The Medium Is The Message11

The Medium Is the Message Media technologies, most pertinent to us, being the Internet, shape societal progression and cultural forms.

Media Determinism ,[object Object],[object Object],[object Object]

Marshall McLuhan ,[object Object],[object Object],[object Object],[object Object],The Tetrad: Means of examining effects on society of any technology. What does the medium enhance? What does the medium make obsolete? What does the medium retrieve that was obsolete earlier? What does the medium flip into when pushed?

Evolution from print media to the Internet: A new social structure ,[object Object],[object Object],[object Object],[object Object],[object Object]

Roles of Media? ,[object Object],[object Object],[object Object],http://www.c2i.ntu.edu.sg/AI+CI/Resources/AI_Artwork/img/WorldWideBrain.jpg

The Medium as Content and the User as Content Online ,[object Object],The User as Content: the user serves as content, perceives content, becoming content, and creates content. http://www.geekologie.com/2007/07/17/trapped-iphone.jpg

Content Versus Context ,[object Object],[object Object],[object Object]

The Internet ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],In internet media, this has changed. It is multipurpose and not linear.

“ The Global Village” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Internet Media is a new way for humans to exist in the world Transcending all physical barriers through systems and communication constituting a universal telegraphics, linking world language, semiotics, and inventions to a global transfiguration of the earth.

Internet Media Changes the world: Re-inventing old Behaviors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media as a tool? ,[object Object],[object Object],[object Object],[object Object]

Getting the Brain Juices flowing.. ,[object Object],[object Object]

Some useful URL’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Medium Is The Message11

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