The document discusses how work and communication have changed with technology. It notes that while some things remain the same, like needing to do more with less, competition and disruptive changes pose threats. However, technology also enables new opportunities through collaboration, mobile work, and cloud services. Adopting tools like Microsoft Lync can help businesses reduce costs, improve communication, and gain competitive advantages through better collaboration. While change can be difficult, not adapting risks falling behind competitors moving more quickly. Overall, the document advocates embracing new technologies to transform how businesses work and collaborate.

2. The world has changed?

3. Work has changed?
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4. Technology has changed?
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5. Communication has changed?
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6. The way we work at the
office has changed?
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7. The office has changed?
7

8. One thing that hasn’t changed:
do more with less and faster?

9. The
PROBLEM

10. Competition

11. How do you escape the Red Ocean?
11

12. Commoditisation

13. Cost of doing business
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14. Discounting our best resources
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15. Managing the inevitable
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16. Disruptive change
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17. The world has changed

18. Two
Questions?

19. 1. Reality or illusion?
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20. 2. Opportunity or threat?
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21. Is this going to be

22. Small hint!

24. Game-Changer

25. The Game

26. The Game

27. Game Changer
Customers New Economy
Collaboration
Technology
Cloud Services

28. The
PROBLEM

29. How do you escape the Red Ocean?
29

30. The
SOLUTION

31. Starts here
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32. The real office
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33. The mobile office

34. Give people the
tools they need

35. or they will use their own
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36. Today’s Office worker
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37. Today’s Office
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38. New ways of
Communicating
New ways of
consuming and sharing
Information

39. New ways of communicating
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40. Communicating on the go
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41. Tomorrow’s office worker
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42. Tomorrow’s office worker
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43. Enterprise
COLLABORATION
Enablement

44. Prototype of Enterprise
Collaboration Enablement

45. A journey into the unknown

46. Get it right
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47. Get it wrong
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49. You feel like this?

50. Help! Where do I start?

51. think
dif erent
f

52. A fresh perspective
52

54. 1 What is Lync?
2 What can Lync do for you?
3 Collaboration as a Competitive Advantage

55. Lync is the BIG opportunity
55

56. Opportunity calibration

57. Reduce Costs
Reduce
costs
Adopt Quickly
Adopt
quickly
Ease Deployment
Ease
deployment

58. Ease
deploy Communications Enabling Business Processes
ment
 E
 E
 E
 E

59. PC Mac Browser Mobile Desk Phones

60. Unified user experience
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61. 1 What is Lync?
2 What can Lync do for you?
3 Collaboration as a Competitive Advantage

62. Customer
Success
Stories

63. Adopt
quickly
“Fastest take up of any
product we’ve ever
deployed. 60% of people
were using it within 24
hours of that tool landing
on their desktop. We put it
across 32,000 people in a
couple of weeks. There
were no compatibility
issues, there were no
scalability issues; it just
worked!”
– Mark Griffith, Head of Workplace
Technologies,
Commonwealth Bank of Australia

64. Reduce
costs
Lower real estate and facility costs and reduce environmental
impact
“The implementation of the
Sprint Mobile Workforce
[supported by Lync] has
resulted in over $30 million
a year in net savings, simply
because we need less
square footage.”
– Scott Woodrome,
Manager of Real Estate and Facilities,
Sprint

65. “Having Microsoft Lync on
the Windows Phone has
helped the workforce here
be more productive. I’d say,
in general, around 70-80
percent.”
– John Waterworth,
Senior Network Engineer,
Lionbridge

66. Market study

67. Eliminating barriers to adoption
67

68. 1 What is Lync?
2 What can Lync do for you?
3 Collaboration as a Competitive Advantage

69. How we work has changed
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70. • Efficiency, productivity, creativity, innovation
• Effectiveness, more desired outcomes
• Motivated, Engaged and Energised
• Sense of satisfaction, contribution, feel valued
• Maximise Discretionary effort
• Sense of purpose, meaning and fulfilment
Co-Create Brainstorm, learn, create
Collaborate Share, contribute, improve
Communicate Chat, talk, exchange information and ideas
Connect Presence, click to connect, anytime/anywhere

71. “Every battle is won_
before it is fought.”
Sun Tzu
544 - 496 BC

72. How can you use
Collaboration
to TRANSFORM
your Business?

73. Differentiation: 3 Levels of Perceived Value
E2E Basic Product/Service:
3 Customer Experience • Technology
• Price performance
• Product quality
2Support & Services
Basic Support & Services:
• Levels of support
1
Product/Service
Basic
Your
• Quality of service
• Systems
Product/Service
Business • Processes
E2E Customer Experience:
• People
• Perceived value
• High touch
• Exceed customer expectations
• Delight and astound customers
SalesChannel Europe ©2012 All rights reserved 73

74. Differentiation happens
at Level 2 and Level 3

75. before
You have to
CHANGE

76. You still feel like this?

77. “Do I really need this?
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78. Delaying adoption puts
your business at risk!
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79. “When the rate of
change externally is
greater than the rate
of change internally,
you have a problem.”
- Jack Welch
79
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80. External speed of change
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81. Internal speed of change
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82. Get it wrong
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83. Collaborating in the Cloud
Success Factors Checklist:
1. The Cloud is here to stay because it delivers superior
business value
2. Use the Cloud to create a collaborative work environment
where people work, share and co-create together
3. Provide your customers with new and superior
capabilities, offers and levels of service
4. Communicate what makes you different
5. The best way to reach the beach is to ride the wave
6. Leverage the transformational impact of Microsoft Lync
7. Enjoy success and have fun!

84. Get it right
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85. Get it right
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86. www.flickr.com/photos/horacio/3781750

87. David R Ednie
President & CEO
SalesChannel Europe
Ph: +33 676 60 09 25 (FRA)
Email: david@saleschannel-europe.com
Website: www.saleschannel-europe.com
www.flickr.com/photos/horacio/3781750