USING SOCIAL MEDIA IN YOUR COMMUNICATION STRATEGIEStudorwilliams
In the past year, TWI Surveys has conducted a number of research studies on the use of social media with IABC and other communication organizations.
Ryan and Tudor Williams will share the findings of their studies and present the implications they see for the future of social media in the lives of communicators in the next few years
Delvinia Digital Diseases Presentation SmeiDelvinia
Adam Froman identified the six common missteps made by digital marketers that Delvinia calls “digital diseases” which can be found lurking online that wary customers avoid contact like the plague; they are as follows: Widget-it is, Obsessive Content Disorder or OCD, Data-pox, Ad-theria, Mono-typosis and Navigation Deficiency Virus (NDS).
Social media is everywhere and companies and consumers alike are constantly looking for effective ways to utilize online communities, blogs, wikis and the latest social media tools to engage audiences. With more than 300 million people engaged in social media, failing to leverage online mediums is often interpreted as taking a step backwards. It is the age of the consumer and social media has been the catalyst, effectively shifting control from management to the customer. Understanding your customer, giving them a voice and most importantly, listening to what they have to say is key to succeeding in the new digital world.
You will learn:
To effectively engage the audience. Digital marketing and social media in particular is a powerful platform that can create lasting customer relationships and generate millions of dollars for marketers, but you must make things interesting and meaningful.
How to listen to your audience(s). If someone that you do business with offers you advice on improving your business/customer relationship – listen. Maintaining an existing relationship is easier than spending time and money searching for a new one.
To be innovative. The biggest mistake a business can make is not experimenting or developing their digital marketing capabilities. If you’re not doing it, someone else will.
This document provides insights from Experian Simmons' 2010 Social Networking Report. It finds that 66% of online Americans now use social networking sites, up significantly from 20% in 2007. Users are increasingly addicted to these sites, with 43% visiting multiple times per day. Additionally, 70% of social networkers now keep in touch with family on these sites. The report provides details on user demographics, behaviors, and brand preferences across major social networking sites.
This document summarizes the key findings of a study that examined how Australians are using the internet. Some of the main findings include:
- Most Australians access the internet using home desktop computers, laptops, or mobile phones. Younger Australians are more likely to use mobile devices.
- Australians spend on average over 15 hours per week online, with the internet becoming deeply integrated into daily life.
- Browsing the internet, email, social networking, and internet banking are some of the most common online activities. Younger Australians are more active on social media and video sites like YouTube.
- How people use the internet varies by age, gender, and device - with differences in activities like social
The document discusses how apps have changed smartphone usage and driven data growth. Key points:
1) Smartphone adoption in Europe is rising rapidly, especially among younger users, and apps are driving increased data usage on smartphones.
2) In the Netherlands, Vodafone saw a clear "iPhone effect" as iPhone users consumed 6-12 MB of data per day on average, compared to 0.75 MB for older devices.
3) App usage insights found that 31% of users are "socializers" who use apps for social media, while 12% are "addicts" who use apps multiple times daily.
4) Future outlook expects smartphone penetration to grow above 50% and
This document contains a summary of key findings from a study on the types of Facebook marketing campaigns that are most effective at driving earned media. The study found that while campaigns like coupons and giveaways attract the most entries, campaigns that encourage sharing opinions and preferences, like quizzes and polls, generate the most earned media through sharing. Tips for campaigns that drive sharing include emphasizing user personality, considering the user perspective, incentivizing sharing, using appropriate metrics, and varying campaign types. The document also provides a brief overview of some recent Facebook news articles.
The Astonishing Facts about Scandinavians' Digital LivesVizeum Denmark
Scandinavians have high rates of internet and social media usage. They can be classified into 5 types of social media profiles based on their level of participation and behavior online. The percentages of people in each Nordic country who engage in different online activities on a weekly basis are provided, such as reading blogs, watching videos, and using social networks. The times of day and days of the week when Scandinavians are most active on social networks are also detailed. In conclusion, the document examines internet and social media usage patterns among people in Sweden, Finland, Norway, and Denmark.
Using SoLoMo to get more from your community - Kikk Festival 2011Thomas Van Roy
The word has changed and is changing
Social media is part of the communication plan of brand, But ROI is still difficult to measure.
Smartphone are the thing you don't want to forget at home. We use it for everything, it's part of our life.
Those two big things lead to SoLoMo (Social Local Mobile)
How to use this trend to reinforce the relationship with your community
USING SOCIAL MEDIA IN YOUR COMMUNICATION STRATEGIEStudorwilliams
In the past year, TWI Surveys has conducted a number of research studies on the use of social media with IABC and other communication organizations.
Ryan and Tudor Williams will share the findings of their studies and present the implications they see for the future of social media in the lives of communicators in the next few years
Delvinia Digital Diseases Presentation SmeiDelvinia
Adam Froman identified the six common missteps made by digital marketers that Delvinia calls “digital diseases” which can be found lurking online that wary customers avoid contact like the plague; they are as follows: Widget-it is, Obsessive Content Disorder or OCD, Data-pox, Ad-theria, Mono-typosis and Navigation Deficiency Virus (NDS).
Social media is everywhere and companies and consumers alike are constantly looking for effective ways to utilize online communities, blogs, wikis and the latest social media tools to engage audiences. With more than 300 million people engaged in social media, failing to leverage online mediums is often interpreted as taking a step backwards. It is the age of the consumer and social media has been the catalyst, effectively shifting control from management to the customer. Understanding your customer, giving them a voice and most importantly, listening to what they have to say is key to succeeding in the new digital world.
