones. While messaging remains popular, mobile internet and smartphone apps now command significant consumer attention. Social networking further increases a brand's consumer reach, as mobile users are highly social and influential. Effective mobile marketing requires an ongoing, multi-channel communication strategy adapted to the mobile platform and how consumers are using their devices.
Primex Conference: Integrating Mobile and PrintMobileAnthem
The document discusses integrating mobile and print marketing. It provides background on mobile marketing and insights about consumer mobile usage. The agenda includes introducing mobile marketing strategies and frameworks. It discusses various mobile technologies that can be integrated with print, such as texting, 2D codes, GPS, and augmented reality. Example campaigns are described that integrated print with mobile technologies like texting, video, and games. The goal is to generate ideas for combining mobile and print marketing effectively.
Hugh Jedwill, CEO of Mobile Anthem and Ross Alumnus, talks about new consumer behaviors created by the ubiquitous mobile device. Their readiness to engage brands through this new marketing channel is the biggest opportunity of the decade.
With more and more people around the world spending time on the mobile Web, its hard not to get excited. This presentation shares a few things we're sharing with clients.
The mobile internet is growing rapidly in the US and worldwide. Daily mobile internet usage in the US doubled from 10.8 million users in January 2008 to 22.4 million users in January 2009. As networks and devices improve, more people are using the mobile internet for activities like social networking, news, and entertainment. The rise of the mobile internet creates new opportunities for advertising, commerce, and location-based services.
The document discusses the importance of integrating mobile into marketing strategies. It notes that mobile internet usage is growing rapidly and will soon surpass desktop usage. Marketers need to design websites for mobile, optimize campaigns for mobile, and harness new opportunities from understanding shifting mobile behaviors. The key is having a comprehensive mobile strategy that makes the consumer experience seamless across platforms and devices. Data and innovation should also be part of the strategy to create value for audiences.
Mobile Search: The Landscape, testing, & Getting resultsaiCommerce
Presented at Charlotte, NC's 2011 Search Exchange, Resolution Media's Jeff Campbell showed attendees why their marketing plans should incude Mobile. From the changing consumer landscape, through planning testing, to comparing results....the time is now.
The document discusses marketing opportunities in mobile in Kenya. It notes that 54% of Kenyans access the internet on handsets, with feature phones being most common. Mobile usage is rising rapidly in Kenya, with smartphones outselling computers 4 to 1. Location-based advertising is seen as an area for growth. While mobile is central to lives in Kenya, commercial activity and mobile marketing on the platform remains limited compared to time spent on mobile devices.
Presentation by Maria Zhang for National Ski Areas Association Winter Conferences in Squaw and Killington, January & February 2012.
We’re in the middle of another massive technology revolution, bigger and faster than the Internet and PC revolutions of prior decades. This time, it’s mobile technology that is changing the way we consume, communicate, and buy. With 30% of the US population owning smartphones, and tablet sales skyrocketing, how do marketers adapt? Learn how to harness mobile trends to craft a smart and effective mobile strategy that drives measurable performance towards your goals and boosts your brand. We’ll cover planning, mobile marketing tools, emerging technologies, tracking performance, and keys to success for mobile marketing initiatives. Designed for exec, marketing, sales, and technical staff to incorporate actionable tips into current plans.
On Sunday, October 10, 2011 at the National Beer Wholesalers Association convention in Las Vegas, NV members from each of Beer's Three-Tier distribution system joined me on stage to share their experiences and perspectives on Social Media with a Mobile and Local lens: SoLoMo. Speakers include Kathy Benning, EVP Global Marketing and Brand Development of Buffalo Wild Wings; Kim Jordan, CEO of New Belgium Brewing Company; Bob Mack, Digital and Social Media, Monarch Distributing and World Class Beers; Brian Mullaly, VP Technology and Development, Elixyr Distributing; and Stephen Surman, VP, Digital Strategy for Anheuser-Busch/InBev. The introductory slides were presented by @MarkSilva
The mobile landscape continues to grow by leaps and bounds. This presentation helps identify where mobile is going through stats and graphs for location-based-apps, Mcommerce, and mobile advertising.
A Mobile Centric View of Silicon Valley - January 2011Lars Kamp
A presentation held at Opinno in San Francisco to a delegration from PromoMadrid. Goal was to provide a quick overview of major trends in mobile in 30 min.
