SlideShare a Scribd company logo
1 of 1
“The message of any medium or technology is the change of
scale or pace or pattern that it introduces into human affairs.
The railway did not introduce movement or transpotatio or
wheel or road into human society, but it accelerated and
enlarged the scale of previous han functions, creating totally
new kinds of cities and new kinds of work and leisure.”
(McLuhan, 1964, p. 8)
McLuhan’s insight suggests that we need to look beyond the
simple message to the social influence of the medium. As your
textbook states, “…the manner in which people communicate
shapes not only the society in which they live but how they
interact within it (p. 461). Discuss how the ways that we
communicate through social media, texting, blogging (both
locally and globally) influence the ways that we perceive the
world. Find a video (some interesting ones on TED.com) or a
news article that provides support for your discussion.
Your submission should be approximately 500 words and
include sociological concepts from your text as well as some of
your own ideas as well as information from your selected video
or article. (please include the link to your article or video.)

More Related Content

Similar to The message of any medium or technology is the change of scale or p.docx

Media and SocietyMedia HistoryJOHN DEWEY – 185.docx
Media and SocietyMedia HistoryJOHN DEWEY – 185.docxMedia and SocietyMedia HistoryJOHN DEWEY – 185.docx
Media and SocietyMedia HistoryJOHN DEWEY – 185.docxalfredacavx97
 
Media and SocietyMedia HistoryJOHN DEWEY – 185.docx
Media and SocietyMedia HistoryJOHN DEWEY – 185.docxMedia and SocietyMedia HistoryJOHN DEWEY – 185.docx
Media and SocietyMedia HistoryJOHN DEWEY – 185.docxjessiehampson
 
Presentation
PresentationPresentation
Presentationnixan1
 
Economic, Social & Political Impact of Web 2.0
Economic, Social & Political Impact of Web 2.0Economic, Social & Political Impact of Web 2.0
Economic, Social & Political Impact of Web 2.0is20090
 
Medium is the Massage
Medium is the Massage Medium is the Massage
Medium is the Massage Juho Heikkinen
 
BuildingTransculturalTeamsUsing Personal Stories
BuildingTransculturalTeamsUsing Personal StoriesBuildingTransculturalTeamsUsing Personal Stories
BuildingTransculturalTeamsUsing Personal StoriesVannaSchrader3
 
Comparative literature in the age of digital humanities on possible futures...
Comparative literature in the  age of digital humanities  on possible futures...Comparative literature in the  age of digital humanities  on possible futures...
Comparative literature in the age of digital humanities on possible futures...Asari Bhavyang
 
Comparative literature in the age of digital humanities on possible futures...
Comparative literature in the  age of digital humanities  on possible futures...Comparative literature in the  age of digital humanities  on possible futures...
Comparative literature in the age of digital humanities on possible futures...Nidhi Jethava
 
Media Ecology Theory.pptx
Media Ecology Theory.pptxMedia Ecology Theory.pptx
Media Ecology Theory.pptxDrashtiJoshi21
 
MEDIA ECOLOGY. Exploring the metaphor.
MEDIA ECOLOGY. Exploring the metaphor.MEDIA ECOLOGY. Exploring the metaphor.
MEDIA ECOLOGY. Exploring the metaphor.Carlos Alberto Scolari
 
How metaphors matter an ethnography of blockchain based re descriptions of th...
How metaphors matter an ethnography of blockchain based re descriptions of th...How metaphors matter an ethnography of blockchain based re descriptions of th...
How metaphors matter an ethnography of blockchain based re descriptions of th...eraser Juan José Calderón
 
FULL DISS FOR TURN IT IN
FULL DISS FOR TURN IT INFULL DISS FOR TURN IT IN
FULL DISS FOR TURN IT INClaire Cross
 
The Information Revolution
The Information RevolutionThe Information Revolution
The Information RevolutionAleks Krotoski
 