You will learn:
To effectively engage the audience. Digital marketing and social media in particular is a powerful platform that can create lasting customer relationships and generate millions of dollars for marketers, but you must make things interesting and meaningful.
How to listen to your audience(s). If someone that you do business with offers you advice on improving your business/customer relationship – listen. Maintaining an existing relationship is easier than spending time and money searching for a new one.
To be innovative. The biggest mistake a business can make is not experimenting or developing their digital marketing capabilities. If you’re not doing it, someone else will.
This document provides insights from Experian Simmons' 2010 Social Networking Report. It finds that 66% of online Americans now use social networking sites, up significantly from 20% in 2007. Users are increasingly addicted to these sites, with 43% visiting multiple times per day. Additionally, 70% of social networkers now keep in touch with family on these sites. The report provides details on user demographics, behaviors, and brand preferences across major social networking sites.
This document summarizes the key findings of a study that examined how Australians are using the internet. Some of the main findings include:
- Most Australians access the internet using home desktop computers, laptops, or mobile phones. Younger Australians are more likely to use mobile devices.
- Australians spend on average over 15 hours per week online, with the internet becoming deeply integrated into daily life.
- Browsing the internet, email, social networking, and internet banking are some of the most common online activities. Younger Australians are more active on social media and video sites like YouTube.
- How people use the internet varies by age, gender, and device - with differences in activities like social
The document discusses how apps have changed smartphone usage and driven data growth. Key points:
1) Smartphone adoption in Europe is rising rapidly, especially among younger users, and apps are driving increased data usage on smartphones.
2) In the Netherlands, Vodafone saw a clear "iPhone effect" as iPhone users consumed 6-12 MB of data per day on average, compared to 0.75 MB for older devices.
3) App usage insights found that 31% of users are "socializers" who use apps for social media, while 12% are "addicts" who use apps multiple times daily.
4) Future outlook expects smartphone penetration to grow above 50% and
This document contains a summary of key findings from a study on the types of Facebook marketing campaigns that are most effective at driving earned media. The study found that while campaigns like coupons and giveaways attract the most entries, campaigns that encourage sharing opinions and preferences, like quizzes and polls, generate the most earned media through sharing. Tips for campaigns that drive sharing include emphasizing user personality, considering the user perspective, incentivizing sharing, using appropriate metrics, and varying campaign types. The document also provides a brief overview of some recent Facebook news articles.
The Astonishing Facts about Scandinavians' Digital LivesVizeum Denmark
Scandinavians have high rates of internet and social media usage. They can be classified into 5 types of social media profiles based on their level of participation and behavior online. The percentages of people in each Nordic country who engage in different online activities on a weekly basis are provided, such as reading blogs, watching videos, and using social networks. The times of day and days of the week when Scandinavians are most active on social networks are also detailed. In conclusion, the document examines internet and social media usage patterns among people in Sweden, Finland, Norway, and Denmark.
Using SoLoMo to get more from your community - Kikk Festival 2011Thomas Van Roy
The word has changed and is changing
Social media is part of the communication plan of brand, But ROI is still difficult to measure.
Smartphone are the thing you don't want to forget at home. We use it for everything, it's part of our life.
Those two big things lead to SoLoMo (Social Local Mobile)
How to use this trend to reinforce the relationship with your community
Undicesima lezione del corso sul Web 2.0 tenuto all'Università di Milano Bicocca.
Per info vedi <A HREF:"http://www.corsoweb20polillo.blogspot.com">www.corsoweb20polillo.blogspot.com </A>
Valutazione degli aspetti legati alla privacy nel mondo dei Social Network, con particolare attenzione a Facebook e all’esperta del settore Danah Boyd.
Progetto realizzato da Vincenzo Bellisario e Matteo Serratoni, studenti del corso di Laurea Magistrale in Teoria e Tecnologia della Comunicazione presso l'Università degli Studi di Milano-Bicocca.
The document discusses the importance of teachers' digital identities and provides strategies for managing digital footprints. It notes that teachers are held to a higher standard than other citizens and explores complex issues around social media use. The document outlines both appropriate and inappropriate social media activities for teachers and discusses how digital content can have unintended consequences due to issues like anonymity, persistence, replicability and searchability online. It emphasizes the need for teachers to make thoughtful decisions regarding sharing content and interacting with students online. Finally, the document provides tips for curating digital identities and online relationships with employers in mind.
Identità emergenti nei pubblici connessi italianiAgnese Vellar
Nell’età tardo moderna i differenti livelli della società, dalle identità individuali alle culture, devono essere concepiti come processi emergenti dalle pratiche riflessive di costruzione del sé. Attraverso uno sguardo etnografico è possibile osservare i percorsi biografici degli attori sociali che, attraversando i flussi culturali globali, producono nuove strutture sociali e nuove località. In particolare, dalla partecipazione giovanile all’interno dei media sociali (forum, chat, siti di Social Network) stanno emergendo i “pubblici connessi”, intesi sia come spazi sociali digitali che come comunità immaginate.
In questo articolo l’autrice ripercorre le riflessioni sul rapporto tra media, identità e globalizzazione, in particolare focalizzandosi sulle culture di fan come esempio di sfere pubbliche translocali ad identità debole, in cui spettatori appassionati (fan) interagiscono nei pubblici connessi attorno ad un culto mediale, dando vita a comunità di pratica.
L’autrice presenta quindi un’etnografia multi-situata del fandom telefilmico italiano con un caso di studio nella comunità di fansubbing ::Italian Subs Addicted::. I gruppi di fan pubblicano prodotti amatoriali nei media sociali traducendo e adattando i contenuti distribuiti dalle corporation dell’intrattenimento. I fan italiani dunque cooperano e collaborano all’interno dei pubblici connessi partecipando alla costruzione di un collettivismo di rete attorno a cui emerge una comunità immaginata transnazionale.
