Downloaded 115 times
Uploaded bySandeep Jagtap
The laws of simplicity
The document outlines 10 laws of simplicity: 1) Reduce, 2) Organize, 3) Time, 4) Learn, 5) Differences, 6) Context, 7) Emotion, 8) Trust, 9) Failure, and 10) The One. It advocates reducing through thoughtful reduction using the methods of Shrink, Hide, and Embody. It also recommends organizing design through Sorting, Labeling, Integrating, and Prioritizing elements. Further, it suggests making waits shorter and more tolerable through reduction. The overall message is that simplicity prioritizes subtracting obvious elements and adding meaningful elements.
The laws of simplicity
- 1. THE LAWS OF SIMPLICITY JohnMaeda Computer Scientist, Designer, Author
- 2.
- 3. 10 LAWS OFSIMPLICITY 1. Reduce 3. Time2. Organize 4. Learn 5. Differences 6. Context 7. Emotion 8. Trust 9. Failure 10. The One
- 4. Reduce The simplest wayto achieve simplicity is through thoughtful reduction. 1
- 5.
- 6. Reduce 1 < > How simplecan you make it ? How complex does it have to be?
- 7. Organize Organization makes asystem of many appear fewer. 2
- 8. Organize2 red lion cola bluebear frappe green alligator martini pink flamingo espresso white giraffe milk black penguin beer gray dog water
- 9. Organize2 red lion cola bluebear frappe green alligator martini pink flamingo espresso white giraffe milk black penguin beer gray dog water
- 10.
- 11. Organize2 Sort Label IntegratePrioritize
- 12. Time Savings in timefeel like simplicity. 3
- 13.
- 14.
- 15.
- 16.
- 17.
- 18.
- 19. Time3 < > How canyou make the wait shorter? How can you make the wait more tolerable?
- 20. Learn Knowledge makes everythingsimpler. 4
- 21.
- 22. Differences Simplicity and complexityneed each other 5 simplicity complexity
- 23.
- 24. Context What lies inthe periphery of simplicity is definitely not peripheral. 6
- 25.
- 26.
- 27.
- 28.
- 29. Emotion More emotions arebetter than less. 7
- 30.
- 31.
- 32.
- 33. Trust In simplicity wecan trust. 8
- 34. Trust8 1. Usability 2. Transparency 3.Control 4. Privacy
- 35. Trust8 people 1. Usability 2. Transparency 3.Control 4. Privacy
- 36. Trust8 customers 1. Usability 2. Transparency 3.Control 4. Privacy
- 37. Trust8 1. Usability 2. Transparency 3.Control 4. Privacy pricing & motives
- 38. Trust8 undo & redo 1.Usability 2. Transparency 3. Control 4. Privacy
- 39. Trust8 1. Usability 2. Transparency 3.Control 4. Privacy
- 40. Trust8 1. Usability 2. Transparency 3.Control 4. Privacy
- 41.
- 42. Failure Some things cannever be made simple. 9
- 43. The One Simplicity isabout subtracting the obvious and adding the meaningful. 10
- 44. 1. Reduce 3. Time 2.Organize 10. The One Use SHE ( Shrink ,Hide ,Embody ) for thoughtful reduction. Organize design using SLIP ( Sort ,Label, Integrate, Prioritize). Use SHE ( Shrink ,Hide ,Embody ) to make wait shorter and more tolerable. When in doubt subtract obvious and add meaningful. SUMMARY
Editor's Notes
- #2 Hi Good Afternoon, Today I going present fairly simple sounding but very complex topic “SIMPLCITY” In 2006, John Maeda published a book “Laws of Simplicity “ Those who don’t know about him , He is famous scientist , designer & author. He did his master in computer at MIT , Phd in Design at Japan University.’ Received various design award in us or japan He was the President of the Rhode Island School of Design
- #3 Can you see this design ,each design simpler than its predessor Lets look at this example. Ipod & iMac : : Each iteration feels more simpler.
