The institution of music videos
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The production of music videos involves an executive producer who handles management and legal issues, and a music producer who chooses projects and songs. Pre-production includes budgeting, choosing accessible locations, designing visual elements, securing equipment, and casting performers. Successful companies like Vevo host music videos from major labels on YouTube and their website. Key roles include the director, who controls the video's vision, and record labels, which advertise and distribute videos. Distribution platforms include YouTube, iTunes and music channels, allowing global streaming. Videos are exhibited on digital services to reach wider audiences, but companies must ensure content meets censorship standards to appeal to all viewers.
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The institution of music videos
The document outlines the process of music video production. An executive producer deals with management and legal issues, while a music producer chooses projects and songs. Pre-production involves budgeting, choosing accessible locations, designing visual elements, acquiring equipment, and casting talent. Successful companies like VEVO host music videos on YouTube and their website. The director controls the video production and adds their own vision. Record labels are involved in advertising and distribution. Videos are distributed online and through channels like MTV to reach wide audiences. They are exhibited on platforms like iTunes and Spotify to ensure a broad audience. Companies must ensure their content avoids offensive topics to suit all viewers.
Urban Music And Film
Urban Music and Film is a video production company that produces music videos, reality TV shows, DVDs, and promotional content related to music and the recording industry. It operates several websites, including Urbanmusicportal.com and Hallofboom.com, to promote artists and distribute video content. The company offers full video production services and aims to produce a periodic TV show or web series focused on the music industry.
Helpful Websites
Mr. Henton showed the class several websites that could help them with their media knowledge and guidance for an assigned task. He explained each site as they cover different aspects of music videos. The student will post logos of the sites and give a brief explanation of what each offers, including Bemuso which allows exploring the music business and industry, Promo News which provides daily music video updates, news and links to high quality videos, and BUG which gives exposure to inspiring new music videos from established and newcomer directors.
research into music industry
The document discusses how music videos are made and distributed. It states that music videos use a variety of techniques like animation, live action filming, and documentaries. They typically take 2 days to film and a few weeks to edit. The major record labels that distribute videos are Universal, Sony Music, Warner Brothers, and EMI. Music videos can be found on TV channels like MTV, social media sites, artist websites, and fan websites. Their main purposes are promotion of the artist and song, as well as generating additional income through various outlets.
Universal music
Universal Music is one of the largest music companies in the world that owns numerous record labels and music publishing companies. It provides artists with contracts to produce and distribute music, while also supporting new and emerging talent. The core values of Universal Music are artistry, innovation, and entrepreneurship to allow artists creative freedom. Originally a record label attached to Universal Pictures, it spun off into its separate company in 2006 and expanded through acquisitions, including purchasing EMI's record label business in 2012.
MUC 109 LEC 7 Trademark
The document discusses trademark basics for the music industry. It explains that trademarks can protect band names, logos, and other distinctive symbols that musicians use to identify themselves. Federal trademark registration provides nationwide protection but costs $375, while state registration is cheaper but only protects within that state. Musicians should research if a name is already trademarked before using it. Infringement can occur if another's trademark is diluted or there is a likelihood of confusion between marks.
Institution task
An executive producer oversees the entire music production process to ensure it is completed on time, on budget, and meets a high standard. A music producer is more creatively involved and contributes to song arrangements, recording sessions, and overseeing the recording process. Both roles play an important part in the production of music videos from the initial ideas and script development stages through to the final product.
Marketing and Promotion
Marketing and promotion of music has evolved significantly since the 1960s due to advances in technology. In the 1960s, television allowed artists to promote their music through performances on TV. In the 1970s, portable recording equipment enabled higher production value music videos. In the 1980s and 90s, MTV helped promote artists and music videos became commercial products themselves through sales of videos and DVDs. By the 2000s, digital technologies and platforms like YouTube made music videos more accessible and important as a form of artistic expression and promotion, with the overall purpose continuing to be selling music and related products.
