The document discusses optimizing the mobile experience for sales, service, and cross-selling. It outlines top ways to optimize the mobile experience including navigation, product differentiation, layout, and contextual marketing. Case studies are presented on optimizing navigation, product differentiation, layout and contextual marketing for Comcast's mobile website. The presentation emphasizes the importance of iterative testing, analytics, segmentation and creating a roadmap for mobile optimization.
This presentation gives you an insight of the advantages using Adobe Experience Manager Mobile for creating and managing Mobile apps. AEM Mobile reduces the time to market of mobile apps with 50-70% compared to most other App development andmanagement tools.
Organic efforts alone is no longer enough to maintain your brand presence on Facebook. Learn from Adobe social media advertising expert how to use paid advertising within social media to improve your reach and engagement on Facebook.
`What is iBeacon? and why you should use it in your project` presentation by iOS developer at Lemberg, Roman Malinovskyi.
To learn more check out:
- `iBeacon: The Pros And Cons & Where to Begin With Programming` - http://blog.lemberg.co.uk/ibeacon-pros-and-cons-where-begin-programming
- Mobile & Cloud for IoT - http://lemberg.co.uk/experience/connecteddevices
- Lemberg blog - http://blog.lemberg.co.uk/
- Learn more about Lemberg - http://lemberg.co.uk/
In this session, attendees will learn about key take-aways from a recent interactive round table hosted by Translations.com and Adobe with their shared customers, Lavazza, Western Digital, Lufthansa, and Honeywell. As the $800M leader of their industry, Translations.com will also share trends in translations they are seeing across their 95+ Adobe Experience Manager customers. Bring your burning localization related questions to this interactive session.
This presentation gives you an insight of the advantages using Adobe Experience Manager Mobile for creating and managing Mobile apps. AEM Mobile reduces the time to market of mobile apps with 50-70% compared to most other App development andmanagement tools.
Organic efforts alone is no longer enough to maintain your brand presence on Facebook. Learn from Adobe social media advertising expert how to use paid advertising within social media to improve your reach and engagement on Facebook.
`What is iBeacon? and why you should use it in your project` presentation by iOS developer at Lemberg, Roman Malinovskyi.
To learn more check out:
- `iBeacon: The Pros And Cons & Where to Begin With Programming` - http://blog.lemberg.co.uk/ibeacon-pros-and-cons-where-begin-programming
- Mobile & Cloud for IoT - http://lemberg.co.uk/experience/connecteddevices
- Lemberg blog - http://blog.lemberg.co.uk/
- Learn more about Lemberg - http://lemberg.co.uk/
In this session, attendees will learn about key take-aways from a recent interactive round table hosted by Translations.com and Adobe with their shared customers, Lavazza, Western Digital, Lufthansa, and Honeywell. As the $800M leader of their industry, Translations.com will also share trends in translations they are seeing across their 95+ Adobe Experience Manager customers. Bring your burning localization related questions to this interactive session.
AEM is content-centric, so is the future of building commerce experiences. In this session, you will be shown how to build modern commerce experiences with AEM. The demo will explain how authors create/configure multiple (industry-independent) stores, configure the commerce environment for each store and manage all the commerce content and features, without writing a line of code. The second part will demonstrate how developers create templates, components, and functionality to build a compelling Web/User/Commerce Experience.
Want to make sure your scope is accurate? How do you dissect requirements to meet your implementation needs? Learn the pitfalls, how to plan MVP projects and what it takes to dig deep and find success when you start your AEM projects.
Managing Customer Experience in Multichannel Environmentscreuna_fi
Customers are shopping everywhere today – at home, on the subway, anywhere they feel like doing it. How can you make the most of your customers' interaction to give them the best possible experience on your shopping site regardless if it's in a browser, on a mobile phone or on a tablet?
Rob in der Maur, Digital Marketing Specialist, Adobe
Kiosked and Brightcove have teamed up to educate online retailers on how to tell their story through video and more importantly how to directly drive revenue through video.
Rolling out AEM Site or Assets? Learn how to structure your deployment to maximize your return while reducing risk. See how to overdeliver while hitting aggressive timelines. Understand how to generate excitement that fuels user adoption and sets you up for success.
Extending Adobe Experience Manager with custom solutions that meet your unique business needs has never been easier. Learn how Adobe I/O developer tools, including Adobe I/O Runtime and Adobe I/O Events can be leveraged to deliver timely, targeted, personalized and effective customer experiences.
HOW QUICKOFFICE LEVERAGES SYNERZIP FOR ACCELERATED GO-TO-MARKETSynerzip
Problem Statement: Quickoffice, Acquired by Google in 2012;
Global Leader in Mobile Office Productivity Software & Solutions. Looking for a 100% Dedicated & Technically Accomplished Partner to Get a Product Out in The Market from Conception to Release in < 1 year.
