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The Key Elements of Successful 
Landing Pages 
Joel Popoff & Goran Popovic
Did You Know? 
• Only 22% of business are happy with their 
conversion rates 
• Landing pages can generate 12x more leads 
• 57% of marketers don’t bother to improve 
their landing pages
What’s that one thing that will make my 
conversion rates blow up?
There are no shortcuts.
What You Need to Succeed 
Hero Image The Offer 
Form 
Breathing Room 
Benefits 
Proof
Breathing Room 
• Make your page easy to follow 
• Make the visitor feel comfortable 
• Use white space to your advantage
Hero Image 
• Use one main image 
• Show your product off 
• Manage the prospect’s attention 
• Steer away from cheesy stock photos
Offer 
• Stick to a single offer 
• Speak your customers’ language 
• Steer clear from untrustworthy phrasing
Benefits 
• Less is more 
• Be human, don’t overhype 
• Stick to the most relevant benefits
Proof (see pudding) 
• Never try to fake it 
• Proof can sometimes hurt 
• Highlight your best reviews/clients
Form 
• Respect privacy 
• Don’t say “submit” on your button 
• Ask what you need to know & nothing else
Full Recap 
We’ll email you a full recap 
of today’s session, including 
decks, videos, and a bonus 
CRO resource.
Say Hi 
• (416) 840 – 9044 
• 1 (866) 611 – 5535 
• Request a free consultation at 
poweredbysearch.com
Thank You 
• Joel Popoff 
– @joelpopoff 
– ca.linkedin.com/in/joelpopoff 
• Goran Popovic 
– @goranp10 
– ca.linkedin.com/in/goranp10/

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The Key Elements of Successful Landing Pages | Powered by Search

  • 1. The Key Elements of Successful Landing Pages Joel Popoff & Goran Popovic
  • 2. Did You Know? • Only 22% of business are happy with their conversion rates • Landing pages can generate 12x more leads • 57% of marketers don’t bother to improve their landing pages
  • 3. What’s that one thing that will make my conversion rates blow up?
  • 4. There are no shortcuts.
  • 5. What You Need to Succeed Hero Image The Offer Form Breathing Room Benefits Proof
  • 6.
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  • 8.
  • 9.
  • 10. Breathing Room • Make your page easy to follow • Make the visitor feel comfortable • Use white space to your advantage
  • 11.
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  • 13. Hero Image • Use one main image • Show your product off • Manage the prospect’s attention • Steer away from cheesy stock photos
  • 14.
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  • 16. Offer • Stick to a single offer • Speak your customers’ language • Steer clear from untrustworthy phrasing
  • 17.
  • 18.
  • 19. Benefits • Less is more • Be human, don’t overhype • Stick to the most relevant benefits
  • 20.
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  • 22. Proof (see pudding) • Never try to fake it • Proof can sometimes hurt • Highlight your best reviews/clients
  • 23.
  • 24.
  • 25. Form • Respect privacy • Don’t say “submit” on your button • Ask what you need to know & nothing else
  • 26. Full Recap We’ll email you a full recap of today’s session, including decks, videos, and a bonus CRO resource.
  • 27. Say Hi • (416) 840 – 9044 • 1 (866) 611 – 5535 • Request a free consultation at poweredbysearch.com
  • 28. Thank You • Joel Popoff – @joelpopoff – ca.linkedin.com/in/joelpopoff • Goran Popovic – @goranp10 – ca.linkedin.com/in/goranp10/