Recommended
The institution of music videos
The document outlines the process of music video production. An executive producer deals with management and legal issues, while a music producer chooses projects and songs. Pre-production involves budgeting, choosing accessible locations, designing visual elements, acquiring equipment, and casting talent. Successful companies like VEVO host music videos on YouTube and their website. The director controls the video production and adds their own vision. Record labels are involved in advertising and distribution. Videos are distributed online and through channels like MTV to reach wide audiences. They are exhibited on platforms like iTunes and Spotify to ensure a broad audience. Companies must ensure their content avoids offensive topics to suit all viewers.
Urban Music And Film
Urban Music and Film is a video production company that produces music videos, reality TV shows, DVDs, and promotional content related to music and the recording industry. It operates several websites, including Urbanmusicportal.com and Hallofboom.com, to promote artists and distribute video content. The company offers full video production services and aims to produce a periodic TV show or web series focused on the music industry.
Helpful Websites
Mr. Henton showed the class several websites that could help them with their media knowledge and guidance for an assigned task. He explained each site as they cover different aspects of music videos. The student will post logos of the sites and give a brief explanation of what each offers, including Bemuso which allows exploring the music business and industry, Promo News which provides daily music video updates, news and links to high quality videos, and BUG which gives exposure to inspiring new music videos from established and newcomer directors.
research into music industry
The document discusses how music videos are made and distributed. It states that music videos use a variety of techniques like animation, live action filming, and documentaries. They typically take 2 days to film and a few weeks to edit. The major record labels that distribute videos are Universal, Sony Music, Warner Brothers, and EMI. Music videos can be found on TV channels like MTV, social media sites, artist websites, and fan websites. Their main purposes are promotion of the artist and song, as well as generating additional income through various outlets.
Universal music
Universal Music is one of the largest music companies in the world that owns numerous record labels and music publishing companies. It provides artists with contracts to produce and distribute music, while also supporting new and emerging talent. The core values of Universal Music are artistry, innovation, and entrepreneurship to allow artists creative freedom. Originally a record label attached to Universal Pictures, it spun off into its separate company in 2006 and expanded through acquisitions, including purchasing EMI's record label business in 2012.
MUC 109 LEC 7 Trademark
The document discusses trademark basics for the music industry. It explains that trademarks can protect band names, logos, and other distinctive symbols that musicians use to identify themselves. Federal trademark registration provides nationwide protection but costs $375, while state registration is cheaper but only protects within that state. Musicians should research if a name is already trademarked before using it. Infringement can occur if another's trademark is diluted or there is a likelihood of confusion between marks.
Institution task
An executive producer oversees the entire music production process to ensure it is completed on time, on budget, and meets a high standard. A music producer is more creatively involved and contributes to song arrangements, recording sessions, and overseeing the recording process. Both roles play an important part in the production of music videos from the initial ideas and script development stages through to the final product.
Marketing and Promotion
Marketing and promotion of music has evolved significantly since the 1960s due to advances in technology. In the 1960s, television allowed artists to promote their music through performances on TV. In the 1970s, portable recording equipment enabled higher production value music videos. In the 1980s and 90s, MTV helped promote artists and music videos became commercial products themselves through sales of videos and DVDs. By the 2000s, digital technologies and platforms like YouTube made music videos more accessible and important as a form of artistic expression and promotion, with the overall purpose continuing to be selling music and related products.
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Music publishing has evolved over centuries from physical sheet music to digital distribution. Publishers administer copyrights and collect licensing fees from venues, broadcasters, and other users. They also promote writers' works. Major publishers own large catalogues while independents represent around 4,000 each. Organizations like the Music Publishers Association and royalty collection agencies help the industry. Copyright automatically applies to original musical works and lyrics upon being recorded in writing or other fixed form. Royalties are earned from record sales, performance licenses, synchronization licenses and other uses of copyrighted music.
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This document provides an introduction to music copyright. It explains that copyright protects original works of authorship and includes both musical works (songs) and sound recordings. The author's rights include reproduction, creation of derivatives, distribution, and public performance. To determine if permission is needed, one must understand the concepts of original authorship and fixed expression that define what is protected. The document addresses whether permission is required for sharing music, using samples, playing covers, and making promotional mixes. Key exceptions to copyright protection are also noted.
