Presentation by Richard Blakesley, Howitt Consulting at the BIM for Manufacturers: Help with the Journey seminar on 28 July 2015 More information at http://bim4m2.co.uk/

1. Howitt Consulting t 01858 540248 f 01858 540249 www.howittconsulting.co.uk
BIM – Gaining
Competitive Advantage
201528July
Richard Blakesley
Managing Director
Director
Chair of Education WG

2. howittconsulting. . . building people
 The Context
 The Key Challenges
 The Differentiators
 6 Keys to Competitive Advantage
Agenda

3. howittconsulting. . . building people
I told them I already got one….

4. howittconsulting. . . building people
The context

5. howittconsulting. . . building people
The key challenges

6. howittconsulting. . . building people
Analytics and Experience

7. howittconsulting. . . building people
6 Keys to competitive advantage
with BIM
Devise a new Customer Relationship
Process
Focus on Developing a Digital
Relationship
Become experts at turning digital into
blended
Encourage users to return
Be clear about data environments
Have an eye on Internal functionality

8. howittconsulting. . . building people
Devise a new Customer
relationship process

9. howittconsulting. . . building people
Focus on developing a
digital relationship
 Starts with acceptance
 Develop a great user
interface – CDE will
commoditise
 Turn monologue into
dialogue

10. howittconsulting. . . building people
Become experts at blended
 Learn how to capture data
 Build in opportunities to
engage
 Keep the digital going

11. howittconsulting. . . building people
Capturing and Blending
GUI
• Project specific
• Practice
standard
Object
Selection
• D
Download
• By sector
• By performance
• By carbon
• By cost / in-use
Customisation
Offer
Advice
Log-In
Orientation
Configuration

12. howittconsulting. . . building people
GUI
• Project specific
• Practice
standard
Object
Selection
• D
Download
• By sector
• By performance
• By carbon
• By cost / in-use
Log-In
Orientation
Customisation
Configuration
Offer
Advice
Data
Capture
Data
Capture
Data
Capture
Data
Capture
Data
Capture
Data
Capture
Capturing and Blending

13. howittconsulting. . . building people
Encourage users to return
 Link to accepted workflows
 Provide objects relevant to
different work stages
 Link to calculation or
configuration programmes
 Reconnect based on
captured data

14. howittconsulting. . . building people
Be clear about data environments
 Exclusive v Competitive
 Catch all v Relationship
 Timing is everything
 Never Re-direct

15. howittconsulting. . . building people
Consider Internal Functionality –
making it sweat
 Investment v Return
 Making the data work for
you
 Updates from a central
location
 Efficiency drivers – e.g.
 Manufacturing
 Quotations

16. howittconsulting. . . building people
 The Context
 The Key Challenges
 The Differentiators
 6 Keys to Competitive Advantage
Agenda