Social Media - Introduzione al Corso [a.a. 2014-2015] - UniToAgnese Vellar
Introduzione al corso per gli studenti delle Lauree Magistrali di Comunicazione Pubblica e Politica e Comunicazione ICT e Media - Università degli Studi di Torino http://goo.gl/B6vE6M
Ways to stay connected: Harnessing, managing, and preventing context collapse...Stefanie Duguay
Social media sites, such as Facebook, present the potential for people to organise connections with acquaintances from all walks of life within a single site. This can lead to context collapse, a flattening of the boundaries that generally separate audiences for self-expression. Drawing on literature about young people’s social media use and my research with LGBTQ early adults, I will discuss how context collapse is experienced as an event through which individuals can intentionally redefine themselves across audiences or manage identity expressions received by unintended audiences. Possible strategies for reinstating contexts on social media will also be explored in this presentation.
Slides dalle lezioni del corso di Strumenti e applicazioni del Web per il corso di laurea magistrale in Teoria e tecnologia della comunicazione - Università di Milano Bicocca (prof.R.Polillo) - Lezione del 6 maggio 2014
AWS April 2016 Webinar Series - S3 Best Practices - A Decade of Field ExperienceAmazon Web Services
Amazon Simple Storage Service (S3) has been providing developers and IT teams with secure, durable, highly-scalable cloud storage for 10 years.
This webinar will share our insights about what we’ve seen in the past ten years of live customer environments, including backup, restore, archive, and compliance best practices as implemented by some of our largest data stores in the cloud. We will also do a quick review of the 6 different ways to transfer data into and out of AWS cloud storage, discuss how you can accelerate data transfers into and out of S3 over long distances and slow networks, and share some new developments with the AWS Import/Export Snowball appliance.
Learning Objectives:
• Best practices to keep data safe and cost effective (SIA, Versioning, Cross-region Replication, lifecycle policies)
• Quick overview on transfer services (Direct Connect, Snowball, Firehose, 3rd party partnerships, Storage Gateway)
• Deep dive on new ways to accelerate data transfers over long distances and slow networks
The document discusses various approaches to data persistence on the iPhone, including using the Settings app to store user preferences, SQLite for relational database storage, and the filesystem. It provides code examples and recommendations for encapsulating persistence logic, considering how data will be used, and other best practices like using transactions with SQLite. The document also provides links to code samples and the presenter's other online profiles.
AWS Webcast - Best Practices for Content Delivery using Amazon CloudFrontAmazon Web Services
This document outlines best practices for content delivery using Amazon CloudFront. It discusses caching strategies for static assets, dynamic content, and streaming media. It also covers availability, security, performance, cost optimization, and analytics best practices such as monitoring, custom error pages, HTTPS usage, IAM policies, pricing classes, and access logs. The document encourages caching at every level, using signed URLs/cookies, and geo-targeting content based on viewer reports.
I nuovi attori della sfera pubblica in rete: il caso Wikileaks
Docente: Alessio Cornia
Corso di Teorie e Tecniche dei Nuovi Media
Università di Perugia
La sfera pubblica online: nuovi processi, nuovi attori e nuovi spazi per la partecipazione al dibattito pubblico sulla cosa pubblica
Docente: Alessio Cornia
Corso di Teorie e Tecniche dei Nuovi Media
Università di Perugia
This chapter discusses prenatal development from conception through birth. It covers genetics and inheritance, the stages of prenatal development from embryo to fetus, potential problems during pregnancy like maternal diseases and environmental hazards, and assessing the health of the neonate at birth. Factors that influence development include genes, environment, maternal health, nutrition, and exposure to teratogens. The chapter also examines the physical process of birth and potential complications.
Passion,persistence,partnerships secrets for earning more onlinenfpSynergy
Passion, persistence, and partnerships are key to earning more online. Over the past decade, internet and broadband access has grown significantly in UK households. Mobile internet access has also increased dramatically, with nearly half of people now using their phones to access the internet. Social networking participation has also risen sharply, especially on Facebook. Charities have embraced various online tools and social media to communicate with supporters, promote campaigns, understand views, and fundraise. However, strategies and board-level approval of internet efforts varies significantly among charities. Website usage is typically tracked by metrics like page views, unique visitors, and email metrics.
Burson-Marsteller Latin America Social Media Check-Up 2013Burson-Marsteller
This document summarizes the findings of Burson-Marsteller's 2012 Latin America Social Media Study. It examines the use of social media by the top 25 companies in 9 Latin American countries based on revenue. The study found that 87% of these companies now use at least one social media platform, up from 79% in 2010. Twitter use increased significantly, with the percentage of companies having Twitter accounts rising from 53% to 82%. Facebook remained the dominant platform, with company use rising from 50% to 74%. YouTube and blogs saw more modest growth. The document provides detailed statistics on social media adoption and metrics like follower counts by country and platform.
The document discusses online communications strategies for colleges and universities. It provides additional resources on networking and social media best practices. It also outlines some of the major changes in communications over the past 20 years, including more voices, opinions, and channels to manage. Today, institutions have lost control of their message as individuals can communicate rapidly over electronic and social media channels. It emphasizes the importance of an integrated online communications strategy that considers how everything is now connected.
Undicesima lezione del corso sul Web 2.0 tenuto all'Università di Milano Bicocca.
Per info vedi <A HREF:"http://www.corsoweb20polillo.blogspot.com">www.corsoweb20polillo.blogspot.com </A>
Valutazione degli aspetti legati alla privacy nel mondo dei Social Network, con particolare attenzione a Facebook e all’esperta del settore Danah Boyd.