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There are two separate copyrights for a recorded music - the musical work copyright and the sound recording copyright. The sound recording copyright is more limited and exceptions exist, including that no royalties are paid for public performances of sound recordings. A compulsory mechanical license allows anyone to record another's published musical work after notifying the copyright holder.
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This document summarizes a lecture about music publishing and copyright administration in the internet age. It discusses intellectual property as it relates to music, the different types of copyrights that exist for musical works and sound recordings, and how publishing and royalty collection works. It also provides an overview of the various ways music is monetized and distributed online, including through platforms like YouTube, streaming services, and digital music stores. Finally, it offers recommendations for tools that independent artists can use to help with registrations, licensing, royalty collection and publishing administration as they self-publish their music.
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Want to learn more about business and contracts in the recording and music publishing industry? In this presentation originally delivered as part of the Media and Copyright Issues Panel at the 2014 IPIC McGill Copyright Master Class, leading entertainment lawyer Susan Abramovitch provides a helpful overview of the business, including:
-Rights of the artist/songwriter
-Artist recording agreements – from term and territory to budget and royalties
-License agreements
-Pressing and distribution agreements
-Publishing agreements
-Income splits
-Income from compositions
-360 deals
MUC109 LEC 5a.Intro to Copyright
Music copyright law protects both the musical work (composition) and sound recordings. The law provides copyright owners exclusive rights over the reproduction, distribution, public performance, and creation of derivative works of their copyrighted material. Copyright is automatic and protects original works fixed in a tangible form. It lasts for the life of the author plus 70 years. Exceptions include works in the public domain and materials with expired copyrights like some pre-1923 publications.
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The document discusses commissioning and broadcasting music videos. Commissioning is the process of funding a new music video project, which involves collecting ideas, finding a director, and agreeing on a budget. Broadcasting is the final stage where the music video is exhibited, with popular platforms being MTV Dance and YouTube. The author hopes to broadcast their video on MTV Dance as it targets their audience and reflects their music's fun genre.
Research into the music video industry
Music videos are produced by record labels hiring professional production companies. They work with the artist to develop the creative vision and budget for the video. Typical budgets range from $200,000 to $500,000 but can be much higher or lower. Videos are used to promote both the artist and production company. They help artists gain exposure and sell their music while showcasing the production company's skills. Famous directors like Anthony Mandler work with top artists and their distinct visual styles help define an artist's image. Audiences can now access music videos through television, online streaming, and on their mobile phones.
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Music publishing has evolved over centuries from physical sheet music to digital distribution. Publishers administer copyrights and collect licensing fees from venues, broadcasters, and other users. They also promote writers' works. Major publishers own large catalogues while independents represent around 4,000 each. Organizations like the Music Publishers Association and royalty collection agencies help the industry. Copyright automatically applies to original musical works and lyrics upon being recorded in writing or other fixed form. Royalties are earned from record sales, performance licenses, synchronization licenses and other uses of copyrighted music.
Muc 109 Lec 5a. Intro To Copyright Microteach
This document provides an introduction to music copyright. It explains that copyright protects original works of authorship and includes both musical works (songs) and sound recordings. The author's rights include reproduction, creation of derivatives, distribution, and public performance. To determine if permission is needed, one must understand the concepts of original authorship and fixed expression that define what is protected. The document addresses whether permission is required for sharing music, using samples, playing covers, and making promotional mixes. Key exceptions to copyright protection are also noted.
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Music and Copyright: A Hot, Stinking Mess
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MUC109 LEC 6a. Copyright Exceptions
There are two separate copyrights for a recorded music - the musical work copyright and the sound recording copyright. The sound recording copyright is more limited and exceptions exist, including that no royalties are paid for public performances of sound recordings. A compulsory mechanical license allows anyone to record another's published musical work after notifying the copyright holder.
Music Publishing & Copyright Administration In The Internet Age
This document summarizes a lecture about music publishing and copyright administration in the internet age. It discusses intellectual property as it relates to music, the different types of copyrights that exist for musical works and sound recordings, and how publishing and royalty collection works. It also provides an overview of the various ways music is monetized and distributed online, including through platforms like YouTube, streaming services, and digital music stores. Finally, it offers recommendations for tools that independent artists can use to help with registrations, licensing, royalty collection and publishing administration as they self-publish their music.
