The document discusses how retail is transforming from mass merchandising to personalized experiences. It advocates combining the best of online and in-store shopping through mobile technologies like beacons, fitting room apps, and click-and-collect. Customers now demand seamless, differentiated experiences that are fun and rewarding. Retailers need technology that learns customer preferences to engage customers with personalized offers at the right time and place across channels to improve loyalty. The document promotes a solution that uses data and analytics to better understand customers and respond with personalized offers and experiences.

1. EMPOWERING
Speaker Salvatore Coda
website. www.scbn.biz - mobile. 3331475608
Date 4 novembre 2016
retail

2. Retail is transforming from
mass merchandising to
personal experiences

3. 3
Combine the best of online and in-store
M O B I L E S H O P P I N G
T R A F F I C A N A LY S I S
M O B I L E B E A C O N S
F I T T I N G R O O M
S E A R C H I N G
T R E A S U R E H U N T
C L I C K A N D C O L L E C T
B R O W S I N G

4. Customers demand personal,
seamless, and differentiated
experiences that make shopping
fun and rewarding.
4
Retailers need a sustainable
competitive advantage during a time
of transformation.

5. The shopping
experiences they
love The great customer
service they
expect
Make it your showroom by enabling the great
experiences customers want
5
The rich information
and choice they
crave
The personal offers
they desire

6. Empowered Retail gives you a sustainable
competitive advantage in the digital age
6
Modern
store
Empowered
workforce
Customer
centricity

7. Customer
centricity
7

8. Put customers first with
technology that learns,
predicts, and engages at a
personal level
» Predict what customers want before they tell you
» Engage with customers at the right time, right place
with the right offers
» Personalize the customer experience across channels
» Improve loyalty, "share of wallet" through
hyper-local assortments and inventory

9. 9
…into connected,
digital-first experiences
The customer journey
has evolved…
M O B I L E E N G A G E M E N T
P E R S O N A L I Z E D D I G I TA L
C A M PA I G N S
S O C I A L
R E C O M M E N D AT I O N S
D I G I TA L I N T E R A C T I O N
I N S T O R E
R E C O M M E N D AT I O N S
C L I E N T E L I N G A N D
A S S I S T E D S A L E S

10. CUSTOMER SERVICE
Customer satisfaction & loyalty data
10
SOCIAL CHANNELS
Customer preferences & brand perception
INTERNAL SYSTEMS
Profitability & segmentation data

11. 11
The cloud Predictive and
self-service data
analytics
Collaborative
tools

12. Capture & integrate
customer data
Derive insight
from data
Turn insight
into action
Customer Insights
Easily gather and mix
together data about
customers from multiple
internal and external sources.
Use predictive and self-service
analytics with the tools you
already know to better
visualize and understand
customer behavior.
Increase profitability and
customer retention by sharing
insight and creating
automated workflows that
enhance decision-making.

13. 13
Customers respond
best to offers &
experiences that are
personal & relevant

14. Collect and understand customer behaviors and respond with
offers and experiences that are personal and engaging.
Gaining real-time
risk and operational
insight
HanesBrands aggregated its
data into a single BI and
reporting system that
provides more accurate POS
and inventory information,
for greater efficiency.
JJ Food Service used machine
learning, mobile devices, and
custom apps to predict
customer orders, coordinate
drivers, and ensure fresh
deliveries.
Making accurate
purchase
predictions
Pier 1 Imports combined
online and in-store
transactional and behavioral
data to predict what products
customers would be most
likely to purchase next.
Understanding
customers better
McDonald's connected its
brand app with a cloud-based
analysis and insights system to
gather customer data and
provide personal, relevant, and
contextual content.
Accelerating
competitive
advantage

15. Modern store
19

16. Providing innovative experiences
and meaningful engagements
across touch points
OUR APPROACH:
Deliver dynamic and agile
systems that support your
business today and into
the future, with a scalable
platform that supports
any client and provides
mission-critical reliability
and security.
Empower your
field teams with
mobile devices and
apps powerful
enough to handle
daily business.
Protect store and
employee data &
devices against
modern security
threats
Turn global complexity
into streamlined
execution that
maximizes reach