Auto-ethnography” is a form of anthropological writing where th
Auto-ethnography” is a form of anthropological writing where thAuto-ethnography” is a form of anthropological writing where th
Auto-ethnography” is a form of anthropological writing where thcameroncourtney45
 
COMM THEORY RESEARCH PAPER
COMM THEORY RESEARCH PAPERCOMM THEORY RESEARCH PAPER
COMM THEORY RESEARCH PAPERNicholas Shaffer
 
Learning on-Line
Learning on-LineLearning on-Line
Learning on-LineDrJoolz
 

Similar to The message of any medium or technology is the change of scale or p.docx (20)

Media and SocietyMedia HistoryJOHN DEWEY – 185.docx
Media and SocietyMedia HistoryJOHN DEWEY – 185.docxMedia and SocietyMedia HistoryJOHN DEWEY – 185.docx
Media and SocietyMedia HistoryJOHN DEWEY – 185.docx
 
Media and SocietyMedia HistoryJOHN DEWEY – 185.docx
Media and SocietyMedia HistoryJOHN DEWEY – 185.docxMedia and SocietyMedia HistoryJOHN DEWEY – 185.docx
Media and SocietyMedia HistoryJOHN DEWEY – 185.docx
 
Presentation
PresentationPresentation
Presentation
 
Economic, Social & Political Impact of Web 2.0
Economic, Social & Political Impact of Web 2.0Economic, Social & Political Impact of Web 2.0
Economic, Social & Political Impact of Web 2.0
 
Newmedia
NewmediaNewmedia
Newmedia
 
Medium is the Massage
Medium is the Massage Medium is the Massage
Medium is the Massage
 
BuildingTransculturalTeamsUsing Personal Stories
BuildingTransculturalTeamsUsing Personal StoriesBuildingTransculturalTeamsUsing Personal Stories
BuildingTransculturalTeamsUsing Personal Stories
 
Society 2.0
Society 2.0Society 2.0
Society 2.0
 
Comparative literature in the age of digital humanities on possible futures...
Comparative literature in the  age of digital humanities  on possible futures...Comparative literature in the  age of digital humanities  on possible futures...
Comparative literature in the age of digital humanities on possible futures...
 
Comparative literature in the age of digital humanities on possible futures...
Comparative literature in the  age of digital humanities  on possible futures...Comparative literature in the  age of digital humanities  on possible futures...
Comparative literature in the age of digital humanities on possible futures...
 
Media Ecology Theory.pptx
Media Ecology Theory.pptxMedia Ecology Theory.pptx
Media Ecology Theory.pptx
 
Popular culture
Popular culturePopular culture
Popular culture
 
MEDIA ECOLOGY. Exploring the metaphor.
MEDIA ECOLOGY. Exploring the metaphor.MEDIA ECOLOGY. Exploring the metaphor.
MEDIA ECOLOGY. Exploring the metaphor.
 
Mc Luhan1
Mc Luhan1Mc Luhan1
Mc Luhan1
 
How metaphors matter an ethnography of blockchain based re descriptions of th...
How metaphors matter an ethnography of blockchain based re descriptions of th...How metaphors matter an ethnography of blockchain based re descriptions of th...
How metaphors matter an ethnography of blockchain based re descriptions of th...
 
FULL DISS FOR TURN IT IN
FULL DISS FOR TURN IT INFULL DISS FOR TURN IT IN
FULL DISS FOR TURN IT IN
 
The Information Revolution
The Information RevolutionThe Information Revolution
The Information Revolution
 
Auto-ethnography” is a form of anthropological writing where th
Auto-ethnography” is a form of anthropological writing where thAuto-ethnography” is a form of anthropological writing where th
Auto-ethnography” is a form of anthropological writing where th
 
COMM THEORY RESEARCH PAPER
COMM THEORY RESEARCH PAPERCOMM THEORY RESEARCH PAPER
COMM THEORY RESEARCH PAPER
 
Learning on-Line
Learning on-LineLearning on-Line
Learning on-Line
 

More from armitageclaire49

Apply Information System Auditing AssignmentResearch an art.docx
Apply Information System Auditing AssignmentResearch an art.docxApply Information System Auditing AssignmentResearch an art.docx
Apply Information System Auditing AssignmentResearch an art.docxarmitageclaire49
 
