In a world of business, the process of defining your organization’s Mission Statement, Vision Statement and Value Set can be a valuable exercise that will force you and your leadership team to ask the harder questions about your organization.
The goal of this SlideShare is to get your started,
Execution - The Discipline of getting things done GMR Group
This book was published in the year 2002 and I had read this book at that time. Revisited and read this book again just to evaluate the context. Even today the context of this book is very relevant.
Too many leaders fool themselves into thinking their companies are well run. They are like the parents in Garrison Keillor’s fictional Lake Wobegon, all of whom think their children are above average. Then the top performers at Lake Wobegon High school arrive at the University of Minnesota or Colgate or Princeton and find out they are average or even below average. Similarly , when corporate leaders start understanding how the GE’s and Emerson Electrics of this world are run- how superbly they get things done- they discover how far they have to go before they become World class in Execution.
Here is the fundamental problem: People think of execution as the tactical side of business, something leaders delegate while thy focus on the perceived “bigger” issues. This idea is completely wrong. Execution is not just tactics—it is a discipline and a system. It has to be built into a company’s strategy, its goals, and its culture. And the leader of the organization must be deeply engaged in it. He can delegate its substance.
We talk to many leaders who fall victim to the gap between promises they’ve made and results their organizations delivered. They frequently tell us they have a problem with accountability—people aren’t doing the things they’re supposed to do to implement a plan. They desperately want to make changes of some kind, but what do they need to change? They don’t know.
Execution is a specific set of behaviors and techniques that companies need to master in order to have competitive advantage.
Read this Summary ……
The term branding has long been relegated to companies and products, but today almost every individual has to have a personal brand as personal brand serves the brand of an employer company and its products complimentarily and it has positive impact on the way an organization and its culture is managed. Not many of us have consciously cultivated these brands, but they exist nonetheless.
The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. This session explains what personal branding and personal brand means and gives ways to start building an awesome personal brand.
What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn't mean you can’t be human. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one.
This session focuses on explaining the parts of persona, promise and brand story of a person and explains how can you strategically carve and build the personal brand – which helps you create a personal equity – to be more effective in the organization, market and society.
Execution - The Discipline of getting things done GMR Group
This book was published in the year 2002 and I had read this book at that time. Revisited and read this book again just to evaluate the context. Even today the context of this book is very relevant.
Too many leaders fool themselves into thinking their companies are well run. They are like the parents in Garrison Keillor’s fictional Lake Wobegon, all of whom think their children are above average. Then the top performers at Lake Wobegon High school arrive at the University of Minnesota or Colgate or Princeton and find out they are average or even below average. Similarly , when corporate leaders start understanding how the GE’s and Emerson Electrics of this world are run- how superbly they get things done- they discover how far they have to go before they become World class in Execution.
Here is the fundamental problem: People think of execution as the tactical side of business, something leaders delegate while thy focus on the perceived “bigger” issues. This idea is completely wrong. Execution is not just tactics—it is a discipline and a system. It has to be built into a company’s strategy, its goals, and its culture. And the leader of the organization must be deeply engaged in it. He can delegate its substance.
We talk to many leaders who fall victim to the gap between promises they’ve made and results their organizations delivered. They frequently tell us they have a problem with accountability—people aren’t doing the things they’re supposed to do to implement a plan. They desperately want to make changes of some kind, but what do they need to change? They don’t know.
Execution is a specific set of behaviors and techniques that companies need to master in order to have competitive advantage.
Read this Summary ……
The term branding has long been relegated to companies and products, but today almost every individual has to have a personal brand as personal brand serves the brand of an employer company and its products complimentarily and it has positive impact on the way an organization and its culture is managed. Not many of us have consciously cultivated these brands, but they exist nonetheless.
The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. This session explains what personal branding and personal brand means and gives ways to start building an awesome personal brand.
What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn't mean you can’t be human. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one.
This session focuses on explaining the parts of persona, promise and brand story of a person and explains how can you strategically carve and build the personal brand – which helps you create a personal equity – to be more effective in the organization, market and society.
Teamwork is essential for business today. This presentation focuses on techniques that will enhance corporate team building. The team building training program conducted by MMM Training Solutions develops team building skills.
Presentation using Power Point covering SMART Goals and Objectives. Perfect for any one who wants know, What is SMART? How to set SMART Goals? Using SMART Objectives to improve business?