Business and contracts in the recording and music publishing industry
Want to learn more about business and contracts in the recording and music publishing industry? In this presentation originally delivered as part of the Media and Copyright Issues Panel at the 2014 IPIC McGill Copyright Master Class, leading entertainment lawyer Susan Abramovitch provides a helpful overview of the business, including:
-Rights of the artist/songwriter
-Artist recording agreements – from term and territory to budget and royalties
-License agreements
-Pressing and distribution agreements
-Publishing agreements
-Income splits
-Income from compositions
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MUC109 LEC 5a.Intro to Copyright
Music copyright law protects both the musical work (composition) and sound recordings. The law provides copyright owners exclusive rights over the reproduction, distribution, public performance, and creation of derivative works of their copyrighted material. Copyright is automatic and protects original works fixed in a tangible form. It lasts for the life of the author plus 70 years. Exceptions include works in the public domain and materials with expired copyrights like some pre-1923 publications.
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The record label industry consists of various roles like label managers, A&R representatives, studio engineers, and producers who are usually employed by labels. Record deals can be development deals where an act receives studio time and a producer, or exclusive recording deals where an act produces a number of albums for the label. Record contracts specify clauses around exclusivity, royalties, deductions, advances, licensing, and termination. Major labels have around 80% of the market share while independents have 20%. Organizations like IFPI, RIAA, and BIEM represent the industry globally.
MUC109 LEC 8.Music Publishing
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Similar to The institution of music videos
Q2 How effective is the combination of your main product and ancillary texts?
The combination of the main product (music video) and ancillary texts (digipak and magazine advert) is effective due to synergistic links that allow each product to promote the others, reaching a wider audience. The music video will be exhibited on 4Music TV channel, which attracts a young demographic. The digipak and magazine advert in Q Magazine and NME complement the music video by extending promotion. While traditional media allows mass reach, new media like social media offers more audience interaction and choice.
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The document discusses commissioning and broadcasting music videos. Commissioning is the process of funding a new music video project, which involves collecting ideas, finding a director, and agreeing on a budget. Broadcasting is the final stage where the music video is exhibited, with popular platforms being MTV Dance and YouTube. The author hopes to broadcast their video on MTV Dance as it targets their audience and reflects their music's fun genre.
Research into the music video industry
Music videos are produced by record labels hiring professional production companies. They work with the artist to develop the creative vision and budget for the video. Typical budgets range from $200,000 to $500,000 but can be much higher or lower. Videos are used to promote both the artist and production company. They help artists gain exposure and sell their music while showcasing the production company's skills. Famous directors like Anthony Mandler work with top artists and their distinct visual styles help define an artist's image. Audiences can now access music videos through television, online streaming, and on their mobile phones.
Commissioning and broadcasting
This document discusses broadcasting and commissioning a music video. It states that the goal is to broadcast the music video on MTV Dance and YouTube. MTV Dance specifically targets the intended audience, while YouTube provides wider accessibility. Commissioning involves funding a new product, like a music video, and includes gathering ideas, finding a director, and agreeing on a budget, allowing production to begin.
Research into the music video industry
Music videos are produced through a process involving pre-production planning, filming the production, and post-production editing. They serve purposes for both the record label and artist by promoting their work and image to audiences. Famous directors like Anthony Mandler work with top artists and are known for creative narratives in videos. Budgets vary significantly depending on the concept, from around $200,000-$500,000 on average, up to $10 million for major productions. Audiences now access music videos through television, online streaming, and on their mobile phones.
Institution task
The role of an executive producer is to supervise the producer and ensure the music video is completed on time and on budget. They are also responsible for agreeing to artistic and technical standards. A music producer has many roles including being the creative director for an entire album, coaching musicians, and managing budgets and scheduling during recording. During pre-production, the artist refines songs and creates demos to ensure everything will run smoothly in the recording phase. Some large, successful music video production companies include Epic Records and Universal Music Group.