Apply information from the Aquifer Case Study to answer the followin.docx
Apply information from the Aquifer Case Study to answer the followin.docxApply information from the Aquifer Case Study to answer the followin.docx
Apply information from the Aquifer Case Study to answer the followin.docxarmitageclaire49
 
Apply Development PlanCreate a 700- to 1,050-word development.docx
Apply Development PlanCreate a 700- to 1,050-word development.docxApply Development PlanCreate a 700- to 1,050-word development.docx
Apply Development PlanCreate a 700- to 1,050-word development.docxarmitageclaire49
 
Applied TodayMedia—tv, movies booksConcept of PrisonerKe.docx
Applied TodayMedia—tv, movies booksConcept of PrisonerKe.docxApplied TodayMedia—tv, movies booksConcept of PrisonerKe.docx
Applied TodayMedia—tv, movies booksConcept of PrisonerKe.docxarmitageclaire49
 
Applied Social PsychologyApplied social psychology is a field .docx
Applied Social PsychologyApplied social psychology is a field .docxApplied Social PsychologyApplied social psychology is a field .docx
Applied Social PsychologyApplied social psychology is a field .docxarmitageclaire49
 
Applied Numerical Methodswith MATLAB® for Engineers and .docx
Applied Numerical Methodswith MATLAB® for Engineers and .docxApplied Numerical Methodswith MATLAB® for Engineers and .docx
Applied Numerical Methodswith MATLAB® for Engineers and .docxarmitageclaire49
 
Applied LearningPsychology is an interesting field of study be.docx
Applied LearningPsychology is an interesting field of study be.docxApplied LearningPsychology is an interesting field of study be.docx
Applied LearningPsychology is an interesting field of study be.docxarmitageclaire49
 
Applied Assignment III – write 5 primary goals and their metrics f.docx
Applied Assignment III – write 5 primary goals and their metrics f.docxApplied Assignment III – write 5 primary goals and their metrics f.docx
Applied Assignment III – write 5 primary goals and their metrics f.docxarmitageclaire49
 
Applied Assignment I – describe the primary business processes, key .docx
Applied Assignment I – describe the primary business processes, key .docxApplied Assignment I – describe the primary business processes, key .docx
Applied Assignment I – describe the primary business processes, key .docxarmitageclaire49
 
Applied Final ProjectThe Cultural OtherResearch the hist.docx
Applied Final ProjectThe Cultural OtherResearch the hist.docxApplied Final ProjectThe Cultural OtherResearch the hist.docx
Applied Final ProjectThe Cultural OtherResearch the hist.docxarmitageclaire49
 
applied sciencesReviewA State-of-the-Art Review of .docx
applied  sciencesReviewA State-of-the-Art Review of .docxapplied  sciencesReviewA State-of-the-Art Review of .docx
applied sciencesReviewA State-of-the-Art Review of .docxarmitageclaire49
 
Applications of Epidemiology – A Case Study The situation at Goo.docx
Applications of Epidemiology – A Case Study The situation at Goo.docxApplications of Epidemiology – A Case Study The situation at Goo.docx
Applications of Epidemiology – A Case Study The situation at Goo.docxarmitageclaire49
 
ApplicationFederal Statutes and the Impact of Legislative Bills.docx
ApplicationFederal Statutes and the Impact of Legislative Bills.docxApplicationFederal Statutes and the Impact of Legislative Bills.docx
ApplicationFederal Statutes and the Impact of Legislative Bills.docxarmitageclaire49
 
ApplicationFederal Statutes and the Impact of Legislative B.docx
ApplicationFederal Statutes and the Impact of Legislative B.docxApplicationFederal Statutes and the Impact of Legislative B.docx
ApplicationFederal Statutes and the Impact of Legislative B.docxarmitageclaire49
 
