Social media allows people to have conversations online. It started with sites like Mixi and Twitter and grew to include Facebook and Google+. Statistics show the growth and popularity of various social media platforms from 2010-2019. Social media is now used for various purposes like staying in touch with friends and family, getting online product reviews, and finding information from forums, search engines, and social networking sites. Brands are also using social media to speak directly to consumers in a more human voice. The Arab Spring demonstrated how social media can be used to organize political protests. A 6-step process is outlined for using social media effectively for different goals and purposes.

3. What is social media?
“Social media
is people having
conversations online.”
“
”
Reference: Harish Dabasia

6. Facebook 10
•
•

9. ( : )
mixi Twitter Facebook Google+
18,000
16,000
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0
10 11 12 1 2 3 4 5 6 7 8 9

12. 3,000
Reference: Socialmedia by Veronica Peng

13. 99.996%
= 2.9 × 10
17
= 7.6 × 10
21
2009

14. 3
Friends
Family
Online product reviews
Product web sites
Discussion forums
Search engines
SNS
Social media sites
TV
TV
News sources
Influential bloggers
None of the above
Unknown peers
0% 10% 20% 30% 40% 50% 60% 70%

15. from Flickr Criative Commons, Oscar Berg, www.thecontenteconomy.com

16. from Flickr Criative Commons, Oscar Berg, www.thecontenteconomy.com

20. vs

22. “Brands, Speak with, not consumers, but human.” by Leo Burnett
( )
CANNES LIONS INTERNATIONAL
2010 Advertising Festival → 2011 Festibal of Creativity

23. ■
43%
35%
26%
0% 10% 20% 30% 40% 50%
35%
24%
16%
0% 10% 20% 30% 40% 50%

25. 61%
52%
48%
39%
34%
30%
29%
27%
0% 10% 20% 30% 40% 50% 60% 70%

39. 100 65%
.........

41. Arab Spring

45. 1.
2.
3.
4.
5.
6.
Design: Roca Koji Yamanaka / Powered by Office WATTZ Seishi Wada

46. STEP 1

47. STEP 2
( )

48. STEP 3
( M )

49. STEP 4

50. STEP 5

51. STEP 6

54. : @toru_saito
: in the looop