This document discusses the growth of mobile internet and apps. It notes that mobile phones now have over 4 billion subscribers globally, surpassing other media platforms in reach. Content revenues for mobile are decreasing as users spend more time on communication and entertainment like video clips and games rather than purchasing content. Apps have become very popular with over 125,000 available for iPhone and 3,000 downloaded per minute globally. While apps are free to inexpensive, developing a successful mobile app can cost companies $20,000-$100,000 on average. The mobile internet experience has evolved from short browsing sessions to regularly being used for 10-15 minutes or more. Social networking, messaging and mobile internet are becoming more important ways for consumers to engage with brands and
Telecom and employability skills for indiaRishi Kapal
Indian Telecom Sector needs infusion of fresh minds but the employability skills need to be honed in the classrooms for a proper corporate transition.
visit www.mindactiv.co.in
Adfonic is a fast growing European mobile ad network with over 4,500 publishers generating billions of ad requests per month. They have offices in London, New York, Paris, and Seville. Adfonic leads in mobile advertising innovations like real-time bidding, geo-location targeting, and conversion tracking. Their clients include large brands and agencies. Data shows that smartphone and tablet penetration is growing nationwide in countries like the UK and influencing consumer mobile behavior. This is creating new opportunities for advertisers.
Smartphones and tablet devices have grown to play a leading role in how consumers access media and make purchasing decisions. Expectations about what makes for an ideal mobile experience depend on the motivations and behaviors of users. Successful outcomes require tailoring communications so they take full advantage of unique device interaction styles, context of usage and technical constraints. This presentation provides tips and best practices on creating mobile-friendly experiences that surprise and delight.
The document discusses how smartphones are changing consumer behavior and creating new opportunities for marketers. Some key points:
1) Smartphones allow constant access to the internet and information wherever consumers go, improving quality of life. This gives marketers new ways to engage consumers throughout the day.
2) Consumers are heavily using their smartphones to share photos and content across social networks, and to research products while shopping.
3) Mobile advertising is beginning to influence purchases, with over a third of consumers taking action from mobile ads. Younger users and iPhone owners have the heaviest mobile usage patterns.
4) Marketers have opportunities to influence consumers in new contexts like during shopping trips. Mobile also provides a
Create Conversion-Friendly Mobile Landing Pages (Webinar)Monetate
Watch the webinar: http://monetate.com/webinar/create-conversion-friendly-mobile-landing-pages/
If you’re not creating and optimizing landing pages for mobile visitors, you’re more likely to generate frustration and anger than to get a conversion. Learn how to create effective mobile landing pages and what makes them different from conventional landing pages. You’ll also hear about:
• Mobile trends and the current state of mobile commerce;
• Strategies to help connect with mobile visitors; and
• Ways to see through the “mobile lens” using technographic data, effective copy, and more.
Featuring:
• Jon Stookey, Senior Strategist, Designkitchen
• Bruce Ernst, Vice President, Product Management, Monetate
• Michael Ahearn, Vice President, Customer Development & Marketing, iLoop Mobile
This presentation was created specifically to help recruiters understand some of the basic trends that have led us to where mobile is today.
There is a growing interest in "mobile recruiting" - the practice of leveraging mobile marketing in the recruitment space. This presentation focused on providing a business case for why mobile is important, as well as how it can be used to help build, and engage a network of prospect talent.
Presentation delivered by Michael Marlatt at ERE 2010.
The Acceleration of Everything - Daniel Cintra, Googleel_chambers
This document discusses how digital technologies are accelerating changes in how people access information and connect with each other. It notes that the number of internet users and connected devices has grown dramatically in recent decades. Mobile technologies now allow billions of people to access the internet constantly via smartphones. The document advocates that businesses must adapt to reach customers across different platforms, especially mobile, and engage with customers through various online activities beyond just search. It also stresses the importance of measurement to understand online customer behavior and gauge the effectiveness of marketing efforts.
This document provides an overview of mobile industry trends in 2008 as identified by VisionMobile. Key trends discussed include:
1) The shift from mega-portals to more personalized "me-portals" on mobile devices.
2) The increasing importance of content communication and user-generated content over traditional content.
3) More developers are able to create applications and services for mobile as the internet increasingly reaches into phones through technologies like AJAX and web runtimes.
4) Competition is increasing among application execution environments like Flash Lite, Java, and web technologies.
Mobile trends are rapidly revolutionizing how people interact and communicate. The traditional customer life cycle model of awareness, consideration, selection, purchase and loyalty is being disrupted as the mobile breaks down silos and changes consumer behavior. The mobile empowers customers and places competition closer to the customer than ever before.