Progetto realizzato da Vincenzo Bellisario e Matteo Serratoni, studenti del corso di Laurea Magistrale in Teoria e Tecnologia della Comunicazione presso l'Università degli Studi di Milano-Bicocca.
The document discusses the importance of teachers' digital identities and provides strategies for managing digital footprints. It notes that teachers are held to a higher standard than other citizens and explores complex issues around social media use. The document outlines both appropriate and inappropriate social media activities for teachers and discusses how digital content can have unintended consequences due to issues like anonymity, persistence, replicability and searchability online. It emphasizes the need for teachers to make thoughtful decisions regarding sharing content and interacting with students online. Finally, the document provides tips for curating digital identities and online relationships with employers in mind.
Identità emergenti nei pubblici connessi italianiAgnese Vellar
Nell’età tardo moderna i differenti livelli della società, dalle identità individuali alle culture, devono essere concepiti come processi emergenti dalle pratiche riflessive di costruzione del sé. Attraverso uno sguardo etnografico è possibile osservare i percorsi biografici degli attori sociali che, attraversando i flussi culturali globali, producono nuove strutture sociali e nuove località. In particolare, dalla partecipazione giovanile all’interno dei media sociali (forum, chat, siti di Social Network) stanno emergendo i “pubblici connessi”, intesi sia come spazi sociali digitali che come comunità immaginate.
In questo articolo l’autrice ripercorre le riflessioni sul rapporto tra media, identità e globalizzazione, in particolare focalizzandosi sulle culture di fan come esempio di sfere pubbliche translocali ad identità debole, in cui spettatori appassionati (fan) interagiscono nei pubblici connessi attorno ad un culto mediale, dando vita a comunità di pratica.
L’autrice presenta quindi un’etnografia multi-situata del fandom telefilmico italiano con un caso di studio nella comunità di fansubbing ::Italian Subs Addicted::. I gruppi di fan pubblicano prodotti amatoriali nei media sociali traducendo e adattando i contenuti distribuiti dalle corporation dell’intrattenimento. I fan italiani dunque cooperano e collaborano all’interno dei pubblici connessi partecipando alla costruzione di un collettivismo di rete attorno a cui emerge una comunità immaginata transnazionale.
Social Media - Introduzione al Corso [a.a. 2014-2015] - UniToAgnese Vellar
Introduzione al corso per gli studenti delle Lauree Magistrali di Comunicazione Pubblica e Politica e Comunicazione ICT e Media - Università degli Studi di Torino http://goo.gl/B6vE6M
Ways to stay connected: Harnessing, managing, and preventing context collapse...Stefanie Duguay
Social media sites, such as Facebook, present the potential for people to organise connections with acquaintances from all walks of life within a single site. This can lead to context collapse, a flattening of the boundaries that generally separate audiences for self-expression. Drawing on literature about young people’s social media use and my research with LGBTQ early adults, I will discuss how context collapse is experienced as an event through which individuals can intentionally redefine themselves across audiences or manage identity expressions received by unintended audiences. Possible strategies for reinstating contexts on social media will also be explored in this presentation.
Slides dalle lezioni del corso di Strumenti e applicazioni del Web per il corso di laurea magistrale in Teoria e tecnologia della comunicazione - Università di Milano Bicocca (prof.R.Polillo) - Lezione del 6 maggio 2014
AWS April 2016 Webinar Series - S3 Best Practices - A Decade of Field ExperienceAmazon Web Services
Amazon Simple Storage Service (S3) has been providing developers and IT teams with secure, durable, highly-scalable cloud storage for 10 years.
This webinar will share our insights about what we’ve seen in the past ten years of live customer environments, including backup, restore, archive, and compliance best practices as implemented by some of our largest data stores in the cloud. We will also do a quick review of the 6 different ways to transfer data into and out of AWS cloud storage, discuss how you can accelerate data transfers into and out of S3 over long distances and slow networks, and share some new developments with the AWS Import/Export Snowball appliance.
Learning Objectives:
• Best practices to keep data safe and cost effective (SIA, Versioning, Cross-region Replication, lifecycle policies)
• Quick overview on transfer services (Direct Connect, Snowball, Firehose, 3rd party partnerships, Storage Gateway)
• Deep dive on new ways to accelerate data transfers over long distances and slow networks
The document discusses various approaches to data persistence on the iPhone, including using the Settings app to store user preferences, SQLite for relational database storage, and the filesystem. It provides code examples and recommendations for encapsulating persistence logic, considering how data will be used, and other best practices like using transactions with SQLite. The document also provides links to code samples and the presenter's other online profiles.
AWS Webcast - Best Practices for Content Delivery using Amazon CloudFrontAmazon Web Services
This document outlines best practices for content delivery using Amazon CloudFront. It discusses caching strategies for static assets, dynamic content, and streaming media. It also covers availability, security, performance, cost optimization, and analytics best practices such as monitoring, custom error pages, HTTPS usage, IAM policies, pricing classes, and access logs. The document encourages caching at every level, using signed URLs/cookies, and geo-targeting content based on viewer reports.
I nuovi attori della sfera pubblica in rete: il caso Wikileaks
Docente: Alessio Cornia
Corso di Teorie e Tecniche dei Nuovi Media
Università di Perugia
La sfera pubblica online: nuovi processi, nuovi attori e nuovi spazi per la partecipazione al dibattito pubblico sulla cosa pubblica
Docente: Alessio Cornia
Corso di Teorie e Tecniche dei Nuovi Media
Università di Perugia
This chapter discusses prenatal development from conception through birth. It covers genetics and inheritance, the stages of prenatal development from embryo to fetus, potential problems during pregnancy like maternal diseases and environmental hazards, and assessing the health of the neonate at birth. Factors that influence development include genes, environment, maternal health, nutrition, and exposure to teratogens. The chapter also examines the physical process of birth and potential complications.