- #4 Jon madea describe 10 laws of simplicity. As the Laws progress in the book, the themes become increasingly ambiguous Lets go check each law one by one.
- #5 The simplest way to achieve simplicity is through thoughtful reduction
- #6 She can help in achieving Reduction. Shrink: When a small, unassuming object exceeds our expectations, we are not only surprised but pleased. The smaller the object, the more forgiving we can be when it misbehaves. Kitchen spoon Vs. construction bulldozer HIDE When all features that can be removed have been, and a product has been made slim, light, and thin, it’s time for the second method: hide Example : Swiss army knife. , menu bar in computer interface hiding all features Embody Embed the object with a sense of the value that is lost after hide and shrink quality becomes a critical factor The quality can be actual, as embodied by better materials and craftsmanship; or the quality can be perceived, as portrayed in a thoughtful marketing campaign. Example : Michael Jordan wearing Nikes
- #7 Bottom-line Lessen what you can and conceal everything else without losing the sense of inherent value When it is possible to reduce a system’s functionality without significant penalty, true simplification is realized. The fundamental question is, where’s the balance between simplicity and complexity? how simple can you make it? how complex does it have to be?
- #8 Getting organized is the theme of this Law, -
- #9 Humans are organization animals
- #10 “tab” key creating order from chaos
- #11 We are supported by the mind’s powerful ability to detect and form patterns What goes with what? Information architecture
- #12 How Slip is a one of the process of finding answers to the question of “What goes with what?” It is similar to the card sorting bottom approach There are other methods like mind mapping. Sort: find the natural groupings label: Each group deserves a relevant name. integrate: Whenever possible, integrate groups that appear significantly like each other. prioritize: Finally collect the highest priority items into a single set to ensure that they receive the most attention 1.Groups are good; too many groups are bad because they counteract the goal of grouping in the first place. 2.Blurred groupings are powerful because they can appear even more simple, but at the cost of becoming more abstract, less concrete
- #13 Let us stop the time for while . Imaging yourself in waiting in line ,watching water on the stove to boil, waiting for a Web page to load Feel impatient. No one likes to suffer the frustration of waiting quickest option : We go out of our way to find the quickest option or any other means to reduce our frustration Speed ,quickness :perceived simplicity of experience. When forced to wait, life seems unnecessarily complex. Savings in time feel like simplicity.
- #14 she as introduced in the first Law can help us in Reduction Saving time is really about reducing time the perception of reduction through shrinking and hiding, and can also make up for what is lost by embodying what is most important in subtle ways Shrinking time Example Giving up the option of choice, and letting a machine choose for you, is a radical approach to shrinking the time we might spend otherwise fumbling with the iPod’s scroll-wheel. Choosing to browse Amazon.com’s entire inventory would be a time intensive task, Amazon shows you product depending on previous search Google News breaks stories that emerged only “3 minutes ago,
- #15 she as introduced in the first Law can help us in Reduction Saving time is really about reducing time the perception of reduction through shrinking and hiding, and can also make up for what is lost by embodying what is most important in subtle ways Shrinking time Example Giving up the option of choice, and letting a machine choose for you, is a radical approach to shrinking the time we might spend otherwise fumbling with the iPod’s scroll-wheel. Choosing to browse Amazon.com’s entire inventory would be a time intensive task, Amazon shows you product depending on previous search Google News breaks stories that emerged only “3 minutes ago,
- #16 she as introduced in the first Law can help us. Saving time is really about reducing time the perception of reduction through shrinking and hiding, and can also make up for what is lost by embodying what is most important in subtle ways Shrinking time Example Giving up the option of choice, and letting a machine choose for you, is a radical approach to shrinking the time we might spend otherwise fumbling with the iPod’s scroll-wheel. Choosing to browse Amazon.com’s entire inventory would be a time intensive task, Amazon shows you product depending on previous search Google News breaks stories that emerged only “3 minutes ago,
- #17 she as introduced in the first Law can help us. Saving time is really about reducing time the perception of reduction through shrinking and hiding, and can also make up for what is lost by embodying what is most important in subtle ways Shrinking time Example Giving up the option of choice, and letting a machine choose for you, is a radical approach to shrinking the time we might spend otherwise fumbling with the iPod’s scroll-wheel. Choosing to browse Amazon.com’s entire inventory would be a time intensive task, Amazon shows you product depending on previous search Google News breaks stories that emerged only “3 minutes ago,
- #18 Hiding and embodying time alternative means to “saving” time is to hide its passage by simply removing time displays from the environment Casinos :Typically there are no clocks or even windows to reveal the general time of day hiding time does not save time; it simply creates the illusion that time is not of pressing concern.