ITI Marketing Inc. provides mobile marketing solutions and has worked with over 150 clients. They are a group of marketers, software and design professionals who offer innovative mobile solutions. To learn more, contact Andy Uhlig, who has 25 years of experience in travel, tourism, airlines and marketing.
This document discusses mobile internet usage in Mexico. It finds that while 112 million people live in Mexico, 99 million have cell phones and 17 million use mobile internet. Mobile internet usage is expected to grow significantly in coming years. The document also analyzes how Mexicans use mobile internet for various activities that can be categorized into 7 modes of connect, search, entertain, manage, inform, shop, and navigate. However, fixed internet is still preferred for many activities over mobile.
The document discusses opportunities for carriers and OTT providers in the changing mobile ecosystem. It notes that OTTs are accelerating changes in user behavior and the shift from voice to data revenues. However, the real threat to core revenues comes from local broadband competition rather than OTTs. While OTTs in voice and messaging represent zero new revenue, the overall OTT model provides opportunities to leverage infrastructure, gain closer access to customers, and offer new services like quality of experience guarantees. Telecom companies need to redefine their core assets and value proposition in order to capture new opportunities in this evolving landscape.
1. The document presents two solutions for calculating the average number of cereal boxes that must be opened to collect all N different prizes.
2. The first solution derives an expression for the average number of boxes needed to obtain each subsequent prize. It then sums these averages to obtain an expression for the total average number of boxes.
3. The second solution calculates the probability P(n) that the final prize is obtained on the nth box. It then uses this to express the average total number of boxes. Both solutions arrive at approximately N(lnN + γ) boxes on average for large N, where γ is the Euler–Mascheroni constant.
The document discusses marketing opportunities in mobile in Kenya. It notes that 54% of Kenyans access the internet on handsets, with feature phones being most common. Mobile usage is rising rapidly in Kenya, with smartphones outselling computers 4 to 1. Location-based advertising is seen as an area for growth. While mobile is central to lives in Kenya, commercial activity and mobile marketing on the platform remains limited compared to time spent on mobile devices.
Presentation by Maria Zhang for National Ski Areas Association Winter Conferences in Squaw and Killington, January & February 2012.
We’re in the middle of another massive technology revolution, bigger and faster than the Internet and PC revolutions of prior decades. This time, it’s mobile technology that is changing the way we consume, communicate, and buy. With 30% of the US population owning smartphones, and tablet sales skyrocketing, how do marketers adapt? Learn how to harness mobile trends to craft a smart and effective mobile strategy that drives measurable performance towards your goals and boosts your brand. We’ll cover planning, mobile marketing tools, emerging technologies, tracking performance, and keys to success for mobile marketing initiatives. Designed for exec, marketing, sales, and technical staff to incorporate actionable tips into current plans.
On Sunday, October 10, 2011 at the National Beer Wholesalers Association convention in Las Vegas, NV members from each of Beer's Three-Tier distribution system joined me on stage to share their experiences and perspectives on Social Media with a Mobile and Local lens: SoLoMo. Speakers include Kathy Benning, EVP Global Marketing and Brand Development of Buffalo Wild Wings; Kim Jordan, CEO of New Belgium Brewing Company; Bob Mack, Digital and Social Media, Monarch Distributing and World Class Beers; Brian Mullaly, VP Technology and Development, Elixyr Distributing; and Stephen Surman, VP, Digital Strategy for Anheuser-Busch/InBev. The introductory slides were presented by @MarkSilva
The mobile landscape continues to grow by leaps and bounds. This presentation helps identify where mobile is going through stats and graphs for location-based-apps, Mcommerce, and mobile advertising.
A Mobile Centric View of Silicon Valley - January 2011Lars Kamp
A presentation held at Opinno in San Francisco to a delegration from PromoMadrid. Goal was to provide a quick overview of major trends in mobile in 30 min.
This document discusses the growth of mobile internet and apps. It notes that mobile phones now have over 4 billion subscribers globally, surpassing other media platforms in reach. Content revenues for mobile are decreasing as users spend more time on communication and entertainment like video clips and games rather than purchasing content. Apps have become very popular with over 125,000 available for iPhone and 3,000 downloaded per minute globally. While apps are free to inexpensive, developing a successful mobile app can cost companies $20,000-$100,000 on average. The mobile internet experience has evolved from short browsing sessions to regularly being used for 10-15 minutes or more. Social networking, messaging and mobile internet are becoming more important ways for consumers to engage with brands and
Telecom and employability skills for indiaRishi Kapal
Indian Telecom Sector needs infusion of fresh minds but the employability skills need to be honed in the classrooms for a proper corporate transition.
visit www.mindactiv.co.in
Adfonic is a fast growing European mobile ad network with over 4,500 publishers generating billions of ad requests per month. They have offices in London, New York, Paris, and Seville. Adfonic leads in mobile advertising innovations like real-time bidding, geo-location targeting, and conversion tracking. Their clients include large brands and agencies. Data shows that smartphone and tablet penetration is growing nationwide in countries like the UK and influencing consumer mobile behavior. This is creating new opportunities for advertisers.