Application Topics The APPLICATION PROJECT OPTIONS from which yo.docx
Application Topics The APPLICATION PROJECT OPTIONS from which yo.docxApplication Topics The APPLICATION PROJECT OPTIONS from which yo.docx
Application Topics The APPLICATION PROJECT OPTIONS from which yo.docxarmitageclaire49
 
ApplicationDeveloping Your Professional Philosophy of Teaching .docx
ApplicationDeveloping Your Professional Philosophy of Teaching .docxApplicationDeveloping Your Professional Philosophy of Teaching .docx
ApplicationDeveloping Your Professional Philosophy of Teaching .docxarmitageclaire49
 
Application Social ClassIn the Discussion, you addressed how .docx
Application Social ClassIn the Discussion, you addressed how .docxApplication Social ClassIn the Discussion, you addressed how .docx
Application Social ClassIn the Discussion, you addressed how .docxarmitageclaire49
 
Application Role and Value of EvaluationThe United Nations, the.docx
Application Role and Value of EvaluationThe United Nations, the.docxApplication Role and Value of EvaluationThe United Nations, the.docx
Application Role and Value of EvaluationThe United Nations, the.docxarmitageclaire49
 
Application of Nursing Theory to Practice What would _(Pla.docx
Application of Nursing Theory to Practice What would _(Pla.docxApplication of Nursing Theory to Practice What would _(Pla.docx
Application of Nursing Theory to Practice What would _(Pla.docxarmitageclaire49
 
Application Paper #4 1.Please pick 1 or 2 of Gardners Intell.docx
Application Paper #4 1.Please pick 1 or 2 of Gardners  Intell.docxApplication Paper #4 1.Please pick 1 or 2 of Gardners  Intell.docx
Application Paper #4 1.Please pick 1 or 2 of Gardners Intell.docxarmitageclaire49
 

More from armitageclaire49 (20)

Apply Information System Auditing AssignmentResearch an art.docx
Apply Information System Auditing AssignmentResearch an art.docxApply Information System Auditing AssignmentResearch an art.docx
Apply Information System Auditing AssignmentResearch an art.docx
 
Apply information from the Aquifer Case Study to answer the followin.docx
Apply information from the Aquifer Case Study to answer the followin.docxApply information from the Aquifer Case Study to answer the followin.docx
Apply information from the Aquifer Case Study to answer the followin.docx
 
Apply Development PlanCreate a 700- to 1,050-word development.docx
Apply Development PlanCreate a 700- to 1,050-word development.docxApply Development PlanCreate a 700- to 1,050-word development.docx
Apply Development PlanCreate a 700- to 1,050-word development.docx
 
Applied TodayMedia—tv, movies booksConcept of PrisonerKe.docx
Applied TodayMedia—tv, movies booksConcept of PrisonerKe.docxApplied TodayMedia—tv, movies booksConcept of PrisonerKe.docx
Applied TodayMedia—tv, movies booksConcept of PrisonerKe.docx
 
Applied Social PsychologyApplied social psychology is a field .docx
Applied Social PsychologyApplied social psychology is a field .docxApplied Social PsychologyApplied social psychology is a field .docx
Applied Social PsychologyApplied social psychology is a field .docx
 
Applied Numerical Methodswith MATLAB® for Engineers and .docx
Applied Numerical Methodswith MATLAB® for Engineers and .docxApplied Numerical Methodswith MATLAB® for Engineers and .docx
Applied Numerical Methodswith MATLAB® for Engineers and .docx
 
Applied LearningPsychology is an interesting field of study be.docx
Applied LearningPsychology is an interesting field of study be.docxApplied LearningPsychology is an interesting field of study be.docx
Applied LearningPsychology is an interesting field of study be.docx
 
Applied Assignment III – write 5 primary goals and their metrics f.docx
Applied Assignment III – write 5 primary goals and their metrics f.docxApplied Assignment III – write 5 primary goals and their metrics f.docx
Applied Assignment III – write 5 primary goals and their metrics f.docx
 