- #19 Embodying time Computers today use many of the swoopy styling cues from the automotive industry to enhance the image of speed. Alienware, now a Dell subsidiary, leads this trend to apply “hotrod” styling to a computer in the form of aggressive air ducts and theatrical lighting so let’s not linger but move along so you do not have to wait.
- #20 when speeding up is not an option, giving extra care to a customer makes the experience of waiting more tolerable so let’s not linger but move along so you do not have to wait.
- #21 Minimum learning and using existing knowledge to design. Building a second layer of knowledge leveraging the human instinct to RELATE
- #22 Design starts by leveraging the human instinct to RELATE, followed by TRANSLATING the relationship into a tangible object or service, and then ideally adding a little SURPRISE at the end 1. folders containing 2. waste basket mapped to a virtual trash 3. physical desktop forged Apple Macintosh’s desktop Metaphors serve to relate-translate a key concept, but the surprise can be undesirable when the metaphor doesn’t work. Google concept material design
- #23 Simplicity and complexity need each other. The more complexity there is in the market, the more that something simpler stands out. Nobody wants to eat only dessert. Even a child that is allowed to eat ice cream three meals a day will eventually tire his sweet tooth. Without the counterpoint of complexity, we could not recognize simplicity when we see it Finding right balance simplicity o complexity is difficult § Simplicity can cause illusion of lower quality § Complexity can make products “unusable”
- #24 Simplicity and complexity need each other. The more complexity there is in the market, the more that something simpler stands out. Nobody wants to eat only dessert. Even a child that is allowed to eat ice cream three meals a day will eventually tire his sweet tooth. Without the counterpoint of complexity, we could not recognize simplicity when we see it Finding right balance simplicity o complexity is difficult § Simplicity can cause illusion of lower quality § Complexity can make products “unusable”
- #25 Context While the words “narrowness” and “focus” mean essentially the same thing the former has a negative connotation while the latter has a positive one. An athlete who reaches the Olympics, for instance, is not “narrow” but focused.
- #26 User story: You’re late for a meeting, running into a huge office building. But where is the meeting? And what’s the name of the person you’re meeting with? Standard interface: Swipe your phone > enter password > find calendar app > open calendar > open the meeting > look for the information. Shit, not there > search your email… .
- #27 User story: You’re late for a meeting, running into a huge office building. But where is the meeting? And what’s the name of the person you’re meeting with? Standard interface: Swipe your phone > enter password > find calendar app > open calendar > open the meeting > look for the information. Shit, not there > search your email… .
- #28 User story: You’re late for a meeting, running into a huge office building. But where is the meeting? And what’s the name of the person you’re meeting with? Standard interface: Swipe your phone > enter password > find calendar app > open calendar > open the meeting > look for the information. Shit, not there > search your email… .
- #29 Contextual interface: Glance at your phone: the meeting card with everything you need is already on the screen.
- #30 The seventh Law is not for everyone. many such decisions we make are not driven by logic alone human likes express emotion and loves emotion For few people simplicity is not only cheap, but would add that it looks cheap as well kind of contradict the first Law of reduce. we talk about emotion and the move towards complexity (and away from simplicity) that it sometimes requires. While great art makes you wonder, great design makes things clear.
