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Delvinia Digital Diseases Presentation Smei
The presentation by Adam Froman discusses the 'six deadly digital diseases' affecting online customer engagement, highlighting issues such as excessive content (Obsessive Content Disorder) and poor navigation (Navigation Deficiency Virus). It emphasizes the need for companies to understand their customers, improve user experience, and maintain effective communication to avoid these pitfalls. Data is presented on social media growth and Canadian online shopping behaviors, underscoring the importance of digital strategies in modern marketing.