Passion,persistence,partnerships secrets for earning more onlinenfpSynergy
Passion, persistence, and partnerships are key to earning more online. Over the past decade, internet and broadband access has grown significantly in UK households. Mobile internet access has also increased dramatically, with nearly half of people now using their phones to access the internet. Social networking participation has also risen sharply, especially on Facebook. Charities have embraced various online tools and social media to communicate with supporters, promote campaigns, understand views, and fundraise. However, strategies and board-level approval of internet efforts varies significantly among charities. Website usage is typically tracked by metrics like page views, unique visitors, and email metrics.
Burson-Marsteller Latin America Social Media Check-Up 2013Burson-Marsteller
This document summarizes the findings of Burson-Marsteller's 2012 Latin America Social Media Study. It examines the use of social media by the top 25 companies in 9 Latin American countries based on revenue. The study found that 87% of these companies now use at least one social media platform, up from 79% in 2010. Twitter use increased significantly, with the percentage of companies having Twitter accounts rising from 53% to 82%. Facebook remained the dominant platform, with company use rising from 50% to 74%. YouTube and blogs saw more modest growth. The document provides detailed statistics on social media adoption and metrics like follower counts by country and platform.
The document discusses online communications strategies for colleges and universities. It provides additional resources on networking and social media best practices. It also outlines some of the major changes in communications over the past 20 years, including more voices, opinions, and channels to manage. Today, institutions have lost control of their message as individuals can communicate rapidly over electronic and social media channels. It emphasizes the importance of an integrated online communications strategy that considers how everything is now connected.
Rimma Perelmuter, MEF, at V Mobile VAS Conference: Mobile Social Networking a...Procontent.Ru Magazine
Rimma Perelmuter
Executive Director, Mobile Entertainment Forum
Mobile VAS V – November 27, 2008
Topic of the presentation:
Mobile Social Networking and UGC – Hype or Reality?
This document provides an outline and overview of a study analyzing media coverage and discourse around the social networking site Pinterest. It begins with background on women's history online and the evolution of social networking services. It then examines American and British news coverage of Pinterest from January to February 2012, finding differing emphases between the two. The US coverage framed Pinterest as a site for women, while UK coverage focused more on its design and potential business uses. The document concludes there are cultural differences in how each country's media portrayed Pinterest and its users.
Social Media for Pharma: Past, Present and FutureGigi Peterkin
The potential of using social media to increase awareness of healthcare issues, find health related information - and products - has become the ‘hot’ subject in pharmaceutical communications; an increasing proliferation of ‘patient-to-physician’ and ‘physician-to-physician’ websites means that healthcare information is more widely available than ever before. How can pharma be engaging in this conversation...and with whom?
Originally presented at the Social Media in Pharma workshop in London, this presentation takes a look back at where the industry has been, where many industry players are, and what's on the horizon for digital health.
Ipsos MediaCT and YouTube: A Connected Generation - The Rise and Rise of Soci...Ipsos UK
Social media has risen dramatically in popularity and usage. 2 in 3 internet users worldwide visited a social networking site in May 2010. Facebook had 500 million active users in July 2010 and YouTube saw 24 hours of video uploaded every minute. Even older generations are increasingly using social media. It impacts many aspects of life, including how 1 in 6 marriages are now between couples who met on social media. Both consumers and businesses are actively using social media to find information, make recommendations, and promote products and services. Younger people, aged 18-24, are especially active on social media and integrate it deeply into their daily lives and activities. The rise of mobile internet access has also contributed significantly to the rise of social interactions and sharing on social media
The document summarizes key findings from recent Pew Internet Project reports about changing digital media behaviors and their impact. It discusses how:
1) Only 4% of Facebook users actually derive pleasure from using the site, with most feeling despair upon logging in.
2) Mobile internet access is widespread, with 89% of adults owning phones and 46% owning smartphones.
3) Social media engagement is common, with 59% of adults using sites like Facebook and 16% using Twitter.
4) These trends are changing how knowledge is accessed, shared and influenced as information becomes more pervasive, participatory and networked through various online platforms.
Director Lee Rainie gave a keynote at the NFAIS annual conference about the way the internet and mobile connectivity have transformed the worlds of networked individuals. He discussed how normal life has changed in the past decade because of three revolutions in technology: 1) the spread of broadband; 2) the rise of mobile connectivity; and 3) the emergence of technological social networks. He will discuss trends and likely future developments in technology that will shape the way people learn, share, and create information.
The document summarizes key trends in digital technology and its impact on civic engagement:
1) There has been a digital revolution with high rates of internet and broadband access at home, and most adults and teens are now networked creators online.
2) Mobile phones and smartphones are nearly ubiquitous, and many use location services and mobile devices for political purposes.
3) Over half of all adults now use social networking, and over a fifth have used social media for political purposes.
4) This new digital landscape has created new opportunities for civic groups and activists to directly reach audiences, but also risks of "echo chamber politics" where people only engage with those who agree with them.
Social media allows people to have conversations online. It started with sites like Mixi and Twitter and grew to include Facebook and Google+. Statistics show the growth and popularity of various social media platforms from 2010-2019. Social media is now used for various purposes like staying in touch with friends and family, getting online product reviews, and finding information from forums, search engines, and social networking sites. Brands are also using social media to speak directly to consumers in a more human voice. The Arab Spring demonstrated how social media can be used to organize political protests. A 6-step process is outlined for using social media effectively for different goals and purposes.
