This presentation was delivered in the summer of 2013 at mPOS World in Frankfurt, Germany by Scandit CEO Samuel Mueller. The presentation provides an overview of the changing point-of-sale (POS) landscape, and insights into how mobile barcode scanning and data capture technology enables this transition to mobile point of sale (mPOS).

1. www.scandit.com mPOS World 2013, Frankfurt, June 25, 2013
Dr. Samuel Mueller
CEO and co-founder
info@scandit.com
@scandit
The Mobile Point of Sale Revolution

2. ABOUT

3. 3
ABOUT SCANDIT
 Company:
 Founded by entrepreneurs and MIT /
ETH Zurich graduates in 2009.
 Headquartered in Zurich, Switzerland.
 Mission: Enable automatic
identification and data capture with
mobile smartphones and tablets.
 Customers:
 6,500+ Licensees in 80+ countries.
 Preferred technology provider of GS1

4. IT TRENDS

5. 5
CONSUMERIZATION OF THE
ENTERPRISE

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NOT JUST SOFTWARE…
BYOD

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TODAY: DEDICATED HARDWARE

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TOMORROW: SMARTPHONES / TABLETS

9. THE NEW MOBILE
POINT OF SALE

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RETAIL IS CHANGING RAPIDLY
 Merchants
 Embracing tablet-based mobile
payment and POS technologies
 Want in-depth consumer insight
and analytics capabilities
 Offer more personalized offers
 Up-sell/cross-sell
 Get rid of excess inventory
 Understand competitive pricing
 Need better local discovery
M-POS key for merchant
relationship
 Mobile Consumers
 Increasingly interact with
products via their smartphones
 Expect highly personalized
content and offers
 Self-scanning and self-
checkout with smartphones
23%
30%
31%
35%
Acquire / redeem coupons / offers
Scan barcode in-store for prices /
availability
Find product info while in store
Use internet to check prices /
availability
Source: IAB/ABI Research July 2012

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TRADITIONAL POINT OF SALE

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A NEW MOBILE POS IS EMERGING

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TRADITIONAL VS NEW POS
TRADITIONAL NEW
Target merchant size Medium to large Small to medium
Pricing Complex Simple
Merchant account Required Included
Complexity High Low
Speed to market Slow Fast
Maintenance Expensive Cheap
Analytics Available Available
Aesthetics Well… Slick
Business model IC fees and support-based IC fees and/or ad-based

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NEW POS IS MORE THAN PAYMENT
 Higher-tier merchants need more than
just an m-payment technology.
 Value-added technologies to support
merchant during purchasing process:
 Before purchase
 During purchase
 After purchase

15. MOBILE POS AND
SELF-CHECKOUT
TECHNOLOGY

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TECHNOLOGY FOR M-POS AND
SELF-CHECKOUT
+
?

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PURCHASING PROCESS
 Manage
inventory
 Educate staff
 Inform customer
 Help discover
 Recognize your
customers
 Up-sell and
cross-sell
BEFORE DURING AFTER
 Sum up items
 Redeem coupon
 Read credit card
 Pay for items
 Customer
rewards
 Sell extended
warranties
 Provide receipt
 Handle returns
 Analyze sales
 Run targeted
campaigns
 Personalized
mailings
Can all be done on merchant or consumer device!

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EXAMPLE: BARCODE SCANNING
 Use Cases
 Obtain product information
 Redeem vouchers
 Sum up items
 Scan loyalty cards
 Enter product catalogue
 Handle returns
 Manage inventory
 Facilitate transaction (e.g. LevelUp)
Barcode scanning is key at mobile POS

19. DEMO VIDEO: http://www.scandit.com/video

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EXAMPLE: PRODUCT DATA
 Use Cases
 Retrieve basic product information
 Provide reviews, prices, etc.
 Cross-sell / up-sell
 Sell extended warranties
 Manage inventory & pricing
 Speed up onboarding
 Enable SKU-level analytics
Product data vital for consumer and merchant apps

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EXAMPLE: CREDIT CARD SCANNING
 Idea:
 Capture credit card info with
smartphone camera
 Use cases:
 m-wallet onboarding
 m-POS (dongle-free)
 Online form filling
 Similar use cases:
 Receipt scanning
 Check scanning, etc.

22. CASE STUDIES

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MOBILE POINT OF SALE
 Idea
 Turn dongle-based m-payment app into mobile point of sale
 Enter higher-value retail tiers with larger ticket sizes and higher transaction frequencies
 Solution
 Integrate Scandit’s Barcode Scanner SDK into merchant app, delivering laser-like
scanning performance, across widest number of apps and tablets
 Leverage Scandit Product API to retrieve, display and store product data
 Benefits
 Differentiate with slick and personalized tablet-based POS solution
 Emulate laser-like barcode scanning without additional HW:
 Voucher redemption
 Efficient totaling of items
 Simplified returns handling
 Out-of-the-box inventory management

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MOBILE SELF-CHECKOUT
 Goal
 Enable shoppers to scan products with their own smartphones
 Deliver streamlined payment experience via a self-checkout kiosk
 Solution
 Integrate Scandit’s barcode scanning technology into app
 Offer product information, in addition to a virtual shopping cart
 Option: Add credit cards to m-wallet via credit card scanning
 Benefits
 Fast and reliable scanning of products from any angle
 High customer adoption and satisfaction rates
 Larger basket size and more mobile checkouts

25. SUMMARY

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MOBILE POS REVOLUTION
 Merchants:
 Traditional peripheral devices emulated virtually
 Sales support before, during and after
transaction
 Integrated loyalty, item-level analytics and more
 Consumers:
 Use mobile wallets for mobile payment
 Obtain personalized coupons and information
 Engage in self-scanning & self-checkout

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MORE INFORMATION
Barcode Scanner SDKs: www.scandit.com/pricing
Product API: www.scandit.com/product-api/
Case Studies: www.scandit.com/apps/case-studies/
Use cases: www.scandit.com/apps/usage-scenarios/
Blog: www.scandit.com/blog
Videos: www.scandit.com/video
E-mail: info@scandit.com

28. THANKS