This deck was presented during Sitecore User Group Conference (SUGCON) EMEA 2023. Session outline: In a world of SaaS headless CMS tools built for developers, Sitecore puts the marketing team in the drivers seat with XM Cloud! Merging the benefits of traditional DXP platforms and modern headless tools, XM Cloud is the Enterprise-ready hybrid CMS that provides agile visual authoring for marketers with support for flexible development for developers. In this session, Pieter Brinkman will outline the business benefits of XM Cloud and show you the new visual authoring interface that allows you to create content, manage multiple sites, and use integrated personalization to optimize customer experiences. What you’ll learn: • Why is XM Cloud the right solution for marketing teams? • What new visual editing experiences are available only in XM Cloud? • How can an existing customer move to XM Cloud? • What is coming down the road from Sitecore?

1. © 2022 Sitecore Corporation A/S. All Rights Reserved.
Why marketers are
the real winners with
XM Cloud
Pieter Brinkman
© 2022 Sitecore Corporation A/S. All Rights Reserved.

2. © 2022 Sitecore Corporation A/S.
Today’s Speaker
• 12 years @Sitecore
• 20 years experience in digital industry
• 4 kids and waterman
• Lives in Rotterdam, The Netherlands
/in/pbrink
@pieterbrink123
Pieter Brinkman
Vice President Technical Marketing

3. Sitecore Composable DXP
CDP
XM Cloud
Search
Content Hub
One
Content Hub
DAM
Content Hub
Operations
Personalize
Send
Connect
OrderCloud
Discover

4. © 2022 Sitecore Corporation A/S.
Sitecore’s Next Gen DXP – Introducing our clouds
Public Cloud (Saas)
Next Generation Composable DXP

5. © 2022 Sitecore Corporation A/S.
Sitecore’s Next Gen DXP – Choice for customers
Public Cloud (Saas)
Next Generation Composable DXP
All-in-One
Private Cloud &
Subscription
Platform
DXP

6. © 2022 Sitecore Corporation A/S.
Composable is the future now!
1000s of other
vendors
Because every business and
every tech stack is unique

7. © 2022 Sitecore Corporation A/S.
Leader in
Content
Disruptor in
Engagement and
Commerce

8. PERSONALIZATION
ADS
CHECKLIST
WEBINARS
EMAIL
RATINGS
SOCIAL PROOF CELEBRITY ENDORSEMENTS
QUIZZES
In recent years brands have seen an
explosion in content.
ARTICLES
EBOOKS
INFOGRAPHICS
TREND REPORTS
ANIMATIONS
VIRALS
COMPETITIONS
BLOGS
GUIDES
TOOLS
GAMES
PHOTOS
VIDEOS PDF
PHYSICAL SPACE
UI ELEMENTS
PRICING TABLES PRINT MATERIAL
COMICS SLIDE DECKS
LANDING PAGES
SMS
PRODUCT
FEATURES
QUOTES
CASE STUDIES
DATA SHEETS
UGC
PRESS RELEASES
CALCULATORS LOGOS
AUGMENTED REALITY
VR
IOT
TIKTOK
DISCORD
OOH
V
3D
LANGUAGE CULTURE REGULATION DIGITAL RIGHTS
VERSIONING
SHELF LIFE
BRAND INTEGRITY
CHANNELS SYSTEMS

9. That brings many challenges for marketers.
Commercial pressure
Today brands know that content is crucial to
drive differentiation and growth - and the
pressure is rising on marketers to deliver.
Content consistency
As the number of channels and touchpoints
keep increasing it’s a struggle to maintain
consistency and brand integrity.
Content velocity
Often it takes too long - weeks or more - to
create a new piece of content due to inefficient
and repetitive workflows.
Speed and relevance paradox
Poor site speeds means lower engagement and
conversion - and poor personalization slows
down sites.
Findability and reuse
Content is disorganized and stored in multiple
places. Finding and reusing content is hard and
a risk to brand control.
Content strategy
Brands struggle to identify and prioritize high-
performing content and eliminate cycles on low-
performing output.