- #31 Same information is communicate in emotional overtone. While great art makes you wonder, great design makes things clear.
- #32 Same information is communicate in emotional overtone. While great art makes you wonder, great design makes things clear.
- #33 Same information is communicate in emotional overtone. While great art makes you wonder, great design makes things clear.
- #34 We trust in simpler things
- #35 1. Good usability can help in building trust 2. Mistakes, Ugly design, Bugs, Inconsistency can break the trust Example of When you trust something, it feels simpler. This why gaining trust is vital, people does by accurate info etc Knowing that a purchase is correctable later makes the shopping process simpler because you know that any decision made is not final. The losses incurred by the cost of returned goods are outweighed by the gains in customer trust. This is the power of undo. Computer tools give us the option to undo often, and now Infinitely
- #36 1. Good usability can help in building trust 2. Mistakes, Ugly design, Bugs, Inconsistency can break the trust Example of When you trust something, it feels simpler. This why gaining trust is vital, people does by accurate info etc Knowing that a purchase is correctable later makes the shopping process simpler because you know that any decision made is not final. The losses incurred by the cost of returned goods are outweighed by the gains in customer trust. This is the power of undo. Computer tools give us the option to undo often, and now Infinitely
- #37 1. Good usability can help in building trust 2. Mistakes, Ugly design, Bugs, Inconsistency can break the trust Example of When you trust something, it feels simpler. This why gaining trust is vital, people does by accurate info etc Knowing that a purchase is correctable later makes the shopping process simpler because you know that any decision made is not final. The losses incurred by the cost of returned goods are outweighed by the gains in customer trust. This is the power of undo. Computer tools give us the option to undo often, and now Infinitely
- #38 1. Good usability can help in building trust 2. Mistakes, Ugly design, Bugs, Inconsistency can break the trust Example of When you trust something, it feels simpler. This why gaining trust is vital, people does by accurate info etc Knowing that a purchase is correctable later makes the shopping process simpler because you know that any decision made is not final. The losses incurred by the cost of returned goods are outweighed by the gains in customer trust. This is the power of undo. Computer tools give us the option to undo often, and now Infinitely
- #39 1. Good usability can help in building trust 2. Mistakes, Ugly design, Bugs, Inconsistency can break the trust Example of When you trust something, it feels simpler. This why gaining trust is vital, people does by accurate info etc Knowing that a purchase is correctable later makes the shopping process simpler because you know that any decision made is not final. The losses incurred by the cost of returned goods are outweighed by the gains in customer trust. This is the power of undo. Computer tools give us the option to undo often, and now Infinitely
- #40 1. Good usability can help in building trust 2. Mistakes, Ugly design, Bugs, Inconsistency can break the trust Example of When you trust something, it feels simpler. This why gaining trust is vital, people does by accurate info etc Knowing that a purchase is correctable later makes the shopping process simpler because you know that any decision made is not final. The losses incurred by the cost of returned goods are outweighed by the gains in customer trust. This is the power of undo. Computer tools give us the option to undo often, and now Infinitely
- #41 1. Good usability can help in building trust 2. Mistakes, Ugly design, Bugs, Inconsistency can break the trust Example of When you trust something, it feels simpler. This why gaining trust is vital, people does by accurate info etc Knowing that a purchase is correctable later makes the shopping process simpler because you know that any decision made is not final. The losses incurred by the cost of returned goods are outweighed by the gains in customer trust. This is the power of undo. Computer tools give us the option to undo often, and now Infinitely
- #42 As the Laws progress in the book, the themes become increasingly ambiguous
- #43 The truth embodied in the ninth Law is something I could have chosen to hide, but the eighth Law of trust commands me to Speak A relatively simple bit of computer code can produce surprisingly complex visual art. Conversely, Google’s complex network of servers and algorithms produces a simple search experience
- #44 When in doubt, turn to the tenth Law: the one. It’s simpler that way