Smartphones and tablet devices have grown to play a leading role in how consumers access media and make purchasing decisions. Expectations about what makes for an ideal mobile experience depend on the motivations and behaviors of users. Successful outcomes require tailoring communications so they take full advantage of unique device interaction styles, context of usage and technical constraints. This presentation provides tips and best practices on creating mobile-friendly experiences that surprise and delight.
The document discusses how smartphones are changing consumer behavior and creating new opportunities for marketers. Some key points:
1) Smartphones allow constant access to the internet and information wherever consumers go, improving quality of life. This gives marketers new ways to engage consumers throughout the day.
2) Consumers are heavily using their smartphones to share photos and content across social networks, and to research products while shopping.
3) Mobile advertising is beginning to influence purchases, with over a third of consumers taking action from mobile ads. Younger users and iPhone owners have the heaviest mobile usage patterns.
4) Marketers have opportunities to influence consumers in new contexts like during shopping trips. Mobile also provides a
Create Conversion-Friendly Mobile Landing Pages (Webinar)Monetate
Watch the webinar: http://monetate.com/webinar/create-conversion-friendly-mobile-landing-pages/
If you’re not creating and optimizing landing pages for mobile visitors, you’re more likely to generate frustration and anger than to get a conversion. Learn how to create effective mobile landing pages and what makes them different from conventional landing pages. You’ll also hear about:
• Mobile trends and the current state of mobile commerce;
• Strategies to help connect with mobile visitors; and
• Ways to see through the “mobile lens” using technographic data, effective copy, and more.
Featuring:
• Jon Stookey, Senior Strategist, Designkitchen
• Bruce Ernst, Vice President, Product Management, Monetate
• Michael Ahearn, Vice President, Customer Development & Marketing, iLoop Mobile
This presentation was created specifically to help recruiters understand some of the basic trends that have led us to where mobile is today.
There is a growing interest in "mobile recruiting" - the practice of leveraging mobile marketing in the recruitment space. This presentation focused on providing a business case for why mobile is important, as well as how it can be used to help build, and engage a network of prospect talent.
Presentation delivered by Michael Marlatt at ERE 2010.
The Acceleration of Everything - Daniel Cintra, Googleel_chambers
This document discusses how digital technologies are accelerating changes in how people access information and connect with each other. It notes that the number of internet users and connected devices has grown dramatically in recent decades. Mobile technologies now allow billions of people to access the internet constantly via smartphones. The document advocates that businesses must adapt to reach customers across different platforms, especially mobile, and engage with customers through various online activities beyond just search. It also stresses the importance of measurement to understand online customer behavior and gauge the effectiveness of marketing efforts.
This document provides an overview of mobile industry trends in 2008 as identified by VisionMobile. Key trends discussed include:
1) The shift from mega-portals to more personalized "me-portals" on mobile devices.
2) The increasing importance of content communication and user-generated content over traditional content.
3) More developers are able to create applications and services for mobile as the internet increasingly reaches into phones through technologies like AJAX and web runtimes.
4) Competition is increasing among application execution environments like Flash Lite, Java, and web technologies.
Mobile trends are rapidly revolutionizing how people interact and communicate. The traditional customer life cycle model of awareness, consideration, selection, purchase and loyalty is being disrupted as the mobile breaks down silos and changes consumer behavior. The mobile empowers customers and places competition closer to the customer than ever before.
ITI Marketing Inc. provides mobile marketing solutions and has worked with over 150 clients. They are a group of marketers, software and design professionals who offer innovative mobile solutions. To learn more, contact Andy Uhlig, who has 25 years of experience in travel, tourism, airlines and marketing.
This document discusses mobile internet usage in Mexico. It finds that while 112 million people live in Mexico, 99 million have cell phones and 17 million use mobile internet. Mobile internet usage is expected to grow significantly in coming years. The document also analyzes how Mexicans use mobile internet for various activities that can be categorized into 7 modes of connect, search, entertain, manage, inform, shop, and navigate. However, fixed internet is still preferred for many activities over mobile.