10. Brands need to take back control
of content through the lifecycle.
Measure and iterate content
strategy continuously
Integrate simply with your
existing design tools
Add personalization, optimization
and lightning-fast load speeds
Make all your media assets
easy to find and use
Build, launch, and iterate
websites and apps quickly
Streamline workflows across
your org, agencies and partners

11. © 2022 Sitecore Corporation A/S.
That’s
where we
come in.

12. © 2022 Sitecore Corporation A/S.
Search
XM Cloud
Content Hub
Operations
Content Hub
DAM
Content Hub
One
Content Cloud
Create, manage and deliver
content for any channel
Intelligent
content search
Content operations, inc.
CMP and MRM
Digital asset
management
Agile CMS
Next-gen enterprise
CMS

13. Visitors
Fast experiences
XM CLOUD
Best of for everyont
Marketers
Developers
Modern development tools
Agility
Everything you need in one User
Interface
Adjust to trends
Seize opportunities
Business and IT
Reduced integrations and technical dept
Reduced ownership and responsibilities
Increased agility

14. © 2022 Sitecore Corporation A/S.
Modern CMS for the Enterprise
CMS architecture is headless in combination with
enterprise features, site, layout & page
management.
Cloud native
Re-architected XM for the cloud. Elastic scale,
upgrades and compatibility issues solved.
Jamstack ready
Works with modern frontend frameworks to
support all deployment scenarios.
Edge included
All content delivery is managed in Edge and
accelerated within our CDN or yours.
Personalization & real-time analytics
Powerful content personalisation and analytics
fully integrated into the authoring interface.

15. © 2022 Sitecore Corporation A/S.
Multi-site and multi-lingual site management
Manage complex multi-site and multi-lingual
Experiences. All from one central locations.
Create new sites
Create new sites quickly and easily without the need
for a developer with just a few clicks from an existing
set of templates.
Sites

16. THE SITECORE DIFFERENCE
Next-generation
visual authoring
Drag, drop, publish.

17. © 2022 Sitecore Corporation A/S.
Page building for the enterprise
Build pixel-perfect frontend experiences for any
user interface with your data and your components.
Build once, use everywhere..
Composable by design
Combine templates, components, static content,
dynamic content and media together in one single
place.
Pages

18. © 2023 Sitecore Corporation A/S.
Front End as a Service
Create new or use existing components with
WYSIWYG editor in a standalone SaaS
application.
Use any content source
Connects with Content Cloud and others to
embed visual assets, media and content directly
into your UI.
Personalization ready
Connect to Sitecore Personalize and
seamlessly configure A/B tests and
personalization.
Pixel perfect
Compose pixel-perfect frontend experiences
and commerce storefronts.
Deliver headlessly
Deliver the experience from Edge.
Components

19. © 2023 Sitecore Corporation A/S.
Click to add text
Components

20. THE SITECORE DIFFERENCE
Rapid personalization
Relevance made
easy.

21. © 2022 Sitecore Corporation A/S.
Embedded Personalization

22. © 2022 Sitecore Corporation A/S.
Embedded Personalization

23. THE SITECORE DIFFERENCE
CDP powered analytics
Know what’s
working.

24. © 2022 Sitecore Corporation A/S.
DEMO TIME
Site Management
Content Authoring
Personalization
Analytics

25. © 2022 Sitecore Corporation A/S.
DEMO TIME
Site Management
Content Authoring
Personalization
Analytics

26. © 2022 Sitecore Corporation A/S.
Site Management
• Multi site management
• Site Creation
• XM Cloud Tools

27. © 2022 Sitecore Corporation A/S.
Experience Manager Cloud Structure
7
XM Cloud
Subscription
Project 1
Dev Environment
Site 1
Site 2
QA Environment Prod Environment
Project 2
Dev Environment QA Environment Prod Environment
Site 1
Site 2
Site 1
Site 2
Site 3
Site 4
Site 3
Site 4
Site 3
Site 4