This document summarizes digital media usage across Asia based on research conducted by Michael Netzley. It begins by noting the diversity within Asia and issues with viewing it through a Western lens. It then provides statistics on internet penetration rates in various Asian countries, showing China and South Korea as leaders. National social networks, search engines, and communication tools are also described as varying by country. Survey results from Singapore are presented showing differences in online behaviors by age. Reasons for going online and issues like internet blocking are also briefly discussed.
OMMA Display 2011 -- Transformation of the Measurement Industry: How Much Can...Linda Gridley
OMMA Display 2011
Presentation by Linda Gridley
Transformation of the Measurement Industry: How Much Can be Attriibuted to M&A? Learn more about Gridley & Company at http://www.gridleyco.com
Online recruitment seminar 2011 seo social media herwin weversHerwin Wevers
Online recruitment uses the power of the internet to match people to jobs. Fundamentally, it is about publishing vacancies on your corporate websites, in social media and/or in job boards.
The challenge is to increase your traffic to and to improve conversions at the central hub (corporate recruitment site).
The real strength and power of online recruitment lie in harnessing internet technology to not just attract candidates but to deal with them too. In this sense it is also about streamlining the recruitment process
This presentation addresses the genertion of traffic through the means on SEO and Social Media.
In the Pan-European Online Recruitment Seminar IBB organized in-depth interactive sessions and workshops of companies like L’Oréal, SEAT, CERN, Sonru, Recruit2, <a>WebBoomm</a> and more.
The document discusses using Twitter to build an audience. It notes that social networking is important for businesses and professionals. Twitter allows you to follow people and build a network while sharing updates limited to 140 characters. While getting started can be intimidating, Twitter provides opportunities for business development, networking and staying connected. The summary highlights the key purpose and features of Twitter discussed in the document.
Web 2.0 allows for increased user participation and interaction online. This has implications for how consumers engage with media and brands. Younger consumers now spend more time online than watching TV, using social media sites extensively. This shift democratizes information sharing and gives consumers more control over their data. For marketing, it means moving from one-way push communications to engaging in open conversations. Companies can monitor conversations, participate transparently, and leverage communities. Emerging touchpoints like social networks, blogs and videos create new ways for companies to interact with customers and gain insights into their interests over time.
IBM uses social media monitoring and analytics to track engagement across its digital properties and optimize marketing campaigns. It integrates various technologies like Unica to design and execute end-to-end marketing campaigns and track leads. Social analytics helps IBM understand customer behavior online to improve experiences and drive more qualified leads through the sales funnel.
The document discusses the growth of internet users in Vietnam from 2007 to 2011. Some key points:
- The number of internet users in Vietnam grew from 17.7 million in 2007 to 30.8 million in 2011, with penetration rates increasing from 21% to 35% over that period.
- By 2011, the largest percentages of internet users were in the 15-19, 20-24, and 25-29 age groups, comprising over 50% of total users.
- 57% of TV viewers in Vietnam use the internet simultaneously while watching TV. 80% of internet users search online using search engines.
- Facebook has over 3.8 million users in Vietnam, a 25.5% increase in the
Similar to The Italian way to SNSs a comparison between Badoo and Facebook (20)
La ricerca Informazione e patrimonio culturale dell’Osservatorio News-Italia (news-italia.it) del LaRiCA dell’Università di Urbino Carlo Bo monitora dal 2014 la fruizione dell’informazione culturale degli italiani. La rilevazione 2017 si è proposta di osservare il consumo di informazione sui musei italiani e le attività e modalità di comunicazione da questi adottate, ed è stata articolata in due fasi, una quantitativa e una qualitativa:
1) interviste telefoniche da fisso (CATI) e mobile (CAMI), somministrate a un campione rappresentativo di cittadini italiani adulti (1007);
2) interviste in profondità a figure-chiave che si occupano di comunicazione in 10 musei italiani selezionati.
Giunta alla sua sesta edizione, l'indagine News-Italia descrive i cambiamenti nel modo di informarsi degli italiani. Il focus di quest'anno è dedicato all'informazione sul patrimonio culturale.
Presentazione della 5a edizione della ricerca dell’Osservatorio News-Italia: Informazione, social TV e serialità
In occasione della giornata di apertura della terza edizione del "Festival del giornalismo culturale. Promuovere la cultura conviene" (Urbino 23-24 aprile, Fano 25-26 aprile 2015) sarà presentata la ricerca dell’Osservatorio News-Italia su informazione e serialità.
- Principali risultati –
[1] La diffusione di internet come mezzo di informazione in Italia è seconda solo a quella della TV;
[2] Gran parte dell’informazione digitale viene ormai fruita attraverso smartphone e tablet;
[3] Anche la TV non è più la stessa. Sta rapidamente cambiando il modo di guardarla (schermi e pratiche) e di scegliere programmi;
[4] In questo nuovo contesto prospera la narrazione seriale, ma i gusti del pubblico sono fortemente differenziati in base all’età.
Un report per la stampa è disponibile a http://goo.gl/Vl4oBY.
1. The study analyzed over 8,000 tweets related to conversations around 11 Italian political talk shows during the 2012-2013 permanent campaign period;
2. It found that the number of active contributors to these conversations, averaging around 28,000 per day, was significantly higher than the TV audiences for the shows but much lower than Twitter users in Italy;
3. Politicians, show hosts, and non-political guests all participated in the online conversations to varying degrees depending on the party discussed in the show;
4. The form of participation, whether oriented towards the media or politics, differed based on the party talked about, with discussions on shows featuring the PD exhibiting more political participation and those on PDL shows exhibiting
This document analyzes audience participation on Twitter for the Italian political talk show "Servizio Pubblico" and entertainment show "X Factor". It finds that peaks in Twitter engagement are triggered by surprise for both shows and suspense for X Factor. Original tweets are more common for X Factor, suggesting it encourages more participation. Opinions are expressed more indirectly in political discussions through jokes or linking to information. Emotions are more frequent for X Factor tweets. The study provides insights into how TV format influences social media discussion styles.