Unit 29: Music Video Production (Brief)
This document provides the assignment brief for a Level 3 BTEC National Extended Diploma in Creative Media Production unit on music video production. Students must produce a music video for an up-and-coming artist/band. The brief outlines 4 tasks: 1) explaining the purposes of music videos through research and a presentation; 2) explaining styles, conventions, and techniques of music videos through reports and examples; 3) originating and planning a music video for a specific track; and 4) completing production of the music video. Key elements that must be demonstrated include understanding the target audience, research on artist style/image, and use of editing techniques like cutting to the beat, camera movements, and effects.
UNIT 29: Annotated Music Brief
This document provides an assignment brief for a Level 3 BTEC National Extended Diploma in Creative Media Production unit on music video production. It outlines the learning outcomes, tasks, assessment criteria, and deadlines for producing a music video. Students will research music video purposes, styles, conventions and techniques. They will then originate, plan, produce and edit their own music video for a specific track, fulfilling the promotional purpose and entertaining the target audience. An informal negotiated brief allows for creative freedom but lacks written guidelines. Technical skills like camerawork, lighting, editing to the beat are required.
Research into the Music Industry
The document summarizes the process of making a music video. It begins with finding a production company to create the video based on the artist's genre. A crew is assembled including a director and production manager. Storyboarding occurs to plan shots and ensure the video is on budget. Filming involves multiple takes and post-production includes editing shots together in time with the music before final approval. Music videos typically promote songs or albums to increase sales. Budgets range from $20,000 to $500,000 but some, like Michael Jackson's "Scream" cost over $7 million. Audiences most commonly watch music videos on YouTube through an artist's profile or recommendations.
Research into music video
The first step in making a music video is developing a treatment that presents the director's concept based on the song's mood or message. Directors must also consider licensing, locations, logistics, and audio synchronization to produce high-quality music videos within budget. Music videos have the main purposes of promotion and entertainment, with YouTube and television being the primary platforms for distributing music videos and helping artists gain attention.
Institutional research
The document discusses several aspects of promoting and distributing music, including:
1) Record labels promote artists through various media platforms like music videos and magazines to maximize sales and attract fans.
2) Artists use radio shows and social media to promote their personality and music to build connections with fans.
3) Music is primarily distributed through digital platforms like Spotify, Apple Music, YouTube, and SoundCloud for easy access by all audiences.
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What is a music video?
This document defines and discusses what a music video is and its purposes. It states that a music video is a short moving image that accompanies and promotes a song. Music videos serve several purposes: promotion to increase song sales; creating and extending an artist's brand; extending outlets where fans can access music videos; extending artist income through additional revenue streams; and creating synergy between music, films, TV and other industries. The document also discusses strategies used by major record labels, independent labels, and self-produced artists in creating and distributing music videos.
Music industry
The music industry consists of companies and individuals that create and sell live music, recorded music, and music videos. To use a song legally, permission must be obtained from the song's copyright owners. Record labels act as investors, paying for production and marketing. They handle documentation including royalty splits that determine what percentage of sales revenue goes to the artist and label. Artists also earn royalties from things like having their music placed in movies, TV, advertisements, and other public performances through collection agencies. Distribution deals are important for getting music sold physically and digitally through online stores.
Research into the industry
Music videos are planned and produced to promote artists and their music. They require budgets for production costs like locations, costumes, and filming. The process includes planning, filming, and post-production editing that can take months. Completed music videos are distributed on platforms like YouTube, TV, and social media to promote the artist and help them gain fans. Larger record labels can fund more expensive videos over £250,000 while independent artists typically spend £2,000-£10,000.
Institution of Music Videos
The document discusses the production, distribution, and exhibition of music videos. It defines the roles of executive producers, music producers, directors, and record labels in the production process. Executive producers manage the business aspects while music producers focus on the music. Directors oversee the entire production. Record labels distribute the music and promote the video. Distribution methods include music channels, iTunes, YouTube, websites, and independent labels. Videos can be viewed on platforms like YouTube and VEVO, at festivals, and on some music channels, though censorship may restrict certain content.
MUC110 LEC4.Record Promotion and Distribution
The document discusses the key teams and tactics involved in promoting and distributing recorded music. The promotion teams are responsible for activities like radio promotion, public relations, advertising, and sales to generate demand for new releases. The distribution process involves record labels manufacturing music products, distributors warehousing and transporting products to retail stores, and retailers selling products to consumers. Different types of distributors include major label divisions, independent distributors, rack jobbers, one-stops, and online distributors. The majority of music is still sold through physical formats in brick-and-mortar retail stores.
IMOVIE STUDIO - Company Profile - 2016
IMovie Media is a regional media production company based in Cairo that focuses on creating entertaining, informative and unique media products. It offers services like documentary films, TV shows, advertisements, motion graphics, sound arranging and event organization. The company aims to help clients improve performance and build a great firm by putting client interests first, acting professionally, and keeping client information confidential. IMovie Media provides full event management services and personnel for meetings, product launches, conferences and other events.
Research into music videos
The document discusses the production process of music videos, including pre-production planning, filming during production, and post-production editing. It notes that pre-production can take months or years and involves choosing a suitable production company and developing storyboards. During production, days of filming are required to capture professional footage. Post-production involves editing the shots and adding finishing touches like lip syncing before the video's release online and through channels like MTV.
Digital Influencer Network Development Strategy
Swerve Digital Network is planning to create a digital media company that connects influencers, content creators, and partner agencies. It will provide tools like YouTube channel management and an MCN management platform. Swerve will compete against companies like Diwan Videos, Kharabeesh, DigiSay, and UTURN Entertainment that also work with influencers and produce digital content. To succeed, Swerve will need to leverage its in-house production capabilities and build a large community of influencers and creators.
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Q2 How effective is the combination of your main product and ancillary texts?
Q2 How effective is the combination of your main product and ancillary texts?
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Evaluation 2 ----
The combination of the main product (music video) and ancillary texts (album advert and digipak) effectively created synergy through consistent themes, imagery, and design elements. Color splashes, white clothing, and a woodland setting were used throughout to portray the artist as unique, confident, and emotionally driven. Inspiration was drawn from Taylor Swift and Ellie Goulding to incorporate cinematography and typography styles that fit both the pop and indie genres. Overall, maintaining similar mise-en-scene, themes, and visual motifs across all products successfully built a cohesive brand identity for the artist.
Evaluation 2 media
The document discusses how various media products were combined to create a cohesive brand identity for an artist named Tia. A music video, digipak, and album advert were created with consistent themes, typography, colors, and cinematography to represent Tia as a unique but likeable artist focused on women's rights. Inspiration was drawn from artists like Taylor Swift, Ellie Goulding, and Marina and the Diamonds to portray Tia as outgoing yet sophisticated through the visual elements and narrative themes across all products.
Permission slips
Permission slips are required for an A-level media coursework project creating a music video. A permission slip for actors under 18 allows filming of students and for the footage to be viewed online. Location permission slips confirm approval to film at a house and pub. A letter seeks permission from a record label to use a song in the student music video for educational purposes as part of the coursework.
Florence and the Machine biography
Florence and the Machine are an indie rock band formed in London, England in 2007 led by singer Florence Welch. Their music is known for its dramatic production. The band gained recognition after supporting other artists on tours in 2008 and playing music festivals. Their debut album Lungs was a commercial success, as was their second album Ceremonials. In 2015, Florence Welch became the first British female headliner of Glastonbury Festival in over 20 years.
Florence and the Machine bio
Florence and the Machine is an indie rock band formed in London, England in 2007 led by singer Florence Welch. The band's music has been praised for its dramatic production combining elements of rock and soul. Their debut album Lungs was a commercial success and their subsequent albums Ceremonials and How Big, How Blue, How Beautiful also debuted at number one on charts in multiple countries. In 2015, Florence and the Machine became the first British female act to headline Glastonbury Festival in over 20 years.
Social groups 2
This document discusses how a media product represents various social groups through its characters. It analyzes the representation of government employees, friends, and siblings in the opening of the media product. For the powerful male guard character and female leader, it took inspiration from films like The Bourne Identity and Kill Bill that portrayed similar authoritative figures. The spies were represented as friends helping one another, drawing from films like Se7en. One spy's goal is to find a cure for his dying sister, reflecting protective sibling relationships in works like Sin City and The Hunger Games. Throughout, mise-en-scene elements like low-key lighting were used to set an eerie tone, taking cues from movies such as The Maze Runner and
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The institution of music videos
- 1. THE INSTITUTION OF MUSIC VIDEOS
- 2. PRODUCTION • THE ROLE OF AN EXECUTIVE PRODUCER IS THAT THEY DEAL WITH THE MANAGEMENT AND LEGAL ISSUES. A MUSIC PRODUCER CHOOSES IDEAS FOR PROJECTS, SONG CHOICES…THEY CAN HAVE RESPONSIBILITY FOR THE BUDGET, SCHEDULES, CONTRACTS, AND NEGOTIATIONS.
- 3. PRE- PRODUCTION INVOLVES: BUDGETING: SORT OUT PRICES SO YOU BUY WHAT IS IN THEIR PARTICULAR PRICE RANGE. CHOOSING A LOCATION: ACCESSIBLE LOCATIONS WHICH REFLECT THE SONG ITSELF. DESIGN: THIS CAN INCLUDE MAKE-UP, HAIR AND SETTINGS. SO THE VIDEO IS HOW THE PRODUCERS WANT IT TO BE. EQUIPMENT: CAMERAS, LENSES, TRIPODS AND EDITING SOFTWARE. CASTING: PEOPLE RECRUITED TO ACT IN THE VIDEO THEY MUST HAVE THE CORRECT SPECIFICATIONS E.G- GENDER…
- 4. SUCCESSFUL VIDEO PRODCUTION COMPANY • VEVO HOSTS MUSIC VIDEOS FROM BOTH UNIVERSAL MUSIC GROUP AND SONY MUSIC ENTERTAINMENT SYNDICATED ON YOUTUBE AND ITS WEBSITE. • THEY ARE THE ONE OF THE "BIG THREE" RECORD COMPANIES’
- 5. ROLES IN THE INDUSTORY • DIRECTOR: A DIRECTOR CONTROLS AND DIRECTS THE WHOLE FILM PRODUCTION. ADDING THEIR OWN VISIONS AND INTERPRETATIONS TO THE VIDEO. ROLE OF THE RECORD LABEL: THIS IS A SPECIFIC BRAND THAT ARE RELATED TO THE ADVERTISING AND MARKETING OF MUSIC VIDEOS – PRODUCTION AND DISTRIBUTION PURPOSES.
- 6. DISTRIBUTION • THESE CAN INCLUDE UPLOADING MUSIC VIDEOS TO ONLINE WEBSITE SUCH AS YOUTUBE, ITUNES AND SENDING THEM TO MUSIC CHANNELS. ONLINE ALLOWS EASIER ACCESS . A LARGE MUSIC VIDEO DISTRIBUTION COMPANY COULD BE MTV. WE COULD DISTRIBUTE OUR VIDEO THROUGH YOUTUBE WHERE IT CAN BE STREAMED WORLD WIDE AND VIEWED BY ANYONE INTERESTED. •
- 7. EXHIBITION OF MUSIC VIDEOS • RELEASING THE PRODUCT INTO THE PUBLIC WHERE IT REACHES DIFFERENT PLATFORMS FOR A WIDER AUDIENCE. • EXHIBITED ON: ITUNES SPOTIFY, YOUTUBE … THIS ENSURES A WIDER AUDIENCE.
- 8. CENSORSHIP • MUSIC DISTRIBUTION COMPANIES NEED TO ENSURE THEIR CONTENT IS NOT OFFENSIVE AND IS APPROPRIATE TO ALL AUDIENCES. OFFENSIVE CONTENT COULD INCLUDE; RELIGION, MORALS, DRUGS… • THIS ENSURES WHAT THEY ARE PRODDUCING IS SUITABLE FOR A WIDE AUDIENCE AND BRINGS THE COMPANY A BIGGER PROFIT AS PEOLE WILL FEEL MORE COMFOTABLE WITH WHAT THEY ARE VIEWING.