28. © 2022 Sitecore Corporation A/S.
Content Management
8
Site Management
Content Authoring
Personalization
Analytics
Efficiently manage sites through a unified portal

29. © 2022 Sitecore Corporation A/S.
Content Management
9
Site Management
Content Authoring
Personalization
Analytics
Efficiently manage sites through a unified portal

30. © 2022 Sitecore Corporation A/S.
Content Management
• WYSIWYG Authoring
• Drag and Drop Components
• Version and Metadata Management
• Headless Overview
• Lighthouse Scores
0

31. © 2022 Sitecore Corporation A/S.
How is it multitenant?
None Via Projects
Codebase & Content
SXA creates some separation
Headless SXA creates some
separation
Content
Multisite in each instance Multisite in each instance
Site
XM XM Cloud

32. © 2022 Sitecore Corporation A/S.
Lighthouse Scores

33. © 2022 Sitecore Corporation A/S.
Content Management
3
Site Management
Content Authoring
Personalization
Analytics
Efficiently manage sites through a unified portal
Easily create and manage content with a WYSIWYG authoring tool

34. © 2022 Sitecore Corporation A/S.
Content Management
4
Site Management
Content Authoring
Personalization
Analytics
Efficiently manage sites through a unified portal
Easily create and manage content with a WYSIWYG authoring tool

35. © 2022 Sitecore Corporation A/S.
Personalization
• Audience Creation
• Targeting Components
5

36. © 2022 Sitecore Corporation A/S.
Content Management
6
Site Management
Content Authoring
Personalization
Analytics
Efficiently manage sites through a unified portal
Easily create and manage content with a WYSIWYG authoring tool
Target specific audiences with relevant content, using built-in personalization

37. © 2022 Sitecore Corporation A/S.
Content Management
7
Site Management
Content Authoring
Personalization
Analytics
Efficiently manage sites through a unified portal
Easily create and manage content with a WYSIWYG authoring tool
Target specific audiences with relevant content, using built-in personalization

38. © 2022 Sitecore Corporation A/S.
Analytics
• Page Insights
• Site Insights
8

39. © 2022 Sitecore Corporation A/S.
Content Management
9
Site Management
Content Authoring
Personalization
Analytics
Efficiently manage sites through a unified portal
Easily create and manage content with a WYSIWYG authoring tool
Target specific audiences with relevant content, using built-in personalization
Assess site and page level analytics

40. © 2022 Sitecore Corporation A/S.
Fully managed by Sitecore
Stay up-to-date with the latest product features,
enhancements, and quality improvements which
are applied automatically.
Never be left behind again
Updates are rolled out for you and are compatible
with customer implementations and customizations.
THE SITECORE DIFFERENCE
Updates sorted

41. THE MOVE
Pack your things
Easy move-in
XM Cloud is designed to support
your current investments in content
and configuration.

42. WHAT’S NEXT?
The Road Ahead

43. © 2022 Sitecore Corporation A/S.
Standalone Forms for any web frontend
Sitecore Forms as SaaS enables the creation of
forms that can be added to any web frontend.
Drag & drop form creation
Compose forms through a visual editor and add
powerful field validation, conditional logic and
multipage experiences to capture the information
you need.
Trigger user journeys
Capture form submissions and export for analysis,
or trigger events in other MarTech platforms.
3
Enable effective visitor
engagement through efficient
forms
SaaS Forms

44. Let’s build
standout
experiences
together

45. Thank you
FOR DISCUSSION PURPOSES ONLY.
© 2022 Sitecore Corporation A/S. All Rights Reserved. Sitecore, the Sitecore logo
and Own The Experience are trademarks of Sitecore Corporation A/S and its
affiliates. Other names and brands may be claimed as the trademarks of others.