“Simon Sinek is an unshakable optimist. He believes in a bright future and our ability to build it together.” In this course we will be introduced to his idea of “The Golden Circle” helping individuals and organizations “find their why”. Sinek envisions a world “where people wake up every day inspired to go to work, feel safe while they are there, and return home at the end of the day feeling fulfilled by the work they do, feeling that they have contributed to something greater than themselves.” This course will get your juices flowing so you are inspired and enhance your ability to inspire others.
Goal Setting and Strategic Planning allows you to prepare for the journey and critically assess the best path for your organization. It allows you to look at where you are, where you want to go, and the action items for getting there.
FINDING YOUR WHY at the Workplace by Ruben Licera JrRUBEN LICERA
This deck is delivered during the Fit4U Campaign of Aboitiz Equity Ventures in the Visayas.
The presentation showcases the importance of Finding One's WHY, the evolution of WHY, myths, and impact of purpose-driven employment and leadership to each personnels career and the company involved.
The event was held at Seda Hotels, Cebu City on October 6, 2018.
Want to bring this talk in your workplace, connect with me via talks@rubenlicera.com
Goal Setting PowerPoint Slides include topics such as: perspectives on goal setting, seven types of goals, steps to goal setting, principles, objectives, and benefits of goal setting, important factors in goal setting, goals vs. activities, measuring goals, 10 steps to writing goals, procedures for goal integration, discussing goals with others, how to's and more. Slides can easily be tailored to your specific needs, use them with an LCD projector, make handouts, and/or create overheads. 100+ PowerPoint presentation content slides. Each slide includes slide transitions, clipart and animation. System & Software Requirements: IBM or MAC and PowerPoint 97 or higher. You may use this product over and over again. Royalty Free - Use Them Over and Over Again. Once purchased, download instructions will be sent to you via email. (PC and MAC Compatible).
Start with Why: Social Media Mindset for ProfessionalsChrissanne Long
Inspired by Simon Sinek's TEDX talk and subsequent book: "Start with Why: How Great Leaders Inspire Everyone to Take Action, this presentation serves to help businesses to establish a WHY before they engage in Social Media marketing efforts, before they focus on the HOW or the WHAT. Chrissanne Long believes everything starts with WHY, even Social Media. If businesses are struggling with Social Media, maybe it's because their WHY isn't strong enough!
8 Steps to Reestablishing Your Personal Productivity at WorkMindful Progression
8 Steps to Reestablishing Your Personal Productivity at Work is for all professionals who feel that they need to re-connect with their workplace and become more productive, but are struggling on how to do it.
www.mindfulprogression.co.uk
8 Steps to Reestablishing Your Personal Productivity at Work is exactly that. 8 straight forward steps that help you get back to productive work and feeling like you are making a impact on your personal performance and your organisation.
Teamwork is essential for business today. This presentation focuses on techniques that will enhance corporate team building. The team building training program conducted by MMM Training Solutions develops team building skills.
Presentation using Power Point covering SMART Goals and Objectives. Perfect for any one who wants know, What is SMART? How to set SMART Goals? Using SMART Objectives to improve business?
“Simon Sinek is an unshakable optimist. He believes in a bright future and our ability to build it together.” In this course we will be introduced to his idea of “The Golden Circle” helping individuals and organizations “find their why”. Sinek envisions a world “where people wake up every day inspired to go to work, feel safe while they are there, and return home at the end of the day feeling fulfilled by the work they do, feeling that they have contributed to something greater than themselves.” This course will get your juices flowing so you are inspired and enhance your ability to inspire others.
Goal Setting and Strategic Planning allows you to prepare for the journey and critically assess the best path for your organization. It allows you to look at where you are, where you want to go, and the action items for getting there.
FINDING YOUR WHY at the Workplace by Ruben Licera JrRUBEN LICERA
This deck is delivered during the Fit4U Campaign of Aboitiz Equity Ventures in the Visayas.
The presentation showcases the importance of Finding One's WHY, the evolution of WHY, myths, and impact of purpose-driven employment and leadership to each personnels career and the company involved.
The event was held at Seda Hotels, Cebu City on October 6, 2018.
Want to bring this talk in your workplace, connect with me via talks@rubenlicera.com
Goal Setting PowerPoint Slides include topics such as: perspectives on goal setting, seven types of goals, steps to goal setting, principles, objectives, and benefits of goal setting, important factors in goal setting, goals vs. activities, measuring goals, 10 steps to writing goals, procedures for goal integration, discussing goals with others, how to's and more. Slides can easily be tailored to your specific needs, use them with an LCD projector, make handouts, and/or create overheads. 100+ PowerPoint presentation content slides. Each slide includes slide transitions, clipart and animation. System & Software Requirements: IBM or MAC and PowerPoint 97 or higher. You may use this product over and over again. Royalty Free - Use Them Over and Over Again. Once purchased, download instructions will be sent to you via email. (PC and MAC Compatible).