The document discusses opportunities for carriers and OTT providers in the changing mobile ecosystem. It notes that OTTs are accelerating changes in user behavior and the shift from voice to data revenues. However, the real threat to core revenues comes from local broadband competition rather than OTTs. While OTTs in voice and messaging represent zero new revenue, the overall OTT model provides opportunities to leverage infrastructure, gain closer access to customers, and offer new services like quality of experience guarantees. Telecom companies need to redefine their core assets and value proposition in order to capture new opportunities in this evolving landscape.
1. The document presents two solutions for calculating the average number of cereal boxes that must be opened to collect all N different prizes.
2. The first solution derives an expression for the average number of boxes needed to obtain each subsequent prize. It then sums these averages to obtain an expression for the total average number of boxes.
3. The second solution calculates the probability P(n) that the final prize is obtained on the nth box. It then uses this to express the average total number of boxes. Both solutions arrive at approximately N(lnN + γ) boxes on average for large N, where γ is the Euler–Mascheroni constant.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
The group La Fuga began in 1996 and started playing shows around Cantabria and Palencia, covering songs by other Spanish rock bands. In 1997 they recorded their first demo tape. Their first album "Mira" was released in 1998. Since then they have continued touring extensively and releasing successful albums, with their lineup and musical style evolving over time. Their most recent album "Unsolved Matters" was released in 2009. In October 2009, one of the founding members Lock announced he was leaving the band, but the remaining members have stated they will continue making music.
1) The document presents the solution to determining the horizontal acceleration (ẍ) of a bead moving along a curved wire with potential energy V(x).
2) It derives an expression for ẍ as ẍ = −(g + ÿ)V, where ÿ is the vertical acceleration of the bead.
3) For a stationary wire, ÿ reduces to V̈, the second derivative of the potential energy. But for a vertically moving wire, ÿ simply represents the vertical acceleration of the bead relative to the ground.
Silabus kurikulum mata pelajaran Teknologi Informasi dan Komunikasi kelas X semester 1 dan 2 membahas tentang pemahaman fungsi dan proses kerja berbagai peralatan teknologi informasi dan komunikasi serta ketentuan penggunaan teknologi informasi dan komunikasi. Materi pembelajaran meliputi input, proses, output komputer, jaringan telekomunikasi, aplikasi perangkat lunak, kesehatan dan keselamatan kerja, serta penggunaan perangkat lunak pengolah
Bilge was born in Adana, Turkey on March 7, 1997. She has an identical twin sister named Başak. Bilge considers her best friend Zümrüt to be honest and reliable. Bilge enjoys rock and pop music and her favorite musical artists include Şebnem Ferah, Teoman, Linkin Park, and Metallica. She likes the television series The Big Bang Theory and finds the character Sheldon Cooper to be funny and clever. Playing volleyball with friends relaxes Bilge.
How to Generate Registrations and Attendees to Your Virtual EventDennis Shiao
If you produce a virtual event and no one attends, does it make a sound? In this presentation, Dennis provides tips and strategies for generating registrations and attendees for your next virtual event.
Orbitz mobile & travel industry - for distributionMobileAnthem
Mobile has exploded on to the scene this year. Not surprising since there are 284 million phones for 310 million people in the U.S. Add to that 17 million tablets were sold in 2010. But what do people really want from these portable devices? How do we create an experience that delights them enough to gain brand loyalty in the competitive travel industry? Hugh Jedwill, CEO of Mobile Anthem, uses his background in brand marketing to describe mobile behaviors and discuss how to use them to create a compelling product that will create loyalty and drive business.
ChaCha ThinkLA Mobile Breakfast Keynote - Scott A. JonesChaCha
Scott A. Jones is the founder, chairman, and CEO of ChaCha, a real-time question answering service that has provided over 1 billion answers so far. ChaCha is the #1 real-time answering service with 25 million monthly users and 3+ million answers provided daily. ChaCha answers questions on mobile devices through mobile web, mobile apps, and mobile messaging. Some key points about mobile usage are that mobile is becoming the primary way people access the internet, with mobile web traffic projected to surpass desktop usage in the next few years. People use mobile for immediate, short answers to questions rather than long searches. Advertising and marketing are beginning to recognize the importance and growth of mobile audiences and are starting to shift spending
Mobile devices are with us all the time so it's natural that they have an impact on our behaviors. Hugh Jedwill uses his marketing background from P&G to provide an understanding of the depth of this impact. He also provides guidance on how to design given these mobile behaviors.
