New economies of innovation
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The document discusses how thinking small and open innovation through platforms like Arduino have enabled new models of innovation. It notes how Arduino started as a cheap, open-source electronics platform and has now sold over 60,000 units worldwide. However, it also discusses challenges with scaling from prototypes to production and new manufacturing, financial, and market models needed to support small-scale innovation.
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New economies of innovation
- 1. The new economy of innovation How thinking small got big Alexandra Deschamps-Sonsino CEO & Co-Founder of Tinker.it! LIFT Marseille Vendredi 19 Juillet 2009
- 2. Tinker.it! Design studio in London & Milan Physical computing Interactive products & installations www.tinker.it
- 3. Massimo Banzi CTO of Tinker.it! Co-Founder of the Arduino platform www.arduino.cc
- 4. Results: 1,520,000 for Arduino (0.07 seconds)
- 5. Arduino Cheap & open-source platform to learn electronics Sold around the world (60k units) Developed in 2005 in Italy www.arduino.cc
- 6. Day 1 Breadboard, components, mess Project by Andy Huntington
- 7. Day 50 Fit for purpose Project by Shawn Bonkowski & Mike Albers
- 8. Track your cat with RFID CaTaLog http://www.nermal.org/
- 9. Track if your plants need watering CaTaLog http://www.nermal.org/
- 10. Tell the world your baby is kicking Kickbee
- 11. Check how much energy you use Ambient Orb & Current Cost meter hack, Nick O’Leary
- 12. The Arduino ecology Other platforms (x)uino Education Publications
- 13. A new conversation... Public engagement New applications of technology New ways of doing r&d New scales of innovation
- 15. We should Let me ask Let’s have make the design a meeting Ax1 >> department >> Ok send the Hmm, that’s Let’s have specs to the not really what a meeting engineering >> we asked for >> & establish department. requirements Let’s email Let’s get this That just cost them a >> prototyped with >> €10K document the CNC machine
- 16. The situation John Doe // Michel Dupont
- 17. I want I spend Let me Google to make >> that for you >> some € Ax1 I make a I post it on I link to prototype >> my blog >> it on Twitter Make blog 10 people links to it >> want to buy it >> Now what? http://makezine.com/
- 18. New manufacturing models? Less than 1K units is hard Conversations are difficult From prototype to production-ready
- 19. New production models? FabLabs Techshop RepRap Makerbot Former industrial nations?
- 20. New product challenges? Designer / Engineer relations New product design visions New product design professionals
- 21. New financial models? We’re in a recession Beyond banks, angels & VC? Smaller yet global audiences
- 22. Sustainability challenges Small production is still production. Electronics in everything! Responsible design is hard
- 23. New models of ownership Open source Troubleshooting & support History & Legacy
- 24. New market expectations Managing demand and supply Beyond the geek community New language
- 25. The point Rethinking how innovation happens Supporting small businesses Shared innovation models Funding for small projects Reboot local production
- 26. Merci à LIFT! Alexandra Deschamps-Sonsino alex@tinker.it twitter.com/tinker_it www.tinker.it www.tinker.it/now LIFT Marseille 2009