Start with Why: Social Media Mindset for ProfessionalsChrissanne Long
Inspired by Simon Sinek's TEDX talk and subsequent book: "Start with Why: How Great Leaders Inspire Everyone to Take Action, this presentation serves to help businesses to establish a WHY before they engage in Social Media marketing efforts, before they focus on the HOW or the WHAT. Chrissanne Long believes everything starts with WHY, even Social Media. If businesses are struggling with Social Media, maybe it's because their WHY isn't strong enough!
8 Steps to Reestablishing Your Personal Productivity at WorkMindful Progression
8 Steps to Reestablishing Your Personal Productivity at Work is for all professionals who feel that they need to re-connect with their workplace and become more productive, but are struggling on how to do it.
www.mindfulprogression.co.uk
8 Steps to Reestablishing Your Personal Productivity at Work is exactly that. 8 straight forward steps that help you get back to productive work and feeling like you are making a impact on your personal performance and your organisation.
Banker's U workshop presentation covers marketing skills and resources for new business endeavors; Build confidence and motivation in working for yourself or seek a broader job pool for the existing skills you have.
For book purchase, licensing for the stage or more information please visit our website.
Watch video: http://youtu.be/bBvlJYTpW5g
Available on Amazon from John DeGaetano Productions
http://www.amazon.com/author/johndegaetano
http://www.johndegaetanoproductions.com
Resilience is essential for success in challenging times, and the BIG Buzz Oxfordshire Breakfast Briefing provided valuable insights. Lenah Oduor explored the five pillars of growth for a life-centered business, while Andy Bedwell shared tips on building and maintaining momentum. Emma Georgiou focused on building personal resilience for improved performance, and Andy Lambert shared strategies to harness the transformative power of social media. Delegates gained practical knowledge on enhancing customer experiences, staying motivated, and adapting to change, and now you can too!
Top 10 client service interview questions with answershenrybrown133
In this file, you can ref interview materials for client service such as, client service situational interview, client service behavioral interview, client service phone interview, client service interview thank you letter, client service interview tips …
Top 10 campaign interview questions with answerstoddharry267
In this file, you can ref interview materials for campaign such as, campaign situational interview, campaign behavioral interview, campaign phone interview, campaign interview thank you letter, campaign interview tips …
Top 10 client interview questions with answersanielrodd8
In this file, you can ref interview materials for client such as, client situational interview, client behavioral interview, client phone interview, client interview thank you letter, client interview tips …
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
1. The Mission, Vision, Values Exercise
By Chris Gostling – MomentumVisual Inc - 2016
2. Some people say the most
memorable ways to deepen
your understanding, and
challenge your commitment to a
relationship, is to move in
together or to go camping.
For some people this ends in a
disconnected disaster, and for
others it can leave them better
for the experience.
3. Asking Harder Questions
In a world of business, the comparable “character building”
experiences are completing an RFP for a government contract, or
going through the process of defining your organization’s Mission
Statement,Vision Statement andValue Set.
Both are exercises that force you and your leadership team to ask
the harder questions about your organization.
4. I don't recommend anyone actually participating in an RFP
process unless it's absolutely necessary. I do however
strongly recommend anyone running an organization to go
exercise of defining Mission & Vision Statements and a Value
(M/V/V) before making any new significant business plans.
One of the key insights that is gained from defining your M/V/V is a
clear WHY to support "Why are we running this business?"
Why Does Your Organization Operate?
5. But you haven't done the exercise yet, and here are a few
good(ish) reasons why not:
• You're too busy kicking ass and taking names
• You don't really believe in what you doing
• You wouldn't want to share this information with your audience
• You don't know where start
So Many Reasons Not To Do It
6. The first reason can become a perpetual perspective, you will not make time
for anything thinking like that.
The second is missed opportunity to adjust your company's path to a freshly
defined Mission, Vision & Value Set. One that you can actually stand behind
in front of.
The third exists as a misconception more than anything. Your Mission
statement and your Vision statement and your Value set are just
yours. They're not the reason why people believe in your product or
service, they're the reason you do.
Getting Past Excuses
7. I professionally don't believe the Mission statement needs to be a consumer
facing communication piece.Why would people care about the reason why
you're doing this for you?
People want to know why you're doing for them | which is different.
Crafted for the targeted audience of an organization, a Global Facing
Statement stems from the intentions behind the Mission/Vision/Values, but has
the public's interests in mind first.We will come back to this later.