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
Mobile strategies for the tourism industryJames Burnes
James Burnes, CEO of Mobiltopia (www.mobiltopia.com) presents to the Indiana Department of Tourism's New Media Workshop on how the mobile web will impact the future of tourism and what organizations need to consider.
This document summarizes a presentation on mobile applications and trends. It discusses growth in smartphone usage and mobile internet data. Key trends include the ubiquity of mobile devices, increasing capabilities of mobile platforms, and the convergence of these capabilities. Technical considerations for developing mobile apps include supporting multiple platforms, speed optimization, and touch interfaces. Frameworks can help but design expertise is still important. The organization discussed had success with an initial mobile app but downloads dropped off without ongoing promotion. Setting clear goals and aligning mobile strategies with broader organizational goals are important lessons learned.
Hot house istrategy_presentation_february_2012_original-1iStrategy
The document discusses how mass media and mass marketing structures that have defined consumer connections for over 50 years are declining. It notes that many consumers are now too busy using their smartphones to notice this change. Mobile device usage is rising rapidly and surpassing desktop internet usage. This shift means marketers must understand mobile consumer behavior and choose the best mobile technologies and approaches to reach the right audiences.
Five Free Ways to Make Your Business Work Better in MobileBrandEmotivity
Mark Brill is a mobile marketing and innovation specialist with 20 years of experience in digital and 9 years in mobile. He gives a presentation on how to approach mobile marketing for businesses. He recommends 5 free things businesses can do to be more mobile: 1) Have a mobile-optimized website, 2) Optimize for mobile search and local search, 3) Connect mobile advertising and PR, 4) Engage existing mobile customers through email and services, 5) Leverage location-based marketing through tools like Foursquare. He encourages businesses to be imaginative with mobile campaigns.
Hot house istrategy_presentation_february_2012_original-1iStrategy
The document discusses how consumer usage of mobile devices for internet access and social media is growing rapidly, surpassing desktop usage. It notes that nearly half of smartphone users have Android devices, so brands need to support Android as well as iOS to reach the majority of mobile users. The document also provides tips on developing an effective mobile marketing strategy, such as understanding consumer mobile behaviors and choosing technologies like SMS that are widely used.
A few numbers about the mobile internet's usage and trends with focus on Latin America. Pretty useful data from various sources compiled into a brief summary of what we can expect in the short and medium terms throughout the region.
1. Mark Brill is a mobile marketing and innovation specialist with 20 years of experience in digital and 9 years specifically in mobile.
2. Mobile usage is increasing significantly and becoming the primary way that many consume media, with 10% of media time now spent on mobile devices compared to only 7% spent reading print.
3. Mark Brill provides five free things companies can do to better engage mobile users including optimizing for mobile websites and search, connecting mobile to other marketing efforts, engaging existing customers on mobile, and leveraging location-based opportunities.
This document summarizes key insights from presentations and discussions at a Mobile IQ conference in New York on January 19, 2012 and an upcoming conference in Paris on January 24, 2012. It discusses how mobile commerce is growing rapidly and becoming a game changer, especially with the rise of tablets. However, many prestige brands have been slow to develop robust mobile strategies, with most focusing only on apps that lack functionality. To succeed, brands need to focus on optimizing their mobile sites and commerce capabilities across all devices. Competence in mobile may indicate a brand's ability to grow globally and tap into emerging markets.
Mobile technology is changing rapidly and driving changes in consumer behavior. Mobile devices now entertain users with apps and media, enable immediate access to information and transactions through location-based services, connect users locally through communication and searches, and are integrated into daily life with many users having their phones close by in the home. To keep up with these mobile trends, businesses need to create mobile-optimized websites, understand local consumers and how to engage them, leverage the personal nature of mobile to connect with audiences, and explore opportunities in mobile content consumption, commerce, banking, advertising and more. It is not too late for companies to adapt to the rise of mobile.
adtech SF 2012 Mobile apps creating utility and driving downloads Evan Neufeldad:tech
The document summarizes key trends in mobile app adoption and usage from 2011 to the present and future. It discusses how the mobile landscape has changed tremendously in recent years with the rise of smartphones and tablets. It also outlines current mobile behaviors like tri-modal content consumption and high usage of apps for media, games, maps and music. The future is predicted to see exponential growth in mobile access and commerce, with ongoing debate around the roles of apps versus mobile web. Device types, OS wars and the cloud's impact remain wildcards that will influence continued evolution in the mobile space.