Applied Assignment I – describe the primary business processes, key .docx
Applied Assignment I – describe the primary business processes, key .docxApplied Assignment I – describe the primary business processes, key .docx
Applied Assignment I – describe the primary business processes, key .docx
 
Applied Final ProjectThe Cultural OtherResearch the hist.docx
Applied Final ProjectThe Cultural OtherResearch the hist.docxApplied Final ProjectThe Cultural OtherResearch the hist.docx
Applied Final ProjectThe Cultural OtherResearch the hist.docx
 
applied sciencesReviewA State-of-the-Art Review of .docx
applied  sciencesReviewA State-of-the-Art Review of .docxapplied  sciencesReviewA State-of-the-Art Review of .docx
applied sciencesReviewA State-of-the-Art Review of .docx
 
Applications of Epidemiology – A Case Study The situation at Goo.docx
Applications of Epidemiology – A Case Study The situation at Goo.docxApplications of Epidemiology – A Case Study The situation at Goo.docx
Applications of Epidemiology – A Case Study The situation at Goo.docx
 
ApplicationFederal Statutes and the Impact of Legislative Bills.docx
ApplicationFederal Statutes and the Impact of Legislative Bills.docxApplicationFederal Statutes and the Impact of Legislative Bills.docx
ApplicationFederal Statutes and the Impact of Legislative Bills.docx
 
ApplicationFederal Statutes and the Impact of Legislative B.docx
ApplicationFederal Statutes and the Impact of Legislative B.docxApplicationFederal Statutes and the Impact of Legislative B.docx
ApplicationFederal Statutes and the Impact of Legislative B.docx
 
Application Topics The APPLICATION PROJECT OPTIONS from which yo.docx
Application Topics The APPLICATION PROJECT OPTIONS from which yo.docxApplication Topics The APPLICATION PROJECT OPTIONS from which yo.docx
Application Topics The APPLICATION PROJECT OPTIONS from which yo.docx
 
ApplicationDeveloping Your Professional Philosophy of Teaching .docx
ApplicationDeveloping Your Professional Philosophy of Teaching .docxApplicationDeveloping Your Professional Philosophy of Teaching .docx
ApplicationDeveloping Your Professional Philosophy of Teaching .docx
 
Application Social ClassIn the Discussion, you addressed how .docx
Application Social ClassIn the Discussion, you addressed how .docxApplication Social ClassIn the Discussion, you addressed how .docx
Application Social ClassIn the Discussion, you addressed how .docx
 
Application Role and Value of EvaluationThe United Nations, the.docx
Application Role and Value of EvaluationThe United Nations, the.docxApplication Role and Value of EvaluationThe United Nations, the.docx
Application Role and Value of EvaluationThe United Nations, the.docx
 
Application of Nursing Theory to Practice What would _(Pla.docx
Application of Nursing Theory to Practice What would _(Pla.docxApplication of Nursing Theory to Practice What would _(Pla.docx
Application of Nursing Theory to Practice What would _(Pla.docx
 
Application Paper #4 1.Please pick 1 or 2 of Gardners Intell.docx
Application Paper #4 1.Please pick 1 or 2 of Gardners  Intell.docxApplication Paper #4 1.Please pick 1 or 2 of Gardners  Intell.docx
Application Paper #4 1.Please pick 1 or 2 of Gardners Intell.docx
 

Recently uploaded

DEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUM
DEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUMDEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUM
DEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUMELOISARIVERA8
 
Trauma-Informed Leadership - Five Practical Principles
Trauma-Informed Leadership - Five Practical PrinciplesTrauma-Informed Leadership - Five Practical Principles
Trauma-Informed Leadership - Five Practical PrinciplesPooky Knightsmith
 
Graduate Outcomes Presentation Slides - English (v3).pptx
Graduate Outcomes Presentation Slides - English (v3).pptxGraduate Outcomes Presentation Slides - English (v3).pptx
Graduate Outcomes Presentation Slides - English (v3).pptxneillewis46
 