News Italia 2014. Indagine su come gli Italiani si informano sui temi della cultura. Risultati presentati venerdì 25 Aprile 2014 in occasione della seconda edizione del Festival del Giornalismo Culturale di Urbino.
Articolo presentato durante il CONVEGNO ANNUALE DELL’ASSOCIAZIONE DI COMUNICAZIONE POLITICA. Lo studio della comunicazione politica tra vecchi e nuovi media. (Milano 12-13 Dicembre 2013)
First study on a complete dataset of Tweet
Speech presented during the 4th edition of Transforming Audiences Conference, University of Westminister - 3 Septermber 2013
This document outlines Fabio Giglietto's presentation on social systems and social networks at the 12th International Conference of Sociocybernetics. The presentation discusses social systems theory, semantics of social relationships, properties of networked space, the evolution of public spheres, opportunities for social science research using social media data, and case studies of Twitter and Facebook data analysis. It provides an agenda with topics on social theory, different social media platforms, opportunities to observe real social data, and examples of social media research on emergencies and network visualization.
Risultati dell'indagine presentata nell'ambito del "MEETING NAZIONALE SUL FSE IN ITALIA" organizzato da Assinter Italia (Napoli, Monastero della Collina dei Camaldoli, 14 giugno)
14 Maggio, Lezione nell'ambito del ciclo di seminari Spazi di Connessione, Dipartimento di Scienze Politiche Scienze della Comunicazione Ingegnieria dell'informazione, Università di Sassari
This document summarizes research analyzing Twitter data related to political talk shows in Italy. The researcher collected over 1 million tweets about 11 different talk shows over a 6-month period. Exploratory analysis showed correlations between the number of tweets about an episode and its television audience. Cluster analysis identified high-activity episodes. Statistical modeling found that a model incorporating the number of tweets, average past audience, and a "networked publics" metric could predict 94% of the variation in audience sizes. The researcher concludes Twitter data has potential for predicting television audiences but more metrics should be analyzed.
11TH INTERNATIONAL CONFERENCE OF SOCIOCYBERNETICS
Complexity and Social Action: Interaction and Multiple Systems
2nd to 6th of July, Algarve University in Faro (Portugal)
Presentation delivered during the 4th national STS Italia conference. Rovigo, 22 June 2012.
Authors
Fabio Giglietto [fabio.giglietto@uniurb.it], Luca Rossi [luca.rossi@uniurb.it]
Department of Communication Studies - University of Urbino Carlo Bo
Abstract
The public by default nature of Twitter messages, together with the adoption of the #hashtag convention, led during the last few years to the creation of a digital space able to host world-wide conversation on almost every kind of topic (Bruns, 2011; Honeycutt & Herring, 2009; Huberman, Romero, & Wu, 2009; Marwick & boyd, 2010). Beside the adoption of hashtag based conversations as a way to deal with crisis and natural disasters, this practices has been largely adopted as an effective way to share the experience of watching television. So far research on this phenomenon has been focused mainly on large media events (Dayan & Katz, 1994) where Twitter participation occurred as part of the media experience of a single and unique event (Rossi, Magnani, & Iadarola, 2011). These topical discussions take place outside of the standard Twitter network made of follower and followee and represent one of the most interesting recent examples of social shaping of digital media. Hashtag conversations, as well as the idea of the hashtag itself, do not come, in fact, with Twitter’s original feature but instead exploit available affordances of the media (Bruns, 2011; Tumasjan, Sprenger, Sandner, & Welpe, 2010).
This paper bring a substantial contribution to the understanding of how Twitter users’ real practices can reshape the experience of contemporary television by focusing on the study of an appointment based TV show: Servizio Pubblico. Servizio Pubblico is a political talk show aired weekly starting from November 3rd 2011 simultaneously, both on Pay-TV, a large number of local broadcasters and streamed online live on several websites. This peculiar airing/streaming strategy, as well as the more traditional weekly appointment schedule, represents an unexplored scenario for Twitter based studies.
The paper will focus on the following research questions:
RQ1. Is the Twitter conversation network of Servizio Pubblico changing over the several weeks of the show airing? Is it possible to identify a definite set of participants or are they changing every week?
RQ2. Is the conversation mainly made of comments on what is happening in the show or the topic addressed by the TV show actually ignite some debate?
RQ3. Can the Twitter activity be considered as a good indicator of a TV show success? How can it be compared with more traditional data such as the number of viewer or the audience share?
The three RQs will be addressed by analyzing, with a quanti-qualitative methodology, a dataset of over 90,750 Tweet containing the #serviziopubblico hashtag gathered starting from the October 26th 2010.
This document compares Twitter metrics from two Italian crisis datasets: the 2012 Emilia earthquake and a 2012 incident in Brindisi. It provides metrics on the number of tweets, original tweets, retweets, replies, URLs, and number of unique users for each dataset. It also shows the percentage of tweets from the top 1, 10, and 90 most active users. The datasets are compared to analyze social media use during crises.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...Zilliz
Join us to introduce Milvus Lite, a vector database that can run on notebooks and laptops, share the same API with Milvus, and integrate with every popular GenAI framework. This webinar is perfect for developers seeking easy-to-use, well-integrated vector databases for their GenAI apps.