7 Tips for Mobile Lead Generation - Oct. 2010Sparkroom
CUnet Mobile Marketing Strategist Akeel Haider updates his previous mobile presentation to reflect the changes in the dynamic mobile lead generation space.
This document discusses the growing importance and opportunities of mobile marketing. It notes that mobile phone and tablet usage is increasing dramatically, with nearly 200 million mobile internet users in the US by 2016. Effective mobile marketing requires a closed-loop approach of understanding audiences, engaging them with targeted mobile ads, and driving responses through mobile transactions. However, there are challenges in measurement, proving ROI, delivering engaging content, and enabling transactions on mobile. Carriers are developing solutions to help marketers with audience understanding, targeted engagement, and driving mobile transactions. Privacy is also a key consideration, with transparency, choice and control being important.
thinkLA Mobile 101 presentation - Deborah LammonthinkLA
This document provides an overview of mobile trends and consumer behaviors from an educational series on mobile marketing. Some key points:
1) Smartphones have become ubiquitous, with over half of US mobile subscribers owning smartphones. Smartphone users tend to be younger and higher income. They consume more media and content on their phones.
2) Top mobile activities center around entertainment, utility apps, social networking, photos and videos. Brands can engage consumers through mobile apps, search, video, and social media by providing personal and local value.
3) Consumers are increasingly using multiple devices simultaneously. During live events like March Madness, many will use their mobile devices to look up scores, stats, and share content
Similar to Ragan Mobile Revolution - Closing Keynote (20)
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
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1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
Ragan Mobile Revolution - Closing Keynote
1. The Mobile Revolution Conference
"Test and Learn" Mobile
The Procter & Gamble Model extended to Mobile
May 25, 2011
tweeting guide:
@mobilebranding
#raganmobile
2. @mobilebranding
#raganmobile
Overview
Background
Mobile’s True Power
Importance of Behaviors
P&G’s Test & Learn Model
T&L Venus & Mobile
T&L Sara Lee & P&G WOM
Conclusion
6. @mobilebranding
#raganmobile
Background: Mass Marketing Moments
1973 - Martin Cooper’s 1st mobile call - US
1979 - First cellular phone network - Japan
+14 yrs, 1987 - Gordon Gecko - US
1993 - First SMS data services - Finland*
+9 yrs, 2002 - American Idol - US
1999 - First mobile internet - Japan
+8 yrs, 2007 - First iPhone - US
2005 - E911 Mandate - US
+5 yrs, 2010 - Foursquare
“greed is good”
7. @mobilebranding
#raganmobile
The Journey
Destination
Planned stops
Unplanned excursions
Emotional - excitement, fear, hope
Different at the end
Journey vs. Destination
8. @mobilebranding
#raganmobile
The Journey: Presenter - Building Brands
22 in 10
9. @mobilebranding
#raganmobile
The Journey: Presenter - Building Brands
10.
11.
12.
13.
14.
15.
16. Internal
coordination
Latest news in
resistance
International
relations
#Libyana
17. Internal
communications
Latest news in
company
External
relations
#yourhashtag
20. @mobilebranding
#raganmobile
Behaviors: 30 Minutes vs. 30 Seconds
Planned vs. Unplanned
Sitting Standing/Walking
Create Consume
Big display Small display
Keyboard and mouse Keypad and camera
Concentrate Multi-task
Email SMS
PC/Laptop Cellphone
1. Tomi Ahonen, Almanac 2010
21. @mobilebranding
#raganmobile
Behaviors: What Do Consumers Want?
0.5
0.4
0.3
0.1
0
Social Norms
Utility
Mobile Savvy
Attitude
Info-Seeking
DRIVING CONSUMER ACCEPTANCE OF MOBILE MARKETING: A THEORETICAL FRAMEWORK
AND EMPIRICAL STUDY, Journal of Electronic Commerce Research, VOL. 6, NO.3, 2005. n=1028
22. @mobilebranding
#raganmobile
Behaviors: Motivated by Mobility: 39%
Positive attitude...