17. Great devices for retail
• Choice of device form factor
• Thin and light for portability
• Digitized stylus for signature capture
• Peripheral extensibility
• Hardware-based security

18. Retail scenarios
Assisted
selling
Modern point-
of-sale
Store
operations
Retail
execution
Electronic work
instruction
Help sales associates
improve customer
service, boost
productivity, and
increase sales
Provide a secure, quick
purchase experience
from anywhere on the
sales floor
Help associates and
managers maximize
operational efficiency
Keep field reps and
merchandisers
up-to-date with
information and tools
throughout their day
Replace printed documents
with portable, interactive
instructions

19. Empowering people, organizations, and
industries in the digital age
Invigorating mobile
sales teams
Streamlining global
operations
New Belgium Brewing built
a custom app for its sales
teams to provide them with
instant access to customer
information on mobile
devices, improving sales.
Ashley Furniture replaced its
retail management system to
provide omni-channel service
that improves in-store
shopping and reaches a
broader demographic.
Providing
innovative
experiences
GameStop provided a digitally
immersive shopping
experience within the physical
store to engage customers in
interactive, informative, and
entertaining ways.
Unilever created a private
cloud environment that will
scale to their growth and help
them respond to markets
faster and more efficiently.
Implementing
seamless
commerce

20. Empowered
workforce
30

21. Deliver dynamic and agile
systems that support your
business today and into the
future, with a scalable
platform that empowers all
Employees.
» Enable communication across entire organization
» Empower your teams with tools to handle daily activities
» Increase agility in responding to customers and
market changes
» Enable all staff to share ideas and increase
engagement

22. Store communication
Customers are more informed
Disengaged employees
Store overwhelmed with email/paper
Fragmented communication through BYOA

23. Empower your people
Head Office
Suppliers
Stores
Consumers
Innovate and
adapt in a world
of constantly
changing
business needs
Get more done
across stores,
HQ, partners,
suppliers
Bring your
intranet to life
with social,
mobile, and
business data
Give your store
workers a voice
and encourage
them to make a
difference

24. Operational Productivity Associate Empowerment
Scenarios:
Product & Program Training
Issue identification and resolution
Innovation via internal Social (crowdsourcing)
Associate recognition /praise
Benefits:
Increase employee satisfaction & engagement
Reduce Staff turnover
Sharing of best practices
Product & Brand ambassadors
Scenarios:
HR forms & processes
Task management
Key performance indicators
Benefits:
Streamline information & communication
Access to latest info from front of Store
Quick response to market, recalls (tasks)
Integration & context around Applications

25. “The cloud-based communication and
collaboration tools in Office 365 help to
promote personal mobility and business
agility: the foundation Accor needs to
compete in today’s global economy.”
— Marc Champsaur, VP Internet, Intranet, Franchise and Mobility, Accor

26. 36
Providing more
personal service
Rooms To Go freed its sales
staff to interact more closely
with customers through a
touch-based app on mobile
devices.
Creating a
collaborative
workplace
Coles fostered collaboration
and productivity with a cloud-
based employee portal and
enterprise social networking.
Enabling teamwork
anywhere on any
device
The Carlsberg Group enabled
its sales reps to connect and
share information anytime
and anywhere, enriching the
company’s understanding of
regional markets.

27. Combina il meglio di negozi fisici e digitali per fornire esperienze cliente personali, integrate e differenziate.
Sono a tua disposizione per fornirti il supporto per l' applicazione del programma di lavoro - https://goo.gl/pWVu2p - :
puoi contattarci al numero +39 333 147 5608 dal lunedì al venerdì, dalle 08:00 alle 20:00.
E' un servizio gratuito!
--
Salvatore Coda
(owner)
SCBN | MCP - Google Partner