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
The Italian way to SNSs a comparison between Badoo and Facebook
1. The Italian way to SNSs
a comparison between Badoo and Facebook
Fabio [.] Giglietto [@uniurb.it]
http://www.nextmediaandsociety.org
IR 9.0: Rethinking Communities, Rethinking Place
IT University of Copenhagen
October 15 - 18, 2008
5. A new kind of space
Geographic space Networked space
danah boyd
6. Properties of communication
in networked space
• Permanence;
• Replicability;
• Serchability;
• Invisible audiences.
danah boyd
7. Modernity 2.0
persistence invisible audiences replicability searchability
few Writings Printing press, newspapers Digital media World Wide
(pc, video- Web + Google
cameras) (Google Book
Search)
many Writings Personal online publishing / Digital media World Wide
Web 2.0 (Blogs, Flickr, (pc, video- Web + Google
YouTube) cameras) (Google Blog
Search)
10. Research hypothesis
– Badoo and Facebook users belong to different
generations in terms of new media literacy
skills:
1. Badoo users appear to lack a clear understanding
of the invisible audience and can’t therefore use
the public/private distinction in a networked
space;
2. Badoo users appear to be mainly using the site to
bridge their social capital making new friends
than consolidating existing relationships.
11. Methodology
1. March: Telephonic survey with a
representative sample of Italian
population +18 (N=1600);
2. August: Analysis of users demographics;
3. September: Web survey with random
selected sample of Facebook and Badoo
users (N=228).
12. Online Italians with profile on SNSs
Si
45,0% 18%
42,6%
40,0%
35,0%
30,0%
25,0%
20,0% No
82%
15,0% 14,0%
10,0%
6,4%
4,8%
5,0% 3,7%
,0%
18-29 30-39 40-49 50-59 60 e +
Source: CATI Survey 2008 LaRiCA Demetra Based on 18+ users of social networking sites [N=106] Margin of error is ±2% (March 2008)
13. Today: 571.680
600000
State of SNSs in Italy [16-19] 24,33%
source: http://jilltxt.net/?p=2163
500000 492275
431407
400000
300000
200000
Today: 138,520
5,88%
100000
23520
14920
0
facebook badoo [18-19]
italy [16-19] december 2007 italy [16-19] april 2008
source: Facebook, Badoo
14. 100%
Online USA teens vs Italian 18-29
91%
90%
82% 81%
80% 77%
72%
70% 67%
60%
49%
50%
42%
40%
30%
21%
20% 17%
10%
0%
fare nuove conoscenze rimanere in contatto con rimanere in contatto con flirtare organizzarti con i tuoi amici
persone che si vede spesso persone che si vede di rado
usa online teens online italians 18-29
Source: Pew Internet & American Life Project Parents & Teens Survey, October-November 2006. Based on teens 12-17 who use social networking sites [N=493]
Margin of error is ±5%; Indagine CATI 2008commissionata dal LaRiCA Based on 18-29 users of social networking sites [N=106] Margin of error is ±2%
18. Perception of Privacy
Q7. How easy do you think it would be for someone to find out who you are from your
profile? Do you think…?
Facebook Users Badoo Users
Answer Options Response Percent Response Percent
It would be pretty easy 68,9% 57,1%
They would have to work at it but they could
17,9% 16,1%
figure it out eventually
It would be very difficult for someone to find out
6,8% 14,3%
who you are from your profile
Don't know 6,3% 12,5%
Profile visibility
Facebook Users Badoo Users
Question adapted from Pew Internet Parents & Teens 2006 Survey . only to my friends 47,0% 5,9
Source: Online Survey [N=228] , September 2008 visible to all 44,8% 70,6
19. Bridging/Bonding
Q8. What are the different ways you use social networking sites? Do you ever use those
sites to…?
Facebook Users Badoo Users
Answer Options Response Percent Response Percent
Make new friends 43,4% 67,9%
Stay in touch with friends you see a lot 70,9% 69,6%
Stay in touch with friends you rarely see in person 88,4% 80,4%
Flirt with someone 24,3% 39,3%
Make plans with your friends 55,6% 53,6%
Question adapted from Pew Internet Parents & Teens 2006 Survey .
Source: Online Survey [N=228] , September 2008
20. Bridging/Bonding
Facebook Users Badoo Users
Agreement Agreement
Answer Options Rating Average Rating Average
I use Facebook/Badoo to connect with offline contacts 3,425414 2,019608
I have used Facebook/Badoo to check out someone I met socially 3,674033 2,862745
I use Facebook/Badoo to learn more about my friends 2,685083 2,196079
I use Facebook/Badoo to learn more about other people living near me 2,60221 2,294118
I use Facebook/Badoo to keep in touch with my old friends 3,944751 2,372549
I use Facebook/Badoo to meet new people 2,469613 3,019608
Question adapted from Ellison, N. B., Steinfield, C., & Lampe, C. (2007). The benefits of Facebook quot;friends:quot; Social capital and college students' use of online
social network sites. Journal of Computer-Mediated Communication, 12(4), article 1. http://jcmc.indiana.edu/vol12/issue4/ellison.html
Source: Online Survey [N=228] , September 2008
21. Conclusions
The research hypothesis can be considered at last
partially confirmed:
• Observing the results of the survey it’s pretty clear that Badoo
users are mainly using the site to bridge their social capital
making new friends other than consolidating existing
relationships;
• Some data also confirm that Badoo users lack a clear
understanding of the invisible audience and underestimate the
exposure of their online published contents.
22. Future work
Is the acquisition of skills necessary to use the
distinction between public and private in the
networked space, driving the success of social
network sites like Facebook in other country?
Comparative study anyone?