This document identifies 5 major problems with the Prolenc Manufacturing website and how improving these issues could increase sales. The problems are: 1) lacking headlines, 2) poor navigation that confuses visitors, 3) insufficient text to fully promote the company's products, 4) not clearly communicating the unique selling proposition to stand out from competitors, and 5) not collecting contact information from visitors to follow up with potential customers. The document provides examples and explanations for how addressing each problem could enhance the website's ability to attract and convert more visitors into customers.

1. The 5 Biggest Problems on
Your Website.
(and how they’re costing in you in lost Business and
Customers.)
Executive Briefing Prepared for:
Kevin Hodgins, Owner of Prolenc Manufacturing Inc.
by Sysil Group

2. Why your Website is
Important
•
Nowadays your potential customers visit your
website to do research before giving you call.
•
Your website is has the potential to be one of your
Top salesman(who works 24/7 for free).
•
If your website doesn’t do a good job of selling,
your visitors will buy from your competitors.

3. The 5 Biggest Problems on
prolenc.com
1. No Headlines
2. Poor Navigation
3. Too Few Text
4. No Unique Selling Proposition
5. Not Getting Contact Info of Visitors

4. Why Headlines are Important
•
Headlines are simple but powerful selling tools, not
to be underestimated. Headlines can make or
break your sales copy
•
Without Strong Headlines, the text on your website
does not get read. If the text on your website
does not read, your website doesn’t sell.
•
You need headlines to hooks your visitor with a
compelling benefit, otherwise they will loose interest
and leave your website.

5. What’s Wrong With Your Headlines
Your headlines do not retain attention of your
Your headlines do not retain attention of your
visitors  they leave your website earlier than
visitors  they leave your website earlier than
optimal  loss of potential sales while
optimal  loss of potential sales while
valuable real estate is wasted
valuable real estate is wasted

6. Example of good headlines

7. Why Good Navigation is
Important
•
If your visitors have a hard time finding their way
around your website, they will get frustrated and
leave.
•
If you have good navigation—visitors will actually
stay longer on your website, increasing your
chances of making a sale.
•
Don’t get creative with your website navigation.
Keep it simple .

8. Intuitive Layout
Obvious menu items
Obvious menu items
Along with Key Marketing/Sales Messages
Along with Key Marketing/Sales Messages
Here, This Business Is Raking In Business
Here, This Business Is Raking In Business
Clear Calls-To-Action
Clear Calls-To-Action

9. Confusing Layout
Overwhelm of options at
Overwhelm of options at
the top and on the side
the top and on the side
with photos  confused
with photos  confused
prospects leaving your
prospects leaving your
website  loss of
website  loss of
potential sales
potential sales

10. Contacting Your Company:
Do’s & Don’ts
•
You don’t want to make it so your potential customers have
to call you to find out even basic information about your
products and services. Basic information should be on
easily found on your website .
•
You don’t want to make them fill out long, obnoxious forms in
order to get in contact with you or receive more information.
This only frustrates your prospects .
•
You do want to make it as easy as possible for your
prospects to contact you. The easier you make it for
prospects to contact you, the more likely they are to do so.

11. You’re making people squint to find
You’re making people squint to find
how to contact you  getting less
how to contact you  getting less
potential business than you otherwise
potential business than you otherwise
could’ve
could’ve

12. Not enough Text
•
The text on your website is your company’s
sales pitch.
•
Great text, just like a great sales pitch can get your
prospects pumped up and ready to buy.
•
Just like a Sales Pitch, you need a enough of words
to convince your prospects to buy from you.

13. Not Enough Text
You only have standard text about your
You only have standard text about your
product, which your competitors would
product, which your competitors would
also have. You’re missing out an
also have. You’re missing out an
opportunity to sell through text.
opportunity to sell through text.
Having Enough Text That Sells

14. WHY your USP is Important
•
Every company has a USP (Unique Sales Proposition),
something unique about them, that makes their customer
choose to buy from them over their competitors .
•
You need to make your USP clear and obvious to stand
out in the crowd of competitors .
•
If you USP isn’t obvious to visitors on your website, they
will buy from some other company that does a better job of
communicating their USP.

15. You haven’t mentioned how you’re
You haven’t mentioned how you’re
different from your competition. If a
different from your competition. If a
competitor does a better job
competitor does a better job
communicating this than you, you lose
communicating this than you, you lose
the potential business..
the potential business

16. Not Getting Contact
Information
•
If you don’t get your prospect’s contact info before
they leave your website, you have no way of
converting them into a sale.
•
If you get your prospects email address, you can
send them emails regularly with useful information
and warm them up until they become customers.
•
You can get your visitors contact information by
offering something valuable in return, for example a
free report or free white paper.

17. Targeting the 3%
Targeting the 50%

18. Summary of 5 Biggest
Problems
1. No Headlines
2. Poor Navigations
3. Too Few Text
4. No Unique Selling Proposition
5. Not Getting Contact Info of Visitors

19. Q & A Session
Interested in learning more?
Call Stanley at Sysil Group
right now at (778) 238-8490