Why Quickoffice (now Google) selected Synerzip as its development partner -
- 100% dedicated + technically accomplished team.
- Synerzip Team works together with great chemistry & highly skilled agile programming & experts in mobile.
- Ownership, expertise & true partnership of the process & the product.
- Excellent communication skills.
For details, watch Synerzip Client testimonial by Herman Spencer, Former Dir. of Engineering, Quickoffice at https://www.synerzip.com/story/herman-spencer-quickoffice-2/
Mobile is changing the way our customers use email. Learn how to incorporate mobile in a cross-channel business climate from email marketing experts, originally presented at Adobe Summit.
Presented at 3|SHARE's EVOLVE'15 - The Adobe Experience Manager Community Summit on Monday August 19th, 2015 at the Hard Rock Hotel in San Diego, CA. http://evolve.3sharecorp.com
"The Truth About Mobile Marketing for B2B Companies" -- As part of SoCal BMA's 'The Leading Edge' executive signature series, Adobe's Head of Strategic Marketing for Mobile, Ray Pun, delivered this interactive presentation to our members and guests on November 19, 2015, at in San Diego.
Over the past 5 years, we have heard the call for “Mobile First”. But how does this apply to business-to-business companies, especially if the buyer is transacting through a salesperson? According to Forrester Research, 53% of B2B purchase decision makers use personal mobile devices to research new business-related products and services. In the B2B world, Mobile First is what's next.
Thinking about the buyer’s journey, it is clear that smartphone and tablet experiences are important influencers. Attendees to this event gained insights on why companies are shifting focus to Mobile First marketing, as well as the key points on the importance and opportunities of mobile marketing for B2B organizations.
Ray addressed the impact of mobile on your digital marketing strategies; trends among B2B companies investing in mobile experiences; key considerations for building an effective mobile marketing team; and the future "mobile only” buyer.
iBeacons: Reality or Still a Work in Progress?Ray Pun
Presentation at Mobile Week 2015 in NYC. Examples of location-based experiences, beacon case studies, barriers to consumer adoption, location data & privacy, Adobe Marketing Cloud and location analytics.
Getting Your Boss Excited about Mobile MarketingRay Pun
In this presentation, I shared advice about conversation starters to get VP and exec level decision-makers excited about mobile marketing. This was part of the Mobile Innovations tour for digital marketing audiences in Auckland, (New Zealand), Melbourne (Australia), and Sydney (Australia).
This presentation is in continuation of the "Marketers ride the digital engagement wave" presentation. In this I talk about an emerging fourth wave of digital engagement that is forcing established companies to (re)look at the core of their business and to question their digital initiatives critically.
Digital Disruption: is Just the Beginning - Vijayanta GuptaOpenKnowledge srl
Very few industries, if any at all, have been left untouched by the advent of the digital consumer. Business models are getting disrupted due to the emerging consumer demands as well as due to the increasing sophistication of digital technologies. In this session, we will look at the past, present and (possibly) the future of digital disruption.
AEM is content-centric, so is the future of building commerce experiences. In this session, you will be shown how to build modern commerce experiences with AEM. The demo will explain how authors create/configure multiple (industry-independent) stores, configure the commerce environment for each store and manage all the commerce content and features, without writing a line of code. The second part will demonstrate how developers create templates, components, and functionality to build a compelling Web/User/Commerce Experience.
Want to make sure your scope is accurate? How do you dissect requirements to meet your implementation needs? Learn the pitfalls, how to plan MVP projects and what it takes to dig deep and find success when you start your AEM projects.
Managing Customer Experience in Multichannel Environmentscreuna_fi
Customers are shopping everywhere today – at home, on the subway, anywhere they feel like doing it. How can you make the most of your customers' interaction to give them the best possible experience on your shopping site regardless if it's in a browser, on a mobile phone or on a tablet?
Rob in der Maur, Digital Marketing Specialist, Adobe
Kiosked and Brightcove have teamed up to educate online retailers on how to tell their story through video and more importantly how to directly drive revenue through video.
Rolling out AEM Site or Assets? Learn how to structure your deployment to maximize your return while reducing risk. See how to overdeliver while hitting aggressive timelines. Understand how to generate excitement that fuels user adoption and sets you up for success.
Extending Adobe Experience Manager with custom solutions that meet your unique business needs has never been easier. Learn how Adobe I/O developer tools, including Adobe I/O Runtime and Adobe I/O Events can be leveraged to deliver timely, targeted, personalized and effective customer experiences.
HOW QUICKOFFICE LEVERAGES SYNERZIP FOR ACCELERATED GO-TO-MARKETSynerzip
Problem Statement: Quickoffice, Acquired by Google in 2012;
Global Leader in Mobile Office Productivity Software & Solutions. Looking for a 100% Dedicated & Technically Accomplished Partner to Get a Product Out in The Market from Conception to Release in < 1 year.
