The Joys and Hardships of Adding Cloud Services to WordPress
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The document discusses Bibblio, a company that provides smart recommendations to publishers to automatically improve user engagement, bounce rates, and content discoverability. It notes that WordPress is a good platform for Bibblio due to its large user base and ease of integration. Some challenges discussed include user experience issues, non-paying customers, performance, and data synchronization. Suggested improvements include better managing WordPress fragmentation and sprawl, appropriately staffing and resourcing Bibblio, and helping standardize processes.
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This deck was presented during Sitecore User Group Conference (SUGCON) EMEA 2023.
Session outline:
In a world of SaaS headless CMS tools built for developers, Sitecore puts the marketing team in the drivers seat with XM Cloud! Merging the benefits of traditional DXP platforms and modern headless tools, XM Cloud is the Enterprise-ready hybrid CMS that provides agile visual authoring for marketers with support for flexible development for developers. In this session, Pieter Brinkman will outline the business benefits of XM Cloud and show you the new visual authoring interface that allows you to create content, manage multiple sites, and use integrated personalization to optimize customer experiences.
What you’ll learn:
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<a>www.mattersolutions.com.au/blog/2012/10/inbound-marketing-presentation-for-brisbane-web-design</a>
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Back in 2009 I discovered the power of WordPress. In 2012 I met the WordPress community. In 2016 I relied on the community!
Let’s have an honest discussion about the challenges of running your WordPress business. Building your own business, no matter what size, can be one of the most rewarding, satisfying and freeing experiences you’ve ever encountered. It can also be one of the most terrifying, isolating and lonely roads to take.
Having successfully started, developed and sold businesses, Dan has first hand experience of both the positive and negative impacts on his mental health.
Dan will talk candidly about some of his experiences and giving you some insight into his decision to launch the charity: WP&UP.
WP&UP supports & promotes positive mental health within the WordPress community.
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Back in 2009 Dan discovered the power of WordPress. In 2012 he met the WordPress community. In 2016 he relied on the community!
Over the years he has developed, run and sold businesses. He has built communities and supported individuals to grow. Dan understands the challenges, the highs, the lows and the impact all this can potentially have on an individuals mental health.
WP&UP (https://wpandup.org) is a non-profit that's supporting and promoting positive mental health within the WordPress community.
In this talk Dan will cover the business and community of WordPress, the challenges he faced, how he has overcome them and what he is doing about it going forward for others.
Link to video in slide 2: https://wpandup.org/pressforward
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- 1. © 2018 Hello @bibblio_org Nic Young . Head of Product . Bibblio #WPLDN
- 2. © 2018 Bibblio provides smart recommendations for publishers Automatically understood Recommendations are generated Chosen module is added to posts User engagement Bounce rate Content discoverability Posts are published Why? How?
- 4. © 2018 Why WordPress? Easier integration
- 5. © 2018 Why WordPress? Easier integration Big share of the Internet
- 6. © 2018 Why WordPress? Easier integration Big share of the Internet Smaller publishers are important too
- 7. © 2018 Why WordPress? Easier integration Big share of the Internet Smaller publishers are important too Scalable sales channel$
- 8. © 2018 Product Development Challenges
- 9. © 2018 Product Development Challenges UX
- 10. © 2018 Product Development Challenges UX • Off-site signup • Duplicated admin pages • Deactivation
- 11. © 2018 Product Development Challenges UX Non-paying customers • Off-site signup • Duplicated admin pages • Deactivation
- 12. © 2018 Product Development Challenges UX Non-paying customers So many use cases • Off-site signup • Duplicated admin pages • Deactivation
- 14. © 2018 Engineering Challenges Data synchronisation
- 15. © 2018 Engineering Challenges Data synchronisation Performance
- 16. © 2018 Engineering Challenges Data synchronisation Performance Cron jobs
- 18. © 2018 Improvements? WordPress • Fragmentation • Manage the sprawl • Look to Ruby?
- 19. © 2018 Improvements? WordPress Bibblio • Fragmentation • Manage the sprawl • Look to Ruby? • Hire appropriately • Resource proactively • Help standardise
- 20. © 2018 Thank you @bibblio_org#WPLDN Nic Young . Head of Product . Bibblio