SPLICE Working Group: Reusable Code Examples
SPLICE Working Group:Reusable Code ExamplesSPLICE Working Group:Reusable Code Examples
SPLICE Working Group: Reusable Code ExamplesPeter Brusilovsky
 
AIM of Education-Teachers Training-2024.ppt
AIM of Education-Teachers Training-2024.pptAIM of Education-Teachers Training-2024.ppt
AIM of Education-Teachers Training-2024.pptNishitharanjan Rout
 
MuleSoft Integration with AWS Textract | Calling AWS Textract API |AWS - Clou...
MuleSoft Integration with AWS Textract | Calling AWS Textract API |AWS - Clou...MuleSoft Integration with AWS Textract | Calling AWS Textract API |AWS - Clou...
MuleSoft Integration with AWS Textract | Calling AWS Textract API |AWS - Clou...MysoreMuleSoftMeetup
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...Nguyen Thanh Tu Collection
 
OSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & SystemsOSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & SystemsSandeep D Chaudhary
 
Observing-Correct-Grammar-in-Making-Definitions.pptx
Observing-Correct-Grammar-in-Making-Definitions.pptxObserving-Correct-Grammar-in-Making-Definitions.pptx
Observing-Correct-Grammar-in-Making-Definitions.pptxAdelaideRefugio
 
Contoh Aksi Nyata Refleksi Diri ( NUR ).pdf
Contoh Aksi Nyata Refleksi Diri ( NUR ).pdfContoh Aksi Nyata Refleksi Diri ( NUR ).pdf
Contoh Aksi Nyata Refleksi Diri ( NUR ).pdfcupulin
 
UGC NET Paper 1 Unit 7 DATA INTERPRETATION.pdf
UGC NET Paper 1 Unit 7 DATA INTERPRETATION.pdfUGC NET Paper 1 Unit 7 DATA INTERPRETATION.pdf
UGC NET Paper 1 Unit 7 DATA INTERPRETATION.pdfNirmal Dwivedi
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxannathomasp01
 
e-Sealing at EADTU by Kamakshi Rajagopal
e-Sealing at EADTU by Kamakshi Rajagopale-Sealing at EADTU by Kamakshi Rajagopal
e-Sealing at EADTU by Kamakshi RajagopalEADTU
 
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading Room
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading RoomSternal Fractures & Dislocations - EMGuidewire Radiology Reading Room
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading RoomSean M. Fox
 
PSYPACT- Practicing Over State Lines May 2024.pptx
PSYPACT- Practicing Over State Lines May 2024.pptxPSYPACT- Practicing Over State Lines May 2024.pptx
PSYPACT- Practicing Over State Lines May 2024.pptxMarlene Maheu
 

Recently uploaded (20)

DEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUM
DEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUMDEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUM
DEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUM
 
Trauma-Informed Leadership - Five Practical Principles
Trauma-Informed Leadership - Five Practical PrinciplesTrauma-Informed Leadership - Five Practical Principles
Trauma-Informed Leadership - Five Practical Principles
 
Graduate Outcomes Presentation Slides - English (v3).pptx
Graduate Outcomes Presentation Slides - English (v3).pptxGraduate Outcomes Presentation Slides - English (v3).pptx
Graduate Outcomes Presentation Slides - English (v3).pptx
 
SPLICE Working Group: Reusable Code Examples
SPLICE Working Group:Reusable Code ExamplesSPLICE Working Group:Reusable Code Examples
SPLICE Working Group: Reusable Code Examples
 
AIM of Education-Teachers Training-2024.ppt
AIM of Education-Teachers Training-2024.pptAIM of Education-Teachers Training-2024.ppt
AIM of Education-Teachers Training-2024.ppt
 
Including Mental Health Support in Project Delivery, 14 May.pdf
Including Mental Health Support in Project Delivery, 14 May.pdfIncluding Mental Health Support in Project Delivery, 14 May.pdf
Including Mental Health Support in Project Delivery, 14 May.pdf
 