Why Quickoffice (now Google) selected Synerzip as its development partner -
- 100% dedicated + technically accomplished team.
- Synerzip Team works together with great chemistry & highly skilled agile programming & experts in mobile.
- Ownership, expertise & true partnership of the process & the product.
- Excellent communication skills.
For details, watch Synerzip Client testimonial by Herman Spencer, Former Dir. of Engineering, Quickoffice at https://www.synerzip.com/story/herman-spencer-quickoffice-2/
Mobile is changing the way our customers use email. Learn how to incorporate mobile in a cross-channel business climate from email marketing experts, originally presented at Adobe Summit.
Presented at 3|SHARE's EVOLVE'15 - The Adobe Experience Manager Community Summit on Monday August 19th, 2015 at the Hard Rock Hotel in San Diego, CA. http://evolve.3sharecorp.com
"The Truth About Mobile Marketing for B2B Companies" -- As part of SoCal BMA's 'The Leading Edge' executive signature series, Adobe's Head of Strategic Marketing for Mobile, Ray Pun, delivered this interactive presentation to our members and guests on November 19, 2015, at in San Diego.
Over the past 5 years, we have heard the call for “Mobile First”. But how does this apply to business-to-business companies, especially if the buyer is transacting through a salesperson? According to Forrester Research, 53% of B2B purchase decision makers use personal mobile devices to research new business-related products and services. In the B2B world, Mobile First is what's next.
Thinking about the buyer’s journey, it is clear that smartphone and tablet experiences are important influencers. Attendees to this event gained insights on why companies are shifting focus to Mobile First marketing, as well as the key points on the importance and opportunities of mobile marketing for B2B organizations.
Ray addressed the impact of mobile on your digital marketing strategies; trends among B2B companies investing in mobile experiences; key considerations for building an effective mobile marketing team; and the future "mobile only” buyer.
iBeacons: Reality or Still a Work in Progress?Ray Pun
Presentation at Mobile Week 2015 in NYC. Examples of location-based experiences, beacon case studies, barriers to consumer adoption, location data & privacy, Adobe Marketing Cloud and location analytics.
Getting Your Boss Excited about Mobile MarketingRay Pun
In this presentation, I shared advice about conversation starters to get VP and exec level decision-makers excited about mobile marketing. This was part of the Mobile Innovations tour for digital marketing audiences in Auckland, (New Zealand), Melbourne (Australia), and Sydney (Australia).
This presentation is in continuation of the "Marketers ride the digital engagement wave" presentation. In this I talk about an emerging fourth wave of digital engagement that is forcing established companies to (re)look at the core of their business and to question their digital initiatives critically.
Digital Disruption: is Just the Beginning - Vijayanta GuptaOpenKnowledge srl
Very few industries, if any at all, have been left untouched by the advent of the digital consumer. Business models are getting disrupted due to the emerging consumer demands as well as due to the increasing sophistication of digital technologies. In this session, we will look at the past, present and (possibly) the future of digital disruption.
Connected Experiences: From Websites to Wearables to WhateverRebecca Lieb
Harnessing digital connections to foster deeper human connections is the highest opportunity of bridging the digital & physical worlds. How marketing is evolving to create connected customer experiences, the risks and rewards to marketers of doing so, and how to start the journey.
Topic: The reinvention of Marketing
* How to understand, measure and optimise Big Data
* Analysing the audience: How they are using current trends in digital marketing and solutions and what you should be doing
* Comparing and Competing: How to use “Digital Index Reports” to benchmark sectors and companies for awesome results!
Presentation at On The Edge Reading, 24th September 2014.
The reinvention of Marketing with Jamie Brighton, Head of Strategic Marketing EMEA, Adobe
- How to understand, measure and optimise Big Data
- Analysing the audience: How they are using current trends in digital marketing and solutions and what you should be doing
- Comparing and Competing: How to use “Digital Index Reports” to benchmark sectors and companies for awesome results!
Adobe Summit 2016 - Cindy Lu - B2B PersonalizationCindy Lu
Adobe Summit 2016
March 2016
Las Vegas, NV
S917 - VMware: Using deep personalization to fill the sales pipeline
Cindy Lu - Digital Strategy, Senior Marketing Manager, VMware
For many B2B companies, personalization begins and ends with customer personas. The expectation is that this is enough to generate leads and pipeline. While it’s a move in the right direction, much deeper personalization will deliver relevant, targeted experiences that produce more leads and enable sophisticated nurturing campaigns, ultimately generating that all-important qualified sales pipeline.
In this session, VMware explains how they:
• Accelerated the buyer’s journey with Adobe Marketing Cloud solutions
• Filled their sales pipeline by personalizing inbound marketing campaigns
• Gained insights into customer segments using automated personalization
• Increased SaaS sales through testing and optimization
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
