The marketing environment consists of internal and external factors that affect marketing management's ability to build and maintain successful relationships with customers. The microenvironment includes internal groups like the company, suppliers, marketing firms, customers, competitors, and publics. The macroenvironment comprises larger societal forces like demographic, economic, natural, technological, political, and cultural factors. These forces influence customers and affect the company's microenvironment. Understanding both the microenvironment and macroenvironment is crucial for effective marketing.