Downloaded 52 times
Uploaded byVinay Dixit
Design for Simplexity
The document discusses the concept of 'simplexity' in design, emphasizing the balance between simplicity and complexity across various disciplines. It examines historical movements from modernism to postmodernism and highlights key examples of minimalist architecture while questioning the true nature of simplicity and complexity in contemporary experiences. The text suggests strategies for achieving simplicity in design while acknowledging the necessity of certain complexities in user interactions and business models.
Design for Simplexity
- 1. design for Simplexity design shouldalways be a simple expression of purpose
- 2. Historical context ofdesign disciplines Architecture, industrial design, communication design Less is more Postmodernism Neo Modern 1995 •Steel and Glass •Intelligent buildings •Revival of older styles 1975 •Fusion of forms •Mixing classical and modern forms Modernism •Purist •International Style •Minimalism •Leveraged Industrial revolution •Absence of decorations •Simplification of forms 1900 Classical Styles •Ornamental •Decorative Less is bore
- 3. less is more FarnsworthHouse One-room weekend retreat designed and built by German-American architect Ludwig Mies van der Rohe,
- 4. less is bore WuHall Princeton University, New Jersey, deigned by Robert Venturi
- 5. A genius minimalist.Dieter Rams
- 6. “Simplicity is hopelessly subtle, andmany of its defining characteristics are implicit (that it hides in simplicity)”
- 8. Simplicity is aboutsubtracting the obvious, and adding the meaningful.
- 12. Simplicity is aboutstanding for the core values
- 14.
- 15. “we live inan age when unnecessary things are our only necessities” Oscar Wilde, Irish poet and writer
- 16. Things that seemcomplicated can be preposterously simple; things that seem simple can be dizzyingly complex.
- 17. 10 Hrs, 10Min To yield a single, simple piece of information Complex cogs, gears, springs and flywheels of a watch Helps in accurately rotating hour and minute hands
- 18. Google search experienceis simple… Google in not!
- 19.
- 20. 1. Content VScontrols No games would sell if they are simple… No games would sell if the gaming console is made complex. Similarly, no one wants to ride a sports bike on a straight road either. Bike still require simpler cotrols
- 21. 2. Simplicity comesat the price of complexity We were all excited to replace paper with plastic… which made our lives simpler ….but then! Multiple cards Multiple banks surcharge loyalty points Payment cycles Multiple pins Call centers frauds theft overspend
- 22. 3. Complexity isrequired for business because to drive sales
- 23. Even when yousell washing machines like these once!!!
- 24. People are NOTwilling to pay for a product that looks less capable …. At the same time not willing to compromise on controls
- 25. So, if Simplicityand Complexity needs to coexist. We need a way to strike the right balance
- 26. Ways to achievesimplexity This can be tricky when you design for digital experiences…
- 27. delight Misalignment with thepurpose This is difficult Gamification Genius design complexity Poorly products and services Start here simplicity Should not be difficult Usable with little differentiation
- 28. Possible possibilities… Move itfar Eliminate Thoughtfully Manage choices by organization Allow scarcity and Constraints Make information visual Recognize patterns Design for Speed Instant gratification Make it human Make it humorous
- 29. Move it far Moreappears like less by simply moving it far
- 30. Eliminate thoughtfully Upgrade thevalue of a product by simplifying it and not downgrade – „don‟t make it bore‟
- 31. Managing choices byorganization Paradox of choices require better organization of choices or provide no choices (“Plug it in and get a completely random mix of your music library) –ipod shuffle and radio example for giving no choice
- 34. Design for Speed Savingsin time feel like simplicity Facebook graph search Progress Display . Style Deception
- 35.
- 36. Allow scarcity &Constraints scarcity vs. abundance
- 37.
- 38.
- 39.
- 40.
- 41.
- 45.
- 54.
- 56. Make it humorous Considerthese two signs
- 57. Happy weekend Consider thesetwo signs