MuleSoft Integration with AWS Textract | Calling AWS Textract API |AWS - Clou...
MuleSoft Integration with AWS Textract | Calling AWS Textract API |AWS - Clou...MuleSoft Integration with AWS Textract | Calling AWS Textract API |AWS - Clou...
MuleSoft Integration with AWS Textract | Calling AWS Textract API |AWS - Clou...
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
 
OSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & SystemsOSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & Systems
 
Observing-Correct-Grammar-in-Making-Definitions.pptx
Observing-Correct-Grammar-in-Making-Definitions.pptxObserving-Correct-Grammar-in-Making-Definitions.pptx
Observing-Correct-Grammar-in-Making-Definitions.pptx
 
ESSENTIAL of (CS/IT/IS) class 07 (Networks)
ESSENTIAL of (CS/IT/IS) class 07 (Networks)ESSENTIAL of (CS/IT/IS) class 07 (Networks)
ESSENTIAL of (CS/IT/IS) class 07 (Networks)
 
Mattingly "AI and Prompt Design: LLMs with NER"
Mattingly "AI and Prompt Design: LLMs with NER"Mattingly "AI and Prompt Design: LLMs with NER"
Mattingly "AI and Prompt Design: LLMs with NER"
 
Contoh Aksi Nyata Refleksi Diri ( NUR ).pdf
Contoh Aksi Nyata Refleksi Diri ( NUR ).pdfContoh Aksi Nyata Refleksi Diri ( NUR ).pdf
Contoh Aksi Nyata Refleksi Diri ( NUR ).pdf
 
UGC NET Paper 1 Unit 7 DATA INTERPRETATION.pdf
UGC NET Paper 1 Unit 7 DATA INTERPRETATION.pdfUGC NET Paper 1 Unit 7 DATA INTERPRETATION.pdf
UGC NET Paper 1 Unit 7 DATA INTERPRETATION.pdf
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
 
e-Sealing at EADTU by Kamakshi Rajagopal
e-Sealing at EADTU by Kamakshi Rajagopale-Sealing at EADTU by Kamakshi Rajagopal
e-Sealing at EADTU by Kamakshi Rajagopal
 
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading Room
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading RoomSternal Fractures & Dislocations - EMGuidewire Radiology Reading Room
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading Room
 
PSYPACT- Practicing Over State Lines May 2024.pptx
PSYPACT- Practicing Over State Lines May 2024.pptxPSYPACT- Practicing Over State Lines May 2024.pptx
PSYPACT- Practicing Over State Lines May 2024.pptx
 
VAMOS CUIDAR DO NOSSO PLANETA! .
VAMOS CUIDAR DO NOSSO PLANETA!                    .VAMOS CUIDAR DO NOSSO PLANETA!                    .
VAMOS CUIDAR DO NOSSO PLANETA! .
 
Mattingly "AI & Prompt Design: Named Entity Recognition"
Mattingly "AI & Prompt Design: Named Entity Recognition"Mattingly "AI & Prompt Design: Named Entity Recognition"
Mattingly "AI & Prompt Design: Named Entity Recognition"
 

The message of any medium or technology is the change of scale or p.docx

  • 1. “The message of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs. The railway did not introduce movement or transpotatio or wheel or road into human society, but it accelerated and enlarged the scale of previous han functions, creating totally new kinds of cities and new kinds of work and leisure.” (McLuhan, 1964, p. 8) McLuhan’s insight suggests that we need to look beyond the simple message to the social influence of the medium. As your textbook states, “…the manner in which people communicate shapes not only the society in which they live but how they interact within it (p. 461). Discuss how the ways that we communicate through social media, texting, blogging (both locally and globally) influence the ways that we perceive the world. Find a video (some interesting ones on TED.com) or a news article that provides support for your discussion. Your submission should be approximately 500 words and include sociological concepts from your text as well as some of your own ideas as well as information from your selected video or article. (please include the link to your article or video.)