Internal Vs External Statements
8. Let’s focus on the fourth and more
common reason why you haven't
done a Mission,Vision,Values
exercise for your organization
I don't know where to start
9. A Few Things To Consider
• There’s only value in doing this exercise if you’re going to be honest with your
intentions and your organizations current state of operation.
• Don’t get hung up on finding exactly the right words, or for that matter, how
to say it in five words or less. If your business isn’t professional writing, don’t
stress about trying to find epic words. Even if it is, don't. Remember you are
doing this for your organization and it's stakeholders.
• You should be able to say your Mission statement out loud, calmly with the
confidence of someone who believes in the sentiment behind it.
• Your Mission/Vision/Values should represent the best version of your
organization.
• It shouldn’t sound false or deceptive, like you’re trying to trick someone.This
isn’t supposed to be a loop hole clause.
10. This should be the (reasonably) well
articulatedWHY you are in business.
11. Vision vs Mission
Vision Statement:
• Emotionally charged
• Generally an inspiring tone
• Well it speaks to your present state it also speaks to your future state
• Probably doesn’t include a lot of specific executable details
• This is a reason to get up in the morning statement
• This can also be successfully used as the rallying cry shared and
when work is slow or challenging.
12. Vision vs Mission
Mission Statement:
• What you do for whom and if I position on either why you
it or how you doing
• It should speak to your standards and should feel unique
• This is the plan that represents your organizations realistic
and ideal operating mode. Literally like a mission.
13. Common Writing Challenges
• Getting too particular about specific words. It only needs to make sense.
• There is accurate and encompassing, and then there is too specific.There’s also vague, and
general and ambiguous. If your statements and values are too general, you are missing the
details that make your organization unique.
• There is an analogy about a frog and a pot of water that is slowly heated, and it refers to our
ability to ignore changes if they are small enough. I bring this up because it is very easy to find a
path early on that seems safe and never looking back until it is two weeks later and the results
are totally off message. If you find progress, push it to a point, and then start fresh with a
different direction. Do this a half dozen times.The right approach will stand out.
14. Staying On Track
Create groups of useful "base line" reference information to start with:
• What you do - Speak to the industry in which your organization serves
• For whom do you do it - How are all of your customers connected?This can be a great way of
describing them as one collective audience.
• The WHY you do it, for the HOW you doing –This is where you have the opportunity to be
unique this is the fingerprint I don’t imagine your company’s mission is to be exactly the same as
everyone else, going to business to be graded it or at least be better than most of the things you
seen it there this element of the mission statement his closest peace to your vision statement.
15. Regroup
1. Value Set - Bullet List | Leverage-able Common Themes
2. Vision Statement - Emotive | Future-State Inspired | Rally Cry
3. Mission Statement - What You Do For Whom | Unique | Current-State Proud
• Keep it honest, easy to understand
• Be just specific enough
• Make it unique to your business
16. A Good Place To Start
Value Prompts:
• Bullet list of things you believe in that relate directly to the service you offer
• The work involved in doing your service (or making your product)
• The relationship between the people that do the work, and your org.
• The relationship between the people that use what you do, and your org.
• The impact you have on the community/economy that are affected by your service
From here you can probably highlight some key words that stand out on your list. These
These "themes" probably will even repeat. The recurring concepts should exist and support the
support the development of your two internal statements.
17. A Good Place To Start
Mission Prompts:
• Without addressing the problem that you solve, what is the simplest way to
explain the service or product offering that you represent
• Describe the audience you serve, as a demographic. Don't focus on what you
think they think about your organization or offering. If you have more than
distinct demographic, keep writing. Realistically there will be a way to define
your entire audience in one way. It will come from really understanding ALL of
your audiences and finding commonalities between them.
• What problem does your service or product offering solve?
• Why does this problem exist?
• Why doesn't this problem affect your organization?
18. A Good Place To Start
Vision Prompts:
• What is your favourite part of what your organization does?
• Is this "favourite part" a driving force behind your organization's focus
• If not, what are the driving forces behind your organizations focus
• Of these, what are the most important ones?
• If you look at the "need" your organization fulfills, what would be your goal
related to fulfilling the need?
19. Closing Thoughts
I have not shared any formatting recommendations for any of these three key
perspectives. The goal is to have the best content, and the format will find itself.
You will hopefully learn a lot about your organization and the perspectives of
the stakeholders. This is also a highly shareable piece of communication for staff in
new hires to give a clear overview on the company they are going to be working for.
Cheers | Chris Gostling | CEO | MomentumVisual Inc