8
and improving 8
Hard to give up mobile...
and getting harder to 7
9
Segmentation:
Digital Collaborators 8% 7
Ambivalent Networkers 7%
Media Movers 7%
Roving Nodes 9%
Digital Collab
Mobile Newbies 8% Ambiv Networkers
Media Movers
Roving Nodes
Mobile Newbies
1. Pew Internet & American Life Project, The Mobile Difference, March 2009
23. @mobilebranding
#raganmobile
OK with Stationary: 61%
No mobile pull 13
Technology plateau 14
Segmentation:
Desktop Veterans 13%
Drifting Surfers 14% 10 14
Information Encumbered 10%
Tech Indifferent 10% 10
Off the Network 14%
Desktop Veterans
Drifting Surfers
Info Encumbered
Tech Indiff
Off Network
1. Pew Internet & American Life Project, The Mobile Difference, March 2009
24. @mobilebranding
#raganmobile
Behaviors: Who is Really OK with Stationary?
25. @mobilebranding
#raganmobile
Background: The Three Blind Men & The Elephant
27. @mobilebranding
#raganmobile
Test & Learn: The Strategy
Creates Innovation
Reduces Risk
Verifies Stats
Freshens Image
Builds Organization Capability
Must be % of Budget
28. @mobilebranding
#raganmobile
Test & Learn: The Setup
Identify Problem/Need
Align to Business Objective
Model the Metric - old/new
Find/teach the partner
Execute & Measure
Learn
31. @mobilebranding
#raganmobile
Setup: Mobile Youth
Generation Y is mobile, 76-83M1
1800
2nd determiner of teen social status
Calls
8.6 average age of first mobile use2 1350 Texts
41% can text blindfolded 900
50% open to marketing through phone 450
79% have mobile phones 0
<12 13-17 18-24 25-34 35-44
3,339 texts per month Q2 ‘08 avg/mn2
1 Harris/CTIA Sep.’08; 2 Neilsen Mobile Sep.’08; 3 T-Mobile Oct.’08
34. @mobilebranding
#raganmobile
The Test: Summary
Gillette Venus Spring Break Campaign ‘06
• Problem: Brand awareness for Venus dropped for college-aged females
• Solution: Integrated Campaign including
Mobile, Internet, Print, Experiential, TV, and Sampling
• Results: Drove trial with X.XM women and millions of impressions
Won the Silver Promo Marketing Award for Experience
Photo Anthem™
Textual Flirting™
VenusBeach Mobile game
39. @mobilebranding
#raganmobile
The Test: Signage
HISS Large Banners
La Vela Beach Stage Banner Internet Café Door Wrap
Entrance Pole Wraps
Elevator Wraps
Pool Bottom Graphic
52. @mobilebranding
#raganmobile
The Learn: VenusBeach
Mobile game did not work
Textual Flirting required practice
mPictures exceeded expectation
Needed a plan for numbers acquired
Mobile campaign was a natural extension
53. @mobilebranding
#raganmobile
TV
PRINT Radio
OOH Internet
MOBILE
PR In-Store
On-
Events
pack
54. @mobilebranding
#raganmobile
TV
PRINT Radio
OOH Internet
MOBILE
PR In-Store
On-
Events
pack
55. @mobilebranding
#raganmobile
TV
PRINT Radio
OOH Internet
MOBILE
PR In-Store
On-
Events
pack
62. @mobilebranding
#raganmobile
State Fair Dream Home promotion
Problem: drive awareness for promotion
Solution: mobile text/web campaign reminding
people to play promotion
Results: drove over XX% from text to mWeb
Learned: repeated actions drive behavior
64. @mobilebranding
#raganmobile
Texting to mVideo: P&G’s Tremor
65. @mobilebranding
#raganmobile
Texting to mVideo: P&G’s Tremor
66. @mobilebranding
#raganmobile
P&G’s Tremor Mobile Engagement
Problem: Drive viewership; Extend
Tremor influence beyond online
Solution:
• Email sign-up for mobile alerts
• mWeb
• Text refer-a-friend
The Learn:
• Viral is hit-n-miss
• Moms are on smartphones
• Mobile video engages
67. @mobilebranding
#raganmobile
LEGEND
Inverse Law of Mobile Color refers to hype
RED = overhyped
GREEN = underhyped
Blow Size = consumer potential
Your Aug-
Mind mented
Reality
Quality of Interaction
Apps
mWeb
2D mVideo
Codes
LBS MMS
IVR
SMS
Yawn
0% Market Reach 100%
69. @mobilebranding
#raganmobile
Conclusions
Mobile impacts life
Understanding behaviors crucial
Lower the stakes using test & learn
Fast adopt the winning executions
Repeat Test & Learn, then Scale
70. THANK YOU!
Hugh Park Jedwill
CEO/Founder
Mobile Anthem
Text “anthem” to 41411
for presentation
@mobilebranding
hugh@mobileanthem